According to the Ken Research Report analysis, car rental industry research and market reports state that the growing digitalization, advancement in technologies, and industrialization have fueled the landscape of the car rental industry and the users are currently looking to fulfilling a variety of needs besides just fulfilling one. With the further development in technology the car rental industry is expected to grow more significantly as the increase in mobility, companies have come up with carpooling and car sharing mechanisms which make the market more effective and competitive.
In car rental, there are three phases involved; the first phase involves the grouping of car rental locations into pools which allows car rental locations within a pool to share a fleet of vehicles. The second phase involves the types & quantities of vehicles. The final phase involves the address of the car pick-up and drop-off location.
Market Research Reports For Car Rental states that with the increase in the usage of smartphones and tablet technology transform the industry at a digital stage and eliminate the traditional way of booking a car. In addition, the major key players in the car rental industry are working more actively and enhancing the applications of the apps which reduces the time and resulted in less cost as it eliminates the presence of middle man.