Haircare in the United States

Haircare in the United States


  • Products Id :- OHME3248
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  • Pages: 37
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Executive Summary

Haircare in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

The haircare market consists of the retail sales of conditioners, hair colorants, perms and relaxers, shampoo, and styling agents.

The haircare category is fairly mature and saturated and therefore developing products innovations that allow for price increases is becoming increasingly difficult.

Haircare companies also see increasing opportunities in niche markets, including targeting specific ethnic groups. According to the research conducted by L'Oreal, black women spend six times more on haircare products than white women.

The two most important laws pertaining to cosmetics marketed in the United States are the Federal Food, Drug, and Cosmetic Act(FDandC Act) and the Fair Packaging and Labeling Act (FPLA).

Key Findings

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in the United States

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in the United States

Leading company profiles reveal details of key haircare market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the United States haircare market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the United States economy

Reasons To Buy

What was the size of the United States haircare market by value in 2014?

What will be the size of the United States haircare market in 2019?

What factors are affecting the strength of competition in the United States haircare market?

How has the market performed over the last five years?

Who are the top competitiors in the United States's haircare market?



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Brynwood Partners VI L.P, L'Oreal S.A., The Procter and Gamble Company, Unilever

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