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PUDO in the UK | Verdict Channel Report

PUDO in the UK | Verdict Channel Report


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Executive Summary

We forecast the value of the pick up & drop off (PUDO) market to increase by 275% from 2013 to 2018. While the likes of Collect+ and Amazon Lockers are in the early stages of being established as core delivery options, over the next five years we expect major growth. This report analyses key trends, who is using the service, and market value broken down by sector.

Key Findings

Understand how big the opportunity for click & collect is in the UK

Find out which sectors are best suited to PUDO

Find out the consumer drivers behind PUDO services

Compare the take up of PUDO via tablets and smartphones

Includes demographics of PUDO shoppers

Synopsis

With growth of 274.8% from 2013 to 2018e, the UK PUDO market is set to grow at a quick pace. However, it will face obstacles in achieving this rate of growth, ranging from shopper behavior and uncertainty, to retailers capacity and willingness to engage with the service.

With only 15.0% of shoppers who have never used locker services intending to try them at least once, providers need to build awareness in order to establish the service. An important step in increasing the uptake of lockers is in getting shoppers to use the service just once.

Though Collect+ type services as a main delivery method are far behind that of the Post Office in many sectors, over the next five years we expect Collect+ and similar services to become the primary PUDO delivery method. While Post Offices are closing around the UK, Collect+ has been greatly expanding its coverage.

Reasons To Buy

How fast will PUDO grow in the next five years?

Which retail sectors are best suited to PUDO?

Which retailers have been most successful in PUDO? And which have been the least successful?

Why do consumers choose PUDO over other fulfillment options? And why do others choose not to use PUDO?

What is the demographic profile of PUDO shoppers?

1 Overview

2 Key Findings

2.1 PUDO will triple in size over the next five years aided by provider investment

2.2 Building customer awareness is key for PUDO growth

2.3 PUDO market growth could be limited by retailers focus on other delivery methods

2.4 Partnering with online pureplays affords PUDO providers a competitive advantage

2.5 Retailers are partnering with pureplays, cutting out PUDO providers

2.6 High proportion of PUDO users will use it less often in the future

2.7 Lockers appeal among non-users is minimal

3 Market Summary and Forecast

3.1 Market forecast

3.1.1 PUDO market set to triple

3.1.2 Clothing & footwear driving PUDO growth

3.2 PUDO penetration

3.2.1 Affluence gap narrows

4 Trends

4.1 PUDO service providers must boost shopper engagement

4.1.1 28.0% of convenience store and pick-up point users to use the service less often

4.1.2 Collection via Post Office or delivery hub becoming more appealing to consumers

4.1.3 PUDO user satisfaction on the rise, but still the lowest out of all delivery methods

4.1.4 Greater proportion of non-PUDO shoppers are willing to give it a try

4.2 PUDO moves instore

4.3 Collect+ has the scale and awareness to fight off competitors

4.3.1 Prompt expansion is key

4.3.2 but considered PUDO locations are imperative

4.3.3 Expanding relationships with retailers to increase accessibility

4.3.4 Doddles fast expansion and high footfall locations make it one to watch

5 Sector Analysis

5.1 Books

5.1.1 PUDO remains a tiny channel for books

5.2 Clothing & footwear

5.2.1 Greater awareness of PUDO services provides growth opportunities

5.3 DIY & gardening

5.3.1 PUDO increases but accounts for only a small proportion of the sector

5.4 Electricals

5.4.1 Amazon drives PUDO growth

5.4.2 Building customer awareness

5.5 Furniture & floorcoverings

5.5.1 Furniture & floorcoverings online is set to achieve the strongest uplift in shopper numbers up to 2019

5.6 Food & grocery

5.6.1 PUDO will struggle

5.7 Health & beauty

5.7.1 PUDO grows but remains tiny

5.8 Homewares

5.8.1 Homewares PUDO market is third largest of all sectors

5.9 Music & video

5.9.1 PUDO represents 0.1% of total online music & video market

6 Methodology

7 Appendix

7.1 Definitions

7.2 Abbreviations

8 Appendix

8.1 About Verdict Retail

8.2 Disclaimer

Figure 1: PUDO total market size (GBPm), 2014 and 2019e

Figure 2: PUDO and click & collect market sizes (GBPm) and growth (%), 2014 and 2019e

Figure 3: PUDO penetration of online shoppers (%), October 2014

Figure 4: Demographic penetration of online shoppers that have collected orders from a local Post Office or other delivery hub (%), October 2014

Figure 5: Demographic penetration of PUDO shoppers that have collected online orders from a convenience store or other pick-up point (%), October 2014

Figure 6: Demographic penetration of PUDO shoppers that have collected online orders from lockers (%), October 2014

Figure 7: Views on future locker usage by online shoppers that collect orders from lockers (%), October 2013 and October 2014

Figure 8: Views on future usage by online shoppers that collect orders from a convenience store or other pick-up point (%), October 2013 and October 2014

Figure 9: Views on future usage by online shoppers that collect orders from a local Post Office or other delivery hub (%), October 2013 and October 2014

Figure 10: User satisfaction for PUDO, click & collect and delivered services (%), October 2013 and October 2014

Figure 11: Proportion of non-PUDO users that intend to use the service in the future (%), 2013 and 2014

Figure 12: eBay offering collection from Argos stores, 2014

Figure 13: : Collect+, 2014

Figure 14: Collect+ @Westfield, 2014

Figure 15: Penetration of sector shoppers who mainly use PUDO services for books (%), 2013

Figure 16: Penetration of sector shoppers who mainly use PUDO services for clothing & footwear (%), 2013

Figure 17: Penetration of sector shoppers who mainly use PUDO services for DIY & gardening (%), 2013

Figure 18: Penetration of sector shoppers who mainly use PUDO services for electricals (%), 2013

Figure 19: Penetration of sector shoppers who mainly use PUDO services for furniture & floorcoverings (%), 2013

Figure 20: Penetration of sector shoppers who mainly use PUDO services for food & grocery (delivered by post/courier) (%), 2013

Figure 21: Penetration of sector shoppers who mainly use PUDO services for health & beauty (%), 2013

Figure 22: Penetration of sector shoppers who mainly use PUDO services for homewares (%), 2013

Figure 23: Penetration of sector shoppers who mainly use PUDO services for music & video (%), 2013

Table 1: PUDO market size (GBPm) and growth rates (%) by sector, 2014 and 2019e

Table 2: PUDO market size (GBPm) split by parcel size, 2014

Table 3: PUDO books market, 2013-19e

Table 4: PUDO clothing & footwear market, 2013-19e

Table 5: PUDO DIY & gardening market, 2013-19e

Table 6: PUDO electricals market, 2013-19e

Table 7: Online furniture & floorcoverings shopping population, 2012-19e

Table 8: PUDO food & grocery market, 2013-19e

Table 9: PUDO health & beauty market, 2013-19e

Table 10: PUDO homewares market, 2013-19e

Table 11: PUDO music & video market, 2013-19e

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