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Pack-Track Seize+Adapt Case Study; Wider opportunities for a rocker cap bottle

Pack-Track Seize+Adapt Case Study; Wider opportunities for a rocker cap bottle

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Executive Summary

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

Key Findings

Packaging features that save time or money, or make usage easier, will add value for busy consumers and may be preferred over competing brands.


Seize+Adapt Case Study: Wider Opportunities for a Rocker Cap Bottle takes a closer look at a pack format currently used for Fast Orange hand cleaner and considers how it could potentially cross over into other product categories.

Your key questions answered:

Why is the Fast Orange hand cleaner considered an interesting case for Seize+Adapt?

What are the key packaging benefits of this pack?

Which consumer trends has this packaging innovation capitalized on?

Could this packaging idea work for my brands or products and give me an advantage over competitors?

Reasons To Buy

Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.

Discover which product sectors this packaging innovation could potentially have application to create a point of differentiation.

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Report can be used by individual purchaser only

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Report can be shared by unlimited users within one corporate location, e.g. a regional office

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Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Packaging, Innovation, Pack-track, Seize Adapt, Convenience, Opening, Dispensing, Sauces, Condiments, Seasonings, Ketchup, Mustard, Mayonnaise, Spreads, Jam, Peanut Butter, Honey, Dairy Spreads, Beverage Concentrates, Hair Care, Skincare, Shampoo, Sunscreen, Shower Gel, Soap, Trendsights, Efficient & Effective, Aging Populations

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