Market Assessment
The study integrates60 structured interviews(qualitative deep dives) and300 online surveys(quantitative validation) with stakeholders across the automotive parts value chain — including manufacturers, distributors, retailers, and end consumers. Coverage spans major cities such as Jakarta, Surabaya, Bandung, and Medan, as well as emerging Tier 2/3 cities.
| Customer Cohort | Description | Proposed Sample Size |
|---|---|---|
| Automotive Manufacturers | Companies producing vehicles and automotive parts | Sample Size: 80 |
| Distributors | Entities distributing automotive parts to retailers | Sample Size: 50 |
| Retailers | Shops and online platforms selling automotive parts | Sample Size: 70 |
| Fleet Operators | Businesses managing vehicle fleets | Sample Size: 30 |
| End Consumers | Individual buyers of automotive parts | Sample Size: 70 |
| Service Centers | Workshops providing repair and maintenance services | Sample Size: 50 |
Total Respondents: 360 (60 structured interviews + 300 surveys)
The Indonesia automotive parts market is experiencing growth driven by increasing vehicle production, rising demand for aftermarket parts, and government initiatives supporting local manufacturing. E-commerce is also expanding, providing new sales channels for automotive parts.
Key growth drivers include increasing vehicle production, a rising demand for aftermarket parts, government initiatives promoting local manufacturing, and the growth of e-commerce platforms for automotive parts sales, enhancing accessibility for consumers.
The market faces challenges such as supply chain disruptions, intense competition from imported parts, regulatory compliance issues, and fluctuating raw material prices, which can impact profitability and operational efficiency for local manufacturers.
Opportunities include the expansion of electric vehicle parts, growth in online sales channels, increasing consumer awareness of quality, and potential partnerships with local manufacturers to enhance product offerings and market reach.
The regulatory landscape includes import tariffs on automotive parts, local content requirements, environmental regulations for manufacturing, and safety standards for automotive components, all of which influence market dynamics and operational strategies for businesses.
