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Oman pet accessories market report size, share, growth drivers, trends, opportunities & forecast 2025–2030

The Oman pet accessories market, valued at USD 165 million, is growing due to increasing pet ownership and demand for premium accessories like collars, toys, and grooming products.

Region:Middle East

Author(s):Shubham

Product Code:KRAA8832

Pages:94

Published On:November 2025

About the Report

Base Year 2024

Oman Pet Accessories Market Overview

  • The Oman Pet Accessories Market is valued at USD 165 million, based on a five-year historical analysis. This growth is primarily driven by the increasing pet ownership rates, rising disposable incomes, and a growing trend towards pet humanization, where pet owners are willing to spend more on premium products for their pets. The market is experiencing a notable shift towards premium and specialized products, with consumers increasingly seeking high-quality accessories that cater to specific pet needs and preferences.
  • Muscat, the capital city, is a dominant player in the market due to its higher population density and concentration of pet owners. Other cities like Salalah and Sohar also contribute significantly, driven by their growing urbanization and increasing awareness about pet care and accessories. Online platforms and pet specialty stores are gaining popularity as convenient channels for purchasing pet accessories, complementing traditional retail outlets.
  • The Omani government has established frameworks to support pet care industry development through tax incentives and entrepreneurship programs that aid market expansion. These initiatives reflect the government's commitment to fostering a sustainable and responsible pet care ecosystem in the country.
Oman Pet Accessories Market Size

Oman Pet Accessories Market Segmentation

By Type:The market is segmented into various types of pet accessories, including collars and leashes, pet clothing, pet toys, grooming products, feeding accessories, health and wellness products, housing and bedding, travel & carriers, training & behavior products, and others. Among these, collars and leashes are the most popular due to their essential role in pet safety and control, while grooming products are gaining traction as pet owners increasingly prioritize hygiene and appearance. Smart collars offering GPS tracking and health monitoring capabilities are emerging as innovative product categories, reflecting the broader trend of technology integration in pet accessories.

Oman Pet Accessories Market segmentation by Type.

By End-User:The end-user segmentation includes individual pet owners, pet shops, veterinary clinics, pet grooming salons, pet boarding & daycare centers, and others. Individual pet owners dominate the market, driven by the increasing trend of pet ownership and the willingness to invest in quality accessories for their pets. Pet shops and veterinary clinics also play a significant role in the distribution of pet accessories.

Oman Pet Accessories Market segmentation by End-User.

Oman Pet Accessories Market Competitive Landscape

The Oman Pet Accessories Market is characterized by a dynamic mix of regional and international players. Leading participants such as Pet Arabia (Oman), Pet Station Oman, Al Qurum Veterinary Clinic (Retail Division), The Pet Shop Oman, Pets World Oman, Pet House Oman, Pet Zone Oman, Royal Pet Supplies, Muscat Pets, Petland Oman, Pet Planet Oman, Al Hayat Veterinary Clinic (Retail), Pet Oasis Oman, Pet Boutique Oman, Pet Express Oman contribute to innovation, geographic expansion, and service delivery in this space.

Pet Arabia

2005

Muscat, Oman

Pet Station Oman

2010

Muscat, Oman

Al Qurum Veterinary Clinic

2000

Muscat, Oman

The Pet Shop Oman

2015

Muscat, Oman

Pets World Oman

2012

Muscat, Oman

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue (OMR/USD, latest available)

Revenue Growth Rate (YoY %)

Market Share (%)

Number of Retail Outlets/Distribution Points

Product Portfolio Breadth (No. of SKUs/Types)

Oman Pet Accessories Market Industry Analysis

Growth Drivers

  • Increasing Pet Ownership:The pet ownership rate in Oman has surged, with approximately 40% of households owning at least one pet as of in future. This translates to around 1.6 million pets in the country, driven by a cultural shift towards viewing pets as family members. The growing trend of pet adoption is further supported by local initiatives promoting responsible pet ownership, which is expected to continue fueling demand for pet accessories and related products.
  • Rising Disposable Income:Oman’s GDP per capita is projected to reach $24,000 in future, reflecting a steady increase in disposable income among consumers. This economic growth allows pet owners to spend more on premium pet accessories, including high-quality food, grooming products, and toys. As the middle class expands, the willingness to invest in pet care and accessories is expected to rise, significantly impacting market growth positively.
  • Growing Awareness of Pet Health and Wellness:The awareness of pet health and wellness is on the rise, with over 65% of pet owners in Oman prioritizing their pets' health in future. This trend is supported by increased access to veterinary services and educational campaigns about pet nutrition and care. Consequently, there is a growing demand for health-focused pet accessories, such as specialized diets and wellness products, which are becoming essential for pet owners.

Market Challenges

  • Limited Availability of High-Quality Products:Despite the growing demand for pet accessories, the market in Oman faces challenges regarding the availability of high-quality products. Currently, only about 35% of pet accessory offerings meet international quality standards. This scarcity limits consumer choices and can lead to dissatisfaction, as pet owners often struggle to find reliable and safe products for their pets, hindering market growth.
  • Price Sensitivity Among Consumers:Price sensitivity remains a significant challenge in the Oman pet accessories market, with many consumers prioritizing affordability over quality. In future, approximately 60% of pet owners reported that price is a critical factor in their purchasing decisions. This sensitivity can restrict the market for premium products, as many consumers opt for lower-cost alternatives, impacting overall market profitability and growth potential.

Oman Pet Accessories Market Future Outlook

The Oman pet accessories market is poised for significant growth, driven by increasing pet ownership and rising disposable incomes. As consumers become more aware of pet health and wellness, the demand for high-quality and innovative products is expected to rise. Additionally, the expansion of e-commerce platforms will facilitate easier access to a wider range of products, enhancing consumer choice. Overall, the market is likely to evolve, with a focus on sustainability and technology integration in pet care solutions.

Market Opportunities

  • Introduction of Innovative Products:There is a significant opportunity for companies to introduce innovative pet accessories, such as smart collars and health-monitoring devices. With the increasing integration of technology in pet care, these products can enhance pet owners' ability to monitor their pets' health and activity levels, appealing to the tech-savvy consumer segment.
  • Expansion into Rural Markets:Expanding into rural markets presents a lucrative opportunity for pet accessory businesses. As rural pet ownership rises, estimated at 30% in future, companies can tap into this underserved market by offering affordable and essential pet products, thereby increasing their market share and fostering brand loyalty among rural consumers.

Scope of the Report

SegmentSub-Segments
By Type

Collars and Leashes

Pet Clothing

Pet Toys

Grooming Products

Feeding Accessories

Health and Wellness Products

Housing and Bedding

Travel & Carriers

Training & Behavior Products

Others

By End-User

Individual Pet Owners

Pet Shops

Veterinary Clinics

Pet Grooming Salons

Pet Boarding & Daycare Centers

Others

By Pet Type

Dogs

Cats

Birds

Small Mammals

Reptiles & Aquatics

Others

By Distribution Channel

Online Retail

Offline Retail

Specialty Stores

Supermarkets/Hypermarkets

Veterinary Clinics

Others

By Price Range

Economy

Mid-Range

Premium

Luxury

Others

By Brand Type

Local Brands

International Brands

Private Labels

Others

By Material Type

Plastic

Fabric

Metal

Natural Materials

Eco-Friendly/Biodegradable

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Agriculture, Fisheries and Water Resources)

Manufacturers and Producers

Distributors and Retailers

Pet Supply Wholesalers

Pet Grooming Service Providers

Pet Training and Behavior Specialists

Pet Insurance Companies

Players Mentioned in the Report:

Pet Arabia (Oman)

Pet Station Oman

Al Qurum Veterinary Clinic (Retail Division)

The Pet Shop Oman

Pets World Oman

Pet House Oman

Pet Zone Oman

Royal Pet Supplies

Muscat Pets

Petland Oman

Pet Planet Oman

Al Hayat Veterinary Clinic (Retail)

Pet Oasis Oman

Pet Boutique Oman

Pet Express Oman

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Oman Pet Accessories Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Oman Pet Accessories Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Oman Pet Accessories Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Pet Ownership
3.1.2 Rising Disposable Income
3.1.3 Growing Awareness of Pet Health and Wellness
3.1.4 Expansion of E-commerce Platforms

3.2 Market Challenges

3.2.1 Limited Availability of High-Quality Products
3.2.2 Price Sensitivity Among Consumers
3.2.3 Regulatory Compliance Issues
3.2.4 Competition from Unorganized Sector

3.3 Market Opportunities

3.3.1 Introduction of Innovative Products
3.3.2 Expansion into Rural Markets
3.3.3 Collaborations with Veterinary Services
3.3.4 Growth of Pet Services Industry

3.4 Market Trends

3.4.1 Shift Towards Eco-Friendly Products
3.4.2 Increasing Demand for Customized Accessories
3.4.3 Rise of Subscription Services
3.4.4 Integration of Technology in Pet Care

3.5 Government Regulation

3.5.1 Import Regulations on Pet Products
3.5.2 Animal Welfare Laws
3.5.3 Quality Standards for Pet Accessories
3.5.4 Tax Incentives for Pet Businesses

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Oman Pet Accessories Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Oman Pet Accessories Market Segmentation

8.1 By Type

8.1.1 Collars and Leashes
8.1.2 Pet Clothing
8.1.3 Pet Toys
8.1.4 Grooming Products
8.1.5 Feeding Accessories
8.1.6 Health and Wellness Products
8.1.7 Housing and Bedding
8.1.8 Travel & Carriers
8.1.9 Training & Behavior Products
8.1.10 Others

8.2 By End-User

8.2.1 Individual Pet Owners
8.2.2 Pet Shops
8.2.3 Veterinary Clinics
8.2.4 Pet Grooming Salons
8.2.5 Pet Boarding & Daycare Centers
8.2.6 Others

8.3 By Pet Type

8.3.1 Dogs
8.3.2 Cats
8.3.3 Birds
8.3.4 Small Mammals
8.3.5 Reptiles & Aquatics
8.3.6 Others

8.4 By Distribution Channel

8.4.1 Online Retail
8.4.2 Offline Retail
8.4.3 Specialty Stores
8.4.4 Supermarkets/Hypermarkets
8.4.5 Veterinary Clinics
8.4.6 Others

8.5 By Price Range

8.5.1 Economy
8.5.2 Mid-Range
8.5.3 Premium
8.5.4 Luxury
8.5.5 Others

8.6 By Brand Type

8.6.1 Local Brands
8.6.2 International Brands
8.6.3 Private Labels
8.6.4 Others

8.7 By Material Type

8.7.1 Plastic
8.7.2 Fabric
8.7.3 Metal
8.7.4 Natural Materials
8.7.5 Eco-Friendly/Biodegradable
8.7.6 Others

9. Oman Pet Accessories Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue (OMR/USD, latest available)
9.2.4 Revenue Growth Rate (YoY %)
9.2.5 Market Share (%)
9.2.6 Number of Retail Outlets/Distribution Points
9.2.7 Product Portfolio Breadth (No. of SKUs/Types)
9.2.8 Online Presence (E-commerce penetration, % of sales online)
9.2.9 Customer Retention Rate (%)
9.2.10 Brand Recognition (Survey Score/Index)
9.2.11 Distribution Efficiency (Delivery time, coverage)
9.2.12 Customer Satisfaction Index (NPS or equivalent)
9.2.13 Sustainability Initiatives (Eco-friendly products, certifications)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Pet Arabia (Oman)
9.5.2 Pet Station Oman
9.5.3 Al Qurum Veterinary Clinic (Retail Division)
9.5.4 The Pet Shop Oman
9.5.5 Pets World Oman
9.5.6 Pet House Oman
9.5.7 Pet Zone Oman
9.5.8 Royal Pet Supplies
9.5.9 Muscat Pets
9.5.10 Petland Oman
9.5.11 Pet Planet Oman
9.5.12 Al Hayat Veterinary Clinic (Retail)
9.5.13 Pet Oasis Oman
9.5.14 Pet Boutique Oman
9.5.15 Pet Express Oman

10. Oman Pet Accessories Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation for Pet Welfare
10.1.2 Procurement Processes and Regulations
10.1.3 Preferred Suppliers and Brands
10.1.4 Evaluation Criteria for Products

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Pet Care Facilities
10.2.2 Spending on Pet Health Initiatives
10.2.3 Budget for Pet Accessory Procurement
10.2.4 Partnerships with Pet Accessory Brands

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality Concerns
10.3.2 Availability of Products
10.3.3 Price Sensitivity
10.3.4 Customer Service Issues

10.4 User Readiness for Adoption

10.4.1 Awareness of New Products
10.4.2 Willingness to Pay for Quality
10.4.3 Adoption of E-commerce Solutions
10.4.4 Feedback Mechanisms

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI
10.5.2 Customer Feedback and Adaptation
10.5.3 Expansion of Product Lines
10.5.4 Long-term Partnerships with Suppliers

11. Oman Pet Accessories Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of market reports from local and regional pet industry associations
  • Review of government publications on pet ownership statistics and trends in Oman
  • Examination of online retail platforms and e-commerce data specific to pet accessories

Primary Research

  • Interviews with pet accessory retailers and distributors in Oman
  • Surveys targeting pet owners to understand purchasing behavior and preferences
  • Focus group discussions with pet care professionals and veterinarians

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including sales data and consumer surveys
  • Triangulation of insights from industry experts and market reports
  • Sanity checks through feedback from a panel of pet industry specialists

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total pet ownership in Oman and its correlation with accessory spending
  • Analysis of demographic trends influencing pet ownership and accessory purchases
  • Incorporation of economic indicators affecting consumer spending on pet products

Bottom-up Modeling

  • Collection of sales data from leading pet accessory retailers in Oman
  • Estimation of average spending per pet owner on accessories
  • Volume estimates based on product categories such as toys, grooming, and apparel

Forecasting & Scenario Analysis

  • Multi-factor analysis considering factors like population growth and urbanization rates
  • Scenario modeling based on potential shifts in consumer preferences and economic conditions
  • Projections for market growth through 2030 under various economic scenarios

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Pet Accessory Retailers80Store Owners, Retail Managers
Pet Owners120Dog and Cat Owners, Pet Enthusiasts
Veterinarians and Pet Care Professionals50Veterinarians, Pet Groomers
E-commerce Platforms40E-commerce Managers, Marketing Directors
Pet Industry Experts20Market Analysts, Industry Consultants

Frequently Asked Questions

What is the current value of the Oman Pet Accessories Market?

The Oman Pet Accessories Market is valued at approximately USD 165 million, reflecting a significant growth trend driven by increasing pet ownership, rising disposable incomes, and a shift towards premium pet products.

What factors are driving growth in the Oman Pet Accessories Market?

Which cities in Oman are leading in pet accessory sales?

What types of pet accessories are most popular in Oman?

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