Netherlands EV Charging Equipment Market at the Forefront of Change - What Does the Road Ahead Hold?"

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The Netherlands EV Charging Equipment Market is rapidly expanding, supported by a strong ecosystem of EV equipment manufacturers, charging networks, suppliers, and installers. Moreover, with increasing urbanization, advancements in technology, and a surge in electric vehicle adoption, the market is poised for remarkable growth.
This comprehensive white paper delves into the market’s current trends and sheds light on its future potential. Gain valuable insights into the evolving landscape of EV charging infrastructure, explore the key drivers behind its growth, and uncover the opportunities that lie ahead. Let’s get started.

1. The Netherlands is one of the leading electric transport players in the world as they have been investing in electric vehicles, charging infrastructure and new technologies for over a decade

Country Name No of Vehicles Registered, 2022 No of Car Sales in units, 2022 EV Car Sales, 2022 No of Public Charging Points, 2022 Government Support
China
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319 Mn 27.1 Mn 6.9 Mn
  • 1.8 Mn charging piles
  • 10% purchase tax exemption until 2023
  • Ban on the sale of combustion cars by 2030
USA
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290.2 Mn 13.9 Mn 800,000+
  • 140,000 public EV chargers across 53,000 charging stations
  • $2,500 to $7,500 federal tax credit
  • Goal to make half of all new vehicles sold in 2030 are zero-emissions vehicles
India
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167.1 Mn 3.8 Mn 1 Mn+
  • 2,700 public charging stations
  • GST on electric vehicles has been reduced from 12% to 5% & on charging stations has been reduced from 18% to 5%
  • Incentive of ₹10,000/kWh of battery capacity (up to ₹150k/vehicle) for the first 1000 car sale
Japan
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78.5 Mn 4.2 Mn 59,000
  • 29,000 public charging stations
  • The maximum amount of the CEV subsidy per vehicle is 800,000 Japanese Yen
UK
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32.2 Mn 1.2 Mn 2,67,203
  • 42,000+ charge point connectors
  • Cars, Mopeds and Motorcycles- up to 35%, capped at £1,500, £150 and £500 respectively
  • All new cars and vans would be zero emission by 2035
Netherlands
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12.0 Mn 8.9 Mn 5,31,569
  • 69,804 charge point connectors
  • Purely electric Vehicles are fully exempted from motor vehicle tax and purchase tax until 2024.
  • All new cars and vans would be zero emission by 2030.
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2. Presently, EV Charging Equipment market is one of the fastest growing markets in the Netherlands owing to the government policy to make all new vehicles zero emission by 2030

Business Cycle of Netherlands EV Charging Equipment Market

chart1

I: Emerging Phase <2010

  • In 2008 Foundation for Nature Conservation and Environmental Protection begins e-mobility lobby. In 2009 Amsterdam has offered businesses a subsidy of up to 50 percent of the extra cost for buying an EV.
  • The industry is slowly driven by investments in the marketplace companies by various government stakeholders, venture capitalists and investors.
  • Major challenge was lack of awareness on electrification
chart1

II: Growth Phase 2010-2030

  • In 2010 the Netherlands was the first market in the world to launch mass-produced e-vehicles and Formula E-Team became operational.
  • In 2013 Tesla establishes European headquarters in Amsterdam and Tesla model S sales begin and in 2014 PHEV company car tax was 7%1
  • Major challenges include high costs for installation & maintenance and less EV drivers in comparison to Electric vehicle infrastructure
chart1

III: Future Phase >2030

  • Multiple international players are expected to enter and capture the market where all vehicles in Netherlands will be electric with no sale of gasoline vehicles.
  • Major technological developments in the EV automobile industry are anticipated to boost the market in future.
  • Fiercer competition among multiple organized players will lead to battling against companies affecting the profitability.

Growing Stage

  • CAGR in Revenue Terms
    • 2018-2022: 23%

Competition

    Moderately Consolidated market

  • with two major players contributing 30% of the market share in 2022.
  • progressbar
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3. The projects taken up by Total, TSG and Kempower to construct new charging stations have given a big push to the Netherlands EV Charging Equipment Market

Upcoming projects for Electrical Vehicle charging in Netherlands

Total to deploy 20,000 EV charging stations in the Netherlands

  • Metropolitan Region Amsterdam Electric’ (MRA-Electric) has awarded Europe’s largest concession contract for electric vehicles charging to Total. Under this agreement, Total will install and operate up to 20,000 new public charging points in the Netherlands, in the three provinces of North-Holland, Flevoland and Utrecht.
  • This new contract intends to address the fast growing demand for public Electric Vehicle (EV) charging points in the Netherlands. This EV charging network covers a population of 3,2 million inhabitants and around 15% of the current Netherlands EV charging demand.

Kempower chargers to be used in WattHub fast-charging plaza for electric-powered heavy equipment

  • TSG Netherlands, which has been tasked with designing and building the WattHub plaza, has commissioned Kempower to deliver its rapid charging technology experience to power the trucks and construction equipment. The delivery will include 36 Kempower Satellites and six Kempower Power Units.
  • Each Kempower Power Unit will have 600 kw of power available, which will be shared between six Kempower Satellites. The charging station itself will also run purely on solar and wind energy.
  • The hub, due to be completed in April 2023, will offer benefits beyond the Tiel - Waardenburg dyke reinforcement project.
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4. Currently, Rising EV penetration with rapid urbanization, technological advancements, and government policies towards increasing EV are few boosters to this market

Rising EV Adoption with Rapid Urbanization

The Netherlands is one of the fastest-growing economies in the world where the degree of urbanization amounted to 93% in 2022. More than 16 Mn of the population live in urban areas with a 99.0% literacy rate1 and are aware of the trends and their social responsibilities, paving way for environmentally friendly concepts like EVs to flourish in the market. Growth of EV adoption is the primary market booster with 69% of the electric car market share in the country2.

Technological Advancements

The technological advancements in the EV Charging Equipment like smart charging which delivers reliable, safe, renewable, and cost-effective energy to EVs while meeting the needs of drivers and local grids. It depends on sophisticated back-end software that captures data from EVs, networked chargers, and the grid have greatly improved the charging experience for EV users.

Soaring Gasoline Prices & Environmentally Friendly

Switch towards EV due to rising gasoline prices where Netherlands had the highest diesel prices which has increased to 2.3 euros per liter and unleaded fuel price has increased to 2.5 Euro per liter at in 20223 that release emissions. EVs are seen as a solution to the problem of climate related challenges as there is no greenhouse emissions involved and with rising climate awareness are boosting the market.

Government Initiatives & Policies

The Netherlands government lays policies and implements regulations to encourage the adoption of EVs and developing the charging infrastructure. It sets out plan By 2025, new buses used in public transport should be zero emission and the entire fleet should be zero emissions by 2030. In 2022 the government budgeted 71 million euros for 22,000 new electric cars

Note 1. Population data.net 2. electrek 3. MY LPG. Eu Source: Interviews Conducted with Industry Experts, Ken Research Analysis

5. The market is poised to grow with double-digit CAGR in the future with the EV infrastructure strategy rolling out EV charging infrastructure, and multiple collaborations

Recent Trends and Developments in the Netherlands EV Charging Equipment

Green Future Programme

  • Uber has committed to becoming a 100% electric mobility platform across all global business lines by 2040. Amsterdam will lead the way by becoming 100% electric by 2025.
  • Uber is giving away 100 x 1.000 EUR incentives to driver partners who make the switch to an electric vehicle and complete a minimum number of trips.
  • Uber Netherlands partners who have completed 250 lifetime trips and at least one trip in the past three months can apply for the Green Future program.

V2G Pilot project

  • Amsterdam is the first city in the world that installed public charge points that can charge electric vehicles and deliver electricity back to the grid by using Vehicle to Grid (V2G) technology.
  • Vehicle to Grid is part of a collaboration between grid company Alliander, technology company Enervalis, New Motion and innovation platform Amsterdam Smart City ‘City-Zen programme’.
  • With V2G technology, electricity stored in the batteries of electric cars can be made available to the grid at times of high demand. In case of low demand, electric vehicles can be recharged. 

We Drive Solar

  • We Drive Solar is an innovation project that integrates solutions for mobility and energy systems for the future. The project is set up as a collaboration between LomboXnet, Elaad, Renault and Last Mile Solutions.
  • Its include the large-scale connection of thousands of solar panels to charging stations and batteries and the development of the bi-directional AC charging station.
  • Together with We Drive Solar, Hyundai will deploy a fleet of 25 IONIQ 5 units for a new mobility service powered by Vehicle-to-Grid (V2G) in Utrecht 
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