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Success Case Study: Estee Lauder - Reinventing Estee Lauders brand image to appeal to young female consumers

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

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USD 1990

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Details

Success Case Study: Estee Lauder-Reinventing Estee Lauder's brand image to appeal to young female consumers

Summary

In China, Estee Lauder successfully revamped its image from a luxury brand targeting older women and offering anti-aging products into a youthful and vibrant brand with cosmetics positioned for a younger audience.

How Estee Lauder went from a company see as targeting order women to a youth-centric brand.

Scope

- The company shifted focus away from older consumers to tap into the country's booming cosmetics industry led by young Millennials.

- Using a local celebrity to endorse the brand through an interactive social media campaign helped Estee Lauder succeed in China.

- Estee Lauder capitalized on consumer desire to follow celebrity style trends to generate buzz around its range including the Admiration Charm Color Series of lipsticks.

Reasons to buy

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

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Table Of Content

Scope

Table of Contents

1. Introduction 5

2. What? 6

3. Why? 9

4. Take-out 13

5. Appendix 16

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

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Products and Companies

Products

Social media influencer, Estee Lauder, Admiration Charm Color Series, celebrity influencers, EyeQ campaign, eye care, eye liner, eye make-up, skincare, lipstick, color, colour


Companies

Estee Lauder

Company Profile

Company Profile Title

Success Case Study: Estee Lauder-Reinventing Estee Lauder's brand image to appeal to young female consumers

Summary

In China, Estee Lauder successfully revamped its image from a luxury brand targeting older women and offering anti-aging products into a youthful and vibrant brand with cosmetics positioned for a younger audience.

How Estee Lauder went from a company see as targeting order women to a youth-centric brand.

Scope

- The company shifted focus away from older consumers to tap into the country's booming cosmetics industry led by young Millennials.

- Using a local celebrity to endorse the brand through an interactive social media campaign helped Estee Lauder succeed in China.

- Estee Lauder capitalized on consumer desire to follow celebrity style trends to generate buzz around its range including the Admiration Charm Color Series of lipsticks.

Reasons to buy

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

READ MORE

Scope

Table of Contents

1. Introduction 5

2. What? 6

3. Why? 9

4. Take-out 13

5. Appendix 16

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Social media influencer, Estee Lauder, Admiration Charm Color Series, celebrity influencers, EyeQ campaign, eye care, eye liner, eye make-up, skincare, lipstick, color, colour


Companies

Estee Lauder