

Market Assessment
The study integrates50 structured interviews(qualitative deep dives) and200 online surveys(quantitative validation) with end users across priority metros and emerging Tier 2/3 cities to capture the following attributes:
| Customer Cohort | Description | Proposed Sample Size |
|---|---|---|
| Retail Consumers | Individuals purchasing garlic for personal use | Sample Size: 100 |
| Food Service Providers | Restaurants and catering services using garlic in their dishes | Sample Size: 70 |
| Food Processing Companies | Manufacturers incorporating garlic into processed foods | Sample Size: 50 |
| Exporters | Businesses exporting garlic to international markets | Sample Size: 30 |
| Health and Wellness Brands | Companies promoting garlic for its health benefits | Sample Size: 50 |
Total Respondents:400 (50 structured interviews + 200 surveys)
The KSA garlic market is experiencing growth driven by increasing health awareness, rising demand for organic products, and government support for local agriculture. However, challenges such as price volatility and competition from imports persist, impacting market dynamics.
Key growth drivers include increasing health awareness among consumers, a rising demand for organic garlic, expansion in the food processing industry, and government initiatives supporting local agricultural production, which collectively enhance market potential.
The KSA garlic market faces challenges such as price volatility of raw materials, competition from imported garlic, supply chain disruptions, and limited consumer awareness regarding local garlic varieties, which can hinder market growth.
Opportunities in the KSA garlic market include potential exports to neighboring countries, development of value-added garlic products, growth of e-commerce for garlic sales, and partnerships with health and wellness brands to promote garlic's health benefits.
The KSA garlic market is segmented by type (fresh, dried, powder, oil), end-user (retail consumers, food service, food processing), region (central, eastern, western, southern), packaging type, distribution channel, quality (organic, conventional), and price range.