Vietnam Fertilizer & Crop Nutrition Market

Vietnam Fertilizer & Crop Nutrition Market, valued at USD 3.5 Bn, is growing due to increasing agricultural productivity, organic fertilizer demand, and innovations in farming techniques.

Region:Asia

Author(s):Rebecca

Product Code:KRAB2947

Pages:92

Published On:October 2025

About the Report

Base Year 2024

Vietnam Fertilizer & Crop Nutrition Market Overview

  • The Vietnam Fertilizer & Crop Nutrition Market is valued at USD 3.5 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for food production, advancements in agricultural practices, and the rising adoption of modern farming techniques. The market has seen a significant uptick in the use of fertilizers to enhance crop yields and ensure food security in the country.
  • Key players in this market include Hoang Long Group, Vinachem, and Binh Dien Fertilizer Joint Stock Company. These companies dominate the market due to their extensive distribution networks, strong brand recognition, and commitment to quality. Their ability to innovate and adapt to changing agricultural needs has solidified their positions as leaders in the Vietnamese fertilizer sector.
  • In 2023, the Vietnamese government implemented a new regulation aimed at promoting the use of organic fertilizers. This regulation encourages farmers to transition from chemical fertilizers to organic alternatives, providing subsidies and technical support to enhance soil health and sustainability. The initiative is part of a broader strategy to improve agricultural practices and reduce environmental impact.
Vietnam Fertilizer & Crop Nutrition Market Size

Vietnam Fertilizer & Crop Nutrition Market Segmentation

By Type:The market is segmented into various types of fertilizers, including nitrogenous, phosphatic, potassic, organic, specialty, slow-release, and others. Each type serves specific agricultural needs, with nitrogenous fertilizers being the most widely used due to their essential role in plant growth and development. The increasing focus on sustainable agriculture has also led to a rise in the adoption of organic and specialty fertilizers.

Vietnam Fertilizer & Crop Nutrition Market segmentation by Type.

By End-User:The end-user segmentation includes crop producers, horticulturists, greenhouse operators, agricultural cooperatives, and others. Crop producers dominate the market as they represent the largest segment, driven by the need for high-yield crops to meet the growing food demand. Horticulturists and greenhouse operators are also significant users, focusing on quality and specialized fertilizers to enhance their produce.

Vietnam Fertilizer & Crop Nutrition Market segmentation by End-User.

Vietnam Fertilizer & Crop Nutrition Market Competitive Landscape

The Vietnam Fertilizer & Crop Nutrition Market is characterized by a dynamic mix of regional and international players. Leading participants such as Vietnam National Chemical Group (Vinachem), Southern Fertilizer Joint Stock Company (SFG), Ha Bac Nitrogenous Fertilizer and Chemical Company, Binh Dien Fertilizer Joint Stock Company, Phu My Fertilizer Plant, Lam Thao Fertilizer and Chemical Company, Central Fertilizer Company, An Giang Plant Protection Joint Stock Company, Viet Phap Fertilizer Company, Green Fertilizer Company, Agrochemicals Vietnam, NutriFert Vietnam, International Fertilizer Development Center (IFDC), Cuu Long Delta Rice Research Institute, Vietnam Fertilizer Association contribute to innovation, geographic expansion, and service delivery in this space.

Vietnam National Chemical Group (Vinachem)

1976

Hanoi, Vietnam

Southern Fertilizer Joint Stock Company (SFG)

2000

Ho Chi Minh City, Vietnam

Ha Bac Nitrogenous Fertilizer and Chemical Company

2004

Bac Ninh, Vietnam

Binh Dien Fertilizer Joint Stock Company

1976

Dong Nai, Vietnam

Phu My Fertilizer Plant

2003

Binh Dinh, Vietnam

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Retention Rate

Pricing Strategy

Product Diversification Index

Vietnam Fertilizer & Crop Nutrition Market Industry Analysis

Growth Drivers

  • Increasing Agricultural Productivity:Vietnam's agricultural sector is projected to grow by 3.5% in future, driven by the need to enhance productivity. The government aims to increase rice yields to 6.5 tons per hectare, up from 6.2 tons in the previous year. This push for higher productivity is supported by the adoption of advanced fertilizers, which are expected to contribute to a 10% increase in overall crop yields, thereby boosting the fertilizer market significantly.
  • Rising Demand for Organic Fertilizers:The organic fertilizer market in Vietnam is anticipated to reach 1.2 million tons in future, reflecting a 15% annual growth rate. This surge is fueled by increasing consumer awareness of health and environmental issues, with 60% of farmers expressing interest in organic farming practices. The government’s initiatives to promote sustainable agriculture further support this trend, creating a robust demand for organic fertilizers in the market.
  • Government Support for Agricultural Innovation:The Vietnamese government allocated approximately $500 million in future for agricultural innovation programs, focusing on modernizing farming techniques. This funding aims to enhance the efficiency of fertilizer use, with a target of reducing fertilizer application rates by 20% while maintaining crop yields. Such initiatives are expected to drive the adoption of innovative fertilizers, positively impacting the market landscape.

Market Challenges

  • Fluctuating Raw Material Prices:The volatility of raw material prices poses a significant challenge for the fertilizer industry in Vietnam. In the previous year, the price of urea rose by 30% due to supply chain disruptions, impacting production costs. This fluctuation can lead to unpredictable pricing for end-users, making it difficult for farmers to budget effectively and potentially reducing fertilizer usage, which could hinder agricultural productivity.
  • Environmental Regulations and Compliance Costs:Stricter environmental regulations are increasing compliance costs for fertilizer manufacturers. In future, the government is expected to enforce new standards that could raise production costs by up to 15%. These regulations aim to reduce pollution and promote sustainable practices, but they may also limit the competitiveness of local producers against cheaper imported fertilizers, creating a challenging market environment.

Vietnam Fertilizer & Crop Nutrition Market Future Outlook

The Vietnam fertilizer and crop nutrition market is poised for significant transformation as it adapts to emerging trends such as precision agriculture and sustainable practices. With the government’s commitment to enhancing agricultural productivity and the rising demand for organic solutions, the market is likely to see increased investment in innovative technologies. Additionally, the integration of digital platforms for sales and distribution will streamline operations, making fertilizers more accessible to farmers, thus fostering growth in the sector.

Market Opportunities

  • Development of Bio-based Fertilizers:The bio-based fertilizer segment is expected to grow rapidly, with a projected market size of 500,000 tons in future. This growth is driven by increasing consumer demand for sustainable agricultural practices and the government’s support for eco-friendly products, presenting a lucrative opportunity for manufacturers to innovate and capture market share.
  • Technological Advancements in Fertilizer Application:The adoption of precision agriculture technologies is set to revolutionize fertilizer application in Vietnam. By future, it is estimated that 30% of farmers will utilize smart farming tools, enhancing efficiency and reducing waste. This trend presents an opportunity for companies to develop advanced application technologies, improving crop yields and sustainability in the sector.

Scope of the Report

SegmentSub-Segments
By Type

Nitrogenous fertilizers

Phosphatic fertilizers

Potassic fertilizers

Organic fertilizers

Specialty fertilizers

Slow-release fertilizers

Others

By End-User

Crop producers

Horticulturists

Greenhouse operators

Agricultural cooperatives

Others

By Application

Soil application

Foliar application

Fertigation

Others

By Distribution Channel

Direct sales

Retail outlets

Online platforms

Distributors

Others

By Packaging Type

Bulk packaging

Bagged packaging

Liquid packaging

Others

By Price Range

Economy

Mid-range

Premium

By Brand Loyalty

Established brands

Emerging brands

Private labels

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Agriculture and Rural Development, Ministry of Industry and Trade)

Manufacturers and Producers

Distributors and Retailers

Agrochemical Companies

Farm Cooperatives and Associations

Importers and Exporters

Financial Institutions

Players Mentioned in the Report:

Vietnam National Chemical Group (Vinachem)

Southern Fertilizer Joint Stock Company (SFG)

Ha Bac Nitrogenous Fertilizer and Chemical Company

Binh Dien Fertilizer Joint Stock Company

Phu My Fertilizer Plant

Lam Thao Fertilizer and Chemical Company

Central Fertilizer Company

An Giang Plant Protection Joint Stock Company

Viet Phap Fertilizer Company

Green Fertilizer Company

Agrochemicals Vietnam

NutriFert Vietnam

International Fertilizer Development Center (IFDC)

Cuu Long Delta Rice Research Institute

Vietnam Fertilizer Association

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Vietnam Fertilizer & Crop Nutrition Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Vietnam Fertilizer & Crop Nutrition Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Vietnam Fertilizer & Crop Nutrition Market Analysis

3.1 Growth Drivers

3.1.1 Increasing agricultural productivity
3.1.2 Rising demand for organic fertilizers
3.1.3 Government support for agricultural innovation
3.1.4 Expansion of export markets for agricultural products

3.2 Market Challenges

3.2.1 Fluctuating raw material prices
3.2.2 Environmental regulations and compliance costs
3.2.3 Competition from imported fertilizers
3.2.4 Limited access to financing for small farmers

3.3 Market Opportunities

3.3.1 Development of bio-based fertilizers
3.3.2 Technological advancements in fertilizer application
3.3.3 Growing awareness of sustainable farming practices
3.3.4 Partnerships with agricultural cooperatives

3.4 Market Trends

3.4.1 Shift towards precision agriculture
3.4.2 Increasing use of digital platforms for sales
3.4.3 Rise in demand for customized fertilizer solutions
3.4.4 Focus on integrated crop nutrition management

3.5 Government Regulation

3.5.1 Fertilizer quality standards
3.5.2 Subsidy programs for farmers
3.5.3 Environmental protection laws
3.5.4 Import tariffs on foreign fertilizers

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Vietnam Fertilizer & Crop Nutrition Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Vietnam Fertilizer & Crop Nutrition Market Segmentation

8.1 By Type

8.1.1 Nitrogenous fertilizers
8.1.2 Phosphatic fertilizers
8.1.3 Potassic fertilizers
8.1.4 Organic fertilizers
8.1.5 Specialty fertilizers
8.1.6 Slow-release fertilizers
8.1.7 Others

8.2 By End-User

8.2.1 Crop producers
8.2.2 Horticulturists
8.2.3 Greenhouse operators
8.2.4 Agricultural cooperatives
8.2.5 Others

8.3 By Application

8.3.1 Soil application
8.3.2 Foliar application
8.3.3 Fertigation
8.3.4 Others

8.4 By Distribution Channel

8.4.1 Direct sales
8.4.2 Retail outlets
8.4.3 Online platforms
8.4.4 Distributors
8.4.5 Others

8.5 By Packaging Type

8.5.1 Bulk packaging
8.5.2 Bagged packaging
8.5.3 Liquid packaging
8.5.4 Others

8.6 By Price Range

8.6.1 Economy
8.6.2 Mid-range
8.6.3 Premium

8.7 By Brand Loyalty

8.7.1 Established brands
8.7.2 Emerging brands
8.7.3 Private labels
8.7.4 Others

9. Vietnam Fertilizer & Crop Nutrition Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Retention Rate
9.2.6 Pricing Strategy
9.2.7 Product Diversification Index
9.2.8 Distribution Efficiency
9.2.9 Brand Recognition Score
9.2.10 Innovation Rate

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Vietnam National Chemical Group (Vinachem)
9.5.2 Southern Fertilizer Joint Stock Company (SFG)
9.5.3 Ha Bac Nitrogenous Fertilizer and Chemical Company
9.5.4 Binh Dien Fertilizer Joint Stock Company
9.5.5 Phu My Fertilizer Plant
9.5.6 Lam Thao Fertilizer and Chemical Company
9.5.7 Central Fertilizer Company
9.5.8 An Giang Plant Protection Joint Stock Company
9.5.9 Viet Phap Fertilizer Company
9.5.10 Green Fertilizer Company
9.5.11 Agrochemicals Vietnam
9.5.12 NutriFert Vietnam
9.5.13 International Fertilizer Development Center (IFDC)
9.5.14 Cuu Long Delta Rice Research Institute
9.5.15 Vietnam Fertilizer Association

10. Vietnam Fertilizer & Crop Nutrition Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Agriculture and Rural Development
10.1.2 Ministry of Industry and Trade
10.1.3 Ministry of Natural Resources and Environment

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in agricultural infrastructure
10.2.2 Funding for research and development
10.2.3 Expenditure on sustainable practices

10.3 Pain Point Analysis by End-User Category

10.3.1 Smallholder farmers
10.3.2 Large agricultural enterprises
10.3.3 Agricultural cooperatives

10.4 User Readiness for Adoption

10.4.1 Awareness of new technologies
10.4.2 Training and support availability
10.4.3 Financial readiness

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of yield improvements
10.5.2 Cost savings analysis
10.5.3 Expansion into new crop types

11. Vietnam Fertilizer & Crop Nutrition Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps identification

1.2 Value proposition development

1.3 Revenue model exploration

1.4 Customer segmentation analysis

1.5 Competitive landscape overview

1.6 Key partnerships identification

1.7 Operational plan outline


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs

2.3 Target market identification

2.4 Communication strategy

2.5 Digital marketing approach

2.6 Customer engagement tactics


3. Distribution Plan

3.1 Urban retail strategy

3.2 Rural NGO tie-ups

3.3 E-commerce integration

3.4 Logistics and supply chain management

3.5 Distribution partnerships


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands analysis

4.3 Competitor pricing comparison

4.4 Customer willingness to pay

4.5 Promotional pricing strategies


5. Unmet Demand & Latent Needs

5.1 Category gaps identification

5.2 Consumer segments analysis

5.3 Emerging trends exploration

5.4 Feedback collection mechanisms

5.5 Product development opportunities


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service

6.3 Customer feedback loops

6.4 Community engagement initiatives

6.5 Customer education programs


7. Value Proposition

7.1 Sustainability initiatives

7.2 Integrated supply chains

7.3 Cost-benefit analysis

7.4 Unique selling points

7.5 Customer-centric approach


8. Key Activities

8.1 Regulatory compliance

8.2 Branding efforts

8.3 Distribution setup

8.4 Market research activities

8.5 Training and development programs


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix
9.1.2 Pricing band
9.1.3 Packaging considerations

9.2 Export Entry Strategy

9.2.1 Target countries
9.2.2 Compliance roadmap
9.2.3 Market entry barriers

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines for market entry

11.3 Resource allocation


12. Control vs Risk Trade-Off

12.1 Ownership considerations

12.2 Partnerships evaluation

12.3 Risk management strategies


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability

13.3 Financial forecasting


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity timelines
15.2.2 Milestone tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of agricultural production statistics from the Vietnam Ministry of Agriculture and Rural Development
  • Review of market reports from industry associations such as the Vietnam Fertilizer Association
  • Examination of trade publications and journals focusing on crop nutrition and fertilizer trends

Primary Research

  • Interviews with agronomists and crop nutrition experts from leading agricultural universities
  • Surveys with farmers and agricultural cooperatives to understand fertilizer usage patterns
  • Discussions with distributors and retailers in the fertilizer supply chain

Validation & Triangulation

  • Cross-validation of findings with government agricultural policy documents and initiatives
  • Triangulation of data from primary interviews with secondary market research findings
  • Sanity checks through expert panels comprising agribusiness consultants and market analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total fertilizer consumption based on national agricultural output data
  • Segmentation of market size by fertilizer type (NPK, Urea, etc.) and crop category
  • Incorporation of government subsidies and support programs for fertilizer usage

Bottom-up Modeling

  • Collection of sales data from major fertilizer manufacturers operating in Vietnam
  • Estimation of average fertilizer application rates per hectare for various crops
  • Calculation of market size based on volume sold and average pricing across different regions

Forecasting & Scenario Analysis

  • Multi-variable forecasting using historical growth rates and projected agricultural trends
  • Scenario analysis based on potential changes in government policy and environmental regulations
  • Development of baseline, optimistic, and pessimistic market growth scenarios through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Fertilizer Retail Market150Retail Managers, Store Owners
Agricultural Cooperatives100Cooperative Leaders, Agronomy Advisors
Crop Producers200Farmers, Crop Managers
Fertilizer Manufacturers80Production Managers, Sales Directors
Government Agricultural Officials50Policy Makers, Agricultural Inspectors

Frequently Asked Questions

What is the current value of the Vietnam Fertilizer & Crop Nutrition Market?

The Vietnam Fertilizer & Crop Nutrition Market is valued at approximately USD 3.5 billion, reflecting significant growth driven by increasing food production demands and advancements in agricultural practices.

Who are the key players in the Vietnam Fertilizer Market?

What types of fertilizers are commonly used in Vietnam?

What is driving the growth of the fertilizer market in Vietnam?

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