UAE Experiential Learning Market Outlook to 2025
Concentrated Activity Box and E-Learning Segment Paving Ways for International Players to Expand
- KR1033
- Slides: 94
- December 2020
- Author(s): Saloni Bhalotiya
- Total Views: 6302
- Region : Middle East
- Ken Research
- Market Research Report
About the Report
About the Report
The report titled publication “UAE Experiential Learning Market Outlook to 2025- Concentrated Activity Box and E-Learning Segment Paving Ways for International Players to Expand” provides a comprehensive analysis of the Activity Kit Subscription Industry and K12 E-Learning Industry in UAE. The report provides the industry size basis revenue and a number of subscribers of the activity kit subscription industry in UAE, supply ecosystem analysis, subscriber profile basis various socio-demographic variables, market segmentation, business model analysis, revenue stream analysis competition benchmarking, porter five force analysis, BCG Matrix analysis, COVID impact, future projections and expected trends & challenges.
It also provides the market revenue of the K12 E-Learning Industry, along with revenue by grade and paid user profile by different socio-demographic variables The report talks about new trends witnessed in the industry along with new strategies & future ways forward for K12 E-Learning to move ahead. The report discusses detailed competition analysis in e-learning and concludes with analyst recommendations providing a go-to-model for the industry.
Activity Kit Subscription Industry
Market Overview
The activity kit industry in UAE is at its nascent stage and has penetrated <0.5% of its target addressable market. The majority of activity kit subscription providers entered the industry post-2017. The industry experienced double-digit revenue and subscriber growth in the review period. Changing lifestyle with an increasing number of dual working parents and increasing screen time of kids, has led to the need of self-engaging, fun and educational solution such as activity kits.
By Age Group
The majority of activity kit subscribers are from 0-6 years age group category followed by 7-9 years and 10-14 years. Low academic pressure, traction towards art & craft activities and availability of free time has resulted in 0-6 years accounting for majority of activity kit demand. Companies can penetrate among +6-year-old kids by increasing the difficulty level of the activities and by making curriculum-based activity boxes.
By Subscription Type
Majority of subscribers prefer 2 month subscription followed by 6 months, 3 month, 1 month, 12 months and others, however majority of revenue comes from 6 month and 12 month subscribers due to huge difference in subscription price. The concept of activity kit is new in UAE and therefore parents prefer to take a trail subscription of 2 month, 1 month or 3 month. Demand seasonality and kids behavior are the other reason for the majority of subscriber selecting 2 month subscription.
By Region
Dubai and Abu Dhabi account for majority of revenue in the activity kit industry followed by Sharjah and other Emirates. These regions have more educated parents who have better awareness and also the majority of them are both working couples.
Competition Scenario
The industry is concentrated by 2 of the top players accounting for +70% of the total revenue in 2020. Currently, majority of companies are operating as small business with very few of employees and therefore the industry has a lot of scope for foreign and local players with high financial backing to expand in the country. Existing companies are developing art & craft and STEM themed activities. The companies in UAE have explored varied revenue streams such as subscription, one-off sales, gift cards, festive boxes, travel boxes, marketing and STEM classes.
Future Strategies-The Way Forward
The industry experienced a drastic downfall in 2020 due to slowdown in business activities. However, the industry is expected to recover by early 2022 and it is expected to grow at double-digit CAGR in the next 5 years. Companies are expected to expand by collaborating with schools and by introducing curriculum based activity boxes. The competition from foreign players’ especially Indian players such as Flinto, Magic Crate and Xplorabox will increase.
K12 E-Learning Market in UAE
Industry Overview
The K12 E-Learning industry is as its growth stage in UAE. The industry in UAE has gained pace after 2017 and is becoming famous majorly among the Expats. The industry revenue is growing with a double-digit CAGR. High average household income, the limited number of offline options, growing awareness about experiential learning increasing fee of private tutors and changing family set-up has lead to an increasing number of paid e-learning users.
By Grade
Majority of revenue comes from Grade 9-12 users followed by 6-8 grades, 4-5 grade, and UKG-Grade 3. Increasing pressure of board exams and growing pressure to stand out in the future has led to increasing in demand in Grade 9-12 category. BYJU’s is one of the very few companies providing experiential e-learning for UKG to Grade 3 kids
Competition Scenario
The industry is concentrated by Indian E-learning companies such as BYJU’s, Vedantu, and Toppr. Much offline training institute entered the e-learning segment due to COVID in 2020. The competition in the industry is fierce, with companies competing on the basis of basis of curriculum, target audience, technological stack, school partners and brand value.
Future Strategies-The Way Forward
The industry experienced a slight drop in revenue in 2020 due to lack of possibility of door-to-door consulting and also because many of the expats returned to their home countries. However, the industry is still expected to grow with a double-digit CAGR by introducing Arabic tutoring, by sales and marketing expansion by Indian players such as Toppr & Vedantu, the introduction of coding courses and by growing B2B partnerships.
Key Segments Covered
- K8 Activity Kit Industry Revenue By Age Group
- 0-3 years
- 4-6 years
- 7-9 years
- 10-14 years
- K8 Activity Kit Industry Revenue By Subscription Type
- 1 Month
- 2 Month
- 3 Months
- 6 Months
- 12 Months
- Others (4 Month, 8 Month & 9 Month)
- K8 Activity Kit Industry Revenue By Emirate
- Dubai
- Abu Dhabi
- Sharjah
- Others (Ajman, Umm Al Quwain, Ras Al Khaimah and Al Fujairah)
- K12 E-Learning Industry Revenue By Grade
- UKG- Grade 3
- Grade 4-5
- Grade 6-8
- Grade 9-12
Key Target Audience
- E-Learning Companies
- Activity Kit Companies
- Toy Companies
- Schools
- Pre-Schools
- Government Authority
Time Period Captured in the Report:
- Historical Period: 2017-2020
- Forecast Period: 2020-2025
Companies Mentioned:
- UAE Activity Kit Subscription Competitive Ecosystem
- Monki Box
- Baby Box Swop
- My Discovery Lab
- The Happy Box
- Kids Fun Box
- Peekado
- UAE K12 E-Learning Competitive Ecosystem
- BYJU’s
- Toppr
- Vedantu
- Knowledge Planet
- Meccademia
Key Topics Covered in the Report
- Target Addressable Audience, Serviceable Addressable Market and Share of Market for Experiential Learning
- Snapshot of Dubai Education Industry
- Snapshot of Abu Dhabi Education Industry
- Existing Gaps in Experiential Learning Industry
- Supply Ecosystem
- Business Model Analysis in Activity Kit Industry
- Revenue Streams in Activity Kit Industry
- Organizational Structure of Activity Kit Company
- Case Studies of Offline Players Providing Experiential Learning in UAE such as Sylvan Learning Dubai and Metamindz
- Porter Five Force Analysis for Activity Kit Industry and E-Learning Industry
- BCG Matrix for Activity Kit Industry
- Impact of COVID
- Demand Side Survey Analysis
- Analyst Recommendation
- GTM Strategy for a New Entrant (Market Potential, Target Audience Bracketing, Product Positioning, Product Pricing Strategy, Marketing and Customer Acquisition Strategy and Potential Risks)
Products
Products
Key Segments Covered
- K8 Activity Kit Industry Revenue By Age Group
- 0-3 years
- 4-6 years
- 7-9 years
- 10-14 years
- K8 Activity Kit Industry Revenue By Subscription Type
- 1 Month
- 2 Month
- 3 Months
- 6 Months
- 12 Months
- Others (4 Month, 8 Month & 9 Month)
- K8 Activity Kit Industry Revenue By Emirate
- Dubai
- Abu Dhabi
- Sharjah
- Others (Ajman, Umm Al Quwain, Ras Al Khaimah and Al Fujairah)
- K12 E-Learning Industry Revenue By Grade
- UKG- Grade 3
- Grade 4-5
- Grade 6-8
- Grade 9-12
Key Target Audience
- E-Learning Companies
- Activity Kit Companies
- Toy Companies
- Schools
- Pre-Schools
- Government Authority
Time Period Captured in the Report:
- Historical Period: 2017-2020
- Forecast Period: 2020-2025
Companies
Companies Mentioned:
- UAE Activity Kit Subscription Competitive Ecosystem
- Monki Box
- Baby Box Swop
- My Discovery Lab
- The Happy Box
- Kids Fun Box
- Peekado
- UAE K12 E-Learning Competitive Ecosystem
- BYJU’s
- Toppr
- Vedantu
- Knowledge Planet
- Meccademia
Table of Contents
Table of Contents
1. Introduction to UAE Experiential Learning Market
1.1 Pain Points of Students and Parents
1.2 Target Addressable Audience & their Need
1.3 TAM, SAM and SOM for New Entrant
1.4 K8 Enrolment in UAE by Class, Region, Gender and School’s Management, 2019
1.5 Snapshot of Dubai Education Industry
1.6 Snapshot of Abu Dhabi Education Industry
1.7 Experiential Learning Scope and Preference Analysis By Different Emirates in UAE
1.8 Products/Activities Competing for Kid’s After School Time in UAE
1.9 Timeline of Major Players
1.10 Experiential Learning Ecosystem in UAE
1.11 Gaps in the Existing Experiential Learning Products
2. UAE Activity Kit Market Outlook to 2025
2.1. Executive Summary
2.2. UAE Activity Kit Subscription Market Sizing, 2017-2020P
Industry Revenue, Number of Subscribers and Average Revenue Per Subscriber, 2017-2020P
Market Revenue By Age Group and By Emirate, 2017, 2020P and 2025
Market Revenue and Number of Subscribers By Subscription Period, 2017, 2020P and 2025
Activity Kit Subscriber Profile By Emirate, Gender, Age Group, Parent’s Employment Status and Medium of Purchase, 2020P
2.3. Activity Kit Industry Analysis
Demand Seasonality in Activity Kit Industry
Major Trends and Developments in the Industry
Revenue Streams in UAE Activity Kit Industry
Business Model Analysis (B2B2C Model and Distributor Model)
Activity Kit Industry Porter’s Five Force Analysis
2.4. Competitive Analysis of Activity Box Subscription Companies
Competition Scenario and Market Share basis Revenue and Number of Subscribers, 2019 and 2020P
Strength and Weakness of Major Players
BCG Matrix, 2020P
Cross Comparison Matrix Basis Operational Parameters (Target Audience, Subscription Type, Number of Boxes Delivered Per Month, Management, Year of Establishment, Headquarters, Geographical Presence, Activity Theme, Other Products, Marketing Strategies, Business Strategy, Delivery Time, Delivery Partner, Delivery Fee, Components of the Box, Digital Engagement, Presence in E-Commerce Platforms, Number of Employees, Bestselling Age Group, Bestselling Subscription Type, Revenue and Subscriber)
Pricing Analysis
Company Profile of Major Players including Monki Box, My Happy Box, Baby Box Swop, My Discovery Lab, Peekado and Kids Fun Box (Company Overview, Product Portfolio, Delivery Details, Regional Presence, Bestselling, Recent Development, Business Strategy, USP, Future Plans Number of Subscribers and Revenue)
2.6. Future Outlook of Activity Kit Industry, 2020P-2025F
Outlook on Number of Subscribers & Revenue and Upcoming Trends, 2020P-2025F
Impact of COVID-19 on UAE Activity Kit Industry
3. UAE K12 E-Learning Market Outlook to 2025
3.1. Executive Summary
3.2. UAE K12 E-Learning Market Sizing, 2017-2025F
Market Revenue and Growth Drivers, 2017-2025F and Number of Subscribers by Paid/Unpaid, 2020P
Market Revenue By Grade, 2017, 2020P and 2025
Paid E-Learning User Profile, 2020P (Class, Emirate, Curriculum, Nationality and Parent’s Employment Status), FY’20P
Impact of COVID-19 on E-Learning Market
Way Forward and Expected Future Trends
3.3. UAE K12 E-Learning Market Competitive Scenario
Cross Comparison Between Major Players Basis Target Audience, Subjects Taught, Teaching Medium, Boards Covered, Competitive Exam Preparation, Year of Establishment, Headquarters, Number of Employees, Platform-Tutor Relationship, Learning Language Offered, Presence in E-Commerce Platforms , Doubt Clearing, Providing Coding Classes, Offline Material Availability on Tabs, Test Series, Trial Period, Costing, Customization, EMI, Technological Stack, Total Funding, Recent Funding Round, Major Investor, Boards Covered, Marketing Strategy and Scholarships
K12 E-Learning Industry Porter’s Five Force Analysis
Company Profile of Major Players including BYJU’s Vedantu, Toppr, Knowledge Planet and Meccademia (Company Overview, Product Portfolio, Business/Marketing Strategy, Key Developments, Recent Developments, Funding Rounds, USP, Future Plans)
4. Company Profile of Offline Companies Providing Experiential Learning in UAE including Metamindz and Sylvan Learning Dubai
5. Consumer Profiling
5.1 Survey Results and Analysis
6. GTM Strategy for New Entrant Providing an Integrated Experiential Learning Solution (Analyst Recommendation)
6.1 Market Potential (Segments in Total Private Education Industry that can be captured by New Entrant Providing Integrated Experiential Learning Product)
6.2 Target Audience (Target Group Bracketing Basis Number of Households in UAE, 2019)
6.3 Business Framework for New Entrant in UAE
6.4 Product Details and Product Positioning
6.5 Product Pricing Strategy
6.6 Sales & Customer Support Strategy
6.7 Delivery Strategy and Flinto’s Strategy in UAE
6.8 Customer Acquisition and Marketing Strategy
6.9 Potential Risk to New Entrant
6.10 Non-Traditional Players who can enter the Industry
6.11 Cross Comparison between UAE and India
7. Research Methodology
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