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North America Extended Reality (XR) Market by Technology, Component, Device Type, Industry Vertical, End-user, and Country 2020-2026: Demand and Production Outlook

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Details

Extended reality (XR) refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables. It includes representative forms such as augmented reality (AR), mixed reality (MR) and virtual reality (VR). North America XR market is expected to grow by 42.5% annually in the forecast period and reach USD 132.39 billion by 2026.

Highlighted with 70 tables and 62 figures, this 161-page report North America Extended Reality (XR) Market by Technology, Component, Device Type, Industry Vertical, End-user, and Country 2020-2026: Demand and Production Outlook is based on a comprehensive research of the entire North America extended reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, uses 2019 as the base year, and forecasts from 2020 till 2026. (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

o Market Structure

o Growth Drivers

o Restraints and Challenges

o Emerging Product Trends & Market Opportunities

o Porter's Fiver Forces

The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America extended reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Country.

Based on technology, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production (USD bn) of each segment is also provided.

o Augmented Reality (AR)

o Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)

o Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)

o Virtual Reality (VR)

o Nonimmersive Technology

o Semi-Immersive and Fully Immersive Technology

o Mixed Reality (MR)

Based on component, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production (USD bn) of each segment is also provided.

o Hardware

o Sensors

o Semiconductor Component

o Displays and Projectors

o Position Trackers

o Cameras

o Others

o Software

o Software Developer Kits

o Cloud Services

o Content Creation

Based on device type, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

o Augmented Reality Devices

o Head-Mounted Display (HMD)

o Head-Up Display (HUD)

o Handheld Device

o Virtual Reality Devices

o Head-Mounted Display (HMD)

o Gesture-Tracking Device

o Projector & Display Wall

o Mixed Reality Devices

o Wireless Head Mounted Display

o Wired Head Mounted Display

Based on industry vertical, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production (USD bn) of each segment is also provided.

o Gaming

o Entertainment & Media

o Aerospace & Defense

o Healthcare

o Education

o Manufacturing

o Retail

o Others

Based on end-user, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

o Consumer

o Enterprise (further split into Large Enterprises and Small- & Medium-sized Enterprises)

Geographically, the following listed national markets are fully investigated:

o U.S.

o Canada

o Mexico

For each of the aforementioned countries, detailed analysis and data for annual revenue (demand and production) are available for 2015-2026. The breakdown of key national markets by Technology, Component, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in North America extended reality market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players:

Acer Inc.

Augmedix

Aurasma

Blippar.com Limited

Catchoom

DAQR

Dell Technologies Inc.

EON. Reality Inc.

Facebook

Google

HP Development Company LP

HTC Corporation

Koninklijke Philips N.V.

MAGIC LEAP, INC.

Medical Realities

Metaio

Microsoft

Niantic, Inc.

Nintendo Co., Ltd.

Psious

Samsung

Seiko Epson

Sony

Total Immersion

Vuzix Corporation

Wikitude GMBH

Zappar

(Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

READ MORE

Table Of Content

Scope

Table of Contents

1 Introduction 8

1.1 Industry Definition and Research Scope 8

1.1.1 Industry Definition 8

1.1.2 Research Scope 9

1.2 Research Methodology 11

1.2.1 Overview of Market Research Methodology 11

1.2.2 Market Assumption 12

1.2.3 Secondary Data 12

1.2.4 Primary Data 12

1.2.5 Data Filtration and Model Design 13

1.2.6 Market Size/Share Estimation 14

1.2.7 Research Limitations 15

1.3 Executive Summary 16

2 Market Overview and Qualitative Analysis 19

2.1 Market Size and Forecast 19

2.2 Major Growth Drivers 21

2.3 Market Restraints and Challenges 24

2.4 Emerging Opportunities and Market Trends 27

2.5 Porter's Fiver Forces Analysis 30

3 Segmentation of North America Market by Technology 34

3.1 Market Overview by Technology 34

3.2 North America Augmented Reality (AR) Market 2015-2026 36

3.2.1 Marker-based Augmented Reality 38

3.2.2 Markerless Augmented Reality 39

3.3 North America Virtual Reality (VR) Market 2015-2026 40

3.3.1 Nonimmersive Technology 42

3.2.2 Semi-Immersive and Fully Immersive Technology 43

3.4 North America Mixed Reality (MR) Market 2015-2026 44

4 Segmentation of North America Market by Component 46

4.1 Market Overview by Component 46

4.2 North America XR Hardware Market 2015-2026 48

4.3 North America XR Software Market 2015-2026 50

4.4 North America XR Content Creation Market 2015-2026 52

5 Segmentation of North America Market by Device Type 54

5.1 Market Overview by Device Type 54

5.2 North America AR Devices Market 2015-2026 55

5.2.1 Head-Mounted Display (HMD) 56

5.2.2 Head-Up Display (HUD) 57

5.2.3 Handheld Device 57

5.3 North America VR Devices Market 2015-2026 58

5.3.1 Head-Mounted Display (HMD) 59

5.3.2 Gesture-Tracking Device 60

5.3.3 Projector & Display Wall 60

5.4 North America MR Devices Market 2015-2026 61

5.4.1 Wireless Head Mounted Display 62

5.4.2 Wired Head Mounted Display 62

6 Segmentation of North America Market by Industry Vertical 63

6.1 Market Overview by Industry Vertical 63

6.2 North America Extended Reality Market for Gaming 2015-2026 65

6.3 North America Extended Reality Market for Entertainment & Media 2015-2026 67

6.4 North America Extended Reality Market for Aerospace & Defense 2015-2026 69

6.5 North America Extended Reality Market for Healthcare 2015-2026 71

6.6 North America Extended Reality Market for Education 2015-2026 73

6.7 North America Extended Reality Market for Manufacturing 2015-2026 75

6.8 North America Extended Reality Market for Retail 2015-2026 77

6.9 North America Extended Reality Market for Other Sectors 2015-2026 79

7 Segmentation of North America Market by End-user 81

7.1 Market Overview by End-user 81

7.2 North America Consumer XR Market 2015-2026 82

7.3 North America Enterprise XR Market 2015-2026 83

8 North America Market 2015-2026 by Country 85

8.1 Overview of North America Market 85

8.2 U.S. 88

8.3 Canada 92

8.4 Mexico 95

9 Competitive Landscape 98

9.1 Overview of Key Vendors 98

9.2 Company Profiles 101

Acer Inc. 101

Augmedix 104

Aurasma 105

Blippar.com Limited 106

Catchoom 107

DAQR 109

Dell Technologies Inc. 110

EON. Reality Inc. 112

Facebook 113

Google 116

HP Development Company LP 121

HTC Corporation 123

Koninklijke Philips N.V. 125

MAGIC LEAP, INC. 127

Medical Realities 128

Metaio 129

Microsoft 131

Niantic, Inc. 134

Nintendo Co., Ltd. 137

Psious 140

Samsung 141

Seiko Epson 143

Sony 147

Total Immersion 149

Vuzix Corporation 151

Wikitude GMBH 152

Zappar 154

10 Investing in North America Market: Risk Assessment and Management 155

10.1 Risk Evaluation of North America Market 155

10.2 Critical Success Factors (CSFs) 158

RELATED REPORTS AND PRODUCTS 161


List Of Figure

List of Figures:

Figure 1. Research Method Flow Chart 11

Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14

Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 16

Figure 4. North America Extended Reality Market by Revenue, 2015-2026, USD bn 19

Figure 5. North America Extended Reality Production by Revenue, 2015-2026, USD bn 20

Figure 6. Primary Drivers and Impact Factors of North America Extended Reality Market 21

Figure 7. Primary Restraints and Impact Factors of North America Extended Reality Market 24

Figure 8. Porter's Fiver Forces Analysis of North America Extended Reality Market 30

Figure 9. Breakdown of North America Extended Reality Market by Technology, 2019-2026, % of Revenue 34

Figure 10. Breakdown of North America Extended Reality Production by Technology, 2019-2026, % of Revenue 35

Figure 11. North America Augmented Reality (AR) Market, 2015-2026, USD bn 36

Figure 12. North America Augmented Reality (AR) Production, 2015-2026, USD bn 37

Figure 13. North America Virtual Reality (VR) Market, 2015-2026, USD bn 40

Figure 14. North America Virtual Reality (VR) Production, 2015-2026, USD bn 41

Figure 15. North America Mixed Reality (MR) Market, 2015-2026, USD bn 44

Figure 16. North America Mixed Reality (MR) Production, 2015-2026, USD bn 45

Figure 17. Breakdown of North America Extended Reality Market by Component, 2019-2026, % of Revenue 46

Figure 18. Breakdown of North America Extended Reality Production by Component, 2019-2026, % of Revenue 47

Figure 19. North America XR Hardware Market, 2015-2026, USD bn 48

Figure 20. North America XR Hardware Production, 2015-2026, USD bn 49

Figure 21. North America XR Software Market, 2015-2026, USD bn 50

Figure 22. North America XR Software Production, 2015-2026, USD bn 51

Figure 23. North America XR Content Creation Market, 2015-2026, USD bn 52

Figure 24. North America XR Content Creation Production, 2015-2026, USD bn 53

Figure 25. Breakdown of North America Extended Reality Market by Device Type, 2019-2026, % of Revenue 54

Figure 26. North America AR Devices Market, 2015-2026, USD bn 55

Figure 27. North America VR Devices Market, 2015-2026, USD bn 58

Figure 28. North America MR Devices Market, 2015-2026, USD bn 61

Figure 29. Breakdown of North America Extended Reality Market by Industry Vertical, 2019-2026, % of Revenue 63

Figure 30. Breakdown of North America Extended Reality Production by Industry Vertical, 2019-2026, % of Revenue 64

Figure 31. North America Extended Reality Market for Gaming, 2015-2026, USD bn 65

Figure 32. North America Extended Reality Production for Gaming, 2015-2026, USD bn 66

Figure 33. North America Extended Reality Market for Entertainment & Media, 2015-2026, USD bn 67

Figure 34. North America Extended Reality Production for Entertainment & Media, 2015-2026, USD bn 68

Figure 35. North America Extended Reality Market for Aerospace & Defense, 2015-2026, USD bn 69

Figure 36. North America Extended Reality Production for Aerospace & Defense, 2015-2026, USD bn 70

Figure 37. North America Extended Reality Market for Healthcare, 2015-2026, USD bn 71

Figure 38. North America Extended Reality Production for Healthcare, 2015-2026, USD bn 72

Figure 39. North America Extended Reality Market for Education, 2015-2026, USD bn 73

Figure 40. North America Extended Reality Production for Education, 2015-2026, USD bn 74

Figure 41. North America Extended Reality Market for Manufacturing, 2015-2026, USD bn 75

Figure 42. North America Extended Reality Production for Manufacturing, 2015-2026, USD bn 76

Figure 43. North America Extended Reality Market for Retail, 2015-2026, USD bn 77

Figure 44. North America Extended Reality Production for Retail, 2015-2026, USD bn 78

Figure 45. North America Extended Reality Market for Other Sectors, 2015-2026, USD bn 79

Figure 46. North America Extended Reality Production for Other Sectors, 2015-2026, USD bn 80

Figure 47. Breakdown of North America Extended Reality Market by End-user, 2019-2026, % of Revenue 81

Figure 48. North America Consumer XR Market, 2015-2026, USD bn 82

Figure 49. North America Enterprise XR Market, 2015-2026, USD bn 83

Figure 50. Breakdown of North America Extended Reality Market by Country, 2019 and 2026, % of Revenue 86

Figure 51. Contribution to North America 2019-2026 Cumulative Revenue by Country, Value (USD bn) and Share (%) 87

Figure 52. U.S. Extended Reality Market by Revenue, 2015-2026, USD bn 88

Figure 53. U.S. Extended Reality Production by Revenue, 2015-2026, USD bn 89

Figure 54. Canada Extended Reality Market by Revenue, 2015-2026, USD bn 92

Figure 55. Canada Extended Reality Production by Revenue, 2015-2026, USD bn 93

Figure 56. Extended Reality Market in Mexico by Revenue, 2015-2026, USD bn 95

Figure 57. Extended Reality Production in Mexico by Revenue, 2015-2026, USD bn 96

Figure 58. Growth Stage of North America Extended Reality Industry over the Forecast Period 98

Figure 59. Seiko Epson Revenue, 2014-2018, USD mn 144

Figure 60. Seiko Epson Revenues, Net Income, and Gross Profit Margin, 2015-2018, USD mn 144

Figure 61. Seiko Epson Revenue Breakdown by Business Segment, 2018 145

Figure 62. Seiko Epson Revenue Breakdown by Region, 2018 145


List Of Table

List of Tables:

Table 1. Snapshot of North America Extended Reality Market, 2019-2026 17

Table 2. Main Product Trends and Market Opportunities in North America Extended Reality Market 27

Table 3. North America Extended Reality Market by Technology, 2015-2026, USD bn 34

Table 4. North America Extended Reality Production by Technology, 2015-2026, USD bn 35

Table 5. North America Augmented Reality Market by Technology, 2015-2026, USD bn 37

Table 6. North America Marker-based AR Market by Technology, 2015-2026, USD bn 38

Table 7. North America Markerless Augmented Reality Market by Technology, 2015-2026, USD bn 39

Table 8. North America Virtual Reality Market by Technology, 2015-2026, USD bn 41

Table 9. North America Extended Reality Market by Component, 2015-2026, USD bn 46

Table 10. North America Extended Reality Production by Component, 2015-2026, USD bn 47

Table 11. North America XR Hardware Market by Type, 2015-2026, USD bn 49

Table 12. North America XR Software Market by Type, 2015-2026, USD bn 51

Table 13. North America Extended Reality Market by Device Type, 2015-2026, USD bn 54

Table 14. North America Augmented Reality Devices Market by Type, 2015-2026, USD bn 56

Table 15. North America Virtual Reality Devices Market by Type, 2015-2026, USD bn 59

Table 16. North America Mixed Reality Devices Market by Type, 2015-2026, USD bn 62

Table 17. North America Extended Reality Market by Industry Vertical, 2015-2026, USD bn 63

Table 18. North America Extended Reality Production by Industry Vertical, 2015-2026, USD bn 64

Table 19. North America Extended Reality Market by End-user, 2015-2026, USD bn 81

Table 20. North America Enterprise XR Market by Organization Size, 2015-2026, USD bn 84

Table 21. North America Extended Reality Market by Country, 2015-2026, USD bn 87

Table 22. U.S. Extended Reality Market by Technology, 2015-2026, USD bn 90

Table 23. U.S. Extended Reality Market by Component, 2015-2026, USD bn 90

Table 24. U.S. Extended Reality Market by Industry Vertical, 2015-2026, USD bn 90

Table 25. Canada Extended Reality Market by Technology, 2015-2026, USD bn 94

Table 26. Canada Extended Reality Market by Component, 2015-2026, USD bn 94

Table 27. Canada Extended Reality Market by Industry Vertical, 2015-2026, USD bn 94

Table 28. Mexico Extended Reality Market by Technology, 2015-2026, USD bn 97

Table 29. Mexico Extended Reality Market by Component, 2015-2026, USD bn 97

Table 30. Mexico Extended Reality Market by Industry Vertical, 2015-2026, USD bn 97

Table 31. Acer Inc.: Company Snapshot 101

Table 32. Acer Inc.: Revenue, 2016-2018, NTD bn 102

Table 33. Acer Inc.: Business Segmentation 102

Table 34. Aurasma: Company Snapshot 105

Table 35. Blippar.com Limited: Company Snapshot 106

Table 36. Catchoom: Company Snapshot 107

Table 37. Dell Technologies Inc.: Company Snapshot 110

Table 38. Dell Technologies Inc.: Revenue, 2017-2019, USD bn 111

Table 39. Dell Technologies Inc.: Business Segmentation 111

Table 40. Facebook Inc.: Company Snapshot 113

Table 41. Facebook Inc.: Business Segmentation 114

Table 42. Facebook Inc.: Product Portfolio 114

Table 43. Facebook Inc.: Revenue, 2017-2019, USD bn 115

Table 44. Google LLC: Company Snapshot 116

Table 45. Google LLC: Product Portfolio 118

Table 46. Google LLC: Revenue, 2016-2018, USD bn 119

Table 47. Google LLC: Product Portfolio 119

Table 48. Google LLC: Recent Developments 120

Table 49. HP Development Company LP: Company Snapshot 121

Table 50. HP Development Company LP: Revenue, 2016-2018, USD bn 121

Table 51. HP Development Company LP: Business Segmentation 122

Table 52. HTC Corporation: Business Segmentation 123

Table 53. Koninklijke Philips N.V.: Revenue, 2016-2018, USD bn 125

Table 54. Medical Realities: Company Snapshot 128

Table 55. Metaio: Company Snapshot 129

Table 56. Microsoft Corporation: Company Snapshot 131

Table 57. Microsoft Corporation: Business Segmentation 132

Table 58. Microsoft Corporation: Revenue, 2017-2019, USD bn 132

Table 59. Niantic, Inc.: Company Snapshot 134

Table 60. Niantic, Inc.: Business Segmentation 135

Table 61. Nintendo Co., Ltd.: Company Snapshot 137

Table 62. Nintendo Co., Ltd.: Business Segmentation 138

Table 63. Nintendo Co., Ltd.: Revenue, 2017-2019, USD bn 138

Table 64. Psious: Company Snapshot 140

Table 65. Samsung Electronics Revenue, 2015-2018, USD bn 142

Table 66. Total Immersion : Company Snapshot 149

Table 67. Wikitude GMBH: Company Snapshot 152

Table 68. Zappar: Company Snapshot 154

Table 69. Risk Evaluation for Investing in North America Market, 2019-2026 156

Table 70. Critical Success Factors and Key Takeaways 159

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Products and Companies


Companies

Key Players:

Acer Inc.

Augmedix

Aurasma

Blippar.com Limited

Catchoom

DAQR

Dell Technologies Inc.

EON. Reality Inc.

Facebook

Google

HP Development Company LP

HTC Corporation

Koninklijke Philips N.V.

MAGIC LEAP, INC.

Medical Realities

Metaio

Microsoft

Niantic, Inc.

Nintendo Co., Ltd.

Psious

Samsung

Seiko Epson

Sony

Total Immersion

Vuzix Corporation

Wikitude GMBH

Zappar

Company Profile

Company Profile Title

Extended reality (XR) refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables. It includes representative forms such as augmented reality (AR), mixed reality (MR) and virtual reality (VR). North America XR market is expected to grow by 42.5% annually in the forecast period and reach USD 132.39 billion by 2026.

Highlighted with 70 tables and 62 figures, this 161-page report North America Extended Reality (XR) Market by Technology, Component, Device Type, Industry Vertical, End-user, and Country 2020-2026: Demand and Production Outlook is based on a comprehensive research of the entire North America extended reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, uses 2019 as the base year, and forecasts from 2020 till 2026. (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

o Market Structure

o Growth Drivers

o Restraints and Challenges

o Emerging Product Trends & Market Opportunities

o Porter's Fiver Forces

The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America extended reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Country.

Based on technology, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production (USD bn) of each segment is also provided.

o Augmented Reality (AR)

o Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)

o Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)

o Virtual Reality (VR)

o Nonimmersive Technology

o Semi-Immersive and Fully Immersive Technology

o Mixed Reality (MR)

Based on component, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production (USD bn) of each segment is also provided.

o Hardware

o Sensors

o Semiconductor Component

o Displays and Projectors

o Position Trackers

o Cameras

o Others

o Software

o Software Developer Kits

o Cloud Services

o Content Creation

Based on device type, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

o Augmented Reality Devices

o Head-Mounted Display (HMD)

o Head-Up Display (HUD)

o Handheld Device

o Virtual Reality Devices

o Head-Mounted Display (HMD)

o Gesture-Tracking Device

o Projector & Display Wall

o Mixed Reality Devices

o Wireless Head Mounted Display

o Wired Head Mounted Display

Based on industry vertical, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production (USD bn) of each segment is also provided.

o Gaming

o Entertainment & Media

o Aerospace & Defense

o Healthcare

o Education

o Manufacturing

o Retail

o Others

Based on end-user, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

o Consumer

o Enterprise (further split into Large Enterprises and Small- & Medium-sized Enterprises)

Geographically, the following listed national markets are fully investigated:

o U.S.

o Canada

o Mexico

For each of the aforementioned countries, detailed analysis and data for annual revenue (demand and production) are available for 2015-2026. The breakdown of key national markets by Technology, Component, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in North America extended reality market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players:

Acer Inc.

Augmedix

Aurasma

Blippar.com Limited

Catchoom

DAQR

Dell Technologies Inc.

EON. Reality Inc.

Facebook

Google

HP Development Company LP

HTC Corporation

Koninklijke Philips N.V.

MAGIC LEAP, INC.

Medical Realities

Metaio

Microsoft

Niantic, Inc.

Nintendo Co., Ltd.

Psious

Samsung

Seiko Epson

Sony

Total Immersion

Vuzix Corporation

Wikitude GMBH

Zappar

(Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

READ MORE

Scope

Table of Contents

1 Introduction 8

1.1 Industry Definition and Research Scope 8

1.1.1 Industry Definition 8

1.1.2 Research Scope 9

1.2 Research Methodology 11

1.2.1 Overview of Market Research Methodology 11

1.2.2 Market Assumption 12

1.2.3 Secondary Data 12

1.2.4 Primary Data 12

1.2.5 Data Filtration and Model Design 13

1.2.6 Market Size/Share Estimation 14

1.2.7 Research Limitations 15

1.3 Executive Summary 16

2 Market Overview and Qualitative Analysis 19

2.1 Market Size and Forecast 19

2.2 Major Growth Drivers 21

2.3 Market Restraints and Challenges 24

2.4 Emerging Opportunities and Market Trends 27

2.5 Porter's Fiver Forces Analysis 30

3 Segmentation of North America Market by Technology 34

3.1 Market Overview by Technology 34

3.2 North America Augmented Reality (AR) Market 2015-2026 36

3.2.1 Marker-based Augmented Reality 38

3.2.2 Markerless Augmented Reality 39

3.3 North America Virtual Reality (VR) Market 2015-2026 40

3.3.1 Nonimmersive Technology 42

3.2.2 Semi-Immersive and Fully Immersive Technology 43

3.4 North America Mixed Reality (MR) Market 2015-2026 44

4 Segmentation of North America Market by Component 46

4.1 Market Overview by Component 46

4.2 North America XR Hardware Market 2015-2026 48

4.3 North America XR Software Market 2015-2026 50

4.4 North America XR Content Creation Market 2015-2026 52

5 Segmentation of North America Market by Device Type 54

5.1 Market Overview by Device Type 54

5.2 North America AR Devices Market 2015-2026 55

5.2.1 Head-Mounted Display (HMD) 56

5.2.2 Head-Up Display (HUD) 57

5.2.3 Handheld Device 57

5.3 North America VR Devices Market 2015-2026 58

5.3.1 Head-Mounted Display (HMD) 59

5.3.2 Gesture-Tracking Device 60

5.3.3 Projector & Display Wall 60

5.4 North America MR Devices Market 2015-2026 61

5.4.1 Wireless Head Mounted Display 62

5.4.2 Wired Head Mounted Display 62

6 Segmentation of North America Market by Industry Vertical 63

6.1 Market Overview by Industry Vertical 63

6.2 North America Extended Reality Market for Gaming 2015-2026 65

6.3 North America Extended Reality Market for Entertainment & Media 2015-2026 67

6.4 North America Extended Reality Market for Aerospace & Defense 2015-2026 69

6.5 North America Extended Reality Market for Healthcare 2015-2026 71

6.6 North America Extended Reality Market for Education 2015-2026 73

6.7 North America Extended Reality Market for Manufacturing 2015-2026 75

6.8 North America Extended Reality Market for Retail 2015-2026 77

6.9 North America Extended Reality Market for Other Sectors 2015-2026 79

7 Segmentation of North America Market by End-user 81

7.1 Market Overview by End-user 81

7.2 North America Consumer XR Market 2015-2026 82

7.3 North America Enterprise XR Market 2015-2026 83

8 North America Market 2015-2026 by Country 85

8.1 Overview of North America Market 85

8.2 U.S. 88

8.3 Canada 92

8.4 Mexico 95

9 Competitive Landscape 98

9.1 Overview of Key Vendors 98

9.2 Company Profiles 101

Acer Inc. 101

Augmedix 104

Aurasma 105

Blippar.com Limited 106

Catchoom 107

DAQR 109

Dell Technologies Inc. 110

EON. Reality Inc. 112

Facebook 113

Google 116

HP Development Company LP 121

HTC Corporation 123

Koninklijke Philips N.V. 125

MAGIC LEAP, INC. 127

Medical Realities 128

Metaio 129

Microsoft 131

Niantic, Inc. 134

Nintendo Co., Ltd. 137

Psious 140

Samsung 141

Seiko Epson 143

Sony 147

Total Immersion 149

Vuzix Corporation 151

Wikitude GMBH 152

Zappar 154

10 Investing in North America Market: Risk Assessment and Management 155

10.1 Risk Evaluation of North America Market 155

10.2 Critical Success Factors (CSFs) 158

RELATED REPORTS AND PRODUCTS 161


List Of Figure

List of Figures:

Figure 1. Research Method Flow Chart 11

Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14

Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 16

Figure 4. North America Extended Reality Market by Revenue, 2015-2026, USD bn 19

Figure 5. North America Extended Reality Production by Revenue, 2015-2026, USD bn 20

Figure 6. Primary Drivers and Impact Factors of North America Extended Reality Market 21

Figure 7. Primary Restraints and Impact Factors of North America Extended Reality Market 24

Figure 8. Porter's Fiver Forces Analysis of North America Extended Reality Market 30

Figure 9. Breakdown of North America Extended Reality Market by Technology, 2019-2026, % of Revenue 34

Figure 10. Breakdown of North America Extended Reality Production by Technology, 2019-2026, % of Revenue 35

Figure 11. North America Augmented Reality (AR) Market, 2015-2026, USD bn 36

Figure 12. North America Augmented Reality (AR) Production, 2015-2026, USD bn 37

Figure 13. North America Virtual Reality (VR) Market, 2015-2026, USD bn 40

Figure 14. North America Virtual Reality (VR) Production, 2015-2026, USD bn 41

Figure 15. North America Mixed Reality (MR) Market, 2015-2026, USD bn 44

Figure 16. North America Mixed Reality (MR) Production, 2015-2026, USD bn 45

Figure 17. Breakdown of North America Extended Reality Market by Component, 2019-2026, % of Revenue 46

Figure 18. Breakdown of North America Extended Reality Production by Component, 2019-2026, % of Revenue 47

Figure 19. North America XR Hardware Market, 2015-2026, USD bn 48

Figure 20. North America XR Hardware Production, 2015-2026, USD bn 49

Figure 21. North America XR Software Market, 2015-2026, USD bn 50

Figure 22. North America XR Software Production, 2015-2026, USD bn 51

Figure 23. North America XR Content Creation Market, 2015-2026, USD bn 52

Figure 24. North America XR Content Creation Production, 2015-2026, USD bn 53

Figure 25. Breakdown of North America Extended Reality Market by Device Type, 2019-2026, % of Revenue 54

Figure 26. North America AR Devices Market, 2015-2026, USD bn 55

Figure 27. North America VR Devices Market, 2015-2026, USD bn 58

Figure 28. North America MR Devices Market, 2015-2026, USD bn 61

Figure 29. Breakdown of North America Extended Reality Market by Industry Vertical, 2019-2026, % of Revenue 63

Figure 30. Breakdown of North America Extended Reality Production by Industry Vertical, 2019-2026, % of Revenue 64

Figure 31. North America Extended Reality Market for Gaming, 2015-2026, USD bn 65

Figure 32. North America Extended Reality Production for Gaming, 2015-2026, USD bn 66

Figure 33. North America Extended Reality Market for Entertainment & Media, 2015-2026, USD bn 67

Figure 34. North America Extended Reality Production for Entertainment & Media, 2015-2026, USD bn 68

Figure 35. North America Extended Reality Market for Aerospace & Defense, 2015-2026, USD bn 69

Figure 36. North America Extended Reality Production for Aerospace & Defense, 2015-2026, USD bn 70

Figure 37. North America Extended Reality Market for Healthcare, 2015-2026, USD bn 71

Figure 38. North America Extended Reality Production for Healthcare, 2015-2026, USD bn 72

Figure 39. North America Extended Reality Market for Education, 2015-2026, USD bn 73

Figure 40. North America Extended Reality Production for Education, 2015-2026, USD bn 74

Figure 41. North America Extended Reality Market for Manufacturing, 2015-2026, USD bn 75

Figure 42. North America Extended Reality Production for Manufacturing, 2015-2026, USD bn 76

Figure 43. North America Extended Reality Market for Retail, 2015-2026, USD bn 77

Figure 44. North America Extended Reality Production for Retail, 2015-2026, USD bn 78

Figure 45. North America Extended Reality Market for Other Sectors, 2015-2026, USD bn 79

Figure 46. North America Extended Reality Production for Other Sectors, 2015-2026, USD bn 80

Figure 47. Breakdown of North America Extended Reality Market by End-user, 2019-2026, % of Revenue 81

Figure 48. North America Consumer XR Market, 2015-2026, USD bn 82

Figure 49. North America Enterprise XR Market, 2015-2026, USD bn 83

Figure 50. Breakdown of North America Extended Reality Market by Country, 2019 and 2026, % of Revenue 86

Figure 51. Contribution to North America 2019-2026 Cumulative Revenue by Country, Value (USD bn) and Share (%) 87

Figure 52. U.S. Extended Reality Market by Revenue, 2015-2026, USD bn 88

Figure 53. U.S. Extended Reality Production by Revenue, 2015-2026, USD bn 89

Figure 54. Canada Extended Reality Market by Revenue, 2015-2026, USD bn 92

Figure 55. Canada Extended Reality Production by Revenue, 2015-2026, USD bn 93

Figure 56. Extended Reality Market in Mexico by Revenue, 2015-2026, USD bn 95

Figure 57. Extended Reality Production in Mexico by Revenue, 2015-2026, USD bn 96

Figure 58. Growth Stage of North America Extended Reality Industry over the Forecast Period 98

Figure 59. Seiko Epson Revenue, 2014-2018, USD mn 144

Figure 60. Seiko Epson Revenues, Net Income, and Gross Profit Margin, 2015-2018, USD mn 144

Figure 61. Seiko Epson Revenue Breakdown by Business Segment, 2018 145

Figure 62. Seiko Epson Revenue Breakdown by Region, 2018 145


List Of Table

List of Tables:

Table 1. Snapshot of North America Extended Reality Market, 2019-2026 17

Table 2. Main Product Trends and Market Opportunities in North America Extended Reality Market 27

Table 3. North America Extended Reality Market by Technology, 2015-2026, USD bn 34

Table 4. North America Extended Reality Production by Technology, 2015-2026, USD bn 35

Table 5. North America Augmented Reality Market by Technology, 2015-2026, USD bn 37

Table 6. North America Marker-based AR Market by Technology, 2015-2026, USD bn 38

Table 7. North America Markerless Augmented Reality Market by Technology, 2015-2026, USD bn 39

Table 8. North America Virtual Reality Market by Technology, 2015-2026, USD bn 41

Table 9. North America Extended Reality Market by Component, 2015-2026, USD bn 46

Table 10. North America Extended Reality Production by Component, 2015-2026, USD bn 47

Table 11. North America XR Hardware Market by Type, 2015-2026, USD bn 49

Table 12. North America XR Software Market by Type, 2015-2026, USD bn 51

Table 13. North America Extended Reality Market by Device Type, 2015-2026, USD bn 54

Table 14. North America Augmented Reality Devices Market by Type, 2015-2026, USD bn 56

Table 15. North America Virtual Reality Devices Market by Type, 2015-2026, USD bn 59

Table 16. North America Mixed Reality Devices Market by Type, 2015-2026, USD bn 62

Table 17. North America Extended Reality Market by Industry Vertical, 2015-2026, USD bn 63

Table 18. North America Extended Reality Production by Industry Vertical, 2015-2026, USD bn 64

Table 19. North America Extended Reality Market by End-user, 2015-2026, USD bn 81

Table 20. North America Enterprise XR Market by Organization Size, 2015-2026, USD bn 84

Table 21. North America Extended Reality Market by Country, 2015-2026, USD bn 87

Table 22. U.S. Extended Reality Market by Technology, 2015-2026, USD bn 90

Table 23. U.S. Extended Reality Market by Component, 2015-2026, USD bn 90

Table 24. U.S. Extended Reality Market by Industry Vertical, 2015-2026, USD bn 90

Table 25. Canada Extended Reality Market by Technology, 2015-2026, USD bn 94

Table 26. Canada Extended Reality Market by Component, 2015-2026, USD bn 94

Table 27. Canada Extended Reality Market by Industry Vertical, 2015-2026, USD bn 94

Table 28. Mexico Extended Reality Market by Technology, 2015-2026, USD bn 97

Table 29. Mexico Extended Reality Market by Component, 2015-2026, USD bn 97

Table 30. Mexico Extended Reality Market by Industry Vertical, 2015-2026, USD bn 97

Table 31. Acer Inc.: Company Snapshot 101

Table 32. Acer Inc.: Revenue, 2016-2018, NTD bn 102

Table 33. Acer Inc.: Business Segmentation 102

Table 34. Aurasma: Company Snapshot 105

Table 35. Blippar.com Limited: Company Snapshot 106

Table 36. Catchoom: Company Snapshot 107

Table 37. Dell Technologies Inc.: Company Snapshot 110

Table 38. Dell Technologies Inc.: Revenue, 2017-2019, USD bn 111

Table 39. Dell Technologies Inc.: Business Segmentation 111

Table 40. Facebook Inc.: Company Snapshot 113

Table 41. Facebook Inc.: Business Segmentation 114

Table 42. Facebook Inc.: Product Portfolio 114

Table 43. Facebook Inc.: Revenue, 2017-2019, USD bn 115

Table 44. Google LLC: Company Snapshot 116

Table 45. Google LLC: Product Portfolio 118

Table 46. Google LLC: Revenue, 2016-2018, USD bn 119

Table 47. Google LLC: Product Portfolio 119

Table 48. Google LLC: Recent Developments 120

Table 49. HP Development Company LP: Company Snapshot 121

Table 50. HP Development Company LP: Revenue, 2016-2018, USD bn 121

Table 51. HP Development Company LP: Business Segmentation 122

Table 52. HTC Corporation: Business Segmentation 123

Table 53. Koninklijke Philips N.V.: Revenue, 2016-2018, USD bn 125

Table 54. Medical Realities: Company Snapshot 128

Table 55. Metaio: Company Snapshot 129

Table 56. Microsoft Corporation: Company Snapshot 131

Table 57. Microsoft Corporation: Business Segmentation 132

Table 58. Microsoft Corporation: Revenue, 2017-2019, USD bn 132

Table 59. Niantic, Inc.: Company Snapshot 134

Table 60. Niantic, Inc.: Business Segmentation 135

Table 61. Nintendo Co., Ltd.: Company Snapshot 137

Table 62. Nintendo Co., Ltd.: Business Segmentation 138

Table 63. Nintendo Co., Ltd.: Revenue, 2017-2019, USD bn 138

Table 64. Psious: Company Snapshot 140

Table 65. Samsung Electronics Revenue, 2015-2018, USD bn 142

Table 66. Total Immersion : Company Snapshot 149

Table 67. Wikitude GMBH: Company Snapshot 152

Table 68. Zappar: Company Snapshot 154

Table 69. Risk Evaluation for Investing in North America Market, 2019-2026 156

Table 70. Critical Success Factors and Key Takeaways 159

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Companies

Key Players:

Acer Inc.

Augmedix

Aurasma

Blippar.com Limited

Catchoom

DAQR

Dell Technologies Inc.

EON. Reality Inc.

Facebook

Google

HP Development Company LP

HTC Corporation

Koninklijke Philips N.V.

MAGIC LEAP, INC.

Medical Realities

Metaio

Microsoft

Niantic, Inc.

Nintendo Co., Ltd.

Psious

Samsung

Seiko Epson

Sony

Total Immersion

Vuzix Corporation

Wikitude GMBH

Zappar