Belgium Pharmaceutical Market

The Belgium Pharmaceutical Market, valued at USD 8.5 billion, is growing due to an aging population, rising chronic diseases, and advancements in biotechnology and personalized medicine.

Region:Europe

Author(s):Rebecca

Product Code:KRAD0244

Pages:88

Published On:August 2025

About the Report

Base Year 2024

Belgium Pharmaceutical Market Overview

  • The Belgium Pharmaceutical Market is valued at USD 8.5 billion, based on a five-year historical analysis. This growth is primarily driven by an aging population, increasing prevalence of chronic diseases such as diabetes, cardiovascular diseases, and cancer, as well as significant investments in research and development. The market is characterized by a robust healthcare infrastructure, a high concentration of pharmacies, and a strong emphasis on innovation, which has led to the introduction of advanced therapies, including gene therapies and monoclonal antibodies, and the expansion of personalized medicine offerings .
  • Key players in this market are concentrated around Brussels, Antwerp, and Ghent, which are prominent due to their strategic locations, well-established healthcare systems, and proximity to major pharmaceutical companies. These cities benefit from a highly skilled workforce and strong academic institutions, fostering collaboration between industry and research, which is essential for driving pharmaceutical innovation and supporting Belgium’s reputation as a clinical trial hub .
  • In 2023, the Belgian government implemented the "Pharmaceutical Strategy for Belgium," aimed at enhancing access to medicines and promoting innovation. This strategy includes measures to streamline the approval process for new drugs, incentivize research in rare diseases, and support digitalization, ensuring that patients have timely access to essential therapies while supporting the growth of the pharmaceutical sector .
Belgium Pharmaceutical Market Size

Belgium Pharmaceutical Market Segmentation

By Type:The pharmaceutical market in Belgium is segmented into Prescription Drugs, Over-the-Counter (OTC) Drugs, Biopharmaceuticals, Vaccines, Generics, Orphan Drugs, Biosimilars, and Others. Among these, Prescription Drugs hold the largest share, driven by the increasing incidence of chronic diseases and the growing demand for advanced and targeted therapies. The trend toward personalized medicine, along with the adoption of innovative treatments such as gene and cell therapies, further strengthens the prescription segment’s growth. OTC drugs are also expanding rapidly, reflecting consumer demand for self-medication and accessible healthcare solutions .

Belgium Pharmaceutical Market segmentation by Type.

By End-User:The end-user segmentation of the pharmaceutical market includes Hospitals, Retail Pharmacies, Online Pharmacies, Clinics, Government Health Programs, Contract Research Organizations (CROs), and Others. Hospitals are the leading end-user segment, driven by the increasing number of hospital admissions, demand for specialized treatments, and the need for advanced medical care. Retail pharmacies, including nearly 5,800 independent and chain outlets, play a crucial role in medicine distribution and patient access, while online pharmacies are gaining traction due to digitalization and consumer preference for convenience .

Belgium Pharmaceutical Market segmentation by End-User.

Belgium Pharmaceutical Market Competitive Landscape

The Belgium Pharmaceutical Market is characterized by a dynamic mix of regional and international players. Leading participants such as UCB S.A., Janssen Pharmaceutica NV, GlaxoSmithKline (GSK) Belgium, Pfizer S.A./N.V. Belgium, Novartis Pharma NV Belgium, Merck Sharp & Dohme (MSD) Belgium, Sanofi Belgium, Roche Belgium, AbbVie Belgium, Amgen NV Belgium, Teva Pharma Belgium, Boehringer Ingelheim Belgium, Bayer NV Belgium, Astellas Pharma Belgium, Eli Lilly Benelux S.A./N.V., AstraZeneca Belgium, OncoDNA S.A., and Gedeon Richter Belgium contribute to innovation, geographic expansion, and service delivery in this space .

UCB S.A.

1928

Brussels, Belgium

Janssen Pharmaceutica NV

1953

Beerse, Belgium

GlaxoSmithKline (GSK) Belgium

2000

Brussels, Belgium

Pfizer S.A./N.V. Belgium

1849

Brussels, Belgium

Novartis Pharma NV Belgium

1996

Brussels, Belgium

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue (Belgium, EUR or USD)

Revenue Growth Rate (YoY %)

Market Share (%)

Product Portfolio Breadth (Number of Therapeutic Areas)

R&D Investment as % of Revenue

Belgium Pharmaceutical Market Industry Analysis

Growth Drivers

  • Increasing Aging Population:Belgium's population aged 65 and older is projected to reach 2.2 million, representing approximately 19% of the total population. This demographic shift drives demand for pharmaceuticals, particularly for age-related conditions such as cardiovascular diseases and diabetes. The healthcare expenditure for this age group is expected to increase significantly, with estimates suggesting a rise to €40 billion annually, highlighting the growing need for innovative treatments and medications tailored to older patients.
  • Rising Chronic Diseases:Chronic diseases are on the rise in Belgium, with over 2.5 million citizens currently living with conditions such as diabetes, hypertension, and cancer. The World Health Organization estimates that chronic diseases account for 77% of healthcare costs in the country, amounting to approximately €50 billion annually. This increasing prevalence necessitates the development of new pharmaceuticals and treatment options, creating a robust market for pharmaceutical companies focused on chronic disease management.
  • Advancements in Biotechnology:Belgium is a hub for biotechnology, with over 300 biotech companies operating in the region. The sector generated €8 billion in revenue recently, driven by innovations in drug development and personalized medicine. The government has invested €1 billion in biotech research and development, fostering an environment conducive to breakthroughs in treatments. This growth in biotechnology is expected to enhance the pharmaceutical market, leading to the introduction of novel therapies and improved patient outcomes.

Market Challenges

  • Stringent Regulatory Environment:The Belgian pharmaceutical market faces a complex regulatory landscape, with the Federal Agency for Medicines and Health Products overseeing drug approvals. The average time for drug approval can exceed 18 months, which can delay market entry for new products. Additionally, compliance with EU regulations requires significant investment in quality assurance and clinical trials, which can strain resources for smaller companies and hinder innovation in the sector.
  • Pricing Pressure from Government Policies:The Belgian government has implemented strict pricing controls to manage healthcare costs, which can limit the profitability of new pharmaceuticals. In future, the average price reduction for new drugs is typically between 10% and 20%, impacting revenue for pharmaceutical companies. This pricing pressure can deter investment in research and development, as companies may be less inclined to introduce innovative products that may not yield sufficient returns in a controlled pricing environment.

Belgium Pharmaceutical Market Future Outlook

The Belgium pharmaceutical market is poised for significant transformation, driven by technological advancements and evolving healthcare needs. The integration of artificial intelligence in drug development is expected to streamline processes, reducing time-to-market for new therapies. Additionally, the increasing focus on personalized medicine will likely lead to tailored treatment options, enhancing patient outcomes. As the healthcare landscape evolves, collaboration between pharmaceutical companies and technology firms will be crucial in addressing emerging health challenges and improving overall healthcare delivery in Belgium.

Market Opportunities

  • Growth in Personalized Medicine:The personalized medicine market in Belgium is projected to reach €5 billion, driven by advancements in genomics and biotechnology. This growth presents opportunities for pharmaceutical companies to develop targeted therapies that cater to individual patient profiles, improving treatment efficacy and patient satisfaction.
  • Expansion of Telehealth Services:The telehealth market in Belgium is expected to grow to €1.2 billion, fueled by increased demand for remote healthcare solutions. This expansion offers pharmaceutical companies the chance to integrate their products with telehealth platforms, enhancing patient access to medications and improving adherence to treatment regimens.

Scope of the Report

SegmentSub-Segments
By Type

Prescription Drugs

Over-the-Counter (OTC) Drugs

Biopharmaceuticals

Vaccines

Generics

Orphan Drugs

Biosimilars

Others

By End-User

Hospitals

Retail Pharmacies

Online Pharmacies

Clinics

Government Health Programs

Contract Research Organizations (CROs)

Others

By Distribution Channel

Direct Sales

Wholesalers

Distributors

E-commerce

Hospital Pharmacies

Others

By Therapeutic Area

Cardiovascular

Oncology

Neurology

Infectious Diseases

Endocrinology

Immunology

Respiratory

Others

By Formulation

Tablets

Injectables

Topicals

Liquids

Inhalers

Others

By Pricing Strategy

Premium Pricing

Competitive Pricing

Value-Based Pricing

Cost-Plus Pricing

Reference Pricing

Others

By Market Segment

Specialty Pharmaceuticals

Generic Pharmaceuticals

OTC Pharmaceuticals

Biosimilars

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Federal Agency for Medicines and Health Products, European Medicines Agency)

Pharmaceutical Manufacturers and Producers

Wholesale Distributors

Pharmacy Chains and Retail Pharmacies

Biotechnology Firms

Health Insurance Companies

Clinical Research Organizations

Players Mentioned in the Report:

UCB S.A.

Janssen Pharmaceutica NV

GlaxoSmithKline (GSK) Belgium

Pfizer S.A./N.V. Belgium

Novartis Pharma NV Belgium

Merck Sharp & Dohme (MSD) Belgium

Sanofi Belgium

Roche Belgium

AbbVie Belgium

Amgen NV Belgium

Teva Pharma Belgium

Boehringer Ingelheim Belgium

Bayer NV Belgium

Astellas Pharma Belgium

Eli Lilly Benelux S.A./N.V.

AstraZeneca Belgium

OncoDNA S.A.

Gedeon Richter Belgium

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Belgium Pharmaceutical Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Belgium Pharmaceutical Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Belgium Pharmaceutical Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Aging Population
3.1.2 Rising Chronic Diseases
3.1.3 Advancements in Biotechnology
3.1.4 Government Investment in Healthcare

3.2 Market Challenges

3.2.1 Stringent Regulatory Environment
3.2.2 Pricing Pressure from Government Policies
3.2.3 Competition from Generic Drugs
3.2.4 Supply Chain Disruptions

3.3 Market Opportunities

3.3.1 Growth in Personalized Medicine
3.3.2 Expansion of Telehealth Services
3.3.3 Increased Focus on Preventive Healthcare
3.3.4 Collaborations with Tech Companies

3.4 Market Trends

3.4.1 Shift Towards Digital Health Solutions
3.4.2 Rise of Biologics and Biosimilars
3.4.3 Emphasis on Patient-Centric Approaches
3.4.4 Integration of AI in Drug Development

3.5 Government Regulation

3.5.1 Price Control Mechanisms
3.5.2 Reimbursement Policies
3.5.3 Clinical Trial Regulations
3.5.4 Drug Approval Processes

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Belgium Pharmaceutical Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Belgium Pharmaceutical Market Segmentation

8.1 By Type

8.1.1 Prescription Drugs
8.1.2 Over-the-Counter (OTC) Drugs
8.1.3 Biopharmaceuticals
8.1.4 Vaccines
8.1.5 Generics
8.1.6 Orphan Drugs
8.1.7 Biosimilars
8.1.8 Others

8.2 By End-User

8.2.1 Hospitals
8.2.2 Retail Pharmacies
8.2.3 Online Pharmacies
8.2.4 Clinics
8.2.5 Government Health Programs
8.2.6 Contract Research Organizations (CROs)
8.2.7 Others

8.3 By Distribution Channel

8.3.1 Direct Sales
8.3.2 Wholesalers
8.3.3 Distributors
8.3.4 E-commerce
8.3.5 Hospital Pharmacies
8.3.6 Others

8.4 By Therapeutic Area

8.4.1 Cardiovascular
8.4.2 Oncology
8.4.3 Neurology
8.4.4 Infectious Diseases
8.4.5 Endocrinology
8.4.6 Immunology
8.4.7 Respiratory
8.4.8 Others

8.5 By Formulation

8.5.1 Tablets
8.5.2 Injectables
8.5.3 Topicals
8.5.4 Liquids
8.5.5 Inhalers
8.5.6 Others

8.6 By Pricing Strategy

8.6.1 Premium Pricing
8.6.2 Competitive Pricing
8.6.3 Value-Based Pricing
8.6.4 Cost-Plus Pricing
8.6.5 Reference Pricing
8.6.6 Others

8.7 By Market Segment

8.7.1 Specialty Pharmaceuticals
8.7.2 Generic Pharmaceuticals
8.7.3 OTC Pharmaceuticals
8.7.4 Biosimilars
8.7.5 Others

9. Belgium Pharmaceutical Market Competitive Analysis

9.1 Market Share of Key Players(Micro, Small, Medium, Large Enterprises)

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue (Belgium, EUR or USD)
9.2.4 Revenue Growth Rate (YoY %)
9.2.5 Market Share (%)
9.2.6 Product Portfolio Breadth (Number of Therapeutic Areas)
9.2.7 R&D Investment as % of Revenue
9.2.8 Number of New Product Launches (Last 3 Years)
9.2.9 Regulatory Compliance (Number of Approvals/Inspections Passed)
9.2.10 Distribution Network Coverage (Number of Pharmacies/Hospitals Served)
9.2.11 Local Manufacturing Presence (Yes/No)
9.2.12 Sustainability Initiatives (e.g., Green Manufacturing, ESG Reporting)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis(By Class and Payload)

9.5 Detailed Profile of Major Companies

9.5.1 UCB S.A.
9.5.2 Janssen Pharmaceutica NV
9.5.3 GlaxoSmithKline (GSK) Belgium
9.5.4 Pfizer S.A./N.V. Belgium
9.5.5 Novartis Pharma NV Belgium
9.5.6 Merck Sharp & Dohme (MSD) Belgium
9.5.7 Sanofi Belgium
9.5.8 Roche Belgium
9.5.9 AbbVie Belgium
9.5.10 Amgen NV Belgium
9.5.11 Teva Pharma Belgium
9.5.12 Boehringer Ingelheim Belgium
9.5.13 Bayer NV Belgium
9.5.14 Astellas Pharma Belgium
9.5.15 Eli Lilly Benelux S.A./N.V.
9.5.16 AstraZeneca Belgium
9.5.17 OncoDNA S.A.
9.5.18 Gedeon Richter Belgium

10. Belgium Pharmaceutical Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation Trends
10.1.2 Decision-Making Processes
10.1.3 Preferred Suppliers
10.1.4 Compliance Requirements

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Healthcare Facilities
10.2.2 Spending on Pharmaceutical R&D
10.2.3 Budget for Technology Integration

10.3 Pain Point Analysis by End-User Category

10.3.1 Access to Innovative Treatments
10.3.2 Affordability of Medications
10.3.3 Supply Chain Reliability

10.4 User Readiness for Adoption

10.4.1 Awareness of New Products
10.4.2 Training and Support Needs
10.4.3 Technology Adoption Rates

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Treatment Outcomes
10.5.2 Cost Savings Analysis
10.5.3 Expansion into New Therapeutic Areas

11. Belgium Pharmaceutical Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Key Resources and Activities

1.5 Customer Segments and Relationships

1.6 Channels for Delivery

1.7 Cost Structure Overview


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones


Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of market reports from Belgian health authorities and pharmaceutical associations
  • Review of published studies and white papers on pharmaceutical trends in Belgium
  • Examination of regulatory frameworks and compliance guidelines from the Federal Agency for Medicines and Health Products (FAMHP)

Primary Research

  • Interviews with key opinion leaders (KOLs) in the Belgian pharmaceutical industry
  • Surveys targeting healthcare professionals, including pharmacists and physicians
  • Focus groups with patients to understand medication adherence and preferences

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including sales data and market forecasts
  • Triangulation of insights from primary interviews with secondary research findings
  • Sanity checks conducted through expert panel reviews and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total pharmaceutical market size based on national healthcare expenditure data
  • Segmentation of market by therapeutic areas and product types
  • Incorporation of demographic trends and disease prevalence rates in Belgium

Bottom-up Modeling

  • Collection of sales data from major pharmaceutical companies operating in Belgium
  • Analysis of prescription volume and over-the-counter (OTC) sales trends
  • Estimation of market share based on product launches and competitive landscape

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating economic indicators and healthcare policy changes
  • Scenario modeling based on potential shifts in regulatory environments and market access
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Pharmaceutical Retail Sector80Pharmacy Owners, Retail Pharmacists
Healthcare Professionals70General Practitioners, Specialists
Patient Experience and Adherence60Chronic Disease Patients, Caregivers
Pharmaceutical Manufacturers50Product Managers, Regulatory Affairs Specialists
Market Access and Payers40Health Economists, Insurance Analysts

Frequently Asked Questions

What is the current value of the Belgium pharmaceutical market?

The Belgium pharmaceutical market is valued at approximately USD 8.5 billion, driven by factors such as an aging population, rising chronic diseases, and significant investments in research and development.

What are the main growth drivers of the Belgium pharmaceutical market?

Which cities are key players in the Belgium pharmaceutical market?

What is the impact of the "Pharmaceutical Strategy for Belgium"?

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