Region:Asia
Author(s):Rebecca
Product Code:KRAB4109
Pages:92
Published On:October 2025
By Ingredients:The market is segmented into various ingredients, including Vitamins, Botanicals, Minerals, Proteins & Amino Acids, Omega Fatty Acids, Probiotics, Prebiotics & Postbiotics, and Fibers & Specialty Carbohydrates. Among these, Vitamins and Botanicals are the most prominent due to their widespread use in dietary supplements and functional foods. The increasing consumer preference for natural ingredients has led to a significant rise in the demand for botanical extracts, which are perceived as safer and more effective. Vitamins maintain their leading position, supported by strong consumer recognition of their health benefits and the prevalence of nutritional deficiencies. Botanicals are gaining traction due to growing interest in plant-based and traditional remedies .
By Form:The market is also segmented by form, including Tablets, Capsules, Soft Gels, Powders, Gummies, and Liquid. Tablets and Capsules dominate the market due to their convenience and ease of consumption. The growing trend of personalized nutrition has also led to an increase in the popularity of Powders and Gummies, especially among younger consumers who prefer more palatable forms of supplements. Tablets remain the most preferred format, driven by their widespread availability and established consumer trust, while gummies and powders are increasingly favored for their taste and versatility .
The Vietnam Nutraceuticals & Herbal Products Market is characterized by a dynamic mix of regional and international players. Leading participants such as Nutifood Nutrition Food Joint Stock Company, Abbott Laboratories, Herbalife Nutrition Ltd., Vinamilk, Amway Corporation, Blackmores Limited, Swisse Wellness Pty Ltd., USANA Health Sciences, Inc., GNC Holdings, Inc., DSM Nutritional Products AG, Nature's Way Products, LLC, Mega We Care, Thang Long Pharmaceutical, Traphaco Joint Stock Company, DHG Pharma contribute to innovation, geographic expansion, and service delivery in this space.
The future of the Vietnam nutraceuticals and herbal products market appears promising, driven by increasing health awareness and a growing preference for natural solutions. As the middle-class population expands, consumer spending on health products is expected to rise significantly. Additionally, advancements in e-commerce will facilitate broader access to these products, allowing companies to reach a wider audience. The focus on preventive healthcare will further enhance market growth, creating a favorable environment for innovation and product diversification.
| Segment | Sub-Segments |
|---|---|
| By Ingredients | Vitamins Botanicals Minerals Proteins & Amino Acids Omega Fatty Acids Probiotics Prebiotics & Postbiotics Fibers & Specialty Carbohydrates |
| By Form | Tablets Capsules Soft Gels Powders Gummies Liquid |
| By Application | Bone & Joint Health Gastrointestinal Health Immunity Cardiac Health Diabetes Anti-cancer Skin/Hair/Nails Brain/Mental Health Prenatal Health Anti-aging |
| By Distribution Channel | Pharmacies/Drug Stores Supermarkets/Hypermarkets E-commerce Health Stores Direct Sales Specialty Stores |
| By End Use | Adults Children Infants Geriatric Pregnant Women |
| By Type | OTC Prescribed |
| Scope Item/Segment | Sample Size | Target Respondent Profiles |
|---|---|---|
| Nutraceutical Retailers | 120 | Store Managers, Product Buyers |
| Herbal Product Manufacturers | 90 | Production Managers, Quality Control Officers |
| Health Professionals | 70 | Nutritionists, Herbalists |
| Consumers of Herbal Products | 140 | Health-conscious Individuals, Regular Users of Herbal Supplements |
| Distributors and Wholesalers | 60 | Supply Chain Managers, Sales Representatives |
The Vietnam Nutraceuticals & Herbal Products Market is valued at approximately USD 2.0 billion, reflecting significant growth driven by increasing health awareness, an aging population, and a shift towards preventive healthcare among consumers.
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