Baby Food in Morocco

Baby Food in Morocco


  • Products Id :- BF164MR
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  • Pages: 101
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Executive Summary

The market for baby food in Morocco has been boosted by a relatively stable and growing economy, although a large proportion of the population continues to live on low incomes and is unable to afford commercial baby food. Sales therefore occur principally in the large cities. Since 2009, the market has expanded by 39.4% in volume terms, boosted by demand from Morocco's growing middle class who have the disposable income to buy baby food and have more opportunities to buy it as the supermarket sector and the economy in general have expanded. Stronger growth has been prevented by a gradual decline in the number of live births. The market is forecast to grow by a further 24.3% over the next six years.

Key Findings

Since 2009, the baby food market in volume terms has expanded by 39%, with value sales rising by 49% in nominal growth terms, but by 39% in real terms.

The vast majority of the market continues to consist of baby milks, which accounted for 80% of value sales in 2015. Cereals account for 14% while small meals and others sector claims only 6%.

Two multinationals dominate the market, with a combined 83% of volume and 82% of value in 2015. Danone leads in terms of value, although Nestle is in first place in terms of volume.

Most baby food is distributed via pharmacies, which accounted for 54% of volume sales in 2015. Sales made through supermarket and hypermarket outlets accounted for 41% of volumes by 2015 .

Synopsis

"Baby Food in Morocco" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Morocco market.

What else does this report offer?

Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

Future projections considering various trends which are likely to affect the industry.

Reasons to Buy

Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.



Read More



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Introduction

Executive summary

Definitions

Background to the Market

Birth and population trends

The consumer

Socio-demographic trends

Working women

Breastfeeding trends

Market Overview

Key features and developments

Market value and volume

Manufacturers shares

The future

Sector Analysis

Baby milks

Baby cereals & dry meals

Baby meals & others

Production and trade

Production

Imports

Exports

Company profiles

Introduction

Danone

Nestle Maghreb SA

Agro-Food Industrie

Distribution

Baby Food Retailing

Economic background

Economic background

Key macro-economic forecasts

Prospects and forecasts

Birth and population projections

Forecast overview

Future trends

Appendix

Additional data tables

Summary methodology

About Canadean

Figure 1: Baby Food: Market Size, 2009-2015

Figure 2: Baby Food: Market Segmentation, 2015

Figure 3: Baby Food: Per Capita, 2009-2015

Figure 4: Baby Food: Manufacturer Shares, Value %, 2015

Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2015

Figure 6: Baby Milks: Sector Trends, 2009-2015

Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2009-2015

Figure 8: Baby Milks: Sector Segmentation, Value & Volume, 2010-2015

Figure 9: Baby Cereals & Dry Meals: Sector Trends, 2009-2015

Figure 10: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2009-2015

Figure 11: Baby Meals & Others: Sector Trends, 2009-2015

Figure 12: Baby Meals & Others: Per Capita Expenditure & Consumption, 2009-2015

Figure 13: Milks & Cereals : Country of Origin, % Volume, Top Four, 2015

Figure 14: Milk & Cereals: Country of Destination, Top Two, % Volume, 2014

Figure 15: Baby Food: Manufacturer Shares, Value %, 2015

Figure 16: Baby Food: Manufacturer Shares, Volume %, 2015

Figure 17: Baby Food: Market Size, 2015-2021

Figure 18: Baby Food: Market Segmentation, 2021

Figure 19: Baby Food: Per Capita Consumption, 2015-2021

Table 1: Birth & Population Trends, 2005-2015

Table 2: Expected Births by Area, 2015

Table 3: Trends in Age at First Marriage, 1994-2014

Table 4: Number of Women of Childbearing Age, by Age Group, 2004 & 2014

Table 5: Trends in Working Women, 2009-2015

Table 6: Working Women by Selected Industry Sector & Location, 2012

Table 7: Female Employment Levels by Age & Location, 2012 & 2015

Table 8: Breastfeeding Rates & Duration, 2003/04 & 2011

Table 9: Breastfeeding Rates, 2003-2004

Table 10: Breastfeeding Prevalence & Duration by Region, 2011

Table 11: Type of Feeding by Age of Baby %, 2003-2004

Table 12: Breastfeeding Rates by Age of Baby & Socio-Economic Factors, 2006-2007

Table 13: Market Size, 2015, & Growth Rates, 2009-2015

Table 14: Manufacturer Market Shares, Value and Volume, %, 2009-2015

Table 15: Baby Food: Manufacturer Shares by Sector, %, 2015

Table 16: Projected Market Size, 2021, & Growth Rates, 2015-2021

Table 17: Baby Milks: Facings by Pack Type, 2016

Table 18: Baby Milks: Facings by Pack Size, 2016

Table 19: Baby Milks: Brand Price Positioning Analysis, 2016

Table 20: Baby Milks: Manufacturer Shares, Value & Volume, %, 2009-2015

Table 21: Baby Cereals: Facings by Pack Size, 2016

Table 22: Baby Cereals & Dry Meals: Brand Price Positioning Analysis, 2016

Table 23: Baby Cereals : Manufacturer Shares, Value & Volume, %, 2009-2015

Table 24: Baby Meals: Facings by Pack Type, 2016

Table 25: Baby Meals: Facings by Pack Size, 2016

Table 26: Baby Meals & Other Baby Food : Manufacturer Shares, Value & Volume, %, 2009-2015

Table 27: Baby Food: Sales by Outlet Type, 2009-2015

Table 28: Key Macro-Economic Indicators, 2009-2016

Table 29: Key Macro-Economic Forecasts 2015-2021

Table 30: Birth & Population Projections, 2009-2021

Table 31: Baby Population, Number of Babies ('000), 2005-2021

Table 32: Baby Food: Market Value, Current Prices, 2009-2015

Table 33: Baby Food: Market Value, Constant Prices, 2009-2015

Table 34: Baby Food: Market Value, US$ Million, 2009-2015

Table 35: Baby Food: Market Volume, Tons, 2009-2015

Table 36: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015

Table 37: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015

Table 38: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015

Table 39: Baby Food: Per Capita Consumption, Grams, 2009-2015

Table 40: Baby Milks: Sector Trends, 2009-2015

Table 41: Baby Milks: Market Segmentation, Value & Volume, 2009-2015

Table 42: Baby Milks: Brand Price Analysis, 2016

Table 43: Baby Cereals & Dry Meals: Sector Trends, 2009-2015

Table 44: Baby Meals & Others: Sector Trends, 2009-2015

Table 45: Imports of Baby Food by Sector, Volume, Tons, 2009-2014

Table 46: Imports of Baby Food by Sector, Value, US$ '000, 2009-2014

Table 47: Imports of Baby Food by Sector & Country of Origin, % Value, 2011-2014

Table 48: Exports of Milks & Cereals, Volume, Tons, 2009-2014

Table 49: Exports of Milks & Cereals, Value, US$ '000, 2009-2014

Table 50: Exports of Milks & Cereals by Country of Destination, % Value, 2011-2014

Table 51: Baby Food: Market Value Forecasts, Current Prices, 2015-2021

Table 52: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021

Table 53: Baby Food: Market Value Forecasts, US Dollar Million, 2015-2021

Table 54: Baby Food: Market Volume Forecasts, Tons, 2015-2021

Table 55: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021

Table 56: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021

Table 57: Baby Food: Per Capita Expenditure, US Dollars, 2015-2021

Table 58: Baby Food: Per Capita Consumption, Grams, 2015-2021

Table 59: Facings Allocation by Product Type

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Danone, Nestle Maghreb SA, Agro-Food Industrie

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Wet Baby Meals, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Morocco.

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