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United States Vertical Farming Market

The United States vertical farming market, valued at USD 740 million, is growing due to urbanization, demand for fresh produce, and innovations in LED and hydroponic systems.

Region:North America

Author(s):Dev

Product Code:KRAB0471

Pages:100

Published On:August 2025

About the Report

Base Year 2024

United States Vertical Farming Market Overview

  • The United States Vertical Farming Market is valued at USD 740 million, based on a five-year historical analysis. This growth is primarily driven by increasing urbanization, demand for fresh and local produce, and advancements in controlled-environment agriculture technologies such as LED lighting, sensors, and automation. The market has seen a surge in investments and innovations aimed at improving efficiency and sustainability in food production, including optimization of energy use, data-driven crop management, and increased adoption of hydroponic and aeroponic systems.
  • Key players in this market include cities like New York, San Francisco, and Chicago, which host many vertical farming firms and pilot facilities due to high population density, strong retail partnerships, and access to venture capital and technology ecosystems. These urban centers support local distribution for leafy greens and herbs and foster R&D collaboration with universities and ag-tech investors.
  • In 2023, the U.S. Department of Agriculture continued to expand support for urban agriculture through its Office of Urban Agriculture and Innovative Production, which administers competitive grants for urban agriculture and innovative production, including controlled environment agriculture projects; recent annual awards have included tens of millions of dollars nationwide across planning and implementation grants relevant to urban and indoor farming.
United States Vertical Farming Market Size

United States Vertical Farming Market Segmentation

By Type:The vertical farming market can be segmented into various types, including Hydroponics, Aeroponics, Aquaponics, Building-based Farms, Container/Shipping Container Farms, Rack/Vertical Stack Systems, and Others. Each type offers unique advantages in terms of space utilization, resource efficiency, and crop yield. Hydroponics remains the most widely adopted system in vertical farms due to water efficiency and controllable nutrient delivery, while aeroponics is gaining traction for its high water savings and potential for rapid growth; aquaponics remains a smaller niche requiring integrated fish systems. Building-based farms dominate for proximity to consumers, whereas container farms serve distributed, small-footprint deployments and on-site institutional use.

United States Vertical Farming Market segmentation by Type.

By End-User:The end-user segmentation includes Retail (Grocery Chains, Specialty Stores), Foodservice (Restaurants, QSRs, Institutions), Direct-to-Consumer (Subscription/CSA), and Wholesale/Distribution. Retail remains the primary offtake route for packaged leafy greens and herbs via national and regional grocery chains; foodservice demand is growing with emphasis on consistent year-round supply and food safety; direct-to-consumer persists as a smaller channel; wholesale/distribution supports private label and regional aggregators.

United States Vertical Farming Market segmentation by End-User.

United States Vertical Farming Market Competitive Landscape

The United States Vertical Farming Market is characterized by a dynamic mix of regional and international players. Leading participants such as AeroFarms, Plenty Unlimited Inc., Bowery Farming Inc., Gotham Greens, BrightFarms, Vertical Harvest, Kalera, Local Bounti, Fifth Season (Deep Local Inc.), 80 Acres Farms, Crop One Holdings, Infarm, Plenty’s Driscoll’s Joint Venture (Berry Farming), AppHarvest, Iron Ox contribute to innovation, geographic expansion, and service delivery in this space. Notable trends include partnerships with national grocers, integration of robotics and computer vision, energy-efficiency retrofits, and selective scaling focused on unit economics and proximity to demand centers.

AeroFarms

2004

Newark, New Jersey

Plenty Unlimited Inc.

2014

San Francisco, California

Bowery Farming Inc.

2015

New York, New York

Gotham Greens

2009

Brooklyn, New York

BrightFarms

2011

Irvington, New York

Company

Establishment Year

Headquarters

Scale & Footprint (Total Farm Sites, Operated Acres eq.)

Revenue & YoY Growth

Production Capacity (tons/year) & Actual Yield

Crop Mix Concentration (Leafy vs. Herbs vs. Berries)

Unit Economics (COGS per lb, Energy kWh per kg)

Sell-through & Fill Rate with Retail Partners

United States Vertical Farming Market Industry Analysis

Growth Drivers

  • Increasing Urbanization:The United States is experiencing rapid urbanization, with over 83% of the population living in urban areas as of the future, according to the World Bank. This trend drives the demand for local food production, as urban residents seek fresh produce. Vertical farming offers a solution by utilizing limited urban space efficiently, allowing for food production closer to consumers. The urban population is projected to reach 310 million in the future, further increasing the need for sustainable food sources.
  • Demand for Local Produce:The demand for locally sourced food is surging, with 72% of consumers preferring local produce, as reported by the USDA. This preference is driven by concerns over food safety and environmental impact. Vertical farming meets this demand by providing fresh, pesticide-free produce year-round. The local food market is expected to reach $22 billion in the future, highlighting the significant opportunity for vertical farms to cater to this growing consumer base.
  • Technological Advancements:The vertical farming sector is benefiting from significant technological advancements, particularly in LED lighting and hydroponics. In the future, the global market for agricultural technology is projected to exceed $35 billion, with vertical farming technologies playing a crucial role. These innovations enhance crop yields and reduce resource consumption, making vertical farming more viable. As technology continues to evolve, operational efficiencies are expected to improve, further driving market growth.

Market Challenges

  • High Initial Investment:One of the primary challenges facing vertical farming is the high initial investment required, which can range from $1.2 million to $5.5 million for a medium-sized facility. This financial barrier can deter new entrants and limit expansion for existing farms. Additionally, the return on investment can take several years, making it a risky venture for investors. As of the future, securing funding remains a critical challenge for many vertical farming startups.
  • Energy Consumption:Vertical farms often face scrutiny over their energy consumption, which can be substantial due to the reliance on artificial lighting and climate control systems. In the future, energy costs for vertical farms can account for up to 32% of operational expenses. This challenge is exacerbated by rising energy prices, which can impact profitability. Addressing energy efficiency is crucial for the sustainability and economic viability of vertical farming operations.

United States Vertical Farming Market Future Outlook

The future of the United States vertical farming market appears promising, driven by increasing consumer demand for sustainable and locally sourced food. As urban populations grow, the need for innovative agricultural solutions will intensify. Technological advancements, particularly in automation and AI, are expected to enhance operational efficiency. Additionally, consumer education regarding the benefits of vertical farming will likely foster greater acceptance and market penetration, paving the way for a more resilient food system in urban areas.

Market Opportunities

  • Expansion into New Regions:Vertical farming has the potential to expand into underserved regions, particularly in rural areas where traditional agriculture faces challenges. By establishing facilities in these locations, vertical farms can provide fresh produce to communities with limited access, tapping into a market that is currently underserved and growing.
  • Partnerships with Retailers:Collaborating with grocery chains and local markets presents a significant opportunity for vertical farms. By forming partnerships, vertical farms can secure consistent distribution channels, ensuring their products reach consumers efficiently. This strategy not only enhances market visibility but also strengthens the supply chain, benefiting both farmers and retailers.

Scope of the Report

SegmentSub-Segments
By Type

Hydroponics

Aeroponics

Aquaponics

Building-based Farms

Container/Shipping Container Farms

Rack/Vertical Stack Systems

Others

By End-User

Retail (Grocery Chains, Specialty Stores)

Foodservice (Restaurants, QSRs, Institutions)

Direct-to-Consumer (Subscription/CSA)

Wholesale/Distribution

By Application (Crop Type)

Leafy Greens (Lettuce, Kale, Spinach)

Herbs (Basil, Mint, Cilantro)

Microgreens & Sprouts

Berries (e.g., Strawberries)

Vine Crops (Tomatoes, Cucumbers)

By Investment Source

Venture Capital

Private Equity & Strategic Investors

Government Grants/Loans

Corporate/Impact Investment

By Distribution Channel

Supermarkets & Grocery Retail

Foodservice Distributors

Online/D2C

Farmers’ Markets & Local Co-ops

By Technology

LED Lighting (White, Red/Blue, RGB)

Climate/HVAC & Dehumidification

Nutrient Delivery & Recirculation Systems

Sensing, Monitoring & Control (IoT/AI)

Automation & Robotics (Seeding, Harvesting)

By Policy Support

Subsidies & Incentives

Tax Credits/Exemptions

Grants & R&D Funding

Renewable/Energy Programs

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., U.S. Department of Agriculture, Environmental Protection Agency)

Manufacturers and Producers

Distributors and Retailers

Technology Providers

Industry Associations (e.g., Association for Vertical Farming)

Financial Institutions

Real Estate Developers

Players Mentioned in the Report:

AeroFarms

Plenty Unlimited Inc.

Bowery Farming Inc.

Gotham Greens

BrightFarms

Vertical Harvest

Kalera

Local Bounti

Fifth Season (Deep Local Inc.)

80 Acres Farms

Crop One Holdings

Infarm

Plentys Driscolls Joint Venture (Berry Farming)

AppHarvest

Iron Ox

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. United States Vertical Farming Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 United States Vertical Farming Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. United States Vertical Farming Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Urbanization
3.1.2 Demand for Local Produce
3.1.3 Technological Advancements
3.1.4 Sustainability Concerns

3.2 Market Challenges

3.2.1 High Initial Investment
3.2.2 Energy Consumption
3.2.3 Regulatory Hurdles
3.2.4 Market Competition

3.3 Market Opportunities

3.3.1 Expansion into New Regions
3.3.2 Partnerships with Retailers
3.3.3 Innovations in Farming Techniques
3.3.4 Government Grants and Subsidies

3.4 Market Trends

3.4.1 Rise of Automation
3.4.2 Integration of AI and IoT
3.4.3 Focus on Organic Produce
3.4.4 Consumer Awareness and Education

3.5 Government Regulation

3.5.1 Food Safety Standards
3.5.2 Zoning Laws
3.5.3 Environmental Regulations
3.5.4 Tax Incentives for Green Technologies

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. United States Vertical Farming Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. United States Vertical Farming Market Segmentation

8.1 By Type

8.1.1 Hydroponics
8.1.2 Aeroponics
8.1.3 Aquaponics
8.1.4 Building-based Farms
8.1.5 Container/Shipping Container Farms
8.1.6 Rack/Vertical Stack Systems
8.1.7 Others

8.2 By End-User

8.2.1 Retail (Grocery Chains, Specialty Stores)
8.2.2 Foodservice (Restaurants, QSRs, Institutions)
8.2.3 Direct-to-Consumer (Subscription/CSA)
8.2.4 Wholesale/Distribution

8.3 By Application (Crop Type)

8.3.1 Leafy Greens (Lettuce, Kale, Spinach)
8.3.2 Herbs (Basil, Mint, Cilantro)
8.3.3 Microgreens & Sprouts
8.3.4 Berries (e.g., Strawberries)
8.3.5 Vine Crops (Tomatoes, Cucumbers)

8.4 By Investment Source

8.4.1 Venture Capital
8.4.2 Private Equity & Strategic Investors
8.4.3 Government Grants/Loans
8.4.4 Corporate/Impact Investment

8.5 By Distribution Channel

8.5.1 Supermarkets & Grocery Retail
8.5.2 Foodservice Distributors
8.5.3 Online/D2C
8.5.4 Farmers’ Markets & Local Co-ops

8.6 By Technology

8.6.1 LED Lighting (White, Red/Blue, RGB)
8.6.2 Climate/HVAC & Dehumidification
8.6.3 Nutrient Delivery & Recirculation Systems
8.6.4 Sensing, Monitoring & Control (IoT/AI)
8.6.5 Automation & Robotics (Seeding, Harvesting)

8.7 By Policy Support

8.7.1 Subsidies & Incentives
8.7.2 Tax Credits/Exemptions
8.7.3 Grants & R&D Funding
8.7.4 Renewable/Energy Programs

9. United States Vertical Farming Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Scale & Footprint (Total Farm Sites, Operated Acres eq.)
9.2.3 Revenue & YoY Growth
9.2.4 Production Capacity (tons/year) & Actual Yield
9.2.5 Crop Mix Concentration (Leafy vs. Herbs vs. Berries)
9.2.6 Unit Economics (COGS per lb, Energy kWh per kg)
9.2.7 Sell-through & Fill Rate with Retail Partners
9.2.8 Pricing Realization (avg. $/lb vs. category benchmarks)
9.2.9 Technology Stack (Hydro/Aero, LED spec, Automation level)
9.2.10 Uptime & Crop Turn Cycles (harvest cycles/year)
9.2.11 Waste/Shrink Rate (%)
9.2.12 Customer Retention/Repeat Purchase Rate
9.2.13 Capital Efficiency (Capex per kg capacity)
9.2.14 ESG Metrics (Water use/L, pesticide-free, renewable %)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 AeroFarms
9.5.2 Plenty Unlimited Inc.
9.5.3 Bowery Farming Inc.
9.5.4 Gotham Greens
9.5.5 BrightFarms
9.5.6 Vertical Harvest
9.5.7 Kalera
9.5.8 Local Bounti
9.5.9 Fifth Season (Deep Local Inc.)
9.5.10 80 Acres Farms
9.5.11 Crop One Holdings
9.5.12 Infarm
9.5.13 Plenty’s Driscoll’s Joint Venture (Berry Farming)
9.5.14 AppHarvest
9.5.15 Iron Ox

10. United States Vertical Farming Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation for Urban Agriculture
10.1.2 Preference for Local Sourcing
10.1.3 Compliance with Sustainability Goals

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Renewable Energy
10.2.2 Infrastructure Upgrades for Vertical Farms
10.2.3 Energy Efficiency Initiatives

10.3 Pain Point Analysis by End-User Category

10.3.1 Supply Chain Disruptions
10.3.2 Quality Control Issues
10.3.3 Cost Management Challenges

10.4 User Readiness for Adoption

10.4.1 Awareness of Vertical Farming Benefits
10.4.2 Training and Support Needs
10.4.3 Technology Acceptance Levels

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Yield Improvements
10.5.2 Cost Savings Analysis
10.5.3 Expansion into New Markets

11. United States Vertical Farming Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Key Partnerships Exploration

1.5 Customer Segmentation

1.6 Cost Structure Assessment

1.7 Competitive Advantage Analysis


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Audience Identification

2.4 Communication Channels

2.5 Promotional Tactics

2.6 Market Positioning


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups

3.3 Direct-to-Consumer Channels

3.4 E-commerce Integration

3.5 Logistics and Supply Chain Management


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies

4.4 Consumer Price Sensitivity


5. Unmet Demand & Latent Needs

5.1 Category Gaps Identification

5.2 Consumer Segments Analysis

5.3 Emerging Trends Exploration

5.4 Future Demand Projections


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service

6.3 Customer Feedback Mechanisms

6.4 Community Engagement


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Cost Efficiency

7.4 Quality Assurance


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup

8.4 Training and Development


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging Considerations

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from agricultural and urban farming associations
  • Review of government publications on vertical farming regulations and incentives
  • Examination of market trends through academic journals and white papers on sustainable agriculture

Primary Research

  • Interviews with founders and executives of leading vertical farming companies
  • Surveys with agricultural technology experts and agronomists
  • Field visits to operational vertical farms to gather firsthand insights

Validation & Triangulation

  • Cross-validation of data through multiple industry sources and expert opinions
  • Triangulation of market size estimates using sales data and growth projections
  • Sanity checks conducted through expert panel discussions and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of market size based on national agricultural output and urbanization rates
  • Segmentation of market by crop type, technology used, and geographic region
  • Incorporation of government funding and support for urban agriculture initiatives

Bottom-up Modeling

  • Collection of data on production capacity and yield from existing vertical farms
  • Operational cost analysis based on energy consumption, labor, and technology investments
  • Volume x price calculations for various crops produced in vertical farms

Forecasting & Scenario Analysis

  • Multi-variable regression analysis incorporating consumer demand trends and sustainability factors
  • Scenario modeling based on potential regulatory changes and technological advancements
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Commercial Vertical Farms100Farm Owners, Operations Managers
Technology Providers for Vertical Farming80Product Managers, R&D Directors
Urban Agriculture Policy Makers60City Planners, Agricultural Policy Analysts
Retailers Sourcing from Vertical Farms70Procurement Managers, Category Buyers
Consumers of Vertical Farm Produce90Health-Conscious Consumers, Sustainability Advocates

Frequently Asked Questions

What is the current value of the United States Vertical Farming Market?

The United States Vertical Farming Market is valued at approximately USD 740 million, reflecting a significant growth trend driven by urbanization, demand for fresh produce, and advancements in controlled-environment agriculture technologies.

What are the main drivers of growth in the vertical farming market?

Which cities are leading in vertical farming initiatives in the U.S.?

What types of systems are commonly used in vertical farming?

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