Consumer and Market Insights: Fragrances Market in Sweden

Consumer and Market Insights: Fragrances Market in Sweden

  • Products Id :- CS2362MF
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  • Pages: 46
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Executive Summary

Subdued inflation and improving consumer sentiments have supported the growth of consumer packaged goods market in Sweden. The Swedish Fragrances market is forecast to register high growth during 2014-2019 and the Female Fragrances category is forecast to register the fastest growth during the same period. The Mass Fragrances segments have a higher share than the Premier Fragrances segments. Health & Beauty Stores is the leading distribution channel in the Swedish Fragrances market.

Key Findings

The Swedish Fragrances market grew at a CAGR of 4.1% during 2009-2014 and is forecast to grow at a CAGR of 6.2% during 2014-2019.

The Female Fragrances category was the leading category in value and volume terms accounting for a dominant share in 2014.

The Mass Fragrances segments have a higher share than the Premier Fragrances segments in Sweden

Health & Beauty Stores was the leading distribution channel accounting for a 38.7% share, followed by Department Stores which had a 25.1% share in 2014.

Puma is the leading brand in the Male Fragrances category and CK one is the leading brand in the Unisex Fragrances category.


Canadeans Consumer and Market Insights report on the Fragrances market in Sweden provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Fragrance & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Sweden Fragrances market

Historical and projected consumption in the Sweden Fragrances market

Degree of trade up/down-trade in the Sweden Fragrances market

Market volume of Sweden Fragrances by category

Historical and project market value of Sweden Fragrances by category

Winners and losers in the Sweden Fragrances market

Average category level pricing in the Sweden Fragrances market

Segment share of the category and change in market share in the Sweden Fragrances market

Retail Landscape and Key Distribution Channels

Leading retailers in the Sweden food market

Leading distribution channels in the Sweden Fragrances market

Leading distribution channels by category in the Sweden Fragrances market


Sweden Fragrances market by type of packaging

Sweden Fragrances market by type of packaging closure/outer

Sweden Fragrances market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Sweden Fragrances market

Private label performance compare to national brands in the Sweden Fragrances market

Leading brands in the Sweden Fragrances market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

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IPD Fragrance Inc.

Coty Inc

Loreal S.A.

The Procter & Gamble Company

Estee Lauder Inc.

Elizabeth Arden Inc.

LVMH Mot Hennessy

Inter Parfums Inc.

Shiseido Company Limited

Fusion Brands Inc.

Sweden, Fragrances, Female Fragrances, Male Fragrances and Unisex Fragrances, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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