Region:Asia
Author(s):Shubham
Product Code:KRAA5718
Pages:85
Published On:January 2026
By Type:The market is segmented into various types of analytics, including Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, and Others. Descriptive Analytics is currently the leading sub-segment, as organizations utilize it to analyze historical data and gain insights into employee performance and engagement. Predictive Analytics is also gaining traction, helping companies forecast future trends and make informed decisions regarding talent management. The demand for Prescriptive Analytics is on the rise as businesses seek to optimize their HR strategies based on data-driven recommendations.
By End-User:The HR analytics market is segmented by end-users, including Corporate Sector, Government Agencies, Educational Institutions, Non-Profit Organizations, and Others. The Corporate Sector dominates the market, driven by the need for data-driven insights to enhance employee productivity and retention. Government Agencies are increasingly adopting HR analytics to improve workforce planning and policy-making. Educational Institutions are also leveraging analytics to enhance student and staff management, while Non-Profit Organizations are utilizing these tools to optimize resource allocation.
The Thailand HR Analytics Market is characterized by a dynamic mix of regional and international players. Leading participants such as SAP SE, Oracle Corporation, Workday, Inc., ADP, LLC, BambooHR, Cornerstone OnDemand, Ceridian HCM Holding Inc., Ultimate Software, Paycor HCM, Zoho Corporation, Gusto, PeopleSoft, Talentsoft, Sage Group, Infor contribute to innovation, geographic expansion, and service delivery in this space.
The future of the Thailand HR analytics market appears promising, driven by technological advancements and evolving workforce dynamics. As organizations increasingly prioritize data-driven decision-making, the integration of AI and machine learning into HR analytics will enhance predictive capabilities. Additionally, the growing emphasis on employee well-being and mental health will further propel the demand for analytics solutions that provide insights into workforce engagement and satisfaction, ensuring a more resilient and adaptive labor market in the coming years.
| Segment | Sub-Segments |
|---|---|
| By Type | Descriptive Analytics Predictive Analytics Prescriptive Analytics Others |
| By End-User | Corporate Sector Government Agencies Educational Institutions Non-Profit Organizations Others |
| By Industry Vertical | IT and Telecommunications Manufacturing Retail Healthcare Financial Services Others |
| By Deployment Mode | On-Premises Cloud-Based Hybrid Others |
| By Functionality | Recruitment Analytics Performance Management Analytics Learning and Development Analytics Compensation and Benefits Analytics Others |
| By Company Size | Small Enterprises Medium Enterprises Large Enterprises Others |
| By Geographic Presence | Bangkok Chiang Mai Phuket Others |
| Scope Item/Segment | Sample Size | Target Respondent Profiles |
|---|---|---|
| Corporate HR Departments | 120 | HR Managers, HR Directors |
| HR Technology Vendors | 85 | Product Managers, Sales Directors |
| Consulting Firms Specializing in HR | 65 | HR Consultants, Business Analysts |
| Industry Associations and Bodies | 50 | Research Analysts, Program Managers |
| SMEs Implementing HR Analytics | 55 | Business Owners, HR Coordinators |
The Thailand HR Analytics Market is valued at approximately USD 30 million, reflecting a growing trend towards data-driven decision-making in human resources, which enhances employee performance and optimizes workforce management.
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