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Consumer and Market Insights: Personal Hygiene Market in Ukraine

Consumer and Market Insights: Personal Hygiene Market in Ukraine


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Executive Summary

The Ukrainian Personal Hygiene market is forecast to register higher growth during 2015-2020 compared to 2010-2015 supported by the rising disposable income of the consumers. Anti-perspirants & Deodorants is the leading value category and is also forecast to register the fastest growth during 2015-2020. Hypermarkets & Supermarkets accounts for the majority of distribution share in the Ukrainian Personal Hygiene market.

Key Findings

The Personal Hygiene market in Ukraine will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015

The Anti-Perspirants & Deodorants category accounted for 48.0% share by value in the Personal Hygiene market in 2015.

Hypermarkets & Supermarkets is the leading distribution channel in the Ukrainian Personal Hygiene market

Cap is the most preferred closure type in the Ukrainian Personal Hygiene market.

Synopsis

Canadeans Consumer and Market Insights report on the Personal Hygiene market in Ukraine provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Anti-Perspirants, Bath & Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for rigid plastics, paper & board, flexible packaging and others; container data for: aerosol, bottle, film and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

Value and volume analysis for the Ukrainian Personal Hygiene market

Historic and forecast consumption in the Ukrainian Personal Hygiene market

Category volume consumption analysis by gender, age, education and urbanization

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in the Ukrainian Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Ukrainian Personal Hygiene market

Leading distribution channels (value terms) by category

Packaging

Personal Hygiene market by type of packaging material/container (in volume terms)

Personal Hygiene market by type of packaging closure/outer (in volume terms)

Personal Hygiene market by type of packaging, forecast (in volume terms)

Brand Share

Market share of leading brands (in value terms) by category

Innovation examples

New products launched in the Ukrainian Personal Hygiene market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Category volume consumption by age, gender, education and urbanisation,2015

Figure 3: Market volume share analysis by categories, 2015

Figure 4: Growth analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 7: Leading distribution channels by category, 2015

Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 10: Brand share analysis by categories, 2015

Table 1: Market value analysis in UAH and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to UAH

Table 4: Average prices (UAH and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

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Avon Products Inc.

Beiersdorf AG

Colgate-Palmolive GmbH

Henkel AG & Co. KGaA

Oriflame Cosmetics S.A.

The Procter & Gamble Company

Unilever PLC

Coty Inc.

LOreal S.A.

Elf - Group of companies

Johnson & Johnson GmbH

Kalina

Slobozhansky

Sodasan Wasch- und Reinigungsmittel GmbH

EVYAP

Werner & Mertz GmbH

Ukraine, Personal Hygiene, Anti-perspirants & Deodorants, Bath & Shower Products, Soap, Body Spray, Aerosol Anti-perspirant, Roll-on Deodorants, Sticks & Solids, Deodorant Creams, Deodorant Wipes, Shower Products, Liquid Bath Products, Bar Soap, Liquid Soap, Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Channel Share, Brand Share, Market Share, Packaging, Materials, Containers, Closure, Outer, Volume Share, Value Share


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