KSA cold brew coffee market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Saudi Arabia Cold Brew Coffee Market Overview

• The Saudi Arabia Cold Brew Coffee Market is valued at USD 15 million, based on a five-year historical analysis. This growth is primarily driven by the increasing popularity of cold brew coffee among consumers, influenced by the rising coffee culture, demand for convenient, ready-to-drink beverages, and the emergence of specialty coffee shops. The market has seen a surge in product innovation, with various flavors and packaging options catering to diverse consumer preferences, including bottles, cans, pods, and nitro formats.
• Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their large urban populations and vibrant café culture. These cities are hubs for coffee consumption, with a growing number of specialty coffee shops and retail outlets offering cold brew options. The increasing number of expatriates and tourists in these areas further fuels the demand for cold brew coffee.
• In 2023, the Saudi government implemented regulations to promote the coffee industry, including initiatives to support local coffee farmers and enhance the quality of coffee products. This includes a focus on sustainable practices and the establishment of quality standards for coffee production under the “Saudi Coffee Initiative,” as set forth by the Public Investment Fund and the Ministry of Environment, Water and Agriculture in 2023. The initiative mandates operational standards for coffee cultivation, processing, and export, with compliance requirements for farm management, traceability, and product labeling.

Saudi Arabia Cold Brew Coffee Market Segmentation

By Type:The market is segmented into various types of cold brew coffee products, including ready-to-drink cold brew, concentrated cold brew, cold brew coffee pods, cold brew coffee grounds, nitro cold brew, and others. Among these, ready-to-drink cold brew is the most popular due to its convenience and growing consumer preference for on-the-go beverages. Concentrated cold brew is also gaining traction as consumers look for versatile coffee options that can be customized at home.

By End-User:The end-user segmentation includes retail consumers, cafes and coffee shops, restaurants, hotels, and offices and corporate buyers. Retail consumers dominate the market as the trend of home brewing and on-the-go consumption rises. Cafes and coffee shops are also significant contributors, as they offer a variety of cold brew options to cater to customer preferences, enhancing the overall coffee experience. The segment is further supported by the proliferation of specialty coffee outlets and the rising popularity of premium coffee beverages among young urban consumers.

Saudi Arabia Cold Brew Coffee Market Competitive Landscape

The Saudi Arabia Cold Brew Coffee Market is characterized by a dynamic mix of regional and international players. Leading participants such as Saudi Coffee Company, Almarai Company, Nespresso Middle East, Starbucks Coffee Company, Coffee Planet, Lavazza S.p.A., Illycaffè S.p.A., Costa Coffee, Dunkin' Brands Group, Inc., Nestlé S.A., JDE Peet's, The Coffee Bean & Tea Leaf, Tim Hortons, Peet's Coffee, Blue Bottle Coffee, Stumptown Coffee Roasters, Cold Brew Coffee Co. contribute to innovation, geographic expansion, and service delivery in this space.

Saudi Arabia Cold Brew Coffee Market Industry Analysis

Growth Drivers

• Increasing Consumer Preference for Cold Beverages:The demand for cold beverages in Saudi Arabia has surged, with the market for cold drinks projected to reach approximately SAR 5 billion. This shift is driven by a younger demographic, with 60% of consumers aged 18-34 preferring cold drinks over traditional hot beverages. The hot climate further fuels this trend, as consumers seek refreshing alternatives, making cold brew coffee an appealing choice for many.
• Rising Coffee Culture and Specialty Coffee Shops:The number of specialty coffee shops in Saudi Arabia has increased by 25% over the past three years, reflecting a growing coffee culture. In future, the country is expected to host over 1,200 specialty coffee outlets, contributing to the popularity of cold brew coffee. This trend is supported by a rise in consumer interest in artisanal coffee experiences, with 70% of coffee drinkers willing to try new coffee styles, including cold brew.
• Health Consciousness and Demand for Low-Acid Coffee:With health awareness on the rise, many consumers are seeking low-acid coffee options, which cold brew provides. Research indicates that cold brew coffee has 67% less acidity than traditional brewing methods, appealing to health-conscious individuals. In future, the health food market in Saudi Arabia is projected to grow to SAR 10 billion, further driving the demand for healthier beverage options, including cold brew coffee.

Market Challenges

• High Competition from Traditional Coffee Products:The cold brew coffee segment faces stiff competition from traditional coffee products, which dominate the market. In future, traditional coffee accounted for 85% of the total coffee market in Saudi Arabia, with established brands holding significant market share. This competition makes it challenging for cold brew brands to penetrate the market effectively, as consumers often stick to familiar products.
• Limited Consumer Awareness about Cold Brew Coffee:Despite its growing popularity, consumer awareness of cold brew coffee remains limited. A survey conducted in future revealed that only 30% of coffee drinkers in Saudi Arabia were familiar with cold brew. This lack of awareness poses a significant barrier to market growth, as potential consumers may not understand the benefits or unique qualities of cold brew coffee compared to traditional options.

Saudi Arabia Cold Brew Coffee Market Future Outlook

The future of the cold brew coffee market in Saudi Arabia appears promising, driven by evolving consumer preferences and a burgeoning coffee culture. As the market matures, innovations in flavors and brewing techniques are expected to attract a broader audience. Additionally, the rise of e-commerce platforms will facilitate easier access to cold brew products, enhancing market penetration. With increasing health consciousness, cold brew coffee is likely to become a staple in the beverage choices of health-oriented consumers.

Market Opportunities

• Growth of E-commerce Platforms for Coffee Sales:The e-commerce sector in Saudi Arabia is projected to reach SAR 50 billion, providing a significant opportunity for cold brew coffee brands. Online sales channels can enhance product visibility and accessibility, allowing brands to reach a wider audience and cater to the growing demand for convenient shopping experiences.
• Introduction of Innovative Flavors and Blends:The trend towards unique flavors presents an opportunity for cold brew coffee brands to differentiate themselves. By introducing innovative blends, such as fruit-infused or spiced cold brews, companies can attract adventurous consumers. This strategy aligns with the increasing consumer interest in diverse flavor profiles, which is expected to drive sales in the coming years.