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Off to University in the UK - 2018

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

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  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies

Details

Off to University in the UK-2018

Summary

"Off to University in the UK-2018" report forms part of the Retail Occasions series, and offers a comprehensive overview of the major retail occasion of students starting and returning back to university, analysing the market, the major players, the main trends and consumer attitudes.

Scope

- The rise in average spend negates the impact of fewer students going to university. Though fewer students going to university dampened demand for off to university products, this was offset by increasing average spend across most off to university categories.

- International students present an opportunity for retailers. The number of EU and non-EU students accepted to study at university in the UK rose in 2018, giving retailers access an opportunity to win new customers.

- The discounters and supermarkets are increasing their share of off to university spend. As students' budgets are becoming more stretched, value for money and low prices continue to be the most important factors for off to university shoppers.

Reasons to buy

- Use our in-depth consumer insight to learn which off to university categories are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers.

- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.

- Use our in-depth analysis to understand which retailers are leading in certain off to university categories.

- Use our average spend data to understand how much consumers are prepared to pay in each off to university category.

READ MORE

Table Of Content

Scope

Table of Contents

THE KEY FINDINGS

The Key Findings

Rise in average spend negates the impact of fewer students going to university

International students present an opportunity for retailers

Discounters and supermarkets are increasing their share of off to university spend

Trend insight-stores

Trend insight-online

Trend insight-social media-Instagram

Trend insight-social media-Facebook

Trend insight-social media-Twitter

CONSUMER ATTITUDES

Key findings

Who off to university items were bought for

Promotions and offers

Off to university spending

Off to university statements

Net agreement by shopper type

Off to university statements about buying food

Retailer selection

Retailer ratings-grocers

Retailer ratings-non-food retailers

OFF TO UNIVERSITY

Key findings

Retailer selection

Channel usage

Channel usage conversion rates

Device usage

Fulfilment

Buying dynamics

METHODOLOGY

Technical details: consumer survey work


List Of Figure

List of Figures

Who people are buying off to university items for, 2018 and 2017

Appealing and purchased promotions

Off to university spending for different categories, 2018 and 2017

Off to university statements

Off to university statements about buying food

Drivers of retailer selection: important and most important factors

Channel usage for browsing and purchasing off to university products

Device usage for browsing and purchasing off to university products

Fulfilment options for off to university purchases made online, 2018 and 2017

Bedroom penetration by demographic

Bathroom penetration by demographic

Kitchen penetration by demographic

Utility penetration by demographic

Health & beauty penetration by demographic

Electricals penetration by demographic

Clothing & footwear penetration by demographic

General stationery penetration by demographic

Books penetration by demographic

Entertainment penetration by demographic

Miscellaneous items penetration by demographic

Planned/impulse purchases-bedroom

Planned/impulse purchases-bathroom

Planned/impulse purchases-kitchen

Planned/impulse purchases-utility

Planned/impulse purchases-health & beauty

Planned/impulse purchases-electricals

Planned/impulse purchases-clothing

Planned/impulse purchases-accessories

Planned/impulse purchases-stationery

Planned/impulse purchases-books

Planned/impulse purchases-entertainment

Planned/impulse purchases-miscellaneous items


List Of Table

List of Tables

Off to university statements: net agreement by shopper type

Channel usage for browsing and purchasing off to university products: conversion rates

Bedroom products purchased, 2018 and 2017

Average spend on bedroom items, 2018 and 2017

Retailers used for bedroom items, 2018 and 2017

Bathroom products purchased, 2018 and 2017

Average spend on bathroom items, 2018 and 2017

Retailers used for bathroom items, 2018 and 2017

Kitchen products purchased, 2018 and 2017

Average spend on kitchen items, 2018 and 2017

Retailers used for kitchen items, 2018 and 2017

Utility products purchased, 2018 and 2017

Average spend on utility items, 2018 and 2017

Retailers used for utility items, 2018 and 2017

Health & beauty products purchased, 2018 and 2017

Average spend on health & beauty items, 2018 and 2017

Retailers used for health & beauty items, 2018 and 2017

Electricals products purchased, 2018 and 2017

Average spend on electricals items, 2018 and 2017

Retailers used for electricals items, 2018 and 2017

Clothing & footwear products purchased, 2018 and 2017

Average spend on clothing & footwear items, 2018 and 2017

Retailers used for clothing & footwear items, 2018 and 2017

Accessories products purchased, 2018 and 2017

Average spend on accessories items, 2018 and 2017

Retailers used for accessories items, 2018 and 2017

General stationery products purchased, 2018 and 2017

Average spend on general stationery items, 2018 and 2017

Retailers used for general stationery items, 2018 and 2017

Books purchased, 2018 and 2017

Average spend on books, 2018 and 2017

Retailers used for books, 2018 and 2017

Entertainment products purchased, 2018 and 2017

Average spend on entertainment items, 2018 and 2017

Retailers used for entertainment items, 2018 and 2017

Miscellaneous items purchased, 2018 and 2017

Average spend on miscellaneous items, 2018 and 2017

Retailers used for miscellaneous items, 2018 and 2017

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies

Products

Off to university, John Lewis, Next, Wilko, Amazon, IKEA, Topshop, The Range, Blackwell's , Debenhams, Poundland, Student, Parent, Bedroom, Bathroom, Kitchen, Utility, Health & Beauty, Electricals, Clothing & footwear, Accessories, Stationery, Books, Entertainment, Miscellaneous


Companies

Home Bargains

John Lewis

Next

Wilko

Amazon

IKEA

Topshop

The Range

Blackwell's

Debenhams

Poundland

Argos

Primark

Tesco

Dunelm

Asda

B&M

Lidl

Sainsbury's

Boots

Superdrug

Body Care

The Body Shop

GAME

Dixons Carphone

Apple

New Look

H&M

TK Maxx

JD Sports

River Island

ASOS

Zara

Sports Direct

Ted Baker

WH Smith

The Works

Waterstones

Staples/Office Outlet

Morrisons

AO.com

iTunes/iBook/App Store