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Consumer and Market Insights: Make-Up Market in Ireland

Consumer and Market Insights: Make-Up Market in Ireland


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Executive Summary

The Skincare market in Ireland will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015. Facial care, which is the leading value category as on 2015, will record fastest growth during 2015-2020. Irish Skincare market is led by international players such as Beiersdorf AG, Procter & Gamble, L'Oreal Group and Reckitt Benckiser Group plc.

Key Findings

The Make-Up market in Ireland registered a CAGR of 3.4% during 2010-2015.

The Face Make-Up category has the highest volume share in the overall Make-Up market.

Hypermarkets & Supermarkets is the leading distribution channel in Ireland's Make-Up market

Tube containers are the most commonly used Packaging Materials in the Make-Up market.

Synopsis

Canadean's Consumer and Market Insights report on the Make-Up market in Ireland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access to analysis on new products launched in the market

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

Value and volume analysis for Ireland's Make-Up market

Historic and forecast consumption in Ireland's Make-Up market

Category volume consumption analysis by gender, age, education and urbanization

Degree of trade up/down in Ireland's Make-Up market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in Ireland's Cosmetics & Toiletries market

Leading distribution channels (value terms) in Ireland's Make-Up market

Leading distribution channels (value terms) by category

Packaging

Make-Up market by type of packaging material/container (in volume terms)

Make-Up market by type of packaging closure/outer (in volume terms)

Make-Up market by type of packaging, forecast (in volume terms)Brand Share

Brand share of leading brands (in value terms) by category

Innovation examples

New products launched in Ireland's Make-Up market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Category volume consumption by age, gender, education and urbanisation,2015

Figure 3: Consumers purchase behavior-Trading up/down, 2015

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Growth analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 8: Leading distribution channels by category, 2015

Figure 9: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 11: Brand share analysis by categories, 2015

Table 1: Market value analysis in EUR and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to EUR

Table 4: Average prices (EUR and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

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Lvmh

Estee Lauder Inc.

Alliance Boots Gmbh

Chanel S.A.

Cosnova GmbH

Clarins Group

Elizabeth Arden Inc.

Fuschia

L'Oreal S.A.

The Procter & Gamble Company

Revlon Inc.

Coty Inc.

Shiseido Company Limited

Castanea Partners

Ireland, Make-Up, Eye Make-Up, Face Make-Up, Lip Make-Up, Nail Make-Up, Eyeliner, Eyeshadow, Mascara, Blusher, Face Powder, Foundation, Lip Gloss, Lipliner, Lipstick, Nail Polish, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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