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Consumer and Market Insights: Feminine Hygiene Market in the UK

Consumer and Market Insights: Feminine Hygiene Market in the UK

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Executive Summary

High disposable income and willingness to spend more for premium products is driving the Feminine Hygiene market in the UK. The market is led by the Sanitary Pads category while the Internal Cleansers & Sprays category is forecast to register fastest growth during 2015-2020. Drug stores & Pharmacies is the leading distribution channel for purchasing Feminine Hygiene products in the country.

Key Findings

Improving economic scenario in the country will drive the consumer packaged goods market.

Sanitary Pads category is the largest category in both value and volume terms.

Flexible Packaging is the most commonly used packaging material in the UKs Feminine Hygiene market.

Drug stores & Pharmacies is the leading distribution channel in Ukrainian Feminine Hygiene market.

The Procter & Gamble Company is the market leader in the UK.


Canadeans Consumer and Market Insights report on the Feminine Hygiene market in the UK provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Sanitary Pads, Pantiliners & Shields, Tampons, Womens Disposable Razors & Blades and Internal Cleansers & Sprays with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper & board, rigid plastics and rigid metal; container data for: bag/sachet, box, blister pack and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

Value and volume analysis for the UKs Feminine Hygiene market

Historic and forecast consumption in the UKs Feminine Hygiene market

Category volume consumption analysis by gender, age, education and urbanization

Degree of trade up/down in the UKs Feminine Hygiene market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in the UKs Cosmetics & Toiletries market

Leading distribution channels (value terms) in the UKs Feminine Hygiene market

Leading distribution channels (value terms) by category


Feminine Hygiene market by type of packaging material/container (in volume terms)

Feminine Hygiene market by type of packaging closure/outer (in volume terms)

Feminine Hygiene market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Penetration of private label by categories in the UKs Feminine Hygiene market

Private label growth (in value terms) compared to national brands

Market share of leading brands (in value terms) by category

Innovation examples

New products launched in the UKs Feminine Hygiene market


Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Category volume consumption by age, gender, education and urbanisation,2015

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Growth analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 8: Leading distribution channels by category, 2015

Figure 9: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 11: Private label penetration by categories, 2015

Figure 12: Private label and brand share growth, 2012-2015

Figure 13: Brand share analysis by categories, 2015

Table 1: Market value analysis in GBP and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to GBP

Table 4: Average prices (GBP and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@]

Bbi Healthcare

Beiersdorf Ag

Bodywise (Uk) Ltd

Church & Dwight Co. Inc.



Johnson & Johnson Gmbh

Kimberly-Clark Corporation

Lil-Lets Group Limited


Sca Group

The Procter & Gamble Company



Nature Womens Care

Energizer Holdings Inc.


The Uk, Feminine Hygiene, Internal Cleansers & Sprays, Pantiliners & Shields, Sanitary Pads, Tampons And Womens Disposable Razors & Blades, Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Channel Share, Brand Share, Market Share, Packaging, Materials, Containers, Closure, Outer, Volume Share, Value Share

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