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Consumer and Market Insights: Make-Up Market in Norway

Consumer and Market Insights: Make-Up Market in Norway


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Executive Summary

High disposable income of Norwegian consumers supported by low inflation in the country will create new growth opportunities for the consumer packaged goods companies in Norway. In the Norwegian Make-Up market, Eye Make-Up is the largest category in both value and volume terms, while Nail Make-Up will lead in terms of gaining market share during 2015-2020. Consumers' in Norwegian Make-Up market are choosing value for money products.

Key Findings

The Make-Up market in Norway will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

The Eye Make-Up category accounted for 43.8% share by value in the Norwegian Make-Up market in 2015.

Norwegian consumers are choosing value for money products in the Make-Up market.

Hypermarkets & Supermarkets is the leading distribution channel in the Norwegian Make-Up market.

Synopsis

Canadean's Consumer and Market Insights report on the Make-Up market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Rigid Metal, and others; container data for: Tube, Bottle, Tray, and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

Access to analysis on new products launched in the market

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

Value and volume analysis for the Norwegian Make-Up market

Historic and forecast consumption in the Norwegian Make-Up market

Category volume consumption analysis by gender, age, education and urbanization

Degree of trade up/down in the Norwegian Make-Up market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in the Norwegian Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Norwegian Make-Up market

Leading distribution channels (value terms) by category

Packaging

Make-Up market by type of packaging material/container (in volume terms)

Make-Up market by type of packaging closure/outer (in volume terms)

Make-Up market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Penetration of private label by categories in the Norwegian Make-Up market

Private label growth (in value terms) compared to national brands

Market share of leading brands (in value terms) by category

Innovation examples

New products launched in the European Make-Up market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Category volume consumption by age, gender, education and urbanisation,2015

Figure 3: Consumers purchase behavior-Trading up/down, 2015

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Growth analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 8: Leading distribution channels by category, 2015

Figure 9: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 11: Private label penetration by categories, 2015

Figure 12: Private label and brand share growth, 2012-2015

Figure 13: Brand share analysis by categories, 2015

Table 1: Market value analysis in NOK and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to NOK

Table 4: Average prices (NOK and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

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L'Oreal S.A.

Invima AB

The Procter & Gamble Company

Lvmh

Estee Lauder Inc.

Dermanor

Chanel S.A.

Mary Kay Inc.

E. Tjellesen A/S

Artdeco Cosmetic GmbH

Yves Rocher Inc

Clarins Group

Elizabeth Arden Inc.

Oriflame Cosmetics S.A.

Shiseido Company Limited

Dr.Hauschka Skin Care Inc.

Coty Inc.

Kao Corporation

OPI Products Inc.

Depend Cosmetic AB

Essie Cosmetices

NorgesGruppen

Coop Norge

Reitangruppen AS

Apotek 1

VITA No.

Norway, Make-Up, Eye Make-Up, Face Make-Up, Lip Make-Up, Nail Make-Up, Eyeliner, Eyeshadow, Mascara, Blusher, Face Powder, Foundation, Lip Gloss, Lipliner, Lipstick, Nail Polish, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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