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Consumer and Market Insights: Make-Up Market in India

Consumer and Market Insights: Make-Up Market in India


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Executive Summary

India's Make-Up market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Lip Make-Up category will have the largest volume share while the Nail Make-Up category is projected to witness fastest growth during 2015-2020. A large young population closely following the latest Make-up trends through print and electronic media is persuading manufacturers to introduce youth-centric Make-up products.

Key Findings

Of the four categories analyzed, Nail Make-Up will be the fastest growing value category, registering a CAGR of 23.3% during 2015-2020

Tweens and Teens accounts for majority of Eye Make-Up and Face Make-Up consumption

Convenience Stores is the leading distribution channel accounting for nearly half of the overall Make-Up distribution

The use of Flexible Packaging is forecast to register the fastest growth among packaging material during 2015-2020

The Make-Up market in India is competitive and is led by players such as Unilever Plc and Revlon, Inc.

Introduction of mobile-commerce and the convenience factors associated with it will drive online sales of Make-up products in the country�

Synopsis

Canadean's Consumer and Market Insights report on the Make-Up market in India provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

Consumer level trends: Top four consumer trends which influence Make-Up products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

�Report Scope

Country Context

�Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

�Value and volume analysis for the Indian Make-Up market

�Historic and forecast consumption in the Indian Make-Up market

�Category volume consumption analysis by gender, age, education and urbanization

�Degree of trade up/down in the Indian Make-Up market

�Volume analysis by category

�Historic and forecast value analysis by category

�Winners and losers by categories with change in market share

�Average category level pricing

�Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

�Leading retailers in the Indian Cosmetics & Toiletries market

�Leading distribution channels (value terms) in the Indian Make-Up market

�Leading distribution channels (value terms) by category

Packaging

�Make-Up market by type of packaging material/container (in volume terms)

�Make-Up market by type of packaging closure/outer (in volume terms)

�Make-Up market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

�Penetration of private label by categories in the Indian Make-Up market

�Private label growth (in value terms) compared to national brands

�Brand share of leading brands (in value terms) by category

Consumer trend analysis

�Canadean'sconsumer trend framework and explanation of the Mega-trends

�For key trends in the Indian Make-Up market

�How the trend is influencing consumption in the Indian Make-Up market

�How to target the trend in the Indian Make-Up market

�How the trend will evolve in the Indian Make-Upmarket

�Key target demographic and the rate and which the trend will evolve

�Key drivers in the market that will increasingly influence consumption

Innovation examples

�New products launched in the Indian Make-Up market

Appendix

�Country context

�Category value and volume data

�Consumer Demographics data

�Sector Overview

�Segment data

�Packaging data

�Category definitions

�Segment definitions

�Channel definitions

�Explanation of Sub-trends

�Methodology

�About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Category volume consumption by age, gender, education and urbanisation,2015

Figure 3: Consumers purchase behavior-Trading up/down, 2015

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Growth analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 8: Leading distribution channels by category, 2015

Figure 9: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 11: Private label penetration by categories, 2015

Figure 12: Private label and brand share growth, 2012-2015

Figure 13: Brand share analysis by categories, 2015

Table 1: Market value analysis in INR and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to INR

Table 4: Average prices (INR and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

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Alticor Inc.

Avon Products Inc.

Chambor

Estee Lauder Inc.

Colorbar Cosmetics Pvt Ltd

The Procter & Gamble Company

Maxcare International TRD CO L.L.C.

Lvmh

Elizabeth Arden Inc.

Unilever Plc

Cosnova GmbH

Faces

Cosmatics Inc

L'Oreal S.A.

Johnson & Johnson Gmbh

Oriflame Cosmetics S.A.

Revlon Inc.

Coty Inc.

India, Make-Up, Eye Make-Up, Face Make-Up, Lip Make-Up, Nail Make-Up, Eyeliner, Eyeshadow, Mascara, Blusher, Face Powder, Foundation, Lip Gloss, Lipliner, Lipstick, Nail Polish, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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