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Consumer and Market Insights: Suncare in Turkey

Consumer and Market Insights: Suncare in Turkey

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Executive Summary

The Suncare market in Turkey will register higher growth in value terms during 2015-2020 compared to 2010-2015. The Sun Protection category has the highest volume share. Hypermarkets & Supermarkets and Health & Beauty Stores are the leading distribution channels.

Key Findings

The Suncare market in Turkey registered a CAGR of 6.6% during 2010-2015.

Turkey's consumers prefer to purchase value products in the Suncare market.

Hypermarkets & Supermarkets and Health & Beauty Stores are the leading distribution channels in Turkey's Suncare market.

Flip/Snap Top is the most commonly used closure type in the Turkey's Suncare market.


Canadean's Consumer and Market Insights report on the Suncare market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Report Scope

Country Context

Macroeconomic indicators- Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for Turkey's Suncare market

Historic and forecast consumption in Turkey's Suncare market

Degree of trade up/down in Turkey's Suncare market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in Turkey's Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Turkey's Suncare market

Leading distribution channels (value terms) by category


Suncare market by type of packaging material/container (in volume terms)

Suncare market by type of packaging closure/outer (in volume terms)

Suncare market by type of packaging, forecast (in volume terms)

Brand Share

Brand share of leading brands (in value terms) by category


Country context

Category value and volume data

Sector Overview

Packaging data

Category definitions

Channel definitions


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Consumers purchase behavior-Trading up/down, 2015

Figure 3: Market volume share analysis by category, 2015

Figure 4: Growth analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 7: Leading distribution channels by category, 2015

Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 10: Brand share by categories, 2015

Table 1: Market value analysis in TRY and USD, 2010-2020

Table 2: Market volume growth analysis, 2015-2020

Table 3: Exchange rate fluctuations: TRY to USD

Table 4: Average prices (TRY and USD) by category, 2015

Table 5: Leading retailers

Table 6: Leading brands by category, 2015

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To know more information on Purchase by Section, please send a mail to query [@]

Beiersdorf AG


Estee Lauder Inc.

Clarins Group

Johnson & Johnson GmbH

Laboratoire Bioderma


Moet Hennessy-Louis Vuitton

Dr. Hauschka


Avon Products Inc.

Coty Inc.

Turkey, Suncare, After-Sun, Self-Tan, Sun Protection, Health & Beauty Stores, Hypermarkets & Supermarkets, Convenience Stores, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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