New Zealand Warehousing Automation Market

The New Zealand warehousing automation market, worth USD 1.1 billion, is growing due to e-commerce surge, robotics adoption, and government support for logistics innovation.

Region:Global

Author(s):Shubham

Product Code:KRAA1159

Pages:95

Published On:August 2025

About the Report

Base Year 2024

New Zealand Warehousing Automation Market Overview

  • The New Zealand Warehousing Automation Market is valued at USD 1.1 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for efficiency and accuracy in supply chain operations, the rapid expansion of e-commerce and retail sectors, and the need to address labor shortages through automation. The adoption of advanced technologies such as robotics, automated storage and retrieval systems, and AI-driven warehouse management is accelerating investments in automation solutions .
  • Key cities such as Auckland, Wellington, and Christchurch dominate the market due to their strategic locations, robust infrastructure, and concentration of logistics and distribution centers. Auckland, as the largest city, serves as the primary logistics hub, while Wellington’s governmental and commercial sectors drive demand for warehousing automation. Christchurch’s expanding industrial base and proximity to major ports further enhance its market significance .
  • While the New Zealand government has introduced various digital transformation and productivity initiatives for the logistics sector, government support for innovation, funding for technology adoption, and tax incentives for digital transformation in logistics and warehousing continue to foster automation and productivity improvements .
New Zealand Warehousing Automation Market Size

New Zealand Warehousing Automation Market Segmentation

By Type:The market is segmented into Automated Storage and Retrieval Systems (AS/RS), Automated Guided Vehicles (AGVs), Autonomous Mobile Robots (AMRs), Robotic Picking Systems, Conveyor and Sortation Systems, Warehouse Management Systems (WMS), Automatic Identification and Data Capture (AIDC), and Others. Among these, Warehouse Management Systems (WMS) and Automated Storage and Retrieval Systems (AS/RS) are leading the market due to their essential roles in optimizing warehouse operations, improving inventory accuracy, and enabling real-time data-driven decision-making .

New Zealand Warehousing Automation Market segmentation by Type.

By End-User:The end-user segmentation includes Retail, E-commerce, Manufacturing, Food and Beverage, Pharmaceuticals, Automotive, Third-Party Logistics (3PL), and Others. The E-commerce sector is currently the dominant end-user, driven by the surge in online shopping, demand for rapid order fulfillment, and the adoption of omni-channel retail strategies. Manufacturing and 3PL sectors are also increasing automation investments to address labor shortages and rising operational costs .

New Zealand Warehousing Automation Market segmentation by End-User.

New Zealand Warehousing Automation Market Competitive Landscape

The New Zealand Warehousing Automation Market is characterized by a dynamic mix of regional and international players. Leading participants such as Dematic (KION Group), Swisslog (KUKA Group), Bastian Solutions (Toyota Advanced Logistics), Vanderlande (Toyota Industries), Honeywell Intelligrated, Knapp AG, SSI Schaefer, Daifuku Co., Ltd., Scott Technology Ltd (New Zealand-based), Cimcorp (Murata Machinery), SEW-Eurodrive, Zebra Technologies, Blue Yonder (formerly JDA Software), Körber Supply Chain, and ABB Ltd. contribute to innovation, geographic expansion, and service delivery in this space .

Dematic

1819

Grand Rapids, Michigan, USA

Swisslog

1900

Buchs, Switzerland

Bastian Solutions

1952

Indianapolis, Indiana, USA

Vanderlande

1949

Veghel, Netherlands

Honeywell Intelligrated

2001

Mason, Ohio, USA

Company

Establishment Year

Headquarters

Company Size (Large, Medium, Small)

Revenue from Warehousing Automation (NZD, latest year)

Market Share in New Zealand Warehousing Automation (%)

Number of Major Installations/Projects in NZ

Customer Segments Served (e.g., retail, 3PL, manufacturing)

Technology Portfolio Breadth (number of automation solutions offered)

New Zealand Warehousing Automation Market Industry Analysis

Growth Drivers

  • Increasing Demand for Efficiency in Supply Chain Operations:The New Zealand warehousing sector is experiencing a significant push towards automation, driven by the need for enhanced efficiency. In future, the logistics sector is projected to contribute NZD 8.5 billion to the economy, highlighting the urgency for streamlined operations. Companies are investing in automated systems to reduce operational costs, which can be as high as 30% in traditional warehousing setups, thereby improving overall productivity and service delivery.
  • Rise in E-commerce and Online Retailing:E-commerce sales in New Zealand reached NZD 6.4 billion, with a projected growth rate of 15% annually. This surge in online retailing is driving demand for efficient warehousing solutions that can handle increased order volumes. Automated warehousing systems are essential for managing inventory and fulfilling orders quickly, as they can process up to 1,000 orders per hour, significantly enhancing customer satisfaction and operational efficiency.
  • Technological Advancements in Automation Solutions:The rapid evolution of automation technologies, including robotics and AI, is transforming the warehousing landscape in New Zealand. In future, investments in automation technologies are expected to exceed NZD 1.2 billion, reflecting a growing trend towards smart warehousing. These advancements enable real-time inventory tracking and predictive analytics, which can reduce stock discrepancies by up to 50%, thereby optimizing supply chain operations and reducing waste.

Market Challenges

  • High Initial Investment Costs:One of the primary challenges facing the New Zealand warehousing automation market is the substantial initial investment required for automation technologies. The average cost of implementing a fully automated warehouse can range from NZD 2 million to NZD 10 million, depending on the scale and complexity of the system. This financial barrier can deter smaller businesses from adopting automation, limiting overall market growth and innovation.
  • Integration Complexities with Existing Systems:Many warehousing operations in New Zealand rely on legacy systems that may not easily integrate with new automation technologies. The integration process can be time-consuming and costly, often requiring additional investments of up to NZD 500,000 for software and hardware upgrades. This complexity can lead to operational disruptions and delays, hindering the transition to automated solutions and affecting overall efficiency.

New Zealand Warehousing Automation Market Future Outlook

The future of the New Zealand warehousing automation market appears promising, driven by ongoing technological advancements and increasing demand for efficiency. As companies continue to embrace automation, the focus will shift towards integrating AI and machine learning to enhance operational capabilities. Additionally, the rise of omnichannel fulfillment strategies will necessitate further investment in automated solutions, ensuring that businesses can meet evolving consumer expectations while maintaining cost-effectiveness and operational efficiency.

Market Opportunities

  • Expansion of Smart Warehousing Solutions:The growing trend towards smart warehousing presents significant opportunities for automation providers. With an expected increase in smart warehouse implementations by 25% in future, companies can leverage IoT technologies to enhance inventory management and operational efficiency, potentially reducing operational costs by up to 20%.
  • Adoption of AI and Machine Learning Technologies:The integration of AI and machine learning in warehousing operations is set to revolutionize the industry. In future, AI-driven solutions are projected to improve forecasting accuracy by 30%, enabling better inventory management and reducing excess stock. This shift will create substantial opportunities for technology providers to develop innovative solutions tailored to the warehousing sector.

Scope of the Report

SegmentSub-Segments
By Type

Automated Storage and Retrieval Systems (AS/RS)

Automated Guided Vehicles (AGVs)

Autonomous Mobile Robots (AMRs)

Robotic Picking Systems

Conveyor and Sortation Systems

Warehouse Management Systems (WMS)

Automatic Identification and Data Capture (AIDC) (e.g., RFID, barcode, voice picking)

Others

By End-User

Retail

E-commerce

Manufacturing

Food and Beverage

Pharmaceuticals

Automotive

Third-Party Logistics (3PL)

Others

By Component

Hardware

Software

Services

By Sales Channel

Direct Sales

Distributors

Online Sales

By Distribution Mode

Centralized Distribution

Decentralized Distribution

By Price Range

Low Price Range

Mid Price Range

High Price Range

By Policy Support

Government Subsidies

Tax Incentives

Grants for Technology Adoption

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., New Zealand Ministry of Business, Innovation and Employment)

Manufacturers and Producers of Automation Equipment

Logistics and Supply Chain Companies

Warehouse Operators and Management Firms

Technology Providers and Software Developers

Industry Associations (e.g., New Zealand Warehouse Association)

Financial Institutions and Banks

Players Mentioned in the Report:

Dematic (KION Group)

Swisslog (KUKA Group)

Bastian Solutions (Toyota Advanced Logistics)

Vanderlande (Toyota Industries)

Honeywell Intelligrated

Knapp AG

SSI Schaefer

Daifuku Co., Ltd.

Scott Technology Ltd (New Zealand-based)

Cimcorp (Murata Machinery)

SEW-Eurodrive

Zebra Technologies

Blue Yonder (formerly JDA Software)

Korber Supply Chain

ABB Ltd.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. New Zealand Warehousing Automation Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 New Zealand Warehousing Automation Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. New Zealand Warehousing Automation Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand for efficiency in supply chain operations
3.1.2 Rise in e-commerce and online retailing
3.1.3 Technological advancements in automation solutions
3.1.4 Labor shortages in the warehousing sector

3.2 Market Challenges

3.2.1 High initial investment costs
3.2.2 Integration complexities with existing systems
3.2.3 Rapid technological changes
3.2.4 Regulatory compliance issues

3.3 Market Opportunities

3.3.1 Expansion of smart warehousing solutions
3.3.2 Adoption of AI and machine learning technologies
3.3.3 Growth in third-party logistics (3PL) services
3.3.4 Increasing focus on sustainability and green logistics

3.4 Market Trends

3.4.1 Shift towards automated inventory management systems
3.4.2 Increased use of robotics in warehousing
3.4.3 Emphasis on data analytics for operational efficiency
3.4.4 Rise of omnichannel fulfillment strategies

3.5 Government Regulation

3.5.1 Safety and health regulations in warehousing
3.5.2 Environmental regulations impacting automation
3.5.3 Labor laws affecting automation adoption
3.5.4 Incentives for technology adoption in logistics

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. New Zealand Warehousing Automation Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. New Zealand Warehousing Automation Market Segmentation

8.1 By Type

8.1.1 Automated Storage and Retrieval Systems (AS/RS)
8.1.2 Automated Guided Vehicles (AGVs)
8.1.3 Autonomous Mobile Robots (AMRs)
8.1.4 Robotic Picking Systems
8.1.5 Conveyor and Sortation Systems
8.1.6 Warehouse Management Systems (WMS)
8.1.7 Automatic Identification and Data Capture (AIDC) (e.g., RFID, barcode, voice picking)
8.1.8 Others

8.2 By End-User

8.2.1 Retail
8.2.2 E-commerce
8.2.3 Manufacturing
8.2.4 Food and Beverage
8.2.5 Pharmaceuticals
8.2.6 Automotive
8.2.7 Third-Party Logistics (3PL)
8.2.8 Others

8.3 By Component

8.3.1 Hardware
8.3.2 Software
8.3.3 Services

8.4 By Sales Channel

8.4.1 Direct Sales
8.4.2 Distributors
8.4.3 Online Sales

8.5 By Distribution Mode

8.5.1 Centralized Distribution
8.5.2 Decentralized Distribution

8.6 By Price Range

8.6.1 Low Price Range
8.6.2 Mid Price Range
8.6.3 High Price Range

8.7 By Policy Support

8.7.1 Government Subsidies
8.7.2 Tax Incentives
8.7.3 Grants for Technology Adoption

9. New Zealand Warehousing Automation Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Company Size (Large, Medium, Small)
9.2.3 Revenue from Warehousing Automation (NZD, latest year)
9.2.4 Market Share in New Zealand Warehousing Automation (%)
9.2.5 Number of Major Installations/Projects in NZ
9.2.6 Customer Segments Served (e.g., retail, 3PL, manufacturing)
9.2.7 Technology Portfolio Breadth (number of automation solutions offered)
9.2.8 Local Support & Service Presence (number of NZ-based staff/partners)
9.2.9 Average Project Value (NZD)
9.2.10 Customer Satisfaction/Net Promoter Score (NPS)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Dematic (KION Group)
9.5.2 Swisslog (KUKA Group)
9.5.3 Bastian Solutions (Toyota Advanced Logistics)
9.5.4 Vanderlande (Toyota Industries)
9.5.5 Honeywell Intelligrated
9.5.6 Knapp AG
9.5.7 SSI Schaefer
9.5.8 Daifuku Co., Ltd.
9.5.9 Scott Technology Ltd (New Zealand-based)
9.5.10 Cimcorp (Murata Machinery)
9.5.11 SEW-Eurodrive
9.5.12 Zebra Technologies
9.5.13 Blue Yonder (formerly JDA Software)
9.5.14 Körber Supply Chain
9.5.15 ABB Ltd.

10. New Zealand Warehousing Automation Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government procurement policies
10.1.2 Budget allocation for automation technologies
10.1.3 Collaboration with private sector

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment trends in warehousing infrastructure
10.2.2 Energy efficiency initiatives
10.2.3 Budgeting for automation solutions

10.3 Pain Point Analysis by End-User Category

10.3.1 Operational inefficiencies
10.3.2 High labor costs
10.3.3 Inventory management challenges

10.4 User Readiness for Adoption

10.4.1 Awareness of automation benefits
10.4.2 Training and skill development needs
10.4.3 Financial readiness for investment

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI post-implementation
10.5.2 Case studies of successful deployments
10.5.3 Opportunities for scaling automation

11. New Zealand Warehousing Automation Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps and opportunities

1.2 Business model components


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban retail vs rural NGO tie-ups


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands


5. Unmet Demand & Latent Needs

5.1 Category gaps

5.2 Consumer segments


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service


7. Value Proposition

7.1 Sustainability

7.2 Integrated supply chains


8. Key Activities

8.1 Regulatory compliance

8.2 Branding

8.3 Distribution setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix
9.1.2 Pricing band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target countries
9.2.2 Compliance roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone tracking
15.2.2 Activity scheduling

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Industry reports from New Zealand's logistics and warehousing associations
  • Government publications on automation trends and technology adoption
  • Market analysis from trade journals focusing on warehousing and supply chain innovations

Primary Research

  • Interviews with warehouse managers and automation technology providers
  • Surveys targeting logistics consultants and industry analysts
  • Field visits to automated warehousing facilities for observational insights

Validation & Triangulation

  • Cross-validation of findings with multiple industry reports and expert opinions
  • Triangulation of data from primary interviews and secondary sources
  • Sanity checks through feedback from a panel of logistics experts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Analysis of national logistics expenditure to estimate warehousing automation share
  • Segmentation by industry verticals such as retail, manufacturing, and e-commerce
  • Incorporation of government initiatives promoting automation in logistics

Bottom-up Modeling

  • Data collection on automation investments from leading warehousing firms
  • Operational efficiency metrics derived from case studies of automated systems
  • Cost analysis based on technology deployment and operational savings

Forecasting & Scenario Analysis

  • Multi-variable forecasting using economic indicators and technology adoption rates
  • Scenario modeling based on varying levels of automation adoption and market growth
  • Projections for market growth through 2030 under different regulatory environments

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Retail Warehousing Automation60Warehouse Managers, Operations Directors
Manufacturing Supply Chain Automation50Production Managers, Supply Chain Analysts
E-commerce Fulfillment Centers40Logistics Coordinators, IT Managers
Third-Party Logistics Providers40Business Development Managers, Automation Specialists
Cold Storage Automation40Facility Managers, Quality Assurance Officers

Frequently Asked Questions

What is the current value of the New Zealand Warehousing Automation Market?

The New Zealand Warehousing Automation Market is valued at approximately USD 1.1 billion, reflecting significant growth driven by the demand for efficiency, the expansion of e-commerce, and the need for automation to address labor shortages.

What are the key drivers of growth in the New Zealand Warehousing Automation Market?

Which cities are leading in the New Zealand Warehousing Automation Market?

What types of automation solutions are prevalent in New Zealand's warehousing sector?

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