Thailand Crop Protection and Agrochemicals Market

Thailand crop protection and agrochemicals market, valued at USD 890 Mn, is growing due to demand for food security, high-value crops, and eco-friendly solutions like bio-pesticides.

Region:Asia

Author(s):Geetanshi

Product Code:KRAB4048

Pages:83

Published On:October 2025

About the Report

Base Year 2024

Thailand Crop Protection and Agrochemicals Market Overview

  • The Thailand Crop Protection and Agrochemicals Market is valued at USD 890 million, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for food security, the expansion of high-value crops, and the adoption of modern farming techniques. The market is also influenced by the growing awareness of sustainable agricultural practices, the need for effective pest management solutions, and the rising adoption of bio-based alternatives. Supportive government initiatives and research and development in eco-friendly crop protection products further contribute to market expansion .
  • Key regions dominating the market include Central Thailand, which is the agricultural heartland, and Northern Thailand, known for its diverse crop production. The concentration of agricultural activities, coupled with the presence of major agrochemical companies in these areas, contributes to their dominance in the market .
  • In 2023, the Thai government implemented the "National Strategy for Sustainable Agriculture," which aims to promote the use of eco-friendly agrochemicals and reduce the reliance on harmful pesticides. This initiative is supported by the Notification of the Ministry of Agriculture and Cooperatives Re: Criteria and Methods for the Registration of Hazardous Substances Used in Agriculture, B.E. 2565 (2022), which sets operational requirements for the registration, labeling, and use of crop protection chemicals, and encourages integrated pest management and organic farming practices. The regulation applies to all manufacturers, importers, and distributors of agrochemicals in Thailand, mandating compliance with safety, efficacy, and environmental standards.
Thailand Crop Protection and Agrochemicals Market Size

Thailand Crop Protection and Agrochemicals Market Segmentation

By Type:The market is segmented into various types of agrochemicals, including herbicides, insecticides, fungicides, bio-pesticides, growth regulators, soil conditioners, and others. Each of these segments plays a crucial role in pest management and crop protection, catering to the diverse needs of farmers and agricultural practices. Herbicides remain the largest segment by market share, while bio-pesticides are experiencing the fastest growth due to increasing demand for sustainable and environmentally friendly solutions .

Thailand Crop Protection and Agrochemicals Market segmentation by Type.

By Application:The application of agrochemicals is categorized into foliar spray, seed treatment, soil treatment, post-harvest treatment, and others. Each application method is tailored to enhance crop yield and protect against pests and diseases at different growth stages. Foliar spray remains the dominant application method, reflecting its widespread use in Thailand’s intensive cropping systems .

Thailand Crop Protection and Agrochemicals Market segmentation by Application.

Thailand Crop Protection and Agrochemicals Market Competitive Landscape

The Thailand Crop Protection and Agrochemicals Market is characterized by a dynamic mix of regional and international players. Leading participants such as Syngenta Crop Protection, Bayer CropScience, BASF SE, Corteva Agriscience, FMC Corporation, ADAMA Agricultural Solutions, UPL Limited, Sumitomo Chemical, Nufarm Limited, American Vanguard Corporation, Chr. Hansen, Ginkgo Bioworks Holdings Inc., Dow Chemical Company, Mitsui Chemicals Agro, Inc., Thai Agro Chemicals Co., Ltd. contribute to innovation, geographic expansion, and service delivery in this space .

Syngenta Crop Protection

2000

Basel, Switzerland

Bayer CropScience

1863

Leverkusen, Germany

BASF SE

1865

Ludwigshafen, Germany

Corteva Agriscience

2019

Wilmington, Delaware, USA

FMC Corporation

1884

Philadelphia, Pennsylvania, USA

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate (YoY or CAGR)

Market Share by Product Segment (Herbicides, Insecticides, Fungicides, Biopesticides)

Distribution Network Coverage (Urban vs. Rural, Number of Outlets)

Product Portfolio Breadth (Number of Registered Products in Thailand)

R&D Investment as a Percentage of Revenue

Thailand Crop Protection and Agrochemicals Market Industry Analysis

Growth Drivers

  • Increasing Agricultural Productivity:Thailand's agricultural sector is projected to contribute approximately THB 1.2 trillion to the economy in future, driven by the need for enhanced crop yields. The government aims to increase rice production by 10% to 20 million tons, necessitating effective crop protection solutions. This demand for higher productivity is pushing farmers to adopt agrochemicals, which are essential for pest control and yield improvement, thereby stimulating market growth.
  • Rising Demand for Organic Farming:The organic farming sector in Thailand is expected to grow to THB 30 billion in future, reflecting a significant shift in consumer preferences towards organic produce. This trend is supported by a 15% annual increase in organic product consumption. As farmers transition to organic methods, the demand for biopesticides and eco-friendly agrochemicals is rising, creating new opportunities for market players to innovate and expand their product lines.
  • Government Support for Agricultural Innovation:The Thai government has allocated THB 5 billion for agricultural innovation initiatives in future, focusing on research and development in crop protection technologies. This funding aims to enhance the competitiveness of Thai agriculture in global markets. With increased investment in agrochemical research, the market is likely to see advancements in product efficacy and safety, further driving adoption among farmers seeking sustainable solutions.

Market Challenges

  • Stringent Regulatory Requirements:The Thai agrochemical market faces significant challenges due to stringent regulatory frameworks, which require extensive testing and approval processes for new products. In future, the average time for pesticide registration is expected to exceed 18 months, hindering timely market entry for innovative solutions. Compliance with these regulations can increase operational costs for manufacturers, potentially limiting their ability to compete effectively.
  • Environmental Concerns and Sustainability Issues:Growing environmental awareness among consumers and advocacy groups is pressuring the agrochemical industry to adopt more sustainable practices. In future, approximately 60% of consumers are expected to prefer products with minimal environmental impact. This shift poses a challenge for traditional agrochemical companies, as they must invest in developing eco-friendly alternatives to meet consumer expectations and regulatory demands.

Thailand Crop Protection and Agrochemicals Market Future Outlook

The Thailand crop protection and agrochemicals market is poised for significant transformation as sustainability becomes a central focus. With increasing investments in biopesticides and precision agriculture technologies, the industry is likely to witness a shift towards environmentally friendly solutions. Additionally, the expansion of digital agriculture tools will enhance efficiency and productivity, allowing farmers to optimize their operations. As these trends evolve, market players must adapt to changing consumer preferences and regulatory landscapes to remain competitive and drive growth.

Market Opportunities

  • Development of Biopesticides:The biopesticide market in Thailand is projected to reach THB 10 billion in future, driven by increasing demand for organic farming solutions. This presents a significant opportunity for companies to innovate and develop effective biopesticide products that cater to environmentally conscious consumers, enhancing their market presence and profitability.
  • Expansion into Under-Served Rural Markets:Approximately 40% of Thailand's agricultural producers are located in rural areas with limited access to modern agrochemical solutions. Targeting these under-served markets presents a lucrative opportunity for companies to introduce affordable and effective crop protection products, thereby increasing their market share and supporting local farmers' productivity.

Scope of the Report

SegmentSub-Segments
By Type

Herbicides

Insecticides

Fungicides

Bio-pesticides

Growth Regulators

Soil Conditioners

Others

By Application

Foliar Spray

Seed Treatment

Soil Treatment

Post-Harvest Treatment

Others

By End-User

Farmers

Agricultural Cooperatives

Agrochemical Distributors

Government Agencies

Others

By Distribution Channel

Direct Sales

Retail Outlets

Online Sales

Distributors

Others

By Crop Type

Cereals & Grains

Fruits & Vegetables

Oilseeds & Pulses

Others

By Region

Central Thailand

Northern Thailand

Northeastern Thailand

Southern Thailand

Eastern Thailand

Others

By Price Range

Low Price

Mid Price

High Price

By Product Formulation

Liquid

Granular

Powder

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Agriculture and Cooperatives, Department of Agriculture, Agricultural Land Reform Office)

Manufacturers and Producers

Distributors and Retailers

Pesticide and Agrochemical Importers

Industry Associations (e.g., Thai Agro-Business Association)

Financial Institutions

Environmental NGOs and Advocacy Groups

Players Mentioned in the Report:

Syngenta Crop Protection

Bayer CropScience

BASF SE

Corteva Agriscience

FMC Corporation

ADAMA Agricultural Solutions

UPL Limited

Sumitomo Chemical

Nufarm Limited

American Vanguard Corporation

Chr. Hansen

Ginkgo Bioworks Holdings Inc.

Dow Chemical Company

Mitsui Chemicals Agro, Inc.

Thai Agro Chemicals Co., Ltd.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Thailand Crop Protection and Agrochemicals Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Thailand Crop Protection and Agrochemicals Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Thailand Crop Protection and Agrochemicals Market Analysis

3.1 Growth Drivers

3.1.1 Increasing agricultural productivity
3.1.2 Rising demand for organic farming
3.1.3 Government support for agricultural innovation
3.1.4 Expansion of export markets for Thai agricultural products

3.2 Market Challenges

3.2.1 Stringent regulatory requirements
3.2.2 Environmental concerns and sustainability issues
3.2.3 Price volatility of raw materials
3.2.4 Competition from alternative pest control methods

3.3 Market Opportunities

3.3.1 Development of biopesticides
3.3.2 Technological advancements in agrochemicals
3.3.3 Growing awareness of integrated pest management
3.3.4 Expansion into under-served rural markets

3.4 Market Trends

3.4.1 Shift towards sustainable agricultural practices
3.4.2 Increasing adoption of precision agriculture
3.4.3 Rise in digital agriculture solutions
3.4.4 Focus on product innovation and formulation improvements

3.5 Government Regulation

3.5.1 Pesticide registration and approval processes
3.5.2 Compliance with international safety standards
3.5.3 Restrictions on certain chemical substances
3.5.4 Incentives for sustainable farming practices

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Thailand Crop Protection and Agrochemicals Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Thailand Crop Protection and Agrochemicals Market Segmentation

8.1 By Type

8.1.1 Herbicides
8.1.2 Insecticides
8.1.3 Fungicides
8.1.4 Bio-pesticides
8.1.5 Growth Regulators
8.1.6 Soil Conditioners
8.1.7 Others

8.2 By Application

8.2.1 Foliar Spray
8.2.2 Seed Treatment
8.2.3 Soil Treatment
8.2.4 Post-Harvest Treatment
8.2.5 Others

8.3 By End-User

8.3.1 Farmers
8.3.2 Agricultural Cooperatives
8.3.3 Agrochemical Distributors
8.3.4 Government Agencies
8.3.5 Others

8.4 By Distribution Channel

8.4.1 Direct Sales
8.4.2 Retail Outlets
8.4.3 Online Sales
8.4.4 Distributors
8.4.5 Others

8.5 By Crop Type

8.5.1 Cereals & Grains
8.5.2 Fruits & Vegetables
8.5.3 Oilseeds & Pulses
8.5.4 Others

8.6 By Region

8.6.1 Central Thailand
8.6.2 Northern Thailand
8.6.3 Northeastern Thailand
8.6.4 Southern Thailand
8.6.5 Eastern Thailand
8.6.6 Others

8.7 By Price Range

8.7.1 Low Price
8.7.2 Mid Price
8.7.3 High Price

8.8 By Product Formulation

8.8.1 Liquid
8.8.2 Granular
8.8.3 Powder
8.8.4 Others

9. Thailand Crop Protection and Agrochemicals Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate (YoY or CAGR)
9.2.4 Market Share by Product Segment (Herbicides, Insecticides, Fungicides, Biopesticides)
9.2.5 Distribution Network Coverage (Urban vs. Rural, Number of Outlets)
9.2.6 Product Portfolio Breadth (Number of Registered Products in Thailand)
9.2.7 R&D Investment as a Percentage of Revenue
9.2.8 Regulatory Compliance Status (Thai FDA, International Standards)
9.2.9 Sustainability Initiatives (Eco-friendly Products, Carbon Footprint Reduction)
9.2.10 Brand Recognition and Farmer Loyalty

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Syngenta Crop Protection
9.5.2 Bayer CropScience
9.5.3 BASF SE
9.5.4 Corteva Agriscience
9.5.5 FMC Corporation
9.5.6 ADAMA Agricultural Solutions
9.5.7 UPL Limited
9.5.8 Sumitomo Chemical
9.5.9 Nufarm Limited
9.5.10 American Vanguard Corporation
9.5.11 Chr. Hansen
9.5.12 Ginkgo Bioworks Holdings Inc.
9.5.13 Dow Chemical Company
9.5.14 Mitsui Chemicals Agro, Inc.
9.5.15 Thai Agro Chemicals Co., Ltd.

10. Thailand Crop Protection and Agrochemicals Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation Trends
10.1.2 Procurement Processes
10.1.3 Preferred Suppliers
10.1.4 Compliance Requirements

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment Trends
10.2.2 Key Projects
10.2.3 Funding Sources

10.3 Pain Point Analysis by End-User Category

10.3.1 Cost Management
10.3.2 Product Availability
10.3.3 Quality Assurance

10.4 User Readiness for Adoption

10.4.1 Training and Support Needs
10.4.2 Technology Adoption Rates

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Performance Metrics
10.5.2 Case Studies

11. Thailand Crop Protection and Agrochemicals Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Components


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of agricultural production statistics from the Ministry of Agriculture and Cooperatives, Thailand
  • Review of market reports and publications from industry associations such as the Thai Agro-Industry Association
  • Examination of regulatory frameworks and pesticide registration data from the Office of Agricultural Regulation

Primary Research

  • Interviews with agronomists and crop protection specialists in leading agrochemical firms
  • Surveys with farmers and agricultural cooperatives to understand usage patterns and preferences
  • Field visits to agricultural regions to gather insights on local pest challenges and product effectiveness

Validation & Triangulation

  • Cross-validation of findings with historical market data and growth trends
  • Triangulation of insights from primary interviews with secondary data sources
  • Sanity checks through expert panels comprising agribusiness consultants and market analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total agrochemical market size based on national agricultural output and crop protection needs
  • Segmentation of market by product type (herbicides, insecticides, fungicides) and application methods
  • Incorporation of government agricultural policies and initiatives promoting sustainable practices

Bottom-up Modeling

  • Collection of sales data from major agrochemical distributors and retailers
  • Estimation of product usage rates based on crop types and pest prevalence
  • Volume and pricing analysis to derive revenue estimates for each product segment

Forecasting & Scenario Analysis

  • Multi-variable forecasting models incorporating factors such as climate change impacts and technological advancements
  • Scenario analysis based on potential regulatory changes and shifts in consumer preferences towards organic products
  • Development of baseline, optimistic, and pessimistic market growth projections through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Agrochemical Retailers100Store Managers, Sales Representatives
Farmers Using Crop Protection Products150Smallholder Farmers, Large-scale Farmers
Agrochemical Manufacturers80Product Development Managers, Marketing Directors
Government Agricultural Officials50Policy Makers, Regulatory Officers
Research Institutions and Universities40Agricultural Researchers, Professors

Frequently Asked Questions

What is the current value of the Thailand Crop Protection and Agrochemicals Market?

The Thailand Crop Protection and Agrochemicals Market is valued at approximately USD 890 million, driven by factors such as food security demands, high-value crop expansion, and modern farming techniques. This market is expected to grow significantly in the coming years.

What are the main drivers of growth in the Thailand agrochemicals market?

Which regions in Thailand dominate the agrochemicals market?

What types of agrochemicals are most commonly used in Thailand?

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