Saudi Arabia Mobile Accessories Market

Saudi Arabia Mobile Accessories Market Overview

• The Saudi Arabia Mobile Accessories Market is valued at USD 2.3 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing penetration of smartphones, rising disposable incomes, expanding 4G/5G coverage, and a growing trend towards mobile gaming, video streaming, and social media content creation. The demand for accessories such as protective cases, chargers (including fast and wireless chargers), audio devices (wired and TWS), and power banks has surged as consumers seek to enhance device protection, convenience, and entertainment on-the-go.
• Key cities dominating the market include Riyadh, Jeddah, and Dammam. Riyadh, as the capital, serves as a commercial and digital hub with a high concentration of tech?savvy consumers and strong presence of organized electronics retailers and telecom operators. Jeddah, with its significant port, tourism activity, and large urban population, also sees robust demand for mobile accessories through malls, specialty stores, and hypermarkets. Dammam and the greater Eastern Province, being industrial and energy hubs, contribute through corporate purchases, expatriate workers, and a growing base of mobile and smartphone users supported by strong mobile and broadband infrastructure.
• In 2023, the Saudi government implemented regulations to enhance consumer protection in the mobile accessories market. This includes mandatory compliance for all mobile accessory products to meet safety and quality standards, ensuring that consumers receive reliable and safe products. In particular, mobile chargers, power banks, and certain electronic accessories imported or sold in the Kingdom must comply with the Technical Regulation for Low Voltage Electrical Equipment and Appliances issued by the Saudi Standards, Metrology and Quality Organization (SASO) and the Saudi Product Safety Program (SALEEM), as well as applicable SABER registration requirements, which set conformity assessment procedures, labeling rules, and safety specifications for such products.

Saudi Arabia Mobile Accessories Market Segmentation

By Type:The mobile accessories market is segmented into various types, including protective cases and covers, screen protectors, chargers (wired and wireless), power banks, earphones, headphones and TWS earbuds, cables and adapters, car mounts, holders and in-car accessories, wearables and smart accessories, and others. Among these, protective cases and covers constitute one of the largest segments, supported by the widespread use of premium smartphones and increasing concern for device protection and aesthetics. Consumers are increasingly investing in high-quality cases with features such as shock absorption, MagSafe or magnetic compatibility, and transparent or designer finishes to safeguard their devices from damage while reflecting personal style, which drives sustained demand for this segment.

By End-User:The end-user segmentation includes individual consumers, organized retailers and electronics chains, telecom operators and OEM stores, corporate and enterprise buyers, educational and government institutions, and others. Individual consumers represent the largest segment, driven by the increasing ownership of smartphones, higher spending on premium and branded accessories, and the desire for personalized and lifestyle-oriented products such as designer cases, gaming headsets, and TWS earbuds. The rapid growth of online shopping and omnichannel retail in Saudi Arabia has also made it easier for consumers to access a wide range of products, compare prices, and benefit from same-day or next-day delivery, further boosting this segment's growth.

Saudi Arabia Mobile Accessories Market Competitive Landscape

The Saudi Arabia Mobile Accessories Market is characterized by a dynamic mix of regional and international players. Leading participants such as Samsung Electronics Co., Ltd., Apple Inc., Huawei Technologies Co., Ltd., Xiaomi Corporation, Anker Innovations Co., Ltd., Belkin International, Inc., JBL (Harman International Industries, Inc.), ZAGG Inc., Baseus (Shenzhen Baseus Technology Co., Ltd.), UGREEN Group Limited, Spigen Inc., RAVPower (Sunvalley Group), Mophie, Inc. (ZAGG Brands), Jabra (GN Audio A/S), Incase Designs Corp., Jarir Marketing Company (Jarir Bookstore), eXtra (United Electronics Company), Lulu Group International (Electronics & Mobile Accessories Division), stc Channels (Saudi Telecom Company Retail), Mobily (Etihad Etisalat Company) contribute to innovation, geographic expansion, and service delivery in this space.

Saudi Arabia Mobile Accessories Market Industry Analysis

Growth Drivers

• Increasing Smartphone Penetration:As of future, Saudi Arabia's smartphone penetration rate is projected to reach 97%, with approximately 29 million smartphone users. This surge is driven by the increasing affordability of devices, with average prices dropping by 15% over the past three years. The high smartphone adoption rate fuels demand for mobile accessories, as users seek to enhance their device functionality and protection, thereby significantly contributing to market growth.
• Rising Demand for Portable Charging Solutions:The portable charging solutions segment is expected to grow significantly, with sales projected to reach 5 million units in future. This growth is attributed to the increasing reliance on smartphones for daily activities, leading to higher battery consumption. Additionally, the average time spent on mobile devices has increased to about 4 hours daily, creating a pressing need for reliable charging options, thus driving the mobile accessories market forward.
• Growth in E-commerce and Online Retail:E-commerce in Saudi Arabia is anticipated to reach $10–11 billion in future, with mobile accessories being a significant category. The convenience of online shopping has led to a 25% increase in accessory sales through digital platforms. This trend is further supported by the government's initiatives to enhance digital infrastructure, making it easier for consumers to access a wide range of mobile accessories, thereby boosting market growth.

Market Challenges

• Intense Competition Among Local and International Brands:The Saudi mobile accessories market is characterized by fierce competition, with over 200 brands vying for market share. This saturation leads to aggressive pricing strategies, with some brands reducing prices by up to 20% to attract consumers. Such competition can erode profit margins and make it challenging for new entrants to establish a foothold in the market, posing a significant challenge for sustained growth.
• Rapid Technological Changes:The mobile accessories market faces challenges due to rapid technological advancements, with new products being introduced every six months. For instance, the shift towards USB-C charging has rendered many existing accessories obsolete. Companies must invest heavily in research and development, with average R&D spending increasing by 10% annually, to keep pace with these changes, which can strain resources and impact profitability.

Saudi Arabia Mobile Accessories Market Future Outlook

The future of the Saudi Arabia mobile accessories market appears promising, driven by technological advancements and evolving consumer preferences. The shift towards wireless accessories is expected to gain momentum, with sales projected to account for a substantial share of the market in future. Additionally, the integration of smart technology into accessories will likely enhance user experience, creating new avenues for growth. Companies that adapt to these trends will be well-positioned to capitalize on emerging opportunities in the market.

Market Opportunities

• Growth in Demand for Eco-Friendly Accessories:With increasing environmental awareness, the demand for eco-friendly mobile accessories is expected to rise. The market for sustainable products is projected to grow by 30% in future, as consumers seek alternatives that minimize environmental impact. Companies that innovate in this space can tap into a growing segment of environmentally conscious consumers, enhancing brand loyalty and market share.
• Expansion of 5G Technology:The rollout of 5G technology in Saudi Arabia is set to create new opportunities for mobile accessories, with an estimated 10 million 5G-enabled devices expected in future. This technological advancement will drive demand for compatible accessories, such as enhanced charging solutions and protective cases. Companies that align their product offerings with 5G technology can significantly benefit from this trend, capturing a larger market share.