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MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET 2019-2027

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MARKET OUTLOOK

As stated by Triton's report on the marketing automation software market in the Middle East & Africa region, the market is expected to grow with a compound annual growth rate of 9.85% in the forecast period 2019-2027.

Saudi Arabia, Turkey, the UAE, South Africa and countries forming rest of the Middle East & Africa have been included in the report for analysing the marketing automation software market in the Middle East & Africa.

Marketing automation software assists organizations to automate marketing operations, primarily for campaign management, workflow management, spend management, collaboration management, lead nurturing & lead scoring, e-mail marketing, inbound marketing, social media marketing and marketing asset management. Marketing automation helps in reducing the number of repetitive tasks associated with the traditional marketing processes, thus improving the overall productivity and efficiency. Marketing automation software assists companies in generating more revenue and a better ROI.

Digital marketing refers to the promotion of brands or products through various electronic media platforms. Digital marketing differs from traditional marketing; it involves using methods and channels that helps an organization examine marketing campaigns to know what is running in real time. By making effective use of the internet, companies can gain a competitive edge through various means. The effective use of digital marketing methods results in lowered cost as compared to the traditional mode of marketing. Thus, digital marketing is a key driver for the marketing automation software market.

COMPETITIVE OUTLOOK

Some eminent corporations in the marketing automation software market are Adobe Systems, InsideSales.com, Inc. (holding company of Inboundio), Cognizant Technology Solutions, GreenRope, International Business Machines Corporation, SAS Institute, Infusionsoft (Keap), HubSpot, Inc., SAP SE, Hatchbuck, Act-On Software, eTrigue Corporation, Oracle Corporation and Salesforce.

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Table Of Content

Scope

TABLE OF CONTENTS

1. MARKETING AUTOMATION SOFTWARE MARKET-SUMMARY

2. INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. KEY INSIGHTS

2.2.1. LEAD NURTURING & LEAD SCORING IS THE FASTEST GROWING APPLICATION IN MARKETING AUTOMATION SOFTWARE MARKET

2.2.2. CLOUD IS THE DOMINANT DEPLOYMENT MODEL IN MARKETING AUTOMATION SOFTWARE MARKET

2.3. PORTER'S FIVE FORCE ANALYSIS

2.3.1. THREAT OF NEW ENTRANTS

2.3.2. THREAT OF SUBSTITUTE

2.3.3. BARGAINING POWER OF SUPPLIERS

2.3.4. BARGAINING POWER OF BUYERS

2.3.5. THREAT OF COMPETITIVE RIVALRY

2.4. MARKET ATTRACTIVENESS INDEX

2.5. VENDOR SCORECARD

2.6. MARKET DRIVERS

2.6.1. RISE IN THE DEMAND FOR DIGITAL MARKETING

2.6.2. GROWTH IN THE DEMAND TO INTEGRATE MARKETING EFFORTS

2.6.3. INCREASING IMPORTANCE TO CUSTOMER EXPERIENCE

2.6.4. NEED FOR HIGHER ROI

2.7. MARKET RESTRAINTS

2.7.1. CONCERNS RELATED TO DATA

2.7.2. INTEROPERABILITY ISSUES

2.8. MARKET OPPORTUNITIES

2.8.1. RISING ADOPTION OF CLOUD-BASED TECHNOLOGY

2.8.2. INCREASE IN THE USE OF LOCATION-BASED MARKETING

2.9. MARKET CHALLENGES

2.9.1. AMALGAMATION WITH EXISTING MARKETING SYSTEM

2.9.2. SHORTAGE OF KNOWLEDGE AND SKILLED EMPLOYEES

3. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY APPLICATION

3.1. CAMPAIGN MANAGEMENT

3.2. E-MAIL MARKETING

3.3. MOBILE APPLICATION

3.4. INBOUND MARKETING

3.5. LEAD NURTURING & LEAD SCORING

3.6. REPORTING AND ANALYTICS

3.7. SOCIAL MEDIA MARKETING

3.8. OTHER APPLICATION

4. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY VERTICAL

4.1. ACADEMIC & EDUCATION

4.2. ADVERTISING AND DESIGN

4.3. BFSI

4.4. HEALTHCARE

4.5. MANUFACTURING AND DISTRIBUTION

4.6. MEDIA AND ENTERTAINMENT

4.7. RETAIL

4.8. OTHER VERTICALS

5. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY DEPLOYMENT

5.1. ON-PREMISES

5.2. CLOUD

6. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY END-USER

6.1. SMALL & MEDIUM BUSINESSES (SMBs)

6.2. LARGE ENTERPRISES

7. MARKETING AUTOMATION SOFTWARE MARKET-REGIONAL OUTLOOK

7.1. MIDDLE EAST & AFRICA

7.1.1. MARKET BY APPLICATION

7.1.2. MARKET BY VERTICAL

7.1.3. MARKET BY DEPLOYMENT MODEL

7.1.4. MARKET BY DEPLOYMENT MODEL

7.1.5. COUNTRY ANALYSIS

7.1.5.1. UNITED ARAB EMIRATES

7.1.5.2. TURKEY

7.1.5.3. SAUDI ARABIA

7.1.5.4. SOUTH AFRICA

7.1.5.5. REST OF MIDDLE EAST & AFRICA

8. COMPETITIVE LANDSCAPE

8.1.1. INTERNATIONAL BUSINESS MACHINES CORPORATION

8.1.2. ORACLE CORPORATION

8.1.3. SALESFORCE

8.1.4. SAP SE

8.1.5. ADOBE SYSTEMS

8.1.6. SAS INSTITUTE

8.1.7. ACT-ON SOFTWARE

8.1.8. COGNIZANT TECHNOLOGY SOLUTIONS

8.1.9. ETRIGUE CORPORATION

8.1.10. GREENROPE

8.1.11. HATCHBUCK

8.1.12. HUBSPOT, INC.

8.1.13. INSIDESALES.COM, INC. (HOLDING COMPANY OF INBOUNDIO)

8.1.14. INFUSIONSOFT (KEAP)

9. METHODOLOGY & SCOPE

9.1. RESEARCH SCOPE

9.2. SOURCES OF DATA

9.3. RESEARCH METHODOLOGY

 

 

 

 

 

 

TABLE LIST

TABLE 1: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN USD MILLION)

TABLE 2: MARKET ATTRACTIVENESS INDEX

TABLE 3: VENDOR SCORECARD

TABLE 4: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027, (IN USD MILLION)

TABLE 5: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2019-2027, (IN USD MILLION)

TABLE 6: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2019-2027, (IN USD MILLION)

TABLE 7: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027, (IN USD MILLION)

TABLE 8: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN USD MILLION)

 

 

 

 

 

FIGURE LIST

FIGURE 1. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 2. PORTER'S FIVE FORCE ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET

FIGURE 3. KEY IMPACT ANALYSIS

FIGURE 4. KEY PLAYER POSITIONING IN 2018 (%)

FIGURE 5. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT 2019-2027 (USD MILLION)

FIGURE 6. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING 2019-2027 (USD MILLION)

FIGURE 7. WORLDWIDE EMAIL ACCOUNT FROM 2015-2019 (USD MILLION)

FIGURE 8. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION 2019-2027 (USD MILLION)

FIGURE 9. MIDDLE EAST & AFRICA SMARTPHONE AND TABLET USERS FROM 2014-2020 (USD BILLION)

FIGURE 10. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING 2019-2027 (USD MILLION)

FIGURE 11. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING & LEAD SCORING 2019-2027 (USD MILLION)

FIGURE 12. MIDDLE EAST & AFRICA DIGITAL BUYERS FROM 2014-2019 (USD BILLION)

FIGURE 13. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS 2019-2027 (USD MILLION)

FIGURE 14. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING 2019-2027 (USD MILLION)

FIGURE 15. MIDDLE EAST & AFRICA SOCIAL MEDIA USERS FROM 2015-2020 (USD BILLION)

FIGURE 16. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY OTHER APPLICATIONS 2019-2027 (USD MILLION)

FIGURE 17. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY ACADEMIC & EDUCATION MARKET 2019-2027 (USD MILLION)

FIGURE 18. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY ADVERTISING MARKET 2019-2027 (USD MILLION)

FIGURE 19. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY BANKING FINANCIAL SERVICES AND INSURANCE 2019-2027 (USD MILLION)

FIGURE 20. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY HEALTHCARE MARKET 2019-2027 (USD MILLION)

FIGURE 21. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY MANUFACTURING AND DISTRIBUTION 2019-2027 (USD MILLION)

FIGURE 22. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY MEDIA AND ENTERTAINMENT MARKET 2019-2027 (USD MILLION)

FIGURE 23. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY RETAIL 2019-2027 (USD MILLION)

FIGURE 24. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY OTHER MARKET 2019-2027 (USD MILLION)

FIGURE 25. MIDDLE EAST & AFRICA USAGE OF PUBLIC AND PRIVATE CLOUD IN ENTERPRISES

FIGURE 26. MIDDLE EAST & AFRICA PAAS MARKET FORECAST IN MILLION (2011-2016)

FIGURE 27. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY CLOUD DEPLOYMENT 2019-2027 (USD MILLION)

FIGURE 28. MIDDLE EAST & AFRICA SAAS SOFTWARE SUBSCRIPTION REVENUE PERCENTAGE CHANGES FROM PRIOR YEARS (2012-2016)

FIGURE 29. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2019-2027 (USD MILLION)

FIGURE 30. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY SMALL & MEDIUM BUSINESSES (SMBs) 2019-2027 (USD MILLION)

FIGURE 31. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2019-2027 (USD MILLION)

FIGURE 32. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)

FIGURE 33. UNITED ARAB EMIRATES MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 34. SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 35. TURKEY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 36. SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 37. REST OF MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)


List Of Figure

FIGURE LIST

FIGURE 1. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 2. PORTER'S FIVE FORCE ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET

FIGURE 3. KEY IMPACT ANALYSIS

FIGURE 4. KEY PLAYER POSITIONING IN 2018 (%)

FIGURE 5. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT 2019-2027 (USD MILLION)

FIGURE 6. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING 2019-2027 (USD MILLION)

FIGURE 7. WORLDWIDE EMAIL ACCOUNT FROM 2015-2019 (USD MILLION)

FIGURE 8. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION 2019-2027 (USD MILLION)

FIGURE 9. MIDDLE EAST & AFRICA SMARTPHONE AND TABLET USERS FROM 2014-2020 (USD BILLION)

FIGURE 10. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING 2019-2027 (USD MILLION)

FIGURE 11. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING & LEAD SCORING 2019-2027 (USD MILLION)

FIGURE 12. MIDDLE EAST & AFRICA DIGITAL BUYERS FROM 2014-2019 (USD BILLION)

FIGURE 13. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS 2019-2027 (USD MILLION)

FIGURE 14. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING 2019-2027 (USD MILLION)

FIGURE 15. MIDDLE EAST & AFRICA SOCIAL MEDIA USERS FROM 2015-2020 (USD BILLION)

FIGURE 16. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY OTHER APPLICATIONS 2019-2027 (USD MILLION)

FIGURE 17. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY ACADEMIC & EDUCATION MARKET 2019-2027 (USD MILLION)

FIGURE 18. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY ADVERTISING MARKET 2019-2027 (USD MILLION)

FIGURE 19. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY BANKING FINANCIAL SERVICES AND INSURANCE 2019-2027 (USD MILLION)

FIGURE 20. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY HEALTHCARE MARKET 2019-2027 (USD MILLION)

FIGURE 21. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY MANUFACTURING AND DISTRIBUTION 2019-2027 (USD MILLION)

FIGURE 22. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY MEDIA AND ENTERTAINMENT MARKET 2019-2027 (USD MILLION)

FIGURE 23. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY RETAIL 2019-2027 (USD MILLION)

FIGURE 24. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY OTHER MARKET 2019-2027 (USD MILLION)

FIGURE 25. MIDDLE EAST & AFRICA USAGE OF PUBLIC AND PRIVATE CLOUD IN ENTERPRISES

FIGURE 26. MIDDLE EAST & AFRICA PAAS MARKET FORECAST IN MILLION (2011-2016)

FIGURE 27. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY CLOUD DEPLOYMENT 2019-2027 (USD MILLION)

FIGURE 28. MIDDLE EAST & AFRICA SAAS SOFTWARE SUBSCRIPTION REVENUE PERCENTAGE CHANGES FROM PRIOR YEARS (2012-2016)

FIGURE 29. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2019-2027 (USD MILLION)

FIGURE 30. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY SMALL & MEDIUM BUSINESSES (SMBs) 2019-2027 (USD MILLION)

FIGURE 31. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2019-2027 (USD MILLION)

FIGURE 32. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)

FIGURE 33. UNITED ARAB EMIRATES MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 34. SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 35. TURKEY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 36. SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 37. REST OF MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)


List Of Table

TABLE LIST

TABLE 1: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN USD MILLION)

TABLE 2: MARKET ATTRACTIVENESS INDEX

TABLE 3: VENDOR SCORECARD

TABLE 4: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027, (IN USD MILLION)

TABLE 5: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2019-2027, (IN USD MILLION)

TABLE 6: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2019-2027, (IN USD MILLION)

TABLE 7: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027, (IN USD MILLION)

TABLE 8: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN USD MILLION)

Licence Rights

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies


Companies

1. INTERNATIONAL BUSINESS MACHINES CORPORATION

2. ORACLE CORPORATION

3. SALESFORCE

4. SAP SE

5. ADOBE SYSTEMS

6. SAS INSTITUTE

7. ACT-ON SOFTWARE

8. COGNIZANT TECHNOLOGY SOLUTIONS

9. ETRIGUE CORPORATION

10. GREENROPE

11. HATCHBUCK

12. HUBSPOT, INC.

13. INSIDESALES.COM, INC. (HOLDING COMPANY OF INBOUNDIO)

14. INFUSIONSOFT (KEAP)

MARKET OUTLOOK

As stated by Triton's report on the marketing automation software market in the Middle East & Africa region, the market is expected to grow with a compound annual growth rate of 9.85% in the forecast period 2019-2027.

Saudi Arabia, Turkey, the UAE, South Africa and countries forming rest of the Middle East & Africa have been included in the report for analysing the marketing automation software market in the Middle East & Africa.

Marketing automation software assists organizations to automate marketing operations, primarily for campaign management, workflow management, spend management, collaboration management, lead nurturing & lead scoring, e-mail marketing, inbound marketing, social media marketing and marketing asset management. Marketing automation helps in reducing the number of repetitive tasks associated with the traditional marketing processes, thus improving the overall productivity and efficiency. Marketing automation software assists companies in generating more revenue and a better ROI.

Digital marketing refers to the promotion of brands or products through various electronic media platforms. Digital marketing differs from traditional marketing; it involves using methods and channels that helps an organization examine marketing campaigns to know what is running in real time. By making effective use of the internet, companies can gain a competitive edge through various means. The effective use of digital marketing methods results in lowered cost as compared to the traditional mode of marketing. Thus, digital marketing is a key driver for the marketing automation software market.

COMPETITIVE OUTLOOK

Some eminent corporations in the marketing automation software market are Adobe Systems, InsideSales.com, Inc. (holding company of Inboundio), Cognizant Technology Solutions, GreenRope, International Business Machines Corporation, SAS Institute, Infusionsoft (Keap), HubSpot, Inc., SAP SE, Hatchbuck, Act-On Software, eTrigue Corporation, Oracle Corporation and Salesforce.

READ MORE

Scope

TABLE OF CONTENTS

1. MARKETING AUTOMATION SOFTWARE MARKET-SUMMARY

2. INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. KEY INSIGHTS

2.2.1. LEAD NURTURING & LEAD SCORING IS THE FASTEST GROWING APPLICATION IN MARKETING AUTOMATION SOFTWARE MARKET

2.2.2. CLOUD IS THE DOMINANT DEPLOYMENT MODEL IN MARKETING AUTOMATION SOFTWARE MARKET

2.3. PORTER'S FIVE FORCE ANALYSIS

2.3.1. THREAT OF NEW ENTRANTS

2.3.2. THREAT OF SUBSTITUTE

2.3.3. BARGAINING POWER OF SUPPLIERS

2.3.4. BARGAINING POWER OF BUYERS

2.3.5. THREAT OF COMPETITIVE RIVALRY

2.4. MARKET ATTRACTIVENESS INDEX

2.5. VENDOR SCORECARD

2.6. MARKET DRIVERS

2.6.1. RISE IN THE DEMAND FOR DIGITAL MARKETING

2.6.2. GROWTH IN THE DEMAND TO INTEGRATE MARKETING EFFORTS

2.6.3. INCREASING IMPORTANCE TO CUSTOMER EXPERIENCE

2.6.4. NEED FOR HIGHER ROI

2.7. MARKET RESTRAINTS

2.7.1. CONCERNS RELATED TO DATA

2.7.2. INTEROPERABILITY ISSUES

2.8. MARKET OPPORTUNITIES

2.8.1. RISING ADOPTION OF CLOUD-BASED TECHNOLOGY

2.8.2. INCREASE IN THE USE OF LOCATION-BASED MARKETING

2.9. MARKET CHALLENGES

2.9.1. AMALGAMATION WITH EXISTING MARKETING SYSTEM

2.9.2. SHORTAGE OF KNOWLEDGE AND SKILLED EMPLOYEES

3. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY APPLICATION

3.1. CAMPAIGN MANAGEMENT

3.2. E-MAIL MARKETING

3.3. MOBILE APPLICATION

3.4. INBOUND MARKETING

3.5. LEAD NURTURING & LEAD SCORING

3.6. REPORTING AND ANALYTICS

3.7. SOCIAL MEDIA MARKETING

3.8. OTHER APPLICATION

4. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY VERTICAL

4.1. ACADEMIC & EDUCATION

4.2. ADVERTISING AND DESIGN

4.3. BFSI

4.4. HEALTHCARE

4.5. MANUFACTURING AND DISTRIBUTION

4.6. MEDIA AND ENTERTAINMENT

4.7. RETAIL

4.8. OTHER VERTICALS

5. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY DEPLOYMENT

5.1. ON-PREMISES

5.2. CLOUD

6. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY END-USER

6.1. SMALL & MEDIUM BUSINESSES (SMBs)

6.2. LARGE ENTERPRISES

7. MARKETING AUTOMATION SOFTWARE MARKET-REGIONAL OUTLOOK

7.1. MIDDLE EAST & AFRICA

7.1.1. MARKET BY APPLICATION

7.1.2. MARKET BY VERTICAL

7.1.3. MARKET BY DEPLOYMENT MODEL

7.1.4. MARKET BY DEPLOYMENT MODEL

7.1.5. COUNTRY ANALYSIS

7.1.5.1. UNITED ARAB EMIRATES

7.1.5.2. TURKEY

7.1.5.3. SAUDI ARABIA

7.1.5.4. SOUTH AFRICA

7.1.5.5. REST OF MIDDLE EAST & AFRICA

8. COMPETITIVE LANDSCAPE

8.1.1. INTERNATIONAL BUSINESS MACHINES CORPORATION

8.1.2. ORACLE CORPORATION

8.1.3. SALESFORCE

8.1.4. SAP SE

8.1.5. ADOBE SYSTEMS

8.1.6. SAS INSTITUTE

8.1.7. ACT-ON SOFTWARE

8.1.8. COGNIZANT TECHNOLOGY SOLUTIONS

8.1.9. ETRIGUE CORPORATION

8.1.10. GREENROPE

8.1.11. HATCHBUCK

8.1.12. HUBSPOT, INC.

8.1.13. INSIDESALES.COM, INC. (HOLDING COMPANY OF INBOUNDIO)

8.1.14. INFUSIONSOFT (KEAP)

9. METHODOLOGY & SCOPE

9.1. RESEARCH SCOPE

9.2. SOURCES OF DATA

9.3. RESEARCH METHODOLOGY

 

 

 

 

 

 

TABLE LIST

TABLE 1: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN USD MILLION)

TABLE 2: MARKET ATTRACTIVENESS INDEX

TABLE 3: VENDOR SCORECARD

TABLE 4: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027, (IN USD MILLION)

TABLE 5: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2019-2027, (IN USD MILLION)

TABLE 6: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2019-2027, (IN USD MILLION)

TABLE 7: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027, (IN USD MILLION)

TABLE 8: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN USD MILLION)

 

 

 

 

 

FIGURE LIST

FIGURE 1. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 2. PORTER'S FIVE FORCE ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET

FIGURE 3. KEY IMPACT ANALYSIS

FIGURE 4. KEY PLAYER POSITIONING IN 2018 (%)

FIGURE 5. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT 2019-2027 (USD MILLION)

FIGURE 6. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING 2019-2027 (USD MILLION)

FIGURE 7. WORLDWIDE EMAIL ACCOUNT FROM 2015-2019 (USD MILLION)

FIGURE 8. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION 2019-2027 (USD MILLION)

FIGURE 9. MIDDLE EAST & AFRICA SMARTPHONE AND TABLET USERS FROM 2014-2020 (USD BILLION)

FIGURE 10. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING 2019-2027 (USD MILLION)

FIGURE 11. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING & LEAD SCORING 2019-2027 (USD MILLION)

FIGURE 12. MIDDLE EAST & AFRICA DIGITAL BUYERS FROM 2014-2019 (USD BILLION)

FIGURE 13. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS 2019-2027 (USD MILLION)

FIGURE 14. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING 2019-2027 (USD MILLION)

FIGURE 15. MIDDLE EAST & AFRICA SOCIAL MEDIA USERS FROM 2015-2020 (USD BILLION)

FIGURE 16. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY OTHER APPLICATIONS 2019-2027 (USD MILLION)

FIGURE 17. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY ACADEMIC & EDUCATION MARKET 2019-2027 (USD MILLION)

FIGURE 18. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY ADVERTISING MARKET 2019-2027 (USD MILLION)

FIGURE 19. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY BANKING FINANCIAL SERVICES AND INSURANCE 2019-2027 (USD MILLION)

FIGURE 20. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY HEALTHCARE MARKET 2019-2027 (USD MILLION)

FIGURE 21. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY MANUFACTURING AND DISTRIBUTION 2019-2027 (USD MILLION)

FIGURE 22. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY MEDIA AND ENTERTAINMENT MARKET 2019-2027 (USD MILLION)

FIGURE 23. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY RETAIL 2019-2027 (USD MILLION)

FIGURE 24. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY OTHER MARKET 2019-2027 (USD MILLION)

FIGURE 25. MIDDLE EAST & AFRICA USAGE OF PUBLIC AND PRIVATE CLOUD IN ENTERPRISES

FIGURE 26. MIDDLE EAST & AFRICA PAAS MARKET FORECAST IN MILLION (2011-2016)

FIGURE 27. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY CLOUD DEPLOYMENT 2019-2027 (USD MILLION)

FIGURE 28. MIDDLE EAST & AFRICA SAAS SOFTWARE SUBSCRIPTION REVENUE PERCENTAGE CHANGES FROM PRIOR YEARS (2012-2016)

FIGURE 29. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2019-2027 (USD MILLION)

FIGURE 30. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY SMALL & MEDIUM BUSINESSES (SMBs) 2019-2027 (USD MILLION)

FIGURE 31. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2019-2027 (USD MILLION)

FIGURE 32. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)

FIGURE 33. UNITED ARAB EMIRATES MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 34. SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 35. TURKEY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 36. SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 37. REST OF MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)


List Of Figure

FIGURE LIST

FIGURE 1. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 2. PORTER'S FIVE FORCE ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET

FIGURE 3. KEY IMPACT ANALYSIS

FIGURE 4. KEY PLAYER POSITIONING IN 2018 (%)

FIGURE 5. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT 2019-2027 (USD MILLION)

FIGURE 6. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING 2019-2027 (USD MILLION)

FIGURE 7. WORLDWIDE EMAIL ACCOUNT FROM 2015-2019 (USD MILLION)

FIGURE 8. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION 2019-2027 (USD MILLION)

FIGURE 9. MIDDLE EAST & AFRICA SMARTPHONE AND TABLET USERS FROM 2014-2020 (USD BILLION)

FIGURE 10. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING 2019-2027 (USD MILLION)

FIGURE 11. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING & LEAD SCORING 2019-2027 (USD MILLION)

FIGURE 12. MIDDLE EAST & AFRICA DIGITAL BUYERS FROM 2014-2019 (USD BILLION)

FIGURE 13. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS 2019-2027 (USD MILLION)

FIGURE 14. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING 2019-2027 (USD MILLION)

FIGURE 15. MIDDLE EAST & AFRICA SOCIAL MEDIA USERS FROM 2015-2020 (USD BILLION)

FIGURE 16. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY OTHER APPLICATIONS 2019-2027 (USD MILLION)

FIGURE 17. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY ACADEMIC & EDUCATION MARKET 2019-2027 (USD MILLION)

FIGURE 18. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY ADVERTISING MARKET 2019-2027 (USD MILLION)

FIGURE 19. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY BANKING FINANCIAL SERVICES AND INSURANCE 2019-2027 (USD MILLION)

FIGURE 20. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY HEALTHCARE MARKET 2019-2027 (USD MILLION)

FIGURE 21. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY MANUFACTURING AND DISTRIBUTION 2019-2027 (USD MILLION)

FIGURE 22. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY MEDIA AND ENTERTAINMENT MARKET 2019-2027 (USD MILLION)

FIGURE 23. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY RETAIL 2019-2027 (USD MILLION)

FIGURE 24. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE BY OTHER MARKET 2019-2027 (USD MILLION)

FIGURE 25. MIDDLE EAST & AFRICA USAGE OF PUBLIC AND PRIVATE CLOUD IN ENTERPRISES

FIGURE 26. MIDDLE EAST & AFRICA PAAS MARKET FORECAST IN MILLION (2011-2016)

FIGURE 27. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY CLOUD DEPLOYMENT 2019-2027 (USD MILLION)

FIGURE 28. MIDDLE EAST & AFRICA SAAS SOFTWARE SUBSCRIPTION REVENUE PERCENTAGE CHANGES FROM PRIOR YEARS (2012-2016)

FIGURE 29. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2019-2027 (USD MILLION)

FIGURE 30. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY SMALL & MEDIUM BUSINESSES (SMBs) 2019-2027 (USD MILLION)

FIGURE 31. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2019-2027 (USD MILLION)

FIGURE 32. MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)

FIGURE 33. UNITED ARAB EMIRATES MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 34. SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 35. TURKEY MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 36. SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 37. REST OF MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)


List Of Table

TABLE LIST

TABLE 1: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN USD MILLION)

TABLE 2: MARKET ATTRACTIVENESS INDEX

TABLE 3: VENDOR SCORECARD

TABLE 4: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027, (IN USD MILLION)

TABLE 5: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL, 2019-2027, (IN USD MILLION)

TABLE 6: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2019-2027, (IN USD MILLION)

TABLE 7: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027, (IN USD MILLION)

TABLE 8: MIDDLE EAST & AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN USD MILLION)

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Companies

1. INTERNATIONAL BUSINESS MACHINES CORPORATION

2. ORACLE CORPORATION

3. SALESFORCE

4. SAP SE

5. ADOBE SYSTEMS

6. SAS INSTITUTE

7. ACT-ON SOFTWARE

8. COGNIZANT TECHNOLOGY SOLUTIONS

9. ETRIGUE CORPORATION

10. GREENROPE

11. HATCHBUCK

12. HUBSPOT, INC.

13. INSIDESALES.COM, INC. (HOLDING COMPANY OF INBOUNDIO)

14. INFUSIONSOFT (KEAP)