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Consumer and Market Insights: Make-Up Market in Italy

Consumer and Market Insights: Make-Up Market in Italy


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Executive Summary

The Italy's Make-Up market is forecast to register growth in value as well as volume terms during 2015-2020. The Nail Make-Up category will have the largest volume share while the Face Make-Up category is projected to witness fastest growth during 2015-2020. The Make-Up market in Italy is witnessing increasing demand for more bespoke products that address particular consumer concerns rather than those targeted at the mass-market. Italian consumers, young and old, will strive to keep their youthful appearance and will increasingly seek Make-Up products with anti-aging properties.

Key Findings

The Make-Up market in Italy will register marginally higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

The Face Make-Up category accounted for 37.5% share by value in the Italian Make-Up market in 2015.

The Eye Make-Up category is forecast gain maximum market share during 2015-2020.

On-The-Go and Added Functionality are the major trends that are driving the Italian Make-Up market.

Rising environmental concerns among the Italian consumers will drive demand for products manufactured with ethical and Sustainable means in the Italian Make-Up market.

Health & Beauty Stores is the leading distribution channel in the Italian Make-Up market.

Synopsis

Canadean's Consumer and Market Insights report on the Make-Up market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Rigid Metal, and others; container data for: Bottle, Tube, Tray, and others

Consumer level trends: Top four consumer trends which influence Make-Up products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

Value and volume analysis for the Italian Make-Up market

Historic and forecast consumption in the Italian Make-Up market

Category volume consumption analysis by gender, age, education and urbanization

Degree of trade up/down in the Italian Make-Up market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in the Italian Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Italian Make-Up market

Leading distribution channels (value terms) by category

Packaging

Make-Up market by type of packaging material/container (in volume terms)

Make-Up market by type of packaging closure/outer (in volume terms)

Make-Up market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Penetration of private label by categories in the Italian Make-Up market

Private label growth (in value terms) compared to national brands

Market share of leading brands (in value terms) by category

Consumer trend analysis

Canadean's consumer trend framework and explanation of the Sub-trends

For key trends in the Italian Make-Up market

How the trend is influencing consumption in the Italian Make-Up market

How to target the trend in the Italian Make-Up market

How the trend will evolve in the Italian Make-Up market

Key target demographic and the rate and which the trend will evolve

Key drivers in the market that will increasingly influence consumption

Innovation examples

New products launched in the Italy's Make-Up market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Explanation of sub-trends

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Category volume consumption by age, gender, education and urbanisation,2015

Figure 3: Consumers purchase behavior-Trading up/down, 2015

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Growth analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 8: Leading distribution channels by category, 2015

Figure 9: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 11: Private label penetration by categories, 2015

Figure 12: Private label and brand share growth, 2012-2015

Figure 13: Brand share analysis by categories, 2015

Table 1: Market value analysis in EUR and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to EUR

Table 4: Average prices (EUR and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

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L'Oreal S.A.

Kiko SpA

Coty Inc.

The Procter & Gamble Company

Lvmh

Deborah Group

Avon Products Inc.

Estee Lauder Inc.

Micys Company S.P.A.

Cosnova GmbH

Collistar S.P.A.

Shiseido Company Limited

Elizabeth Arden Inc.

Yves Rocher Inc

Chanel S.A.

Revlon Inc.

Alticor Inc.

Artdeco Cosmetic GmbH

Clarins Group

Essie Cosmetices

Conad

Crai

Interdis

Carrefour

Gottardo SpA

Italy, Make-Up, Eye Make-Up, Face Make-Up, Lip Make-Up, Nail Make-Up, Eyeliner, Eyeshadow, Mascara, Blusher, Face Powder, Foundation, Lip Gloss, Lipliner, Lipstick, Nail Polish, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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