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Apac Golf Apparel Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

APAC Golf Apparel Market, worth USD 1.1 Bn, grows with increasing golf participation and demand for performance apparel in key Asian countries.

Region:Asia

Author(s):Rebecca

Product Code:KRAD4958

Pages:81

Published On:December 2025

About the Report

Base Year 2024

APAC Golf Apparel Market Overview

  • The APAC Golf Apparel Market is valued at USD 1.1 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing popularity of golf as a leisure activity, coupled with rising disposable incomes, rapid urbanization, and a growing trend towards athleisure and performance sportswear across major Asian markets. The market has seen a surge in demand for high-performance and stylish golf apparel incorporating moisture?wicking, stretch, UV-protection, and breathable fabrics, catering to both amateur and professional golfers.
  • Countries such as Japan, South Korea, and China dominate the APAC Golf Apparel Market due to their strong golfing culture, extensive golf course infrastructure, and a high number of golf participants, supported by data from R&A indicating that Asia has over 22 million adults engaged in golf. Additionally, these countries have well-developed retail and e?commerce networks, a flourishing golf tourism ecosystem, and a growing interest in golf among younger and female demographics, further solidifying their market leadership in apparel and footwear demand.
  • In 2020, the South Korean government introduced the Framework Act on Resource Circulation, complemented by the Act on the Promotion of Saving and Recycling of Resources, administered by the Ministry of Environment, which promotes sustainable practices across manufacturing industries, including textiles and apparel. These instruments set requirements for the use of recycled inputs, resource?efficient production, and extended producer responsibility for designated products, encouraging apparel manufacturers, including golf apparel brands, to increase the share of recycled or sustainably sourced materials in their product lines and labeling to support eco?friendly consumer choices.
APAC Golf Apparel Market Size

APAC Golf Apparel Market Segmentation

By Product Type:The product type segmentation of the APAC Golf Apparel Market includes various categories such as Golf Shirts & Polo Shirts, Outerwear & Mid-layers, Bottomwear, Golf-specific Footwear, Accessories, and Others. The segment structure aligns with global market practice where t?shirts and polo shirts are the leading category in golf apparel. Among these, Golf Shirts & Polo Shirts dominate the market due to their essential role in golf attire, combining functionality with style. The trend towards performance-oriented fabrics (stretch knits, moisture-wicking, UV-protection) and fashionable designs, as well as lifestyle crossover use off the course, has led to increased consumer preference for these items, making them a staple in golfers' wardrobes.

APAC Golf Apparel Market segmentation by Product Type.

By End-User:The end-user segmentation of the APAC Golf Apparel Market includes Men, Women, Juniors, and Others. This structure is consistent with global golf apparel segmentation, where the men’s segment is the largest by revenue. The Men's segment is the largest, driven by the higher participation rates of men in golf and their demand for a wide range of apparel and footwear options for both professional and recreational play. However, the Women's segment is rapidly growing as more women take up golf, supported by initiatives from clubs and federations and by brands expanding women-specific lines, leading to increased offerings tailored specifically for female golfers and adding more fashion-forward and fit-focused designs, thus diversifying the market.

APAC Golf Apparel Market segmentation by End-User.

APAC Golf Apparel Market Competitive Landscape

The APAC Golf Apparel Market is characterized by a dynamic mix of regional and international players. Leading participants such as Nike, Inc., Adidas AG, Under Armour, Inc., Puma SE, Callaway Golf Company, TaylorMade Golf Company, Inc., Mizuno Corporation, ASICS Corporation, FootJoy (Acushnet Holdings Corp.), DESCENTE Ltd., Honma Golf Co., Ltd., FILA Holdings Corp., Yonex Co., Ltd., Le Coq Sportif (Asia), New Balance Athletics, Inc. contribute to innovation, geographic expansion, and service delivery in this space, with many of these brands actively expanding golf-specific collections and partnering with professional tours and athletes in Asia.

Nike, Inc.

1964

Beaverton, Oregon, USA

Adidas AG

1949

Herzogenaurach, Germany

Under Armour, Inc.

1996

Baltimore, Maryland, USA

Puma SE

1948

Herzogenaurach, Germany

Callaway Golf Company

1982

Carlsbad, California, USA

Company

Establishment Year

Headquarters

Company Scale (Global, Regional, or Local Player)

APAC Golf Apparel Revenue and Share

APAC Revenue Growth Rate (CAGR)

Product Portfolio Breadth (Apparel, Footwear, Accessories)

Average Selling Price Positioning (Premium / Mid / Economy)

APAC Distribution Footprint (Stores, Pro Shops, Online Presence)

APAC Golf Apparel Market Industry Analysis

Growth Drivers

  • Increasing Participation in Golf:The APAC region has seen a significant rise in golf participation, with over 32 million golfers recorded in future, a 7% increase from the previous year. Countries like China and Japan are leading this growth, with golf courses increasing by 4% annually. This surge in participation is driving demand for golf apparel, as new players seek quality gear to enhance their experience on the course, contributing to a robust market environment.
  • Rising Disposable Income:The average disposable income in APAC countries is projected to reach $4,200 per capita in future, up from $3,800 in the previous year. This increase allows consumers to spend more on leisure activities, including golf. As more individuals can afford premium golf apparel, brands are capitalizing on this trend by offering high-quality, stylish options that cater to the growing affluent demographic, further stimulating market growth.
  • Growing Popularity of Golf Tourism:Golf tourism in APAC is expected to generate $11 billion in revenue by future, reflecting a 10% increase from the previous year. Destinations like Thailand and Malaysia are becoming hotspots for golf enthusiasts, attracting international visitors. This trend not only boosts local economies but also increases demand for golf apparel as tourists seek to purchase local brands and styles, enhancing the overall market landscape.

Market Challenges

  • Intense Competition:The APAC golf apparel market is characterized by fierce competition, with over 210 brands vying for market share. Major players like Nike and Adidas dominate, but numerous local brands are emerging, intensifying price wars. This competitive landscape can lead to reduced profit margins, making it challenging for smaller companies to establish a foothold and innovate effectively within the market.
  • Fluctuating Raw Material Prices:The cost of raw materials for golf apparel, such as polyester and cotton, has seen volatility, with prices increasing by 18% in the last year due to supply chain disruptions. This fluctuation poses a significant challenge for manufacturers, as it affects production costs and pricing strategies. Companies must navigate these challenges to maintain profitability while ensuring product quality and affordability for consumers.

APAC Golf Apparel Market Future Outlook

The APAC golf apparel market is poised for continued growth, driven by increasing participation rates and rising disposable incomes. As consumers become more health-conscious and seek leisure activities, golf's appeal is expected to expand. Additionally, technological advancements in apparel, such as moisture-wicking fabrics and smart textiles, will likely enhance product offerings. Brands that adapt to these trends and focus on sustainability will be well-positioned to capture market share in the evolving landscape.

Market Opportunities

  • Expansion of E-commerce Platforms:E-commerce sales in the APAC region are projected to reach $2.2 trillion in future, providing a significant opportunity for golf apparel brands. Online platforms allow for broader reach and accessibility, enabling companies to tap into niche markets and cater to diverse consumer preferences, ultimately driving sales growth and brand visibility.
  • Customization and Personalization Trends:The demand for personalized golf apparel is on the rise, with 65% of consumers expressing interest in customized products. Brands that offer tailored options can enhance customer loyalty and satisfaction, creating a unique selling proposition. This trend presents a lucrative opportunity for companies to differentiate themselves in a crowded market and attract discerning consumers.

Scope of the Report

SegmentSub-Segments
By Product Type

Golf Shirts & Polo Shirts

Outerwear & Mid-layers (Jackets, Windbreakers, etc.)

Bottomwear (Trousers, Shorts, Skorts)

Golf-specific Footwear

Accessories (Caps, Visors, Belts, Socks, Gloves)

Others (Rainwear, Thermal Layers)

By End-User

Men

Women

Juniors

Others (Unisex, Tournament Staff, Caddies)

By Distribution Channel

Golf Specialty & Pro Shops (On-course and Off-course)

Sports & Department Stores

Brand-owned Retail Stores

Online Channels (E-commerce & Brand Websites)

Others (Outlet Stores, Duty-free, Tournament Pop-up Stores)

By Material

Synthetic Performance Fabrics (Polyester, Nylon, Elastane)

Natural Fibers (Cotton, Organic Cotton)

Blended Fabrics

Sustainable & Recycled Materials

Others

By Price Range

Premium / Luxury

Mid-range

Mass / Economy

Private Label & Off-price

By Country / Sub-region

China

Japan

South Korea

Australia & New Zealand

Southeast Asia (Thailand, Malaysia, Indonesia, Vietnam, Others)

South Asia (India, Sri Lanka, Others)

Rest of APAC

By Consumer Behavior

Performance-oriented Buyers

Fashion & Lifestyle-oriented Buyers

Value & Price-sensitive Buyers

Sustainability-conscious Buyers

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Commerce, Ministry of Sports)

Manufacturers and Producers

Distributors and Retailers

Brand Owners and Designers

Event Organizers and Tournament Hosts

Industry Associations (e.g., Asia Golf Industry Federation)

Financial Institutions

Players Mentioned in the Report:

Nike, Inc.

Adidas AG

Under Armour, Inc.

Puma SE

Callaway Golf Company

TaylorMade Golf Company, Inc.

Mizuno Corporation

ASICS Corporation

FootJoy (Acushnet Holdings Corp.)

DESCENTE Ltd.

Honma Golf Co., Ltd.

FILA Holdings Corp.

Yonex Co., Ltd.

Le Coq Sportif (Asia)

New Balance Athletics, Inc.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. APAC Golf Apparel Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 APAC Golf Apparel Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. APAC Golf Apparel Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Participation in Golf
3.1.2 Rising Disposable Income
3.1.3 Growing Popularity of Golf Tourism
3.1.4 Technological Advancements in Apparel

3.2 Market Challenges

3.2.1 Intense Competition
3.2.2 Fluctuating Raw Material Prices
3.2.3 Changing Consumer Preferences
3.2.4 Economic Uncertainty in the Region

3.3 Market Opportunities

3.3.1 Expansion of E-commerce Platforms
3.3.2 Customization and Personalization Trends
3.3.3 Collaborations with Influencers
3.3.4 Sustainable and Eco-friendly Products

3.4 Market Trends

3.4.1 Athleisure Wear Popularity
3.4.2 Integration of Smart Textiles
3.4.3 Focus on Gender-specific Apparel
3.4.4 Rise of Subscription-based Models

3.5 Government Regulation

3.5.1 Import Tariffs on Apparel
3.5.2 Environmental Regulations
3.5.3 Labor Laws and Compliance
3.5.4 Trade Agreements in the Region

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. APAC Golf Apparel Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. APAC Golf Apparel Market Segmentation

8.1 By Product Type

8.1.1 Golf Shirts & Polo Shirts
8.1.2 Outerwear & Mid-layers (Jackets, Windbreakers, etc.)
8.1.3 Bottomwear (Trousers, Shorts, Skorts)
8.1.4 Golf-specific Footwear
8.1.5 Accessories (Caps, Visors, Belts, Socks, Gloves)
8.1.6 Others (Rainwear, Thermal Layers)

8.2 By End-User

8.2.1 Men
8.2.2 Women
8.2.3 Juniors
8.2.4 Others (Unisex, Tournament Staff, Caddies)

8.3 By Distribution Channel

8.3.1 Golf Specialty & Pro Shops (On-course and Off-course)
8.3.2 Sports & Department Stores
8.3.3 Brand-owned Retail Stores
8.3.4 Online Channels (E-commerce & Brand Websites)
8.3.5 Others (Outlet Stores, Duty-free, Tournament Pop-up Stores)

8.4 By Material

8.4.1 Synthetic Performance Fabrics (Polyester, Nylon, Elastane)
8.4.2 Natural Fibers (Cotton, Organic Cotton)
8.4.3 Blended Fabrics
8.4.4 Sustainable & Recycled Materials
8.4.5 Others

8.5 By Price Range

8.5.1 Premium / Luxury
8.5.2 Mid-range
8.5.3 Mass / Economy
8.5.4 Private Label & Off-price

8.6 By Country / Sub-region

8.6.1 China
8.6.2 Japan
8.6.3 South Korea
8.6.4 Australia & New Zealand
8.6.5 Southeast Asia (Thailand, Malaysia, Indonesia, Vietnam, Others)
8.6.6 South Asia (India, Sri Lanka, Others)
8.6.7 Rest of APAC

8.7 By Consumer Behavior

8.7.1 Performance-oriented Buyers
8.7.2 Fashion & Lifestyle-oriented Buyers
8.7.3 Value & Price-sensitive Buyers
8.7.4 Sustainability-conscious Buyers
8.7.5 Others

9. APAC Golf Apparel Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Company Scale (Global, Regional, or Local Player)
9.2.3 APAC Golf Apparel Revenue and Share
9.2.4 APAC Revenue Growth Rate (CAGR)
9.2.5 Product Portfolio Breadth (Apparel, Footwear, Accessories)
9.2.6 Average Selling Price Positioning (Premium / Mid / Economy)
9.2.7 APAC Distribution Footprint (Stores, Pro Shops, Online Presence)
9.2.8 Share of E-commerce Sales in APAC
9.2.9 End-user Mix (Men, Women, Juniors Contribution)
9.2.10 Brand Awareness & Preference Score (APAC)
9.2.11 Marketing & Endorsement Spend in APAC
9.2.12 Share of Sustainable / Eco-friendly Product Lines

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Nike, Inc.
9.5.2 Adidas AG
9.5.3 Under Armour, Inc.
9.5.4 Puma SE
9.5.5 Callaway Golf Company
9.5.6 TaylorMade Golf Company, Inc.
9.5.7 Mizuno Corporation
9.5.8 ASICS Corporation
9.5.9 FootJoy (Acushnet Holdings Corp.)
9.5.10 DESCENTE Ltd.
9.5.11 Honma Golf Co., Ltd.
9.5.12 FILA Holdings Corp.
9.5.13 Yonex Co., Ltd.
9.5.14 Le Coq Sportif (Asia)
9.5.15 New Balance Athletics, Inc.

10. APAC Golf Apparel Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation for Sports
10.1.2 Procurement Processes
10.1.3 Supplier Selection Criteria
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Golf Facilities
10.2.2 Sponsorship of Golf Events
10.2.3 Employee Engagement Programs
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality Concerns
10.3.2 Availability of Sizes
10.3.3 Price Sensitivity
10.3.4 Others

10.4 User Readiness for Adoption

10.4.1 Awareness of New Products
10.4.2 Willingness to Pay for Quality
10.4.3 Adoption of Online Shopping
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Customer Satisfaction
10.5.2 Repeat Purchase Rates
10.5.3 Brand Loyalty Metrics
10.5.4 Others

11. APAC Golf Apparel Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Timeline
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Market reports from industry associations such as the Asia Pacific Golf Association
  • Analysis of consumer behavior studies published by market research firms
  • Review of trade publications and online platforms focused on golf apparel trends

Primary Research

  • Interviews with brand managers from leading golf apparel companies in the APAC region
  • Surveys targeting golf club managers and pro shop operators to gather insights on purchasing trends
  • Focus groups with avid golfers to understand preferences and brand perceptions

Validation & Triangulation

  • Cross-validation of findings with sales data from major retailers in the golf apparel market
  • Triangulation of consumer insights with expert opinions from industry analysts
  • Sanity checks through feedback from a panel of golf industry experts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total market size based on overall sports apparel sales in the APAC region
  • Segmentation of the market by country, focusing on key markets like Japan, Australia, and South Korea
  • Incorporation of growth rates from related sectors such as activewear and athleisure

Bottom-up Modeling

  • Collection of sales data from major golf apparel retailers and brands
  • Estimation of average selling prices and volume sold across different product categories
  • Analysis of distribution channels and their contribution to overall sales figures

Forecasting & Scenario Analysis

  • Utilization of historical sales data to project future growth rates through 2030
  • Scenario analysis based on potential economic shifts and changes in consumer spending behavior
  • Development of best-case, worst-case, and most-likely scenarios for market growth

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Golf Apparel Retailers140Store Managers, Buyers, Merchandisers
Golf Course Operators90General Managers, Pro Shop Managers
Golf Apparel Manufacturers70Product Development Managers, Marketing Directors
Golf Enthusiasts110Avid Golfers, Club Members
Industry Experts40Market Analysts, Sports Retail Consultants

Frequently Asked Questions

What is the current value of the APAC Golf Apparel Market?

The APAC Golf Apparel Market is valued at approximately USD 1.1 billion, reflecting a robust growth trajectory driven by increasing golf participation, rising disposable incomes, and a growing trend towards athleisure and performance sportswear in the region.

Which countries dominate the APAC Golf Apparel Market?

What factors are driving growth in the APAC Golf Apparel Market?

What challenges does the APAC Golf Apparel Market face?

Other Adjacent Reports

Global Golf Equipment Market Outlook 2030India Sports Apparel Market Outlook to 2030

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Mexico Golf Footwear Market

UAE Outdoor Recreation Apparel Market

South Korea Fitness Apparel Market

Thailand Luxury Sportswear Market

Oman Golf Accessories Market

Vietnam Sustainable Apparel Market

KSA Golf Tourism Market

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