Oman sports nutrition market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Oman Sports Nutrition Market Overview

• The Oman Sports Nutrition Market is valued at USD 135 million, based on a five-year historical analysis. This growth is primarily driven by increasing health consciousness among the population, a rise in fitness activities, and the growing popularity of sports among the youth. The demand for nutritional supplements, particularly protein-based products, has surged as consumers seek to enhance their athletic performance and overall well-being .
• Muscat, the capital city, is a dominant player in the Oman Sports Nutrition Market due to its urban population and the presence of numerous gyms and fitness centers. Other cities like Salalah and Sohar are also emerging markets, driven by increasing disposable incomes and a growing interest in health and fitness. The concentration of retail outlets and e-commerce platforms in these areas further supports market growth .
• In 2023, the Omani government implemented regulations to promote healthy lifestyles, including initiatives to encourage physical activity and the consumption of nutritional supplements. This includes the "Regulation for the Registration and Control of Food Supplements, 2023" issued by the Ministry of Health, which establishes requirements for the labeling, marketing, and safety of sports nutrition products. The regulation mandates clear ingredient disclosure, health claims substantiation, and registration of products before market entry, thereby enhancing consumer trust and safety .

Oman Sports Nutrition Market Segmentation

By Product Type:The product type segmentation includes various categories such as protein powders, protein bars, sports drinks, amino acid supplements, pre-workout supplements, post-workout recovery products, meal replacement products, and other supplements. Among these,protein powdersare the most popular due to their versatility and effectiveness in muscle recovery and growth. The increasing trend of fitness and bodybuilding, along with a growing consumer focus on protein-rich diets, has led to a significant rise in the consumption of protein powders, making them a dominant segment in the market .

By End-User:The end-user segmentation includes athletes, bodybuilders, fitness enthusiasts, recreational users, and health-conscious individuals.Athletes and bodybuildersrepresent the largest consumer base, driven by their need for enhanced performance and recovery. The growing trend of fitness among the general population, supported by social media and digital fitness platforms, has also led to an increase in demand from fitness enthusiasts and health-conscious individuals, who seek nutritional products to support their active lifestyles .

Oman Sports Nutrition Market Competitive Landscape

The Oman Sports Nutrition Market is characterized by a dynamic mix of regional and international players. Leading participants such as Herbalife Nutrition Ltd., Optimum Nutrition (Glanbia Performance Nutrition), BSN (Bio-Engineered Supplements and Nutrition, Inc.), MusclePharm Corporation, Myprotein (The Hut Group), GNC Holdings, LLC, Quest Nutrition (Simply Good Foods Co.), Dymatize Enterprises, LLC, Isagenix International LLC, EAS (Energy Athletic Supplements), Scivation (Xtend), ProMix Nutrition, Vega (Danone S.A.), Kaged Muscle, NutraBio Labs, Inc., Al Manahil Sports (Oman), Muscat Sports (Oman), The Wellness Center Oman, Sun & Sand Sports Oman, Decathlon Oman contribute to innovation, geographic expansion, and service delivery in this space.

Oman Sports Nutrition Market Industry Analysis

Growth Drivers

• Increasing Health Consciousness:The health and wellness trend in Oman is gaining momentum, with a reported 70% of the population actively seeking healthier lifestyle choices. This shift is reflected in the rising demand for sports nutrition products, as consumers prioritize fitness and well-being. The World Health Organization indicates that obesity rates in Oman have increased by 15% over the last decade, prompting a greater focus on nutrition and exercise, thus driving the sports nutrition market forward.
• Rise in Fitness Activities:The number of fitness centers in Oman has surged by 30% since recent years, with over 300 new gyms opening across the country. This increase in fitness facilities has led to a corresponding rise in the consumption of sports nutrition products, as individuals seek to enhance their performance and recovery. According to the Ministry of Culture, Sports and Youth, participation in organized sports has also increased by 20%, further fueling demand for specialized nutrition.
• Expansion of E-commerce Platforms:E-commerce sales in Oman are projected to reach OMR 1.5 billion in future, driven by a 40% increase in online shopping habits. This growth is particularly significant in the sports nutrition sector, where consumers prefer the convenience of purchasing products online. The rise of digital payment solutions and improved logistics has made it easier for brands to reach consumers, thus expanding market access and driving sales in the sports nutrition category.

Market Challenges

• Regulatory Compliance Issues:The sports nutrition market in Oman faces stringent regulatory compliance challenges, with over 60% of local brands struggling to meet the requirements set by the Ministry of Health. These regulations include food safety standards and labeling requirements, which can be costly and time-consuming for companies. Non-compliance can lead to penalties and product recalls, hindering market growth and limiting the ability of brands to compete effectively.
• High Competition from Global Brands:The presence of established global brands in the Omani sports nutrition market poses a significant challenge for local players. With over 80% of the market share held by international companies, local brands often struggle to differentiate themselves. This intense competition leads to price wars and aggressive marketing strategies, making it difficult for smaller companies to gain traction and establish a loyal customer base in the market.

Oman Sports Nutrition Market Future Outlook

The Oman sports nutrition market is poised for significant growth, driven by increasing health awareness and a shift towards fitness-oriented lifestyles. As more consumers prioritize nutrition, the demand for innovative products will rise. Additionally, the expansion of e-commerce will facilitate easier access to a wider range of sports nutrition products. Companies that adapt to these trends and focus on quality, natural ingredients, and personalized offerings are likely to thrive in this evolving landscape, enhancing their market presence and consumer loyalty.

Market Opportunities

• Growth in Online Sales Channels:The increasing penetration of the internet and mobile devices in Oman presents a significant opportunity for sports nutrition brands. With online sales expected to grow by 50% in future, companies can leverage digital marketing strategies to reach a broader audience and enhance customer engagement through targeted promotions and personalized shopping experiences.
• Increasing Demand for Plant-Based Products:The trend towards plant-based diets is gaining traction in Oman, with a reported 30% increase in consumer interest in vegan and vegetarian options. This shift presents an opportunity for sports nutrition brands to develop and market plant-based protein supplements and snacks, catering to the growing segment of health-conscious consumers seeking sustainable and nutritious alternatives.