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Ayurveda Market in India 2019

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In recent years, as a holistic healing system, ayurveda has witnessed evolution in the form of ayurvedic products and services. Rising awareness about the importance of a healthy lifestyle, increasing preference in favour of chemical-free natural products, as well as favourable government initiatives have led to the expansion of the Ayurveda market in India.

Market insights:

The Ayurveda market in India was valued at INR 300 Bn in 2018, and is expected to reach INR 710.87 Bn by 2024, expanding at a compound annual growth rate (CAGR) of ~16.06%, during the forecast period (2019-2024). In 2018, around 75% of Indian households used ayurvedic products as against only 67% in 2015. Of late, manufacturers have been using herbal ingredients in the production of personal care products like lotions, oils and shampoos. Players in the food processing industry are also making use of herbal ingredients in manufacturing products like packaged juices and nutritional supplements.

Segmentation based on product usage:

The Ayurveda market in India is segmented on the basis of Ayurveda products and Ayurveda services. Personal care products, food and beverages, household products and healthcare products fall under the Ayurveda products category. The Ayurveda services segment comprises healthcare services, and spa and rejuvenation services. In 2018, the Ayurveda products segment accounted for approximately 74% of the market, while the Ayurveda services segment held the remaining ~26%.

Key growth drivers of the market:

To maintain a healthy lifestyle, consumers are increasingly preferring food products like herbal tea, oats, corn flakes, biscuits, cookies, spices, jam, and almond oil which are made of natural ingredients. With the increase in awareness about the harmful effects of chemicals on health, used in the production of popular conventional skin care, hair care, body care, and other beauty care products, a shift of preference among consumers has been observed in favour of herbal personal care products, which is driving the growth of the market.

The global acceptance of traditional practices of herbal and Ayurveda treatments has broadened the prospects of 'Ayurveda tourism' in India. As a result, many Ayurveda rejuvenation and therapeutic centres have been established in states like Kerala, Uttarakhand, Goa and Odisha.

Key deterrents to the growth of the market:

Owing to adverse weather conditions, yield of high-quality herbal and medicinal plants is low in India. Also, excessive use of insecticides and pesticides degrades the quality of herbs with medicinal properties. Herbal and medicinal plants being the primary ingredients of all Ayurveda products, shortage of high-quality plants lead to deteriorating quality of these products and services.

The Ayurveda market in India consists of several players who do not adhere to the quality standards for the products and services offered. There are FPS (Finished Product Specifications), GMP (Good Manufacturing Practice) and ISO (International Organization for Standardization) for quality certifications in India. However, in most cases, regular tests are not carried out to check whether manufacturing guidelines are met. Also, there is a lack of proper scientific documentation of traditional Ayurveda practices.

Competition analysis:

Consumers often purchase Ayurveda products based on the quality and reputation associated with a brand. Therefore, in order to gain high sales volume and revenue in the market, a company needs to develop a strong brand image, which may prove to be difficult for a new entrant. Major players operating in the Indian Ayurveda products market include Dabur India Limited, Emami Limited, Patanjali Ayurveda Limited, The Himalaya Drug Company, Sandu Pharmaceuticals Limited, and Shahnaz Ayurveda Private Limited. Baidyanath, Dabur, and Emami together account for about 85% share of the country's Ayurveda market. The top players operating in the Ayurveda services market in India include Somatheeram Ayurvedic Hospital and Yoga Centre Private Limited, Ananda in the Himalayas, Kairali Ayurvedic Centre Private Limited, Mercure Goa Deevaya Retreat, and Ayurogashram Private Limited.

Companies covered:

Dabur India Limited

Emami Limited

Sandu Pharmaceuticals Limited

Charak Pharma Private Limited

Herbolab India Private Limited

Himalaya Drug Company Private Limited

Nagarjuna Herbal Concentrates Limited

Patanjali Ayurved Limited

Shahnaz Ayurveda Private Limited

Shree Baidyanath Ayurved Bhawan Private Limited

Somatheeram Ayurvedic Hospital and Yoga Centre Private Limited

Kairali Ayurvedic Centre Private Limited

Mercure Goa Deevaya Retreat

Ananda In The Himalayas

Ayurogashram Private Limited

READ MORE

Table Of Content

Scope

Chapter 1: Executive summary

1.1. Executive summary

Chapter 2: Socio-economic indicators

2.1. Socio-economic indicators

Chapter 3: Introduction

3.1. Market definition and structure

Chapter 4: Market overview

4.1. India ayurveda market size and growth forecast

4.2. India ayurveda market segmentation

4.3. Porter's five forces analysis

Chapter 5: Market influencers

5.1. Key growth drivers of the market

5.2. Key deterrents to the growth of the market

Chapter 6: Government initiative

6.1. Government Initiative-Ministry of AYUSH

Chapter 7: Market trends

7.1. Current trends in the market

Chapter 8: Competitive landscape

8.1. Dabur India Limited

-Company information

-Business description

-Products/services

-Key people

-Financial snapshot

-Key ratios

-Key financial performance indicators

-Key business segments

-Key geographic segments

Note: Similar information covered for all other public companies. Private companies' data given on best effort basis.

8.2. Emami Limited

8.3. Sandu Pharmaceuticals Limited

8.4. Charak Pharma Private Limited

8.5. Herbolab India Private Limited

8.6. Himalaya Drug Company Private Limited

8.7. Nagarjuna Herbal Concentrates Limited

8.8. Patanjali Ayurved Limited

8.9. Shahnaz Ayurveda Private Limited

8.10. Shree Baidyanath Ayurved Bhawan Private Limited

8.11. Somatheeram Ayurvedic Hospital and Yoga Centre Private Limited

8.12. Kairali Ayurvedic Centre Private Limited

8.13. Mercure Goa Deevaya Retreat

8.14. Ananda in the Himalayas

8.15. Ayurogashram Private Limited

Chapter 9: Product launches

9.1. New product launches

Chapter 10: Appendix

10.1. Research Methodology

10.2. About Netscribes

10.3. Disclaimer

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Products and Companies

Products

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Companies

Dabur India Limited

Emami Limited

Sandu Pharmaceuticals Limited

Charak Pharma Private Limited

Herbolab India Private Limited

Himalaya Drug Company Private Limited

Nagarjuna Herbal Concentrates Limited

Patanjali Ayurved Limited

Shahnaz Ayurveda Private Limited

Shree Baidyanath Ayurved Bhawan Private Limited

Somatheeram Ayurvedic Hospital and Yoga Centre Private Limited

Kairali Ayurvedic Centre Private Limited

Mercure Goa Deevaya Retreat

Ananda In The Himalayas

Ayurogashram Private Limited

Company Profile

Company Profile Title

In recent years, as a holistic healing system, ayurveda has witnessed evolution in the form of ayurvedic products and services. Rising awareness about the importance of a healthy lifestyle, increasing preference in favour of chemical-free natural products, as well as favourable government initiatives have led to the expansion of the Ayurveda market in India.

Market insights:

The Ayurveda market in India was valued at INR 300 Bn in 2018, and is expected to reach INR 710.87 Bn by 2024, expanding at a compound annual growth rate (CAGR) of ~16.06%, during the forecast period (2019-2024). In 2018, around 75% of Indian households used ayurvedic products as against only 67% in 2015. Of late, manufacturers have been using herbal ingredients in the production of personal care products like lotions, oils and shampoos. Players in the food processing industry are also making use of herbal ingredients in manufacturing products like packaged juices and nutritional supplements.

Segmentation based on product usage:

The Ayurveda market in India is segmented on the basis of Ayurveda products and Ayurveda services. Personal care products, food and beverages, household products and healthcare products fall under the Ayurveda products category. The Ayurveda services segment comprises healthcare services, and spa and rejuvenation services. In 2018, the Ayurveda products segment accounted for approximately 74% of the market, while the Ayurveda services segment held the remaining ~26%.

Key growth drivers of the market:

To maintain a healthy lifestyle, consumers are increasingly preferring food products like herbal tea, oats, corn flakes, biscuits, cookies, spices, jam, and almond oil which are made of natural ingredients. With the increase in awareness about the harmful effects of chemicals on health, used in the production of popular conventional skin care, hair care, body care, and other beauty care products, a shift of preference among consumers has been observed in favour of herbal personal care products, which is driving the growth of the market.

The global acceptance of traditional practices of herbal and Ayurveda treatments has broadened the prospects of 'Ayurveda tourism' in India. As a result, many Ayurveda rejuvenation and therapeutic centres have been established in states like Kerala, Uttarakhand, Goa and Odisha.

Key deterrents to the growth of the market:

Owing to adverse weather conditions, yield of high-quality herbal and medicinal plants is low in India. Also, excessive use of insecticides and pesticides degrades the quality of herbs with medicinal properties. Herbal and medicinal plants being the primary ingredients of all Ayurveda products, shortage of high-quality plants lead to deteriorating quality of these products and services.

The Ayurveda market in India consists of several players who do not adhere to the quality standards for the products and services offered. There are FPS (Finished Product Specifications), GMP (Good Manufacturing Practice) and ISO (International Organization for Standardization) for quality certifications in India. However, in most cases, regular tests are not carried out to check whether manufacturing guidelines are met. Also, there is a lack of proper scientific documentation of traditional Ayurveda practices.

Competition analysis:

Consumers often purchase Ayurveda products based on the quality and reputation associated with a brand. Therefore, in order to gain high sales volume and revenue in the market, a company needs to develop a strong brand image, which may prove to be difficult for a new entrant. Major players operating in the Indian Ayurveda products market include Dabur India Limited, Emami Limited, Patanjali Ayurveda Limited, The Himalaya Drug Company, Sandu Pharmaceuticals Limited, and Shahnaz Ayurveda Private Limited. Baidyanath, Dabur, and Emami together account for about 85% share of the country's Ayurveda market. The top players operating in the Ayurveda services market in India include Somatheeram Ayurvedic Hospital and Yoga Centre Private Limited, Ananda in the Himalayas, Kairali Ayurvedic Centre Private Limited, Mercure Goa Deevaya Retreat, and Ayurogashram Private Limited.

Companies covered:

Dabur India Limited

Emami Limited

Sandu Pharmaceuticals Limited

Charak Pharma Private Limited

Herbolab India Private Limited

Himalaya Drug Company Private Limited

Nagarjuna Herbal Concentrates Limited

Patanjali Ayurved Limited

Shahnaz Ayurveda Private Limited

Shree Baidyanath Ayurved Bhawan Private Limited

Somatheeram Ayurvedic Hospital and Yoga Centre Private Limited

Kairali Ayurvedic Centre Private Limited

Mercure Goa Deevaya Retreat

Ananda In The Himalayas

Ayurogashram Private Limited

READ MORE

Scope

Chapter 1: Executive summary

1.1. Executive summary

Chapter 2: Socio-economic indicators

2.1. Socio-economic indicators

Chapter 3: Introduction

3.1. Market definition and structure

Chapter 4: Market overview

4.1. India ayurveda market size and growth forecast

4.2. India ayurveda market segmentation

4.3. Porter's five forces analysis

Chapter 5: Market influencers

5.1. Key growth drivers of the market

5.2. Key deterrents to the growth of the market

Chapter 6: Government initiative

6.1. Government Initiative-Ministry of AYUSH

Chapter 7: Market trends

7.1. Current trends in the market

Chapter 8: Competitive landscape

8.1. Dabur India Limited

-Company information

-Business description

-Products/services

-Key people

-Financial snapshot

-Key ratios

-Key financial performance indicators

-Key business segments

-Key geographic segments

Note: Similar information covered for all other public companies. Private companies' data given on best effort basis.

8.2. Emami Limited

8.3. Sandu Pharmaceuticals Limited

8.4. Charak Pharma Private Limited

8.5. Herbolab India Private Limited

8.6. Himalaya Drug Company Private Limited

8.7. Nagarjuna Herbal Concentrates Limited

8.8. Patanjali Ayurved Limited

8.9. Shahnaz Ayurveda Private Limited

8.10. Shree Baidyanath Ayurved Bhawan Private Limited

8.11. Somatheeram Ayurvedic Hospital and Yoga Centre Private Limited

8.12. Kairali Ayurvedic Centre Private Limited

8.13. Mercure Goa Deevaya Retreat

8.14. Ananda in the Himalayas

8.15. Ayurogashram Private Limited

Chapter 9: Product launches

9.1. New product launches

Chapter 10: Appendix

10.1. Research Methodology

10.2. About Netscribes

10.3. Disclaimer

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

India Ayurveda Market, India Ayurveda market segments, Type-wise segmentation of the India Ayurveda market, Ayurveda Market research report, Ayurveda market, India Ayurveda Market research report, End-user wise segmentation of the India Ayurveda Market, India Ayurveda Market Size, India Ayurveda Market forecast, Ayurveda Market forecast, India Ayurveda Market growth, Ayurveda Market growth, Region-wise Segmentation of the India Ayurveda Market, India Ayurveda Market Revenue, Region-wise Segmentation of India Ayurveda Market, India Ayurveda industry analysis, Ayurveda industry analysis, India Ayurveda Market statistics, India Ayurveda Market segmentation, key trends in the India Ayurveda market, India Ayurveda market major companies, Company profiles of Ayurveda companies in India, Major companies operating in the India Ayurveda Market,India Ayurveda Market, Ayurveda Market, Ayurveda Market Research, India Ayurveda Market Size


Companies

Dabur India Limited

Emami Limited

Sandu Pharmaceuticals Limited

Charak Pharma Private Limited

Herbolab India Private Limited

Himalaya Drug Company Private Limited

Nagarjuna Herbal Concentrates Limited

Patanjali Ayurved Limited

Shahnaz Ayurveda Private Limited

Shree Baidyanath Ayurved Bhawan Private Limited

Somatheeram Ayurvedic Hospital and Yoga Centre Private Limited

Kairali Ayurvedic Centre Private Limited

Mercure Goa Deevaya Retreat

Ananda In The Himalayas

Ayurogashram Private Limited