Region:Asia
Author(s):Geetanshi
Product Code:KRAA3401
Pages:92
Published On:January 2026
By Type:The market is segmented into various types of sports nutrition products, including protein supplements such as powders and ready-to-drink protein drinks, energy bars, meal replacement products, sports drinks and electrolyte beverages, recovery and post-workout supplements, and others. Among these, protein supplements are the most dominant segment, driven by the increasing number of fitness enthusiasts and athletes seeking to enhance their performance and recovery. Energy bars and sports drinks also hold significant market shares, appealing to consumers looking for convenient and quick sources of energy.
By End-User:The end-user segmentation includes professional athletes, fitness enthusiasts and gym-goers, casual consumers such as lifestyle and recreational users, and others. Athletes represent the largest segment, as they require specialized nutrition to support their training and performance. Fitness enthusiasts also contribute significantly to the market, driven by a growing trend towards health and fitness. Casual consumers are increasingly adopting sports nutrition products as part of their daily diets, further expanding the market.
The Indonesia EMEA Sports Nutrition Products Market is characterized by a dynamic mix of regional and international players. Leading participants such as PT. Nutrifood Indonesia, PT. ABC Nutrition, PT. Herbalife Indonesia, PT. Amway Indonesia, PT. Sarihusada Generasi Mahardhika, PT. Kalbe Farma Tbk, PT. Ultra Jaya Milk Industry, PT. Indofarma Tbk, PT. Nestlé Indonesia, PT. Danone Indonesia, PT. Nutrafol Indonesia, PT. Fitbar Indonesia, PT. Energen, PT. Munchy’s, PT. Sasa Inti contribute to innovation, geographic expansion, and service delivery in this space.
The future of the sports nutrition market in Indonesia appears promising, driven by evolving consumer preferences and technological advancements. The increasing focus on health and fitness is expected to sustain demand for innovative products. Additionally, the rise of digital marketing strategies will enhance brand visibility and consumer engagement. As companies adapt to these trends, the market is likely to witness a diversification of product offerings, catering to specific dietary needs and preferences, thereby fostering growth.
| Segment | Sub-Segments |
|---|---|
| By Type | Protein Supplements Energy Bars Meal Replacement Products Sports Drinks Others |
| By End-User | Athletes Fitness Enthusiasts Casual Consumers Others |
| By Distribution Channel | Online Retail Supermarkets/Hypermarkets Specialty Stores Pharmacies Others |
| By Packaging Type | Bottles Pouches Tubs Sachets Others |
| By Price Range | Economy Mid-Range Premium Others |
| By Ingredient Source | Animal-Based Plant-Based Synthetic Others |
| By Region | Java Sumatra Bali Kalimantan Others |
| Scope Item/Segment | Sample Size | Target Respondent Profiles |
|---|---|---|
| Retail Sports Nutrition Outlets | 100 | Store Managers, Sales Representatives |
| Fitness Centers and Gyms | 80 | Gym Owners, Personal Trainers |
| Health and Wellness Influencers | 50 | Nutritionists, Fitness Bloggers |
| Online Retail Platforms | 70 | E-commerce Managers, Product Category Managers |
| Consumer Focus Groups | 60 | Athletes, Fitness Enthusiasts |
The Indonesia EMEA Sports Nutrition Products Market is valued at approximately USD 1.3 billion, reflecting significant growth driven by increasing health consciousness, fitness activities, and the popularity of sports among the youth.
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