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Consumer and Market Insights: Skincare in Norway

Consumer and Market Insights: Skincare in Norway

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Executive Summary

Strong economy with high disposable income of the consumers will drive the demand for consumer packaged goods market in Norway. The Skincare market is led by the Facial Care category in value terms while the Hand Care category is forecast to register fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the market.

Key Findings

Among all five Skincare categories analyzed, the Facial Care is the leading value category with 68.1% share by value in the Norwegian Skincare market.

The Norwegian Skincare market is forecast to register higher growth during 2015-2020 compared to 2010-2015.

L'Oreal Group and Beiersdorf AG are the market leaders in the Norwegian Skincare market.

Bottle is the most commonly used container type for packaging in Norway's Skincare market.

Hypermarkets & Supermarkets is the leading distribution channel in the Norwegian Skincare market.


Canadean's Consumer and Market Insights report on the Skincare market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for Norwegian Skincare market

Historic and forecast consumption in Norwegian Skincare market

Degree of trade up/down in Norwegian Skincare market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in Norwegian Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Norwegian Skincare market

Leading distribution channels (value terms) by category


Skincare market by type of packaging material/container (in volume terms)

Skincare market by type of packaging closure/outer (in volume terms)

Skincare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Penetration of private Label by category in Norwegian Skincare market

Private Label growth (in value terms) compared to brands

Market share of leading brands (in value terms) by category


Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Channel definitions


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume share analysis by category, 2015

Figure 3: Growth analysis by category, 2010-2020

Figure 4: Change in market share by category, 2015-2020

Figure 5: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 6: Leading distribution channels by category, 2015

Figure 7: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 9: Private Label penetration by categories, 2015

Figure 10: Private Label and brand share growth, 2012-2015

Figure 11: Brand share by categories, 2015

Table 1: Market value analysis in NOK and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to NOK

Table 4: Average prices (NOK and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@]

Beiersdorf AG

L'Oreal Group

Unilever PLC

Estee Lauder Inc.

LVMH Moet Hennessy-Louis Vuitton

Pierre Fabre Dermo-Cosmetique

Reckitt Benckiser Group plc.

Procter & Gamble

Estee Lauder Inc.

Lilleborg AS


Alliance Boots GmbH

Yves Rocher International

Oriflame Cosmetics Global SA

Amway Corporation

Johnson & Johnson GmbH

Procter & Gamble

Norway, Skincare, Body Care, Depilatories, Facial Care, Hand Care, Make-Up Remover, General Purpose Body Care, Firming/Anti-Cellulite Body Care, Chemical Depilatories, Wax Strips & Wax, Anti-Agers, Other Moisturizers, Facial Creams and Gels, Lip Care, Night Cream, Exfoliating Scrub, Cleansing Wipes, Fade Cream, Toner, Face Mask, Pore Strips, Alphabet Cream, Mass Hand Care, Premium Hand Care, Face Make-Up Remover, Eye Make-Up Remover, Nail Varnish Remover, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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