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Improving economic conditions in Belgium supported by low inflation rates will create new growth opportunities in the consumer packaged goods market. In Belgium's Make-Up market, Lip Make-Up is forecast to be the leading category in terms of gaining market share during 2015-2020. L'Oreal S.A. and Chanel SA are the market leaders in the Belgian Make-Up market.
The Make-Up market in Belgium will register marginally higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.
The Eye Make-Up category accounted for 42.4% share by value in Belgium's Make-Up market in 2015.
The Lip Make-Up category is forecast gain maximum market share during 2015-2020.
Hypermarkets & Supermarkets is the leading distribution channel in Belgium's Make-Up market.
Canadean's Consumer and Market Insights report on the Make-Up market in Belgium provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Bottle, Tray, and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization
Access to analysis on new products launched in the market
Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for the Belgian Make-Up market
Historic and forecast consumption in the Belgian Make-Up market
Category volume consumption analysis by gender, age, education and urbanization
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in the Belgian Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Belgian Make-Up market
Leading distribution channels (value terms) by category
Make-Up market by type of packaging material/container (in volume terms)
Make-Up market by type of packaging closure/outer (in volume terms)
Make-Up market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by categories in the Belgian Make-Up market
Private label growth (in value terms) compared to national brands
Market share of leading brands (in value terms) by category
New products launched in the Belgian Make-Up market
Category value and volume data
Consumer Demographics data
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private label penetration by categories, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Brand share analysis by categories, 2015
Table 1: Market value analysis in EUR and USD, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: USD to EUR
Table 4: Average prices (EUR and USD) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
Single User License:
Corporate User License:
Estee Lauder Inc.
The Procter & Gamble Company
Shiseido Co Ltd
Belgium, Make-Up, Eye Make-Up, Face Make-Up, Lip Make-Up, Nail Make-Up, Eyeliner, Eyeshadow, Mascara, Blusher, Face Powder, Foundation, Lip Gloss, Lipliner, Lipstick, Nail Polish, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share