Global Dry Mix Mortar Additives and Chemicals Market

The global dry mix mortar additives and chemicals market, valued at USD 27.5 billion, is driven by rising construction, urbanization, and sustainable materials adoption.

Region:Global

Author(s):Shubham

Product Code:KRAA3130

Pages:82

Published On:August 2025

About the Report

Base Year 2024

Global Dry Mix Mortar Additives and Chemicals Market Overview

  • The Global Dry Mix Mortar Additives and Chemicals Market is valued at USD 27.5 billion, based on a five-year analysis. This growth is primarily driven by the increasing demand for construction activities, particularly in the Asia-Pacific region, where countries such as China, India, and ASEAN nations are witnessing substantial investments in infrastructure and housing. The market is further supported by the rising adoption of advanced, high-performance building materials that enhance durability, energy efficiency, and sustainability. Technological advancements in additive formulations, such as improved polymer powders and eco-friendly plasticizers, are also enhancing the performance characteristics of dry mix mortars, contributing to market expansion .
  • Key players in this market include countries such as China, the United States, and Germany. China dominates the global landscape, accounting for the majority share in Asia-Pacific, driven by massive urbanization, government-backed infrastructure projects, and the rapid expansion of residential and commercial construction. The United States and Germany also play pivotal roles due to their robust construction sectors, advanced manufacturing capabilities, and significant investments in sustainable building practices. The presence of leading manufacturers and extensive distribution networks in these regions further strengthens their market positions and shapes global industry trends .
  • The European Union’s Regulation (EU) 305/2011, known as the Construction Products Regulation (CPR), issued by the European Parliament and the Council, sets binding requirements for construction products, including dry mix mortars and their additives. This regulation mandates that all construction products placed on the EU market must meet harmonized sustainability and performance criteria, including requirements related to carbon emissions, recyclability, and the use of eco-friendly additives. The CPR is part of the EU’s broader strategy to promote sustainable construction and reduce the environmental impact of building materials .
Global Dry Mix Mortar Additives and Chemicals Market Size

Global Dry Mix Mortar Additives and Chemicals Market Segmentation

By Type:The market is segmented into various types of additives and chemicals that enhance the performance of dry mix mortars. Among these, redispersible polymer powders and cellulose ethers are particularly significant due to their ability to improve adhesion, flexibility, and water retention in mortars. The demand for plasticizers and superplasticizers is also on the rise, driven by the need for improved workability and reduced water content in mortar formulations. The market is characterized by a diverse range of products catering to different construction needs .

Global Dry Mix Mortar Additives and Chemicals Market segmentation by Type.

By End-User:The end-user segment of the market includes residential, commercial, industrial, and infrastructure construction. The residential construction sector is the largest consumer of dry mix mortar additives, driven by the increasing demand for housing, renovation, and urbanization projects, especially in Asia-Pacific. Commercial construction follows closely, supported by investments in office buildings, retail, and hospitality sectors. The industrial construction segment is expanding due to the growth of manufacturing and warehousing facilities, while infrastructure projects benefit from government initiatives focused on public works and transportation networks .

Global Dry Mix Mortar Additives and Chemicals Market segmentation by End-User.

Global Dry Mix Mortar Additives and Chemicals Market Competitive Landscape

The Global Dry Mix Mortar Additives and Chemicals Market is characterized by a dynamic mix of regional and international players. Leading participants such as BASF SE, Sika AG, Saint-Gobain S.A., Mapei S.p.A., Dow Inc., RPM International Inc., Bostik SA (an Arkema company), Ardex Group, Fosroc International Limited, Knauf Gips KG, CEMEX S.A.B. de C.V., Heidelberg Materials AG, GCP Applied Technologies Inc., Tarmac Trading Limited, Boral Limited, Wacker Chemie AG, Pidilite Industries Limited, MC-Bauchemie Müller GmbH & Co. KG, LafargeHolcim Ltd (now Holcim Group), Sika (China) Ltd. contribute to innovation, geographic expansion, and service delivery in this space.

BASF SE

1865

Ludwigshafen, Germany

Sika AG

1910

Baar, Switzerland

Saint-Gobain S.A.

1665

Courbevoie, France

Mapei S.p.A.

1937

Milan, Italy

Dow Inc.

1897

Midland, Michigan, USA

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Global revenue from dry mix mortar additives & chemicals

Revenue growth rate (CAGR, 3-5 years)

Market share (by region and globally)

Product portfolio breadth (number of additive/chemical types)

R&D investment as % of revenue

Global Dry Mix Mortar Additives and Chemicals Market Industry Analysis

Growth Drivers

  • Increasing Demand for Construction Activities:The global construction industry is projected to reach a value of $12 trillion by future, driven by significant investments in residential and commercial projects. In regions like Vietnam, construction spending is expected to increase by approximately $250 billion, reflecting a robust demand for dry mix mortar additives. This surge in construction activities is primarily fueled by government initiatives aimed at infrastructure development and urban renewal, creating a favorable environment for market growth.
  • Rising Urbanization and Infrastructure Development:Urbanization rates in Vietnam are projected to rise from 37% to 45% by future, leading to increased demand for housing and infrastructure. This urban shift necessitates the use of advanced construction materials, including dry mix mortar additives, to meet the growing needs of urban populations. The government’s commitment to enhancing infrastructure, with an estimated investment of $200 billion in public works, further propels the market forward, creating opportunities for manufacturers.
  • Technological Advancements in Construction Materials:The introduction of innovative construction technologies, such as 3D printing and smart materials, is revolutionizing the industry. In Vietnam, the adoption of these technologies is expected to increase by 35% in future, enhancing the performance and efficiency of construction processes. This trend drives the demand for high-quality dry mix mortar additives that can improve adhesion, durability, and sustainability, positioning manufacturers to capitalize on these advancements.

Market Challenges

  • Fluctuating Raw Material Prices:The volatility in raw material prices poses a significant challenge for the dry mix mortar additives market. For instance, the cost of key ingredients like cement and polymers has seen fluctuations of up to 20% in the past year. This unpredictability can lead to increased production costs, affecting profit margins for manufacturers in Vietnam. Companies must develop strategies to mitigate these risks, such as securing long-term contracts with suppliers to stabilize costs.
  • Stringent Environmental Regulations:Compliance with environmental regulations is becoming increasingly stringent, particularly in Vietnam, where new laws mandate reductions in carbon emissions by 30% by future. These regulations require manufacturers to invest in cleaner production technologies and sustainable materials, which can increase operational costs. Failure to comply not only results in financial penalties but also impacts brand reputation, making it essential for companies to adapt to these regulatory changes effectively.

Global Dry Mix Mortar Additives and Chemicals Market Future Outlook

The future of the dry mix mortar additives market in Vietnam appears promising, driven by ongoing urbanization and technological advancements. As construction activities ramp up, the demand for high-performance materials will likely increase, fostering innovation in product formulations. Additionally, the emphasis on sustainability will push manufacturers to develop eco-friendly solutions, aligning with regulatory requirements and consumer preferences. Strategic partnerships and collaborations will also play a crucial role in enhancing market competitiveness and expanding product offerings in future.

Market Opportunities

  • Expansion in Emerging Markets:Emerging markets in Vietnam present significant growth opportunities, with construction spending expected to rise by 25% annually. This growth is driven by urbanization and infrastructure projects, creating a demand for dry mix mortar additives. Companies can leverage this trend by establishing local production facilities to cater to regional needs effectively.
  • Development of Innovative Product Formulations:The increasing demand for specialized construction materials opens avenues for developing innovative product formulations. By investing in research and development, manufacturers can create high-performance, eco-friendly additives that meet evolving market needs. This focus on innovation can enhance competitive advantage and drive market growth in Vietnam.

Scope of the Report

SegmentSub-Segments
By Type

Redispersible polymer powders

Cellulose ethers

Plasticizers & superplasticizers

Defoamers

Air-entraining agents

Retarders & accelerators

Water repellents

Pigments & specialty additives

By End-User

Residential construction

Commercial construction

Industrial construction

Infrastructure & public works

By Application

Masonry mortars

Tile adhesives & grouts

Plastering mortars

Floor screeds

Repair mortars

Insulation systems

Others

By Distribution Channel

Direct sales (manufacturers to contractors)

Distributors & wholesalers

Online sales platforms

Retail outlets

By Region

North America

Europe

Asia-Pacific

Latin America

Middle East & Africa

By Price Range

Low

Medium

High

By Product Form

Powder

Liquid

Granular

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Environmental Protection Agency, Occupational Safety and Health Administration)

Manufacturers and Producers

Distributors and Retailers

Construction Companies

Raw Material Suppliers

Industry Associations (e.g., American Concrete Institute, European Mortar Industry Association)

Financial Institutions

Players Mentioned in the Report:

BASF SE

Sika AG

Saint-Gobain S.A.

Mapei S.p.A.

Dow Inc.

RPM International Inc.

Bostik SA (an Arkema company)

Ardex Group

Fosroc International Limited

Knauf Gips KG

CEMEX S.A.B. de C.V.

Heidelberg Materials AG

GCP Applied Technologies Inc.

Tarmac Trading Limited

Boral Limited

Wacker Chemie AG

Pidilite Industries Limited

MC-Bauchemie Muller GmbH & Co. KG

LafargeHolcim Ltd (now Holcim Group)

Sika (China) Ltd.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Global Dry Mix Mortar Additives and Chemicals Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Global Dry Mix Mortar Additives and Chemicals Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Global Dry Mix Mortar Additives and Chemicals Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand for construction activities
3.1.2 Rising urbanization and infrastructure development
3.1.3 Technological advancements in construction materials
3.1.4 Growing focus on sustainable building practices

3.2 Market Challenges

3.2.1 Fluctuating raw material prices
3.2.2 Stringent environmental regulations
3.2.3 Competition from alternative construction materials
3.2.4 Lack of awareness about product benefits

3.3 Market Opportunities

3.3.1 Expansion in emerging markets
3.3.2 Development of innovative product formulations
3.3.3 Increasing demand for eco-friendly products
3.3.4 Strategic partnerships and collaborations

3.4 Market Trends

3.4.1 Shift towards prefabricated construction
3.4.2 Growing adoption of digital technologies in construction
3.4.3 Rising demand for high-performance building materials
3.4.4 Increased focus on energy-efficient solutions

3.5 Government Regulation

3.5.1 Building codes and standards compliance
3.5.2 Environmental protection regulations
3.5.3 Incentives for sustainable construction practices
3.5.4 Safety regulations in construction materials

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Global Dry Mix Mortar Additives and Chemicals Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Global Dry Mix Mortar Additives and Chemicals Market Segmentation

8.1 By Type

8.1.1 Redispersible polymer powders
8.1.2 Cellulose ethers
8.1.3 Plasticizers & superplasticizers
8.1.4 Defoamers
8.1.5 Air-entraining agents
8.1.6 Retarders & accelerators
8.1.7 Water repellents
8.1.8 Pigments & specialty additives

8.2 By End-User

8.2.1 Residential construction
8.2.2 Commercial construction
8.2.3 Industrial construction
8.2.4 Infrastructure & public works

8.3 By Application

8.3.1 Masonry mortars
8.3.2 Tile adhesives & grouts
8.3.3 Plastering mortars
8.3.4 Floor screeds
8.3.5 Repair mortars
8.3.6 Insulation systems
8.3.7 Others

8.4 By Distribution Channel

8.4.1 Direct sales (manufacturers to contractors)
8.4.2 Distributors & wholesalers
8.4.3 Online sales platforms
8.4.4 Retail outlets

8.5 By Region

8.5.1 North America
8.5.2 Europe
8.5.3 Asia-Pacific
8.5.4 Latin America
8.5.5 Middle East & Africa

8.6 By Price Range

8.6.1 Low
8.6.2 Medium
8.6.3 High

8.7 By Product Form

8.7.1 Powder
8.7.2 Liquid
8.7.3 Granular
8.7.4 Others

9. Global Dry Mix Mortar Additives and Chemicals Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Global revenue from dry mix mortar additives & chemicals
9.2.4 Revenue growth rate (CAGR, 3-5 years)
9.2.5 Market share (by region and globally)
9.2.6 Product portfolio breadth (number of additive/chemical types)
9.2.7 R&D investment as % of revenue
9.2.8 Number of patents/innovations (last 5 years)
9.2.9 Distribution network reach (number of countries/regions)
9.2.10 Sustainability/ESG score or initiatives
9.2.11 Customer satisfaction/NPS score

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 BASF SE
9.5.2 Sika AG
9.5.3 Saint-Gobain S.A.
9.5.4 Mapei S.p.A.
9.5.5 Dow Inc.
9.5.6 RPM International Inc.
9.5.7 Bostik SA (an Arkema company)
9.5.8 Ardex Group
9.5.9 Fosroc International Limited
9.5.10 Knauf Gips KG
9.5.11 CEMEX S.A.B. de C.V.
9.5.12 Heidelberg Materials AG
9.5.13 GCP Applied Technologies Inc.
9.5.14 Tarmac Trading Limited
9.5.15 Boral Limited
9.5.16 Wacker Chemie AG
9.5.17 Pidilite Industries Limited
9.5.18 MC-Bauchemie Müller GmbH & Co. KG
9.5.19 LafargeHolcim Ltd (now Holcim Group)
9.5.20 Sika (China) Ltd.

10. Global Dry Mix Mortar Additives and Chemicals Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government project funding trends
10.1.2 Procurement processes and timelines
10.1.3 Key decision-makers in procurement

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Budget allocation for construction projects
10.2.2 Investment in sustainable materials
10.2.3 Trends in corporate spending

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality concerns in materials
10.3.2 Supply chain disruptions
10.3.3 Cost management challenges

10.4 User Readiness for Adoption

10.4.1 Awareness of product benefits
10.4.2 Training and support needs

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of project success
10.5.2 Opportunities for product expansion

11. Global Dry Mix Mortar Additives and Chemicals Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps and opportunities

1.2 Business model components


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban retail vs rural NGO tie-ups


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands


5. Unmet Demand & Latent Needs

5.1 Category gaps

5.2 Consumer segments


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service


7. Value Proposition

7.1 Sustainability

7.2 Integrated supply chains


8. Key Activities

8.1 Regulatory compliance

8.2 Branding

8.3 Distribution setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix
9.1.2 Pricing band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target countries
9.2.2 Compliance roadmap

10. Entry Mode Assessment

10.1 JV, Greenfield, M&A, Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone tracking
15.2.2 Activity scheduling

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Industry reports from global construction and building materials associations
  • Market analysis publications focusing on dry mix mortar additives and chemicals
  • Statistical data from government agencies and trade organizations related to construction materials

Primary Research

  • Interviews with product managers at leading dry mix mortar manufacturers
  • Surveys with construction project managers and architects
  • Field interviews with suppliers and distributors of construction chemicals

Validation & Triangulation

  • Cross-validation of data from multiple industry sources and expert opinions
  • Triangulation of market trends using sales data and regulatory insights
  • Sanity checks through feedback from industry experts and stakeholders

Phase 2: Market Size Estimation1

Top-down Assessment

  • Analysis of global construction spending trends and their impact on dry mix mortar demand
  • Segmentation of the market by geographic regions and application sectors
  • Incorporation of emerging trends such as green building practices and sustainability initiatives

Bottom-up Modeling

  • Volume estimates based on production capacities of key manufacturers in the market
  • Cost analysis derived from raw material prices and production processes
  • Estimation of market share based on sales data from major players

Forecasting & Scenario Analysis

  • Multi-variable forecasting models considering economic indicators and construction activity
  • Scenario analysis based on potential regulatory changes and market disruptions
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Residential Construction Projects100Project Managers, Site Supervisors
Commercial Building Developments80Architects, Construction Engineers
Infrastructure Projects70Government Officials, Urban Planners
Manufacturing of Dry Mix Mortar60Production Managers, Quality Control Analysts
Distribution and Supply Chain40Logistics Coordinators, Sales Managers

Frequently Asked Questions

What is the current value of the Global Dry Mix Mortar Additives and Chemicals Market?

The Global Dry Mix Mortar Additives and Chemicals Market is valued at approximately USD 27.5 billion, reflecting significant growth driven by increased construction activities, particularly in the Asia-Pacific region, and the adoption of advanced building materials.

Which regions are leading in the Dry Mix Mortar Additives and Chemicals Market?

What are the main types of additives used in dry mix mortars?

What are the primary end-user segments for dry mix mortar additives?

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