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Consumer and Market Insights: Skincare in China

Consumer and Market Insights: Skincare in China

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Executive Summary

The China's Skincare market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Facial Care category will have the largest volume share while Depilatories category is projected to witness fastest growth during 2015-2020. Chinese consumers are value conscious and look for products that offer better quality at affordable prices. Growing Korean pop and soap-opera culture in China, lower prices of Korean brands, and the perception of Korean products as natural and innovative will continue to drive the demand for Korean brands in the Chinese market.

Key Findings

The Skincare market in China will register higher growth in value terms during 2015-2020 compared to 2010-2015.

Facial Care is the leading category in value terms and will register fastest growth during 2015-2020.

Hypermarkets & Supermarkets is the leading distribution channel in China's Skincare market.

Flip/Snap Top is the most commonly used closure type in China's Skincare market.

Value for money is an influential factor for Chinese consumers when looking for Skincare products.

Chinese men are looking for more sophisticated Skincare products.


Canadean's Consumer and Market Insights report on the Skincare market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others

Consumer level trends: Top four consumer trends which influence Skincare products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Skincare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for China's Skincare market

Historic and forecast consumption in China's Skincare market

Degree of trade up/down in China's Skincare market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in China's Cosmetics & Toiletries market

Leading distribution channels (value terms) in China's Skincare market

Leading distribution channels (value terms) by category


Skincare market by type of packaging material/container (in volume terms)

Skincare market by type of packaging closure/outer (in volume terms)

Skincare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Penetration of private label by category in China's Skincare market

Private Label growth (in value terms) compared to brands

Market share of leading brands (in value terms) by category

Consumer trend analysis

Canadean'sconsumer trend framework and explanation of the Mega-trends

For key trends in China's Skincaremarket

How the trend is influencing consumption in China's Skincare market

How to target the trend in China's Skincaremarket

How the trend will evolve in China's Skincaremarket

Key target demographic and the rate and which the trend will evolve

Key drivers in the market that will increasingly influence consumption

Innovation examples

New products launched in China's Skincare market


Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Explanation of sub-trends


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Consumers purchase behavior-Trading up/down, 2015

Figure 3: Market volume share analysis by category, 2015

Figure 4: Growth analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 7: Leading distribution channels by category, 2015

Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 10: Private Label penetration by categories, 2015

Figure 11: Private Label and brand share growth, 2012-2015

Figure 12: Brand share by categories, 2015

Table 1: Market value analysis in CNY and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to CNY

Table 4: Average prices (CNY and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

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Shiseido Company


L'Oreal Group

Estee Lauder Inc.

Procter & Gamble

Hangzhou Po Laiya Trade Co. Ltd

Unilever PLC

ZhuhaiSunrana CosmeticsCo. Ltd.


Elizabeth Arden Inc.

Pierre Fabre Dermo-Cosmetique

Guangdong pills US Biotechnology Co. Ltd.

The Mentholatum Company Inc.


Beijing Hang City Industrial Development Corporation


Avon Products Inc.

La Mer Technology Inc.

China, Skincare, Body Care, Depilatories, Facial Care, Hand Care, Make-Up Remover, General Purpose Body Care, Firming/Anti-Cellulite Body Care, Chemical Depilatories, Wax Strips & Wax, Anti-Agers, Other Moisturizers, Facial Creams and Gels, Lip Care, Night Cream, Exfoliating Scrub, Cleansing Wipes, Fade Cream, Toner, Face Mask, Pore Strips, Alphabet Cream, Mass Hand Care, Premium Hand Care, Face Make-Up Remover, Eye Make-Up Remover, Nail Varnish Remover, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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