Baby Food in Austria 2015

Baby Food in Austria 2015


  • Products Id :- BF0084MR
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  • Pages: 93
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Executive Summary

Summary

The Austrian market already has a relatively high per capita consumption rate; sales have been buoyant over the period as a whole, encouraged by a higher number of births in the last three years, by price competition at the start of the period, and by product innovation. In addition, parents' attitudes towards industrially prepared baby foods have been becoming more positive, encouraged by falling prices in the wake of EU membership and the rise of hard discounters, as well as by manufacturers' efforts to respond to consumer demand by supplying organic food, and reducing salt and sugar.

Key Findings

Baby milks represent the largest sector of the baby food market, accounting for 51.6% of market value in 2014 and 30.1% of volume.

The market for baby food in Austria is dominated by two suppliers, Danone (Milupa&Aptamil) and Hipp, which together accounted for 80.4% of 2014 sales value.

Value sales of cereals are expected to show less growth than other market sectors and volume growth is likely to be low, at around 5.2%. Parents are increasingly attracted towards ready-to-use cereal products, which fall within the larger meals sector.

Baby foods are retailed primarily through drug markets/drugstores and food outlets, with the former claiming over 70% of total baby food sales.

Synopsis

"Baby Food in Austria" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Austria market.

What else does this report offer?

Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

Future projections considering various trends which are likely to affect the industry.

ReasonsToBuy

Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.

Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.

Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.



Read More



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Executive Summary

Major Developments

Market Structure

Per Capita

Distribution

The Suppliers

The Future

Background to the Market

Births

Live Birth Rates

Live Births by Region

The Baby Population

The Consumer

Living Standards

Eating Habits

Socio-Demographic Trends

Family Structure

Number of Women of Childbearing Age

Working Women

Female Employment

Maternity Legislation

Breastfeeding Trends

Breastfeeding Promotion

Breastfeeding Prevalence

Regulations

Marketing Legislation

Market Profile

Overview

Definitions

Key Features & Developments

Manufacturers & Brands

Baby Milks

Key Features & Developments

Per Capita Trends

Sector Segmentation

Manufacturers & Brands

Baby Cereals

Key Features & Developments

Per Capita Trends

Sector Segmentation

Manufacturers & Brands

Baby Meals

Key Features & Developments

Per Capita Trends

Sector Segmentation

Manufacturers & Brands

Baby Drinks

Key Features & Developments

Per Capita Trends

Sector Segmentation

Manufacturers & Brands

Finger Foods

Distribution

Retail Structure

Drugstores Retailing

Baby Food Retailing

The Suppliers

Company Profiles

Introduction

Milupa GmbH (Danone)

Hipp GmbH & Co Export KG

Nestle Osterreich GmbH

BWK

Maresi Austria GmbH

Production & Foreign Trade

Production

Imports

Exports

The Future

Future Determinants

Live Birth Trends

Consumer Attitudes

Future Trends

Economic Background

Political & Economic Summary

Economic Background

Appendix

What is this Report About?

Time Frame

Product Category Coverage

Methodology

About ERC - a division of Canadean

Disclaimer

Figure 1: Baby Food: Market Size, 2008-2014

Figure 2: Baby Food: Market Segmentation, 2014

Figure 3: Baby Food: Manufacturer Shares, 2014

Figure 4: Baby Food: Manufacturer Representation, Value, 2014

Figure 5: Baby Food: Manufacturer Representation, Volume, 2014

Table 1: Baby Food: % Growth, 2008-2014

Table 2: Baby Food: Per Capita Consumption & Expenditure, 2013 & 2014

Table 3: Projected Market Size, 2020 & Growth Rates, 2014-2020

Table 4: Birth & Population Trends, 2004-2014

Table 5: Number of Births by Region, 2010-2014

Table 6: Baby Population, 2004-2014

Table 7: Marriage & Divorce Trends, 2008-2014

Table 8: Families with Children Under the Age of Three, 2011 & 2014

Table 9: Family Status, 1994-2014

Table 10: Live Births by Age Group of Mother, 2013 & 2014

Table 11: Number of Women of Childbearing Age by Age Group, 2014

Table 12: Working Women, 2008-2015

Table 13: Women in Employment by Age, 2012

Table 14: Breastfeeding Rates by Age of Baby, 2006

Table 15: Breastfeeding Initiation by Socio-Demographic Factors, 2006

Table 16: Breastfeeding Duration by Socio-Demographic Factors, 2006

Table 17: Baby Food: Market Value, Current Prices, 2008-2014

Table 18: Baby Food: Market Value, Constant Prices, 2008-2014

Table 19: Baby Food: Market Value, US Dollars, 2008-2014

Table 20: Baby Food: Market Volume, 2008-2014

Table 21: Baby Food: Per Capita Expenditure, Current Prices, 2008-2014

Table 22: Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014

Table 23: Baby Food: Per Capita Expenditure, US Dollars, 2008-2014

Table 24: Baby Food: Per Capita Consumption, 2008-2014

Table 25: Baby Food: Manufacturer Share Trends, Value, 2008-2014

Table 26: Baby Food: Manufacturer Shares by Sector, Value, 2014

Table 27: Baby Food: Manufacturer Shares by Sector, Volume, 2014

Table 28: Baby Milks: Sector Trends, 2008-2014

Table 29: Baby Milks: Per Capita Expenditure & Consumption, 2008-2014

Table 30: Baby Milks: Segmentation by Type, 2008-2014

Table 31: Powdered Baby Milks: Brand Price Analysis, 2015

Table 32: Liquid Baby Milks: Brand Price Positioning Analysis, 2015

Table 33: Baby Milks: Manufacturer Share Trends, Value, 2008-2014

Table 34: Baby Milks: Manufacturer Share Trends, Volume, 2008-2014

Table 35: Baby Milks: Manufacturer Market Shares by Product Type, Value, 2002-2006

Table 36: Baby Milks: Manufacturer Market Shares by Product Type, Volume,2002-2006

Table 37: Baby Milks: Brands by Segment, 2015

Table 38: Baby Cereals: Sector Trends, 2008-2014

Table 39: Baby Cereals: Per Capita Expenditure & Consumption, 2008-2014

Table 40: First Type of Food Eaten

Table 41: Baby Cereals: Market Segmentation, 2008-2014

Table 42: Baby Cereals: Retail Prices by Manufacturer, Brand and Product, 2015

Table 43: Baby Cereals: Manufacturer Market Shares, Value, 2008-2014

Table 44: Baby Cereals: Manufacturer Market Shares, Volume, 2008-2014

Table 45: Baby Meals: Sector Trends, 2008-2014

Table 46: Baby Meals: Per Capita Expenditure & Consumption, 2008-2014

Table 47: First Type of Food Eaten

Table 48: Baby Cereals: Retail Prices by Manufacturer, Brand and Product, 2015

Table 49: Baby Meals: Manufacturer Market Shares, Value, 2008-2014

Table 50: Baby Meals: Manufacturer Market Shares, Volume, 2008-2014

Table 51: Baby Drinks: Sector Trends, 2008-2014

Table 52: Baby Drinks: Per Capita Expenditure & Consumption, 2008-2014

Table 53: Baby Juices & Teas: Market Segmentation, Volume, 2008-2014

Table 54: Baby Juices & Teas: Market Segmentation, Value, 2008-2014

Table 55: Baby Drinks: Retail Prices by Manufacturer, Brand and Product, 2015

Table 56: Baby Juices: Manufacturer Market Shares, 2008-2014

Table 57: Baby Teas: Manufacturer Market Shares, 2008-2014

Table 58: Baby Finger Foods: Retail Prices by Manufacturer, Brand and Product, 2015

Table 59: Number of Outlets by Outlet Type, 2008-2014

Table 60: Breakdown of Grocery Sales by Outlet Type, 2008-2014

Table 61: Leading Food Retailers, 2006-2014

Table 62: Leading Drugstore Retailers, 2008-2014

Table 63: Baby Food Sales by Outlet, 2010-2014

Table 64: Baby Food: Manufacturer Representation, Volume, 2014

Table 65: Milupa: Market Shares, 2014

Table 66: Hipp: Market Shares, 2014

Table 67: Nestle: Market Shares, 2014

Table 68: Maresi: Market Shares, 2014

Table 69: Imports of Baby Food by Type, Volume, 2009-2014

Table 70: Imports of Baby Food by Type, Value, 2009-2014

Table 71: Imports of Baby Food by Country of Origin, Volume, 2012-2014

Table 72: Imports of Baby Food by Country of Origin, Value, 2012-2014

Table 73: Exports of Baby Food by Type, Volume, 2009-2014

Table 74: Exports of Baby Food by Type, Value, 2009-2014

Table 75: Exports of Baby Food by Country of Destination, Volume, 2012-2014

Table 76: Exports of Baby Food by Country of Destination, Value, 2012-2014

Table 77: Birth & Population Projections, 2014-2020

Table 78: Baby Population, 2014-2020

Table 79: Women of Child-Bearing Age, by Age Groups, 2014 and 2020

Table 80: Baby Food: Market Value Forecasts, Constant Prices, 2014-2020

Table 81: Baby Food: Market Value Forecasts, US Dollars, 2014-2020

Table 82: Baby Food: Market Volume Forecasts, 2014-2020

Table 83: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2014-2020

Table 84: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2014-2020

Table 85: Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2014-2020

Table 86: Baby Food: Per Capita Consumption Forecasts, 2014-2020

Table 87: Economic Indicators, 2008-2015

Table 88: Key Macro-Economic Forecasts, 2014-2020

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Milupa GmbH (Danone)

Hipp GmbH & Co Export KG

Nestle Osterreich GmbH

BWK

Maresi Austria GmbH.

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