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Baby Food in Netherlands; 2015

Baby Food in Netherlands; 2015


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Executive Summary

The market for baby food in the Netherlands is well established and relatively mature. Despite its size, the market grew steadily up to 2008.

Since then, however, sales have declined in both volume and value, as the market has been adversely affected not only by the poor economic climate for much of the period, but also by lower numbers of annual births since 2009. All sectors except baby drinks are expected to show some growth in per capita terms, but increases in consumption are likely to be restrained. Average prices in cereals and drinks have been falling in real terms and further declines in real terms can be expected in 2015, as manufacturers seek to stimulate sales.

Key Findings

- Baby meals account for the highest proportion of volume sales, claiming 46.2% of total consumption in 2014, ahead of milks with 24.6%.

- Per capita consumption of all sectors has fallen over the period, with the exception of milks, which have seen a 5.8% increase, and wet meals, which have remained more or less stable.

- The majority of baby food in the Netherlands is sold through grocery stores (principally hypermarkets and supermarkets), at 81.7% by value in 2014, with the remainder of sales being made mainly through pharmacies and drugstores. On-line sales are growing.

Synopsis

"Baby Food in Netherlands" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Netherlands market.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

- Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.

- Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.

Executive Summary

Major Developments

Market Structure

Per Capita

Distribution

The Suppliers

The Future

Background to the Market

Births

Live Birth Rates

Live Births by Region

The Baby Population

The Consumer

Living Standards

Eating Habits

Socio-Demographic Trends

Family Structure

Number of Women of Childbearing Age

Births By Age of Mother

Working Women

Female Employment

Maternity Legislation

Breastfeeding Trends

Breastfeeding Promotion

Breastfeeding Prevalence

Regulations

Marketing legislation

Market Profile

Overview

Introduction

Key Features & Developments

Manufacturers & Brands

Baby Milks

Key Features & Developments

Per Capita Trends

Market Segmentation

Manufacturers & Brands

Baby Cereals

Key Features & Developments

Per Capita Trends

Market Segmentation

Manufacturers & Brands

Wet Baby Meals

Key Features & Developments

Per Capita Trends

Market Segmentation

Manufacturers & Brands

Baby Drinks

Key Features & Developments

Per Capita Trends

Market Segmentation

Manufacturers & Brands

Finger Foods

Key Features & Developments

Per Capita Trends

Market Segmentation

Manufacturers & Brands

Distribution

Grocery Structure

Baby Food Distribution

The Suppliers

Company Profiles

Introduction

Danone Nederland BV

Hero Nederland BV

Nestle Nederland BV

HJ Heinz BV

Other Manufacturers

Production & Foreign Trade

Production

Imports

Exports

The Future

Future Determinants

Live Birth Trends

Consumer Attitudes

Future Trends

Economic Background

Political & Economic Summary

Economic Background

Appendix

What is this Report About?

Time Frame

Product Category Coverage

Methodology

About ERC - a division of Canadean

Disclaimer

Figure 1: Baby Food: Market Size, 2008-2014

Figure 2: Baby Food: Market Segmentation, 2014

Figure 3: Baby Food: Manufacturers Shares, 2014

Figure 4: Baby Food: Manufacturer Representation, Value, 2014

Figure 5: Baby Food: Manufacturer Representation, Volume, 2014

Table 1: Manufacturer Shares, 2014

Table 2: Projected Market Size, 2020 & Growth Rates, 2014-2020

Table 3: Birth & Population Trends, 2004-2014

Table 4: Live Births by Area, 2008-2013

Table 5: Baby Population, 2004-2014

Table 6: Marriage & Divorce Trends, 2008-2014

Table 7: Non-Marital Births, 2006-2013

Table 8: Age of Mother at Birth of First Child, 2008-2014

Table 9: Breakdown of Live Births by Age of Mother, 2008-2012

Table 10: Number of Women of Childbearing Age by Age Group, 2010 & 2015

Table 11: Working Women, 2008-2014

Table 12: Working Mothers, by Age of Baby and Hours Worked, 2006-2013

Table 13: Percentages Trends in Exclusive Breastfeeding from Birth to Six Months, 2001-2015

Table 14: Breastfeeding Trends by Age of Baby, 2004-2015

Table 15: Breastfeeding Rates by Age of Baby, 2004-2006

Table 16: Trends in Bottle Feeding

Table 17: Baby Food: Market Value, Current Prices, 2008-2014

Table 18: Baby Food: Market Value, Constant Prices, 2008-2014

Table 19: Baby Food: Market Value, US Dollars, 2008-2014

Table 20: Baby Food: Market Volume, 2008-2014

Table 21: Baby Food: Per Capita Expenditure, Current Prices, 2008-2014

Table 22: Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014

Table 23: Baby Food: Per Capita Expenditure, US Dollars, 2008-2014

Table 24: Baby Food: Per Capita Consumption, 2008-2014

Table 25: Baby Food: Manufacturer Shares by Sector, 2014

Table 26: Baby Food: Manufacturer Share Trends, 2008-2014

Table 27: Baby Milks: Sector Trends, 2008-2014

Table 28: Baby Milks: Per Capita Expenditure & Consumption, 2008-2014

Table 29: Baby Milks: Market Segmentation, 2008-2014

Table 30: Powdered Baby Milks: Brand Price Positioning Analysis, 2015

Table 31: Liquid Baby Milks: Brand Price Positioning Analysis, 2015

Table 32: Baby Milks: Manufacturer Shares, 2008-2014

Table 33: Baby Milks: Brands by Segment, 2015

Table 34: Baby Cereals: Sector Trends, 2008-2014

Table 35: Baby Cereals: Per Capita Expenditure & Consumption, 2008-2014

Table 36: Baby Cereals: Retail Prices by Manufacturer, Brand and Product, 2015

Table 37: Baby Cereals: Manufacturer Shares, 2008-2014

Table 38: Wet Baby Meals: Sector Trends, 2008-2014

Table 39: Wet Baby Meals: Per Capita Expenditure & Consumption, 2008-2014

Table 40: Baby Meals: Retail Prices by Manufacturer, Brand and Product, 2015

Table 41: Wet Baby Meals: Manufacturer Shares, 2008-2014

Table 42: Baby Drinks: Sector Trends, 2008-2014

Table 43: Baby Drinks: Per Capita Expenditure & Consumption, 2008-2014

Table 44: Baby Drinks: Retail Prices by Manufacturer, Brand and Product, 2015

Table 45: Baby Drinks: Manufacturer Shares, 2008-2014

Table 46: Finger Food: Sector Trends, 2008-2014

Table 47: Finger Food: Per Capita Expenditure & Consumption, 2008-2014

Table 48: Baby Finger Foods: Retail Prices by Manufacturer, Brand and Product, 2015

Table 49: Finger Food: Manufacturer Shares, 2008-2014

Table 50: Trends in the Number of Supermarkets, 2008-2014

Table 51: Number of Supermarkets by Size, 2005 & 2012

Table 52: Trends in Number of Drugstores, 2008-2014

Table 53: Leading Food Retailers: Market Shares & Outlet Numbers, 2010-2015

Table 54: Baby Food: Sales by Sector & by Outlet Type, 2008-2014

Table 55: Danone: Market Shares, 2014

Table 56: Hero: Market Shares, 2014

Table 57: Heinz: Market Shares, 2014

Table 58: Nestle: Market Shares, 2014

Table 59: Imports of Baby Food by Type, Volume, 2009-2014

Table 60: Imports of Baby Food by Type, Value, 2009-2014

Table 61: Imports of Baby Food by Country of Origin, Volume, 2012-2014

Table 62: Imports of Baby Food by Country of Origin, Value, 2012-2014

Table 63: Exports of Baby Food by Type, Volume, 2009-2014

Table 64: Exports of Baby Food by Type, Value, 2009-2014

Table 65: Exports of Baby Food by Country of Destination, Volume, 2012-2014

Table 66: Exports of Baby Food by Country of Destination, Value, 2012-2014

Table 67: Birth & Population Projections, 2008-2020

Table 68: The Baby Population, 2014-2020

Table 69: Number of Women of Childbearing Age by Age Group, 2015 & 2020

Table 70: Baby Food: Market Value Forecasts, Current Prices, 2014-2020

Table 71: Baby Food: Market Value Forecasts, Constant Prices, 2014-2020

Table 72: Baby Food: Market Value Forecasts, US Dollars, 2014-2020

Table 73: Baby Food: Market Volume Forecasts, 2014-2020

Table 74: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2014-2020

Table 75: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2014-2020

Table 76: Baby Food: Per Capita Expenditure, US Dollars, 2014-2020

Table 77: Baby Food: Per Capita Consumption Forecasts, 2014-2020

Table 78: Economic Indicators, 2008-2015

Table 79: Key Macro-Economic Forecasts, 2014-2020

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Danone Nederland BV

Hero Nederland BV

Nestle Nederland BV

HJ Heinz BV

De Joannusmolen

Hipp

Ellas Kitchen Benelux

Friesland Campina.

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Wet Baby Meals, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Netherlands.


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