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Success Case Study: Harry's Shaving Razor - The shaving start-up taking on Gillette with its affordable, yet stylish razor subscription service

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
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Deliverable Format : PDF Via Email

Single User License
USD 995

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

Site License
USD 1990

Multiple Users within the Company/ Enterprise
Print Option: Yes
Copy Option: Yes
Deliverable Format : Excel, PDF Via Email

Corporate User License
USD 2985
  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies

Details

Success Case Study: Harry's Shaving Razor-The shaving start-up taking on Gillette with its affordable, yet stylish razor subscription service

Summary

"Success Case Study: Harry's Shaving Razor", is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Harry's platform, the company's convenient razor subscription service. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Harry's, a male grooming start-up, targets the everyday man with its simple, inexpensive razor service-new to the UK. Harry's successfully takes on dominant market leaders with an easy-to-use razor subscription service, addressing the common burdens associated with shaving. Delivering a clear message to mainstream males, the service provides reasonably-priced sophistication and simplicity.

Scope

- Develop an easy-to-use service which softens social anxieties associated with being an everyday consumer, such as time scarcity.

- Simplify both the product and manufacturing process to leverage affordability, helping to shift brand loyalty.

- Target younger, tech-savvy consumers by adopting a stylish online platform and use social media/video sharing to power marketing campaigns. Use disruptive language and techniques to increase consumer interaction.

- Take the time to identify and understand your consumer base. This includes meeting their personal interests and supporting causes that reflect these, such as charitable organizations.

Reasons to buy

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

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Table Of Content

Scope

Table of Contents

1. Introduction

2. What?

3. Why?

4. Take-out

5. Appendix

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies

Products

Success, failure, CPG, FMCG, innovation, demographics, fashionable, experimentation, affordable, convenience, millennials, value, next-generation shopping, simplicity


Companies

Harry's

Gillette