The Make-Up market in Australia is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by increasing GDP per capita. Face Make-Up is the leading category and Lip Make-Up is forecast to register the fastest growth in value terms during 2015-2020. Make-Up consumption among Australians is mainly influenced by the Image Consciousness and On-The-Go trends in the market.
Of the four categories analyzed, Lip Make-Up will be the fastest growing value category, registering a CAGR of 4.8% during 2015-2020
Older Consumers accounts for majority of Eye Make-Up and Face Make-Up consumption
Hypermarkets & Supermarkets is the leading distribution channel accounting for nearly half of the overall Make-Up distribution
The use of Rigid Metal is forecast to register the fastest growth among packaging materials during 2015-2020
The Make-Up market in Australia is highly fragmented
Image Consciousness and Fresh, Natural & Pure are the two most important trends in the market.
Multi-functional Make-Up products will be in demand by busy Australian women
Canadean's Consumer and Market Insights report on the Make-Up market in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others
Consumer level trends: Top four consumer trends which influence Make-Up products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization
Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for the Australian Make-Up market
Historic and forecast consumption in the Australian Make-Up market
Category volume consumption analysis by gender, age, education and urbanization
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in the Australian Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Australian Make-Up market
Leading distribution channels (value terms) by category
Make-Up market by type of packaging material/container (in volume terms)
Make-Up market by type of packaging closure/outer (in volume terms)
Make-Up market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by categories in the Australian Make-Up market
Private label growth (in value terms) compared to national brands
Brand share of leading brands (in value terms) by category
Consumer trend analysis
Canadean'sconsumer trend framework and explanation of the Mega-trends
For key trends in the Australian Make-Up market
How the trend is influencing consumption in the Australian Make-Up market
How to target the trend in the Australian Make-Up market
How the trend will evolve in the Australian Make-Upmarket
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
New products launched in the Australian Make-Up market
Category value and volume data
Consumer Demographics data
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private label penetration by categories, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Brand share analysis by categories, 2015
Table 1: Market value analysis in AUD and USD, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: USD to AUD
Table 4: Average prices (AUD and USD) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
Single User License:
Corporate User License:
Creative Brands Pty Ltd
Heritage Brands Ltd
Avon Products Inc.
Markwins International Corporation
Estee Lauder Inc.
The Procter & Gamble Company
Elizabeth Arden Inc.
Pro-Ma Sysstems (Australia) Pty Ltd
Incolabs (PTY) LTD
Mary Kay Inc.
Nu Skin Enterprises Inc
Tupperware Brands Corp
Shiseido Company Limitedá
Pacific World Corporation
OPI Products Inc.
Australia, Make-Up, Eye Make-Up, Face Make-Up, Lip Make-Up, Nail Make-Up, Eyeliner, Eyeshadow, Mascara, Blusher, Face Powder, Foundation, Lip Gloss, Lipliner, Lipstick, Nail Polish, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share
select a license
NEWSLETTER BY CATEGORY
An excellent provider. Thorough, precise and outstanding insight. They drill down to what we need and their reports are effective at integrating text with supporting graphics and charts. Their reports are a great resource to go back too. ... "General Manager SBU Manufacture, PT. KIMIA FARMA, TBK"
Coherent, high-quality, thoroughly-researched reports. We received a very quick response to all our queries which eventually expedited the entire process.... "VP Innovation, Engineered Profiles LLC"
Well structured, the insights they shared with us were very helpful and reliable. Their timely assistance make their services invaluable to us. I would highly recommend them and would definitely use them again in the future if needed... "President, VPP E-Data Services, VPP E-Data Services"
The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements.... "Senior Associate, Booz Allen Hamilton"
This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ... "Mohit Mittal, Consultant, KPMG Advisory Services"