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Greeting Cards Market in India 2012

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  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies


Greeting card is not just a small piece of printed paper or hand painted card but it has got a lot more of importance. Traditionally, it has been a medium to express love, affection, care and lot more emotions to friends, family members and well-wishers. These cards provide a gentle and emotional way to express the feelings from the sender towards the receiver in the most appropriate way.

The report begins with the introduction section which offers a brief insight into the Social Expression Industry of India which consists of both gifting and greeting cards. Types of greeting cards occasions are discussed later. The market overview section provides an insight into the Indian greetings card market and then moves on to the most popular occasions for greeting cards sales. A preference shift of consumers from greeting cards to gifting is also shown. The different types of distribution channels are also shown which is followed by a timeline which depicts the various milestones in the greeting cards industry.

An analysis of the drivers explains the factors for growth of the greeting cards industry. Demand for plastic packaging is expected to increase with the growth of young-age population in India. Rising disposable income is also increasing sales of cards. There is enough potential for this market to grow due to the low per capita consumption of cards coupled with a general emotional nature among Indians. The key challenges include advent of E-Cards, popularity of social networking sites and also the use of SMS, MMS and phone calls while greeting someone. The EX-IM figures of greeting cards for the last three fiscal years are also shown.

A brief overview of the current trends prevalent with the greeting cards market which includes increasing preference of diversification of greeting cards players, customized greeting cards, emergence of corporate cards, licensing agreements with foreign brands and emergence of new greeting card occasions.

The competition section begins with the Porter's Five Forces Analysis, illustrating the competitive rivalry, bargaining power of suppliers and buyers and threat of new entrants and substitutes. It outlays the competitive landscape of the greeting cards market in India briefing about the domestic players existing in the market. This section provides a three dimensional analysis of domestic key players' revenues, profits and market capitalization. The report also features brief profiles of major domestic players in the market and a snapshot of their corporation, financial performance along with the key financial ratios, business highlights and their product portfolio providing an insight into the existing competitive scenario.

The report concludes with a section on strategic recommendations which comprises an analysis of the growth strategies for the greeting cards market in India.


Table Of Content


Slide 1: Executive summary


Slide 2: Social Expressions Industry-An Introduction

Slide 3: Popular Greeting Cards Occasions in India

Market Overview

Slide 4: Greeting Cards Market-Overview, Size, Growth (Value Wise: 2011-16e), segmentation & Market share

Slide 5: Preference Shift towards Gifting Segment in Social Expression Industry & Most Popular Card Occasions: Sales-Wise

Slide 6: Distribution channel: Greeting Cards Industry in India

Slide 7: Timeline: Greeting Cards Industry in India

Drivers & Challenges

Slide 8: Summary

Slide 9-11: Drivers

Slide 12-14: Challenges


Slide 15: Export of Greeting Cards (Value-wise & Country-wise)

Slide 16: Import of Greeting Cards (Value-wise & Country-wise)


Slide 17: Summary

Slide 18-20: Trends


Slide 21: Market Competition-Porter's Five Forces Analysis

Slide 22: Competition-Product Portfolio Matrix

Slide 23: Major Public Companies: Summary

Slide 24-36: Major Public Companies (Domestic)

Slide 37: Major Private Companies: Summary

Slide 38-47: Major Private Companies (Domestic)

Strategic Recommendation

Slide 48: Strategic Recommendations


Slide 49: Appendix

Slide 50: Sources of Information

List Of Figure


1. Social Expressions Industry

Market Overview

1. Greeting Cards Market

a. Market Size & Growth (Value-wise: 2011-2016e)

b. Market Segmentation :Value- Wise (2011)

2. Preference Shift Towards Gifting Segment in Social Expression Industry

3. Most Popular Card Occasions: Sales-Wise

4. Timeline: Greeting Cards Industry in India


1. Exports (Value-Wise)

2. Exports (Country-Wise: 2010-11)

3. Exports (Country-Wise: 2009-10)

4. Imports (Value-Wise)

5. Imports (Country-Wise: 2010-11)

6. Imports (Country-Wise: 2009-10)

Drivers & Challenges

1. Demographic Distribution of India

2. Aggregate Consumption (INR tr; 2005-2025e)

3. Aggregate Disposable Income (INR tr; 2005-2025e)

4. Per Capita Consumption of Cards

5. Growth in E-Cards (2010-2014e)

6. Wireless Subscriber Base-India (2006-2011e)

7. Social Network Users (2011)

8. Facebook: Users' Age & Location Distribution


1. Company profiles (All companies)

a. Bubble Chart (Based on revenue, net income and market capitalization/asset value)

b. Financial Snapshot (All Companies)

c. Key Business segments (Public Companies)

d. Key Geographic segments (Public Companies)

List Of Table

Market Overview

1. Market Share: Organized Sector (2011)


1. Product Portfolio Matrix

2. Company profiles (All companies)

a. Company information

b. Products and services

c. Key people

d. Key Financial Performance Indicators (Except Azad Offset Printers (P) Ltd. & KBT Plastics Private Ltd. )

e. Key Ratios (Except Azad Offset Printers (P) Ltd. & KBT Plastics Private Ltd. )

f. Business Highlights


1. Ratio Calculations

Licence Rights

Section Purchase

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Products and Companies


1. List of Public Companies

a) Archies Ltd.

b) Vintage Cards & Creations Ltd.

c) Olympic Cards Ltd.

d) Blue Bird India Ltd.

2. List of Private Companies

a) Compare Infobase Ltd.

b) 123 Greetings (India) Private Ltd.

c) Azad Offset Printers (P) Ltd.

d) KBT Plastics Private Ltd.