Ken Research Logo

Saudi Arabia automotive lubricants market size, share, growth drivers, trends, opportunities & forecast 2025–2030

Saudi Arabia automotive lubricants market, valued at USD 750 Mn, is driven by increasing vehicle population and Vision 2030, with key segments in engine oils and passenger vehicles.

Region:Middle East

Author(s):Geetanshi

Product Code:KRAA9022

Pages:84

Published On:November 2025

About the Report

Base Year 2024

Saudi Arabia Automotive Lubricants Market Overview

  • The Saudi Arabia Automotive Lubricants Market is valued at USD 750 million, based on a five-year historical analysis. This growth is primarily driven by the increasing vehicle population, rising consumer awareness regarding vehicle maintenance, and the expanding automotive sector in the region. The demand for high-quality lubricants is further fueled by the growing trend of longer oil change intervals, the adoption of synthetic and high-performance lubricants, and advancements in lubricant technology. The market is also benefiting from national initiatives such as Vision 2030, which promote industrial diversification and infrastructure development, further stimulating demand for automotive lubricants .
  • Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their significant automotive activities and high vehicle ownership rates. Riyadh, being the capital, serves as a central hub for automotive sales and services, while Jeddah and Dammam are critical for their strategic ports and industrial activities, facilitating the distribution of automotive lubricants .
  • In 2023, the Saudi Standards, Metrology and Quality Organization (SASO) issued the "Technical Regulation for Lubricating Oils" (SASO TR 2864:2023), mandating the use of environmentally friendly lubricants in public transportation vehicles. This regulation aims to reduce emissions and promote sustainability within the automotive sector, requiring manufacturers and importers to comply with eco-friendly formulation standards, labeling, and performance criteria .
Saudi Arabia Automotive Lubricants Market Size

Saudi Arabia Automotive Lubricants Market Segmentation

By Vehicle Type:The automotive lubricants market is segmented by vehicle type into passenger vehicles, commercial vehicles, motorcycles, and others. Among these, passenger vehicles dominate the market due to the high number of personal vehicles in Saudi Arabia. The increasing disposable income and urbanization have led to a surge in passenger vehicle ownership, driving the demand for lubricants tailored for these vehicles. Commercial vehicles also represent a significant segment, supported by the growing logistics and transportation sectors, especially with infrastructure projects and economic diversification under Vision 2030. The adoption of electric and hybrid vehicles is also influencing lubricant demand, with new formulations being developed for these segments .

Saudi Arabia Automotive Lubricants Market segmentation by Vehicle Type.

By Product Type:The market is also segmented by product type, including engine oils, transmission & gear oils, hydraulic fluids, greases, and others. Engine oils are the leading product type, driven by the necessity for regular oil changes in vehicles and the increasing demand for high-performance lubricants, especially synthetic and low-viscosity oils suitable for modern engines and harsh climatic conditions. Transmission & gear oils follow closely, as they are essential for the smooth operation of vehicles, particularly in commercial applications where heavy-duty performance is required. Hydraulic fluids and greases are also gaining traction due to their applications in specialized and commercial vehicles .

Saudi Arabia Automotive Lubricants Market segmentation by Product Type.

Saudi Arabia Automotive Lubricants Market Competitive Landscape

The Saudi Arabia Automotive Lubricants Market is characterized by a dynamic mix of regional and international players. Leading participants such as Saudi Aramco, Al-Jomaih and Shell Lubricating Oil Company (Shell Saudi Arabia), TotalEnergies Marketing Saudi Arabia, Castrol (BP PLC), ExxonMobil Saudi Arabia, FUCHS Lubricants Arabia, Gulf Oil Middle East Limited, Petromin Corporation, Zahrat Al Waha for Trading Company, Al-Muhaidib Group, Alesayi Group, National Oil & Lubricants Company, Al-Futtaim Automotive Saudi Arabia, Al-Babtain Group, and Al-Hokair Group contribute to innovation, geographic expansion, and service delivery in this space .

Saudi Aramco

1933

Dhahran, Saudi Arabia

Al-Jomaih and Shell Lubricating Oil Company

1957

Riyadh, Saudi Arabia

TotalEnergies Marketing Saudi Arabia

1924

Paris, France

Castrol (BP PLC)

1899

London, United Kingdom

ExxonMobil Saudi Arabia

1990

Riyadh, Saudi Arabia

Company

Establishment Year

Headquarters

Market Share (%)

Revenue (USD Million)

Volume Sold (Million Liters)

Revenue Growth Rate (%)

Market Penetration Rate (%)

Distribution Network Coverage

Saudi Arabia Automotive Lubricants Market Industry Analysis

Growth Drivers

  • Increasing Vehicle Ownership:The vehicle ownership rate in Saudi Arabia has surged, with over 15 million registered vehicles as of now, reflecting a growth of approximately 5% annually. This increase is driven by rising disposable incomes and urbanization, leading to greater demand for automotive lubricants. The Saudi population, projected to reach 36 million in the future, further supports this trend, as more individuals seek personal transportation options, thereby boosting lubricant consumption significantly.
  • Rising Demand for High-Performance Lubricants:The automotive sector in Saudi Arabia is increasingly favoring high-performance lubricants, with a market value estimated at SAR 1.5 billion currently. This demand is fueled by the growing number of luxury and high-performance vehicles, which require specialized lubricants to enhance engine efficiency and longevity. As consumers become more aware of the benefits of advanced lubricants, the market is expected to see a continued shift towards premium products, driving sales and innovation.
  • Expansion of Automotive Manufacturing:Saudi Arabia's Vision 2030 initiative aims to diversify the economy, with significant investments in the automotive manufacturing sector. Currently, the government allocated SAR 2 billion to support local manufacturers, resulting in a projected increase in production capacity by 20% in the future. This expansion not only boosts local lubricant demand but also encourages the development of tailored products that meet specific regional needs, enhancing market growth prospects.

Market Challenges

  • Fluctuating Crude Oil Prices:The automotive lubricants market in Saudi Arabia faces challenges from volatile crude oil prices, which directly impact production costs. Currently, crude oil prices fluctuated between USD 70 and USD 90 per barrel, creating uncertainty for lubricant manufacturers. This volatility can lead to increased prices for end consumers, potentially dampening demand as consumers seek cost-effective alternatives, thereby affecting overall market stability.
  • Intense Competition Among Local and International Players:The Saudi automotive lubricants market is characterized by fierce competition, with over 50 local and international brands vying for market share. This saturation has led to aggressive pricing strategies, impacting profit margins. Currently, the top five players accounted for only 40% of the market, indicating a fragmented landscape. Companies must innovate and differentiate their products to maintain competitiveness and secure customer loyalty in this challenging environment.

Saudi Arabia Automotive Lubricants Market Future Outlook

The future of the Saudi Arabia automotive lubricants market appears promising, driven by technological advancements and evolving consumer preferences. The shift towards eco-friendly lubricants is expected to gain momentum, aligning with global sustainability trends. Additionally, the integration of digital technologies in supply chain management will enhance operational efficiency. As the market adapts to these changes, companies that invest in research and development will likely lead the way in innovation, catering to the growing demand for high-performance and environmentally friendly products.

Market Opportunities

  • Adoption of Synthetic Lubricants:The increasing awareness of the benefits of synthetic lubricants presents a significant opportunity. With a market penetration rate of only 15% currently, there is substantial room for growth. Synthetic lubricants offer superior performance and longer service intervals, appealing to consumers seeking cost-effective solutions in the long run, thus driving market expansion.
  • Growth in Electric Vehicle Market:The rise of electric vehicles (EVs) in Saudi Arabia, projected to reach 1 million units in the future, opens new avenues for lubricant manufacturers. As EVs require specialized lubricants for their unique components, companies can capitalize on this trend by developing innovative products tailored to the needs of the EV market, enhancing their competitive edge and market presence.

Scope of the Report

SegmentSub-Segments
By Vehicle Type

Passenger Vehicles

Commercial Vehicles

Motorcycles

Others

By Product Type

Engine Oils

Transmission & Gear Oils

Hydraulic Fluids

Greases

Others

By End-User

Individual Consumers

Fleet Operators

Government & Institutional

Others

By Distribution Channel

OEMs

Aftermarket/Retail Outlets

Online Sales

Distributors

Direct Sales

Others

By Packaging Type

Bulk Packaging

Retail Packaging

Others

By Brand Type

Premium Brands

Mid-Range Brands

Economy Brands

Others

By Region

Central Region

Eastern Region

Western Region

Southern Region

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Saudi Standards, Metrology and Quality Organization)

Manufacturers and Producers

Distributors and Retailers

Automotive OEMs (Original Equipment Manufacturers)

Fleet Operators and Logistics Companies

Industry Associations (e.g., Saudi Arabian Oil Company Association)

Financial Institutions

Players Mentioned in the Report:

Saudi Aramco

Al-Jomaih and Shell Lubricating Oil Company (Shell Saudi Arabia)

TotalEnergies Marketing Saudi Arabia

Castrol (BP PLC)

ExxonMobil Saudi Arabia

FUCHS Lubricants Arabia

Gulf Oil Middle East Limited

Petromin Corporation

Zahrat Al Waha for Trading Company

Al-Muhaidib Group

Alesayi Group

National Oil & Lubricants Company

Al-Futtaim Automotive Saudi Arabia

Al-Babtain Group

Al-Hokair Group

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Saudi Arabia Automotive Lubricants Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Saudi Arabia Automotive Lubricants Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Saudi Arabia Automotive Lubricants Market Analysis

3.1 Growth Drivers

3.1.1 Increasing vehicle ownership
3.1.2 Rising demand for high-performance lubricants
3.1.3 Expansion of automotive manufacturing
3.1.4 Growing awareness of vehicle maintenance

3.2 Market Challenges

3.2.1 Fluctuating crude oil prices
3.2.2 Intense competition among local and international players
3.2.3 Regulatory compliance costs
3.2.4 Limited consumer awareness of product benefits

3.3 Market Opportunities

3.3.1 Adoption of synthetic lubricants
3.3.2 Growth in electric vehicle market
3.3.3 Expansion of distribution channels
3.3.4 Increasing investments in R&D

3.4 Market Trends

3.4.1 Shift towards eco-friendly lubricants
3.4.2 Digitalization in supply chain management
3.4.3 Customization of lubricant products
3.4.4 Integration of IoT in lubricant monitoring

3.5 Government Regulation

3.5.1 Emission standards for automotive lubricants
3.5.2 Import tariffs on lubricant products
3.5.3 Quality control regulations
3.5.4 Incentives for sustainable practices

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Saudi Arabia Automotive Lubricants Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Saudi Arabia Automotive Lubricants Market Segmentation

8.1 By Vehicle Type

8.1.1 Passenger Vehicles
8.1.2 Commercial Vehicles
8.1.3 Motorcycles
8.1.4 Others

8.2 By Product Type

8.2.1 Engine Oils
8.2.2 Transmission & Gear Oils
8.2.3 Hydraulic Fluids
8.2.4 Greases
8.2.5 Others

8.3 By End-User

8.3.1 Individual Consumers
8.3.2 Fleet Operators
8.3.3 Government & Institutional
8.3.4 Others

8.4 By Distribution Channel

8.4.1 OEMs
8.4.2 Aftermarket/Retail Outlets
8.4.3 Online Sales
8.4.4 Distributors
8.4.5 Direct Sales
8.4.6 Others

8.5 By Packaging Type

8.5.1 Bulk Packaging
8.5.2 Retail Packaging
8.5.3 Others

8.6 By Brand Type

8.6.1 Premium Brands
8.6.2 Mid-Range Brands
8.6.3 Economy Brands
8.6.4 Others

8.7 By Region

8.7.1 Central Region
8.7.2 Eastern Region
8.7.3 Western Region
8.7.4 Southern Region
8.7.5 Others

9. Saudi Arabia Automotive Lubricants Market Competitive Analysis

9.1 Market Share of Key Players

9.2 KPIs for Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Market Share (%)
9.2.3 Revenue (USD Million)
9.2.4 Volume Sold (Million Liters)
9.2.5 Revenue Growth Rate (%)
9.2.6 Market Penetration Rate (%)
9.2.7 Distribution Network Coverage
9.2.8 Product Portfolio Breadth
9.2.9 Brand Recognition Index
9.2.10 Customer Satisfaction Score
9.2.11 R&D Investment (% of Revenue)
9.2.12 Pricing Strategy (Premium/Mid/Economy)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 List of Major Companies

9.5.1 Saudi Aramco
9.5.2 Al-Jomaih and Shell Lubricating Oil Company (Shell Saudi Arabia)
9.5.3 TotalEnergies Marketing Saudi Arabia
9.5.4 Castrol (BP PLC)
9.5.5 ExxonMobil Saudi Arabia
9.5.6 FUCHS Lubricants Arabia
9.5.7 Gulf Oil Middle East Limited
9.5.8 Petromin Corporation
9.5.9 Zahrat Al Waha for Trading Company
9.5.10 Al-Muhaidib Group
9.5.11 Alesayi Group
9.5.12 National Oil & Lubricants Company
9.5.13 Al-Futtaim Automotive Saudi Arabia
9.5.14 Al-Babtain Group
9.5.15 Al-Hokair Group

10. Saudi Arabia Automotive Lubricants Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government vehicle maintenance policies
10.1.2 Budget allocation for lubricants
10.1.3 Supplier selection criteria
10.1.4 Contract management practices

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in fleet management
10.2.2 Expenditure on maintenance services
10.2.3 Budgeting for lubricant procurement
10.2.4 Trends in corporate spending

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality concerns
10.3.2 Availability of products
10.3.3 Pricing issues
10.3.4 Technical support needs

10.4 User Readiness for Adoption

10.4.1 Awareness of product benefits
10.4.2 Training and support requirements
10.4.3 Adoption barriers
10.4.4 Feedback mechanisms

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Performance metrics
10.5.2 Cost savings analysis
10.5.3 User satisfaction surveys
10.5.4 Future expansion plans

11. Saudi Arabia Automotive Lubricants Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps identification

1.2 Value proposition development

1.3 Revenue model exploration

1.4 Customer segmentation analysis

1.5 Competitive landscape overview

1.6 Key partnerships identification

1.7 Risk assessment


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs

2.3 Target audience definition

2.4 Communication strategy

2.5 Digital marketing approach

2.6 Trade marketing initiatives

2.7 Customer engagement tactics


3. Distribution Plan

3.1 Urban retail vs rural NGO tie-ups

3.2 Channel selection criteria

3.3 Logistics and supply chain management

3.4 Partnership with distributors

3.5 E-commerce strategy

3.6 Inventory management practices

3.7 Performance monitoring


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands

4.3 Competitor pricing analysis

4.4 Value-based pricing strategies

4.5 Discount and promotion strategies

4.6 Price elasticity assessment

4.7 Customer feedback on pricing


5. Unmet Demand & Latent Needs

5.1 Category gaps

5.2 Consumer segments

5.3 Product innovation opportunities

5.4 Service enhancement needs

5.5 Market entry barriers

5.6 Future trends analysis

5.7 Customer pain points


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service

6.3 Customer feedback mechanisms

6.4 Relationship management strategies

6.5 Community engagement initiatives

6.6 Customer education programs

6.7 Retention strategies


7. Value Proposition

7.1 Sustainability

7.2 Integrated supply chains

7.3 Quality assurance

7.4 Cost-effectiveness

7.5 Innovation in product offerings

7.6 Customer-centric approach

7.7 Brand reputation


8. Key Activities

8.1 Regulatory compliance

8.2 Branding

8.3 Distribution setup

8.4 Market research

8.5 Training and development

8.6 Performance tracking

8.7 Stakeholder engagement


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix
9.1.2 Pricing band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target countries
9.2.2 Compliance roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone tracking
15.2.2 Activity scheduling
15.2.3 Resource allocation

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from local and international market research firms
  • Review of government publications and trade statistics from the Saudi Ministry of Commerce
  • Examination of academic journals and white papers on automotive lubricants and market trends

Primary Research

  • Interviews with key stakeholders in the automotive lubricants supply chain, including manufacturers and distributors
  • Surveys conducted with automotive service centers and workshops to understand lubricant usage patterns
  • Focus group discussions with automotive engineers and mechanics to gather insights on product preferences

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including trade associations and industry experts
  • Triangulation of market data with sales figures and consumer behavior studies
  • Sanity checks performed through expert panel reviews to ensure data accuracy and relevance

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total market size based on national automotive sales and lubricant consumption ratios
  • Segmentation of the market by lubricant type, including mineral, synthetic, and bio-based lubricants
  • Incorporation of growth projections based on economic indicators and automotive industry trends

Bottom-up Modeling

  • Collection of sales data from leading lubricant manufacturers operating in Saudi Arabia
  • Estimation of market share based on production capacity and distribution networks
  • Volume and pricing analysis to derive revenue estimates for each lubricant segment

Forecasting & Scenario Analysis

  • Utilization of time-series analysis to project future market growth based on historical data
  • Scenario modeling to assess the impact of regulatory changes and environmental policies on lubricant demand
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Automotive Service Centers150Service Managers, Workshop Owners
Lubricant Distributors100Distribution Managers, Sales Representatives
Automotive Manufacturers80Procurement Managers, Product Development Engineers
End-Users (Vehicle Owners)120Car Owners, Fleet Managers
Industry Experts40Automotive Analysts, Lubricant Technologists

Frequently Asked Questions

What is the current value of the Saudi Arabia Automotive Lubricants Market?

The Saudi Arabia Automotive Lubricants Market is valued at approximately USD 750 million, driven by factors such as increasing vehicle ownership, consumer awareness regarding maintenance, and advancements in lubricant technology.

What are the key growth drivers for the automotive lubricants market in Saudi Arabia?

Which cities dominate the Saudi Arabia Automotive Lubricants Market?

What regulations impact the automotive lubricants market in Saudi Arabia?

Other Regional/Country Reports

Malaysia Automotive Lubricants Market Outlook to 2025

Indonesia Automotive Lubricants Market

KSA Automotive Lubricants Market

APAC Automotive Lubricants Market

SEA Automotive Lubricants Market

Vietnam Automotive Lubricants Market

Other Adjacent Reports

UAE Automotive Aftermarket Market

UAE Industrial Lubricants MarketQatar synthetic lubricants market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Brazil Petroleum Refining Market

Philippines Automotive Chemicals Market

Indonesia Vehicle Maintenance Services Market

UAE Automotive Parts Market

Egypt Oil Additives Market

South Korea Automotive Coolants Market

South Africa Fuel Additives Market

Why Buy From Us?

Refine Robust Result (RRR) Framework
Refine Robust Result (RRR) Framework

What makes us stand out is that our consultants follow Robust, Refine and Result (RRR) methodology. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents' facts and opinions, and Result for presenting data with story.

Our Reach Is Unmatched
Our Reach Is Unmatched

We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.

Shifting the Research Paradigm
Shifting the Research Paradigm

While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.

More Insights-Better Decisions
More Insights-Better Decisions

With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.

Transparency and Trust
Transparency and Trust

Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.

Round the Clock Support
Round the Clock Support

If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.

Why Clients Choose Us?

400000+
Reports in repository
150+
Consulting projects a year
100+
Analysts
8000+
Client Queries in 2022