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Consumer and Market Insights: Suncare in Singapore

Consumer and Market Insights: Suncare in Singapore


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Executive Summary

Strong economic growth and high disposable income of the consumers is driving the consumer packaged goods market in Singapore. The market is led by Sun Protection category and is also forecast to register fastest growth during 2015-2020. Banana Boat is the leading brand across all the categories.

Key Findings

Singapore's Suncare market is forecast to register strong growth in value as well as volume terms during 2015-2020.

The Flip/Snap Top is the most commonly used closure type, and its usage is forecast to grow at a CAGR of 3.6% in Singapore's Suncare market during 2015-2020.

Energizer Holdings, Inc and Kao Corporation are the market leaders in Singapore's Suncare market.

Health & Beauty Stores is the leading distribution channel in Singapore's Suncare market.

Synopsis

Canadean's Consumer and Market Insights report on the Suncare market in Singapore provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal and others; container data for: Bottle, Tube, Aerosol and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Introduction

Report Scope

Country Context

Macroeconomic indicators- Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for Singapore's Suncare market

Historic and forecast consumption in Singapore's Suncare market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in Singapore's Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Singapore's Suncare market

Leading distribution channels (value terms) by category

Packaging

Suncare market by type of packaging material/container (in volume terms)

Suncare market by type of packaging closure/outer (in volume terms)

Suncare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Market share of leading brands (in value terms) by category

Appendix

Country context

Category value and volume data

Sector Overview

Packaging data

Category definitions

Channel definitions

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume share analysis by category, 2015

Figure 3: Growth analysis by category, 2010-2020

Figure 4: Change in market share by category, 2015-2020

Figure 5: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 6: Leading distribution channels by category, 2015

Figure 7: Packaging analysis- key packaging material, type, closure and outer, 2015

Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 9: Brand share by categories, 2015

Table 1: Market value analysis in SGD and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to SGD

Table 4: Average prices (SGD and USD) by category, 2015

Table 5: Leading retailers

Table 6: Leading brands by category, 2015

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7-Eleven

NTUC Fairprice Co-operative Ltd

Dairy Farm Group

ShengSiong

Prime Supermarket

Energizer Holdings Inc

Kao corporation

Beiersdorf AG

L'Oreal Group

Shiseido Company Limited

Amorepacific Corporation

Procter & Gamble

LVMH Moet Hennessy-Louis Vuitton

Singapore, Suncare, After-Sun, Self-Tan, Sun Protection, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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