Single User License
INR 67153
Site License
INR 134305
Corporate User License
INR 201458

Service Tax Additional

select a format
Price

Single User License
USD 995
Site License
USD 1990
Corporate User License
USD 2985

Alternatively

Request a quote
Request a Customized research
Request for Sample Report





Recent Viewed Reports


Why Ken Reasearch?


Testimonials

While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"

We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"

The Report was very interesting and useful for me... "Marketing Manager, Western Union Business Solutions"

Ken Research completed the report successfully with tough deadline and large requirement. Really appreciate it... "Sales Manager, Largest India Aesthetic Laser Manufacturer"

We found the report really useful in understanding the complex Indian market and it provided lots of high quality insights. On the basis of this we commissioned Ken to produce a bespoke follow up to answer some specific questions about our market. This is now being used to help develop our marketing and sales strategy. We were very pleased with the comprehensive coverage, detail provided and actionable insights.... "Owner, Therefore Consulting UK"


Success Case Study: Nuggela and Sule; A shampoo with a cosmeceutical approach built on alternative natural based therapies

Success Case Study: Nuggela and Sule; A shampoo with a cosmeceutical approach built on alternative natural based therapies


  Request for Sample Report

Executive Summary

The haircare market value in Spain is expected to increase only 6.5% over the period 2016-19, while Europe overall has forecast growth of 7.5% for the same time period. This shows different approaches need to be used by cosmetic companies in order to find some differentiation and success in this highly competitive environment. Companies are thus motivated to adopt new strategies, and the use of nature-inspired formulations, plant-derived ingredients, and natural beauty oils is one way to stand out on the shelf, as seen in many shampoo launches in the last year.

Key Findings

This onion shampoo, based on a traditional natural remedy (the use of onion juice to strengthen hair and prevent hair loss), capitalizes on the rising popularity of natural remedies and alternative therapies in the country to appeal to Spanish shoppers and convince them of its effectiveness and expected results. Belief in the idea the product works as promised, which also implies higher quality, is also supported by its professional image, as the shampoo is only distributed through medical retailers (including pharmacies and herbalist shops).

The product based its promotion on online marketing strategies and online PR activities involving social media and beauty bloggers. These proved very successful tools to influence consumers final purchasing decisions.

Synopsis

Success Case Study: Nuggela & Sule is part of Canadeans Successes and Failures research and explores the reasons for the success of this product in Spain.

WHAT? Understand the characteristics of Nuggela & Sule shampoo.

WHY? Discover how Nuggela & Sule succeed with its interesting cosmeceutical approach.

TAKE-OUT: Learn from this intelligent strategy, seeking further opportunities in the haircare segment.

Reasons To Buy

Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@] kenresearch.com
 

Nuggela & Sule

Farmacia Morln

Cosmetic and Pharmaceutical Awards 2015

The Beauty Blog

Google Trends,Belleza Pura Blog

Beauty Blog

Trendencias Belleza Blog

Google Shopping

Amazon

Solostocks

Phytotherapy Research Center in Spain

Technorati

AINIA Technology Centre

Interactive Advertising Bureau (IAB) Spain

Deloitte

Gartner

Success, Failure, Shampoo, Haircare, Fmcg, Innovation, Product Development, Consumer Trends, Spain, Price Value, Beauty, Natural Therapy, Traditional Medicine, Alternative Medicine, Traditional Remedy, Specialized Distribution, Pharmacy, Parapharmacy, Herbalist, Medical Retailer, Online Marketing, Beauty Blogger, Online Pr, Online Strategy, Cosmeceutical, Health, Self-care


Related Products in vertical
Other reports by publisher
Ken Research Pvt. Ltd. 27A, Tower B-2, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India
+91 1244230204

download

Company Brochure

Engage with Us

query [@] kenresearch.com