Consumer and Market Insights: Feminine Hygiene Market in New Zealand

Consumer and Market Insights: Feminine Hygiene Market in New Zealand


  • Products Id :- CS2498MF
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  • Pages: 55
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Executive Summary

Feminine Hygiene market in New Zealand is led by the Sanitary Pads category in value terms while Womens Disposable Razors & Blades is the leading category in volume terms. Pantiliners & Shields is forecast to be the fastest growing category during 2015-2020. The market is led by brands such as Carefree and Libra.

Key Findings

New Zealands CPG market will be driven by low inflation rate and high income level in the country.

The Feminine Hygiene market in New Zealand is forecast to register higher growth in value and volume terms during 2015-2020 compared to 2010-2015

The Pantiliners & Shileds category will register the fastest growth in value terms during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel in New Zealands Cosmetics & Toiletries market

Flexible Packaging is the most commonly used Packaging Materials in the Feminine Hygiene market

Synopsis

Canadeans Consumer and Market Insights report on the Feminine Hygiene market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Internal Cleansers & Sprays, Pantiliners & Shields, Sanitary Pads, Tampons and Womens Disposable Razors & Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, paper & board and others; container data for: Film, Box, Blister Pack and others.

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Feminine Hygiene consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion



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Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume for New Zealands Feminine Hygiene market

Historical and projected consumption in New Zealands Feminine Hygiene market

Volume of New Zealands Feminine Hygiene market by category

Historical and forecast value of New Zealands Feminine Hygiene market by category

Winners and losers in New Zealands Feminine Hygiene market

Average category level pricing in New Zealands Feminine Hygiene market

Retail Landscape and Key Distribution Channels

Leading retailers in New Zealands Cosmetics & Toiletries market

Leading distribution channels in New Zealands Feminine Hygiene market

Leading distribution channels by category in New Zealands Feminine Hygiene market

Packaging

Feminine Hygiene market by type of packaging material/container

Feminine Hygiene market by type of packaging closure/outer

Feminine Hygiene market by type of packaging, forecasts

Brand Share

Penetration of private label by category in New Zealands Feminine Hygiene market

Private label performance compare to brands in New Zealands Feminine Hygiene market

Leading brands in New Zealands Feminine Hygiene market by category

Appendix

Country context

Sector overview

Category data

Packaging data

Category definitions

Channel definitions

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2009-2014), Age Profile (2014)Figure 2: Market value (NZD, USD) and volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Growth analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2010-2013

Figure 7: Leading distribution channels by category, 2015

Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 11: Private label penetration by category, 2015

Figure 12: Private label and brand share growth, 2012-2015

Figure 13: Brand share analysis by category, 2015

Table 1: Market value analysis in NZD and USD, 2010-2020

Table 2: Market volume growth analysis, 2015-2020

Table 3: Average prices (NZD and USD) by category, 2015

Table 4: Leading retailers and store count

Table 5: Leading brands by category, 2015

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Church & Dwight Co.

Inc.Combe Incorporated

Johnson & Johnson Gmbh

Kimberly-Clark Corporation

Sca Group

The Procter & Gamble Company

Energizer Holdings Inc.

Societe Bic

New Zealand, Feminine Hygiene, Internal Cleansers & Sprays, Pantiliners & Shields, Sanitary Pads, Tampons And Womens Disposable Razors & Blades, Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Channel Share, Brand Share, Market Share, Packaging, Materials, Containers, Closure, Outer, Volume Share, Value Share

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