Poland Online Groceries and Quick Commerce Market

Poland Online Groceries and Quick Commerce Market Overview

• The Poland Online Groceries and Quick Commerce Market is valued at USD 640 million, based on a five-year historical analysis. This growth is primarily driven by the increasing adoption of e-commerce, rapid expansion of mobile commerce, and the integration of advanced digital payment solutions such as Buy-Now-Pay-Later and digital wallets. The market has seen a significant shift as consumers increasingly prefer online platforms for grocery shopping, especially in urban areas, with mobile transactions accounting for a substantial share of orders .
• Key cities such asWarsaw, Kraków, and Wroc?awdominate the market due to their high population density, advanced logistics infrastructure, and a tech-savvy consumer base. These urban centers have witnessed a surge in online grocery shopping, supported by the proliferation of same-day last-mile delivery networks and the growing presence of both local and international players .
• In 2023, the Polish government implemented regulations to enhance food safety standards in online grocery sales. This includes mandatory compliance with hygiene protocols and traceability requirements for food products sold online, as stipulated under theAct of 25 August 2006 on Food and Nutrition Safety(as amended), issued by theMinistry of Health. The regulation mandates that all online food retailers ensure product traceability and adhere to strict hygiene standards throughout the supply chain, ensuring that consumers receive safe and high-quality products while shopping through digital platforms .

Poland Online Groceries and Quick Commerce Market Segmentation

By Type:The market is segmented into Fresh Produce, Packaged Groceries, Beverages, Household Supplies, Personal Care Products, Pet Supplies, Organic & Health Foods, Frozen Foods, Bakery & Confectionery, and Others. Among these,Fresh Produceis the leading segment, accounting for over half of the total market revenue, reflecting the increasing focus on healthy eating and demand for high-quality, perishable goods.Packaged Groceriesremain significant due to their convenience and suitability for busy urban lifestyles. The growing popularity of organic and health foods, as well as the integration of specialty categories such as pet supplies and frozen foods, further diversifies the market offering .

By End-User:The end-user segmentation includes Households, Restaurants & Foodservice, Cafes, Corporate Offices, and Institutions (Schools, Hospitals, etc.).Householdsrepresent the largest segment, driven by the convenience of online shopping, the rise of dual-income families, and increased digital literacy. Restaurants and foodservice providers are also significant users, leveraging online platforms for bulk purchasing and rapid delivery, particularly in urban areas where quick commerce solutions are most prevalent .

Poland Online Groceries and Quick Commerce Market Competitive Landscape

The Poland Online Groceries and Quick Commerce Market is characterized by a dynamic mix of regional and international players. Leading participants such as ?abka Polska Sp. z o.o., Carrefour Polska Sp. z o.o., Lidl Polska Sp. z o.o., Auchan Polska Sp. z o.o., Frisco.pl Sp. z o.o., Glovoapp23 S.L., Pyszne.pl Sp. z o.o., Kaufland Polska Markety Sp. z o.o., Makro Cash and Carry Polska S.A., Biedronka (Jeronimo Martins Polska S.A.), Lisek.App Sp. z o.o., Bolt Market Polska Sp. z o.o., JOKR Polska Sp. z o.o., Polomarket Sp. z o.o., Delikatesy Centrum Sp. z o.o. contribute to innovation, geographic expansion, and service delivery in this space.

Poland Online Groceries and Quick Commerce Market Industry Analysis

Growth Drivers

• Increasing Internet Penetration:As of future, Poland's internet penetration rate is projected to reach92%, with approximately35 millionusers accessing online services. This growth facilitates the expansion of online grocery shopping, as more consumers gain access to digital platforms. The increasing availability of high-speed internet, particularly in urban areas, supports the rise of e-commerce, enabling retailers to reach a broader audience and enhance customer engagement through online channels.
• Shift in Consumer Behavior Towards Online Shopping:In future, it is estimated thatapproximately 60%of Polish consumers will prefer online shopping for groceries, reflecting a significant shift in purchasing habits. This change is driven by convenience, time savings, and the ability to compare prices easily. The COVID-19 pandemic accelerated this trend, leading to a sustained increase in online grocery sales, with many consumers continuing to favor digital platforms for their shopping needs even post-pandemic.
• Expansion of Delivery Services:The number of delivery service providers in Poland is expected to increase by15%in future, enhancing the accessibility of online grocery shopping. Companies are investing in logistics infrastructure, including last-mile delivery solutions, to meet growing consumer demand. This expansion is crucial as it reduces delivery times and improves customer satisfaction, making online grocery shopping a more attractive option for consumers across various demographics.

Market Challenges

• Intense Competition:The Polish online grocery market is characterized by fierce competition, with over50 active playersvying for market share in future. Major retailers and new entrants are continuously innovating to attract customers, leading to price wars and increased marketing expenditures. This competitive landscape can strain profit margins, making it challenging for smaller players to sustain operations and differentiate themselves in a crowded marketplace.
• Logistics and Supply Chain Issues:In future, approximately30%of online grocery retailers in Poland are expected to face significant logistics challenges, including inventory management and delivery delays. These issues arise from increased demand and the complexity of managing supply chains effectively. Disruptions can lead to stockouts and customer dissatisfaction, ultimately impacting brand loyalty and sales performance in a rapidly evolving market.

Poland Online Groceries and Quick Commerce Market Future Outlook

The future of the online groceries and quick commerce market in Poland appears promising, driven by technological advancements and evolving consumer preferences. As more consumers embrace digital shopping, retailers are likely to invest in enhancing user experiences through personalized services and efficient delivery systems. Additionally, sustainability initiatives will play a crucial role in shaping market dynamics, as consumers increasingly prioritize eco-friendly practices in their purchasing decisions, influencing brand loyalty and market growth.

Market Opportunities

• Growth of Subscription Services:The subscription model for grocery delivery is projected to grow significantly, with an estimated20%increase in subscribers by future. This model offers consumers convenience and cost savings, appealing to busy households. Retailers can leverage this trend to build customer loyalty and ensure consistent revenue streams, enhancing their competitive edge in the market.
• Partnerships with Local Producers:Collaborating with local producers is expected to gain traction, with25%of online grocery retailers planning to source products locally by future. This strategy not only supports local economies but also caters to the growing consumer demand for fresh, organic, and sustainable products. Such partnerships can enhance brand reputation and attract environmentally conscious consumers, driving sales growth.