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Europe Extended Reality (XR) Market by Technology, Component, Device Type, Industry Vertical, End-user, and Country 2020-2026: Demand and Production Outlook

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Details

Extended reality (XR) refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables. It includes representative forms such as augmented reality (AR), mixed reality (MR) and virtual reality (VR). Europe XR market reached USD 7.59 billion in 2019 and the annual demand will skyrocket to USD 104.3 billion by 2026. The XR production in Europe is expected to grow by 47.0% annually over 2020-2026.

Highlighted with 79 tables and 70 figures, this 171-page report Europe Extended Reality (XR) Market by Technology, Component, Device Type, Industry Vertical, End-user, and Country 2020-2026: Demand and Production Outlook is based on a comprehensive research of the entire Europe extended reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, uses 2019 as the base year, and forecasts from 2020 till 2026. (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

o Market Structure

o Growth Drivers

o Restraints and Challenges

o Emerging Product Trends & Market Opportunities

o Porter's Fiver Forces

The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Europe extended reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Country.

Based on technology, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production (USD bn) of each segment is also provided.

o Augmented Reality (AR)

o Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)

o Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)

o Virtual Reality (VR)

o Nonimmersive Technology

o Semi-Immersive and Fully Immersive Technology

o Mixed Reality (MR)

Based on component, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production (USD bn) of each segment is also provided.

o Hardware

o Sensors

o Semiconductor Component

o Displays and Projectors

o Position Trackers

o Cameras

o Others

o Software

o Software Developer Kits

o Cloud Services

o Content Creation

Based on device type, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

o Augmented Reality Devices

o Head-Mounted Display (HMD)

o Head-Up Display (HUD)

o Handheld Device

o Virtual Reality Devices

o Head-Mounted Display (HMD)

o Gesture-Tracking Device

o Projector & Display Wall

o Mixed Reality Devices

o Wireless Head Mounted Display

o Wired Head Mounted Display

Based on industry vertical, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production (USD bn) of each segment is also provided.

o Gaming

o Entertainment & Media

o Aerospace & Defense

o Healthcare

o Education

o Manufacturing

o Retail

o Others

Based on end-user, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

o Consumer

o Enterprise (further split into Large Enterprises and Small- & Medium-sized Enterprises)

Geographically, the following listed national markets are fully investigated:

o Germany

o UK

o France

o Russia

o Italy

o Spain

o Rest of Europe

For each of the aforementioned countries, detailed analysis and data for annual revenue (demand and production) are available for 2015-2026. The breakdown of key national markets by Technology, Component, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in Europe extended reality market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players:

Acer Inc.

Augmedix

Aurasma

Blippar.com Limited

Catchoom

DAQR

Dell Technologies Inc.

EON. Reality Inc.

Facebook

Google

HP Development Company LP

HTC Corporation

Koninklijke Philips N.V.

MAGIC LEAP, INC.

Medical Realities

Metaio

Microsoft

Niantic, Inc.

Nintendo Co., Ltd.

Psious

Samsung

Seiko Epson

Sony

Total Immersion

Vuzix Corporation

Wikitude GMBH

Zappar

(Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

READ MORE

Table Of Content

Scope

Table of Contents

 

1 Introduction 8

1.1 Industry Definition and Research Scope 8

1.1.1 Industry Definition 8

1.1.2 Research Scope 9

1.2 Research Methodology 11

1.2.1 Overview of Market Research Methodology 11

1.2.2 Market Assumption 12

1.2.3 Secondary Data 12

1.2.4 Primary Data 12

1.2.5 Data Filtration and Model Design 13

1.2.6 Market Size/Share Estimation 14

1.2.7 Research Limitations 15

1.3 Executive Summary 16

2 Market Overview and Qualitative Analysis 19

2.1 Market Size and Forecast 19

2.2 Major Growth Drivers 21

2.3 Market Restraints and Challenges 24

2.4 Emerging Opportunities and Market Trends 27

2.5 Porter's Fiver Forces Analysis 30

3 Segmentation of Europe Market by Technology 34

3.1 Market Overview by Technology 34

3.2 Europe Augmented Reality (AR) Market 2015-2026 36

3.2.1 Marker-based Augmented Reality 38

3.2.2 Markerless Augmented Reality 39

3.3 Europe Virtual Reality (VR) Market 2015-2026 40

3.3.1 Nonimmersive Technology 42

3.2.2 Semi-Immersive and Fully Immersive Technology 43

3.4 Europe Mixed Reality (MR) Market 2015-2026 44

4 Segmentation of Europe Market by Component 46

4.1 Market Overview by Component 46

4.2 Europe XR Hardware Market 2015-2026 48

4.3 Europe XR Software Market 2015-2026 50

4.4 Europe XR Content Creation Market 2015-2026 52

5 Segmentation of Europe Market by Device Type 54

5.1 Market Overview by Device Type 54

5.2 Europe AR Devices Market 2015-2026 55

5.2.1 Head-Mounted Display (HMD) 56

5.2.2 Head-Up Display (HUD) 57

5.2.3 Handheld Device 57

5.3 Europe VR Devices Market 2015-2026 58

5.3.1 Head-Mounted Display (HMD) 59

5.3.2 Gesture-Tracking Device 60

5.3.3 Projector & Display Wall 60

5.4 Europe MR Devices Market 2015-2026 61

5.4.1 Wireless Head Mounted Display 62

5.4.2 Wired Head Mounted Display 62

6 Segmentation of Europe Market by Industry Vertical 63

6.1 Market Overview by Industry Vertical 63

6.2 Europe Extended Reality Market for Gaming 2015-2026 65

6.3 Europe Extended Reality Market for Entertainment & Media 2015-2026 67

6.4 Europe Extended Reality Market for Aerospace & Defense 2015-2026 69

6.5 Europe Extended Reality Market for Healthcare 2015-2026 71

6.6 Europe Extended Reality Market for Education 2015-2026 73

6.7 Europe Extended Reality Market for Manufacturing 2015-2026 75

6.8 Europe Extended Reality Market for Retail 2015-2026 77

6.9 Europe Extended Reality Market for Other Sectors 2015-2026 79

7 Segmentation of Europe Market by End-user 81

7.1 Market Overview by End-user 81

7.2 Europe Consumer XR Market 2015-2026 82

7.3 Europe Enterprise XR Market 2015-2026 83

8 European Market 2015-2026 by Country 85

8.1 Overview of European Market 85

8.2 UK 88

8.3 France 91

8.4 Germany 94

8.5 Spain 97

8.6 Italy 100

8.7 Russia 103

8.8 Rest of European Market 106

9 Competitive Landscape 108

9.1 Overview of Key Vendors 108

9.2 Company Profiles 111

Acer Inc. 111

Augmedix 114

Aurasma 115

Blippar.com Limited 116

Catchoom 117

DAQR 119

Dell Technologies Inc. 120

EON. Reality Inc. 122

Facebook 123

Google 126

HP Development Company LP 131

HTC Corporation 133

Koninklijke Philips N.V. 135

MAGIC LEAP, INC. 137

Medical Realities 138

Metaio 139

Microsoft 141

Niantic, Inc. 144

Nintendo Co., Ltd. 147

Psious 150

Samsung 151

Seiko Epson 153

Sony 157

Total Immersion 159

Vuzix Corporation 161

Wikitude GMBH 162

Zappar 164

10 Investing in Europe Market: Risk Assessment and Management 165

10.1 Risk Evaluation of Europe Market 165

10.2 Critical Success Factors (CSFs) 168

RELATED REPORTS AND PRODUCTS 171


List Of Figure

List of Figures:

 

Figure 1. Research Method Flow Chart 11

Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14

Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 16

Figure 4. Europe Extended Reality Market by Revenue, 2015-2026, USD bn 19

Figure 5. Europe Extended Reality Production by Revenue, 2015-2026, USD bn 20

Figure 6. Primary Drivers and Impact Factors of Europe Extended Reality Market 21

Figure 7. Primary Restraints and Impact Factors of Europe Extended Reality Market 24

Figure 8. Porter's Fiver Forces Analysis of Europe Extended Reality Market 30

Figure 9. Breakdown of Europe Extended Reality Market by Technology, 2019-2026, % of Revenue 34

Figure 10. Breakdown of Europe Extended Reality Production by Technology, 2019-2026, % of Revenue 35

Figure 11. Europe Augmented Reality (AR) Market, 2015-2026, USD bn 36

Figure 12. Europe Augmented Reality (AR) Production, 2015-2026, USD bn 37

Figure 13. Europe Virtual Reality (VR) Market, 2015-2026, USD bn 40

Figure 14. Europe Virtual Reality (VR) Production, 2015-2026, USD bn 41

Figure 15. Europe Mixed Reality (MR) Market, 2015-2026, USD bn 44

Figure 16. Europe Mixed Reality (MR) Production, 2015-2026, USD bn 45

Figure 17. Breakdown of Europe Extended Reality Market by Component, 2019-2026, % of Revenue 46

Figure 18. Breakdown of Europe Extended Reality Production by Component, 2019-2026, % of Revenue 47

Figure 19. Europe XR Hardware Market, 2015-2026, USD bn 48

Figure 20. Europe XR Hardware Production, 2015-2026, USD bn 49

Figure 21. Europe XR Software Market, 2015-2026, USD bn 50

Figure 22. Europe XR Software Production, 2015-2026, USD bn 51

Figure 23. Europe XR Content Creation Market, 2015-2026, USD bn 52

Figure 24. Europe XR Content Creation Production, 2015-2026, USD bn 53

Figure 25. Breakdown of Europe Extended Reality Market by Device Type, 2019-2026, % of Revenue 54

Figure 26. Europe AR Devices Market, 2015-2026, USD bn 55

Figure 27. Europe VR Devices Market, 2015-2026, USD bn 58

Figure 28. Europe MR Devices Market, 2015-2026, USD bn 61

Figure 29. Breakdown of Europe Extended Reality Market by Industry Vertical, 2019-2026, % of Revenue 63

Figure 30. Breakdown of Europe Extended Reality Production by Industry Vertical, 2019-2026, % of Revenue 64

Figure 31. Europe Extended Reality Market for Gaming, 2015-2026, USD bn 65

Figure 32. Europe Extended Reality Production for Gaming, 2015-2026, USD bn 66

Figure 33. Europe Extended Reality Market for Entertainment & Media, 2015-2026, USD bn 67

Figure 34. Europe Extended Reality Production for Entertainment & Media, 2015-2026, USD bn 68

Figure 35. Europe Extended Reality Market for Aerospace & Defense, 2015-2026, USD bn 69

Figure 36. Europe Extended Reality Production for Aerospace & Defense, 2015-2026, USD bn 70

Figure 37. Europe Extended Reality Market for Healthcare, 2015-2026, USD bn 71

Figure 38. Europe Extended Reality Production for Healthcare, 2015-2026, USD bn 72

Figure 39. Europe Extended Reality Market for Education, 2015-2026, USD bn 73

Figure 40. Europe Extended Reality Production for Education, 2015-2026, USD bn 74

Figure 41. Europe Extended Reality Market for Manufacturing, 2015-2026, USD bn 75

Figure 42. Europe Extended Reality Production for Manufacturing, 2015-2026, USD bn 76

Figure 43. Europe Extended Reality Market for Retail, 2015-2026, USD bn 77

Figure 44. Europe Extended Reality Production for Retail, 2015-2026, USD bn 78

Figure 45. Europe Extended Reality Market for Other Sectors, 2015-2026, USD bn 79

Figure 46. Europe Extended Reality Production for Other Sectors, 2015-2026, USD bn 80

Figure 47. Breakdown of Europe Extended Reality Market by End-user, 2019-2026, % of Revenue 81

Figure 48. Europe Consumer XR Market, 2015-2026, USD bn 82

Figure 49. Europe Enterprise XR Market, 2015-2026, USD bn 83

Figure 50. Breakdown of European Extended Reality Market by Country, 2019 and 2026, % of Revenue 86

Figure 51. Contribution to Europe 2019-2026 Cumulative Revenue by Country, Value (USD bn) and Share (%) 87

Figure 52. Extended Reality Market in UK by Revenue, 2015-2026, USD bn 88

Figure 53. Extended Reality Production in UK by Revenue, 2015-2026, USD bn 89

Figure 54. Extended Reality Market in France by Revenue, 2015-2026, USD bn 91

Figure 55. Extended Reality Production in France by Revenue, 2015-2026, USD bn 92

Figure 56. Extended Reality Market in Germany by Revenue, 2015-2026, USD bn 94

Figure 57. Extended Reality Production in Germany by Revenue, 2015-2026, USD bn 95

Figure 58. Extended Reality Market in Spain by Revenue, 2015-2026, USD bn 97

Figure 59. Extended Reality Production in Spain by Revenue, 2015-2026, USD bn 98

Figure 60. Extended Reality Market in Italy by Revenue, 2015-2026, USD bn 100

Figure 61. Extended Reality Production in Italy by Revenue, 2015-2026, USD bn 101

Figure 62. Extended Reality Market in Russia by Revenue, 2015-2026, USD bn 103

Figure 63. Extended Reality Production in Russia by Revenue, 2015-2026, USD bn 104

Figure 64. Extended Reality Market in Rest of Europe by Revenue, 2015-2026, USD bn 106

Figure 65. Extended Reality Production in Rest of Europe by Revenue, 2015-2026, USD bn 107

Figure 66. Growth Stage of Europe Extended Reality Industry over the Forecast Period 108

Figure 67. Seiko Epson Revenue, 2014-2018, USD mn 154

Figure 68. Seiko Epson Revenues, Net Income, and Gross Profit Margin, 2015-2018, USD mn 154

Figure 69. Seiko Epson Revenue Breakdown by Business Segment, 2018 155

Figure 70. Seiko Epson Revenue Breakdown by Region, 2018 155


List Of Table

List of Tables:

 

Table 1. Snapshot of Europe Extended Reality Market, 2019-2026 17

Table 2. Main Product Trends and Market Opportunities in Europe Extended Reality Market 27

Table 3. Europe Extended Reality Market by Technology, 2015-2026, USD bn 34

Table 4. Europe Extended Reality Production by Technology, 2015-2026, USD bn 35

Table 5. Europe Augmented Reality Market by Technology, 2015-2026, USD bn 37

Table 6. Europe Marker-based AR Market by Technology, 2015-2026, USD bn 38

Table 7. Europe Markerless Augmented Reality Market by Technology, 2015-2026, USD bn 39

Table 8. Europe Virtual Reality Market by Technology, 2015-2026, USD bn 41

Table 9. Europe Extended Reality Market by Component, 2015-2026, USD bn 46

Table 10. Europe Extended Reality Production by Component, 2015-2026, USD bn 47

Table 11. Europe XR Hardware Market by Type, 2015-2026, USD bn 49

Table 12. Europe XR Software Market by Type, 2015-2026, USD bn 51

Table 13. Europe Extended Reality Market by Device Type, 2015-2026, USD bn 54

Table 14. Europe Augmented Reality Devices Market by Type, 2015-2026, USD bn 56

Table 15. Europe Virtual Reality Devices Market by Type, 2015-2026, USD bn 59

Table 16. Europe Mixed Reality Devices Market by Type, 2015-2026, USD bn 62

Table 17. Europe Extended Reality Market by Industry Vertical, 2015-2026, USD bn 63

Table 18. Europe Extended Reality Production by Industry Vertical, 2015-2026, USD bn 64

Table 19. Europe Extended Reality Market by End-user, 2015-2026, USD bn 81

Table 20. Europe Enterprise XR Market by Organization Size, 2015-2026, USD bn 84

Table 21. Europe Extended Reality Market by Country, 2015-2026, USD bn 86

Table 22. UK Extended Reality Market by Technology, 2015-2026, USD bn 90

Table 23. UK Extended Reality Market by Component, 2015-2026, USD bn 90

Table 24. UK Extended Reality Market by Industry Vertical, 2015-2026, USD bn 90

Table 25. France Extended Reality Market by Technology, 2015-2026, USD bn 93

Table 26. France Extended Reality Market by Component, 2015-2026, USD bn 93

Table 27. France Extended Reality Market by Industry Vertical, 2015-2026, USD bn 93

Table 28. Germany Extended Reality Market by Technology, 2015-2026, USD bn 96

Table 29. Germany Extended Reality Market by Component, 2015-2026, USD bn 96

Table 30. Germany Extended Reality Market by Industry Vertical, 2015-2026, USD bn 96

Table 31. Spain Extended Reality Market by Technology, 2015-2026, USD bn 99

Table 32. Spain Extended Reality Market by Component, 2015-2026, USD bn 99

Table 33. Spain Extended Reality Market by Industry Vertical, 2015-2026, USD bn 99

Table 34. Italy Extended Reality Market by Technology, 2015-2026, USD bn 102

Table 35. Italy Extended Reality Market by Component, 2015-2026, USD bn 102

Table 36. Italy Extended Reality Market by Industry Vertical, 2015-2026, USD bn 102

Table 37. Russia Extended Reality Market by Technology, 2015-2026, USD bn 105

Table 38. Russia Extended Reality Market by Component, 2015-2026, USD bn 105

Table 39. Russia Extended Reality Market by Industry Vertical, 2015-2026, USD bn 105

Table 40. Acer Inc.: Company Snapshot 111

Table 41. Acer Inc.: Revenue, 2016-2018, NTD bn 112

Table 42. Acer Inc.: Business Segmentation 112

Table 43. Aurasma: Company Snapshot 115

Table 44. Blippar.com Limited: Company Snapshot 116

Table 45. Catchoom: Company Snapshot 117

Table 46. Dell Technologies Inc.: Company Snapshot 120

Table 47. Dell Technologies Inc.: Revenue, 2017-2019, USD bn 121

Table 48. Dell Technologies Inc.: Business Segmentation 121

Table 49. Facebook Inc.: Company Snapshot 123

Table 50. Facebook Inc.: Business Segmentation 124

Table 51. Facebook Inc.: Product Portfolio 124

Table 52. Facebook Inc.: Revenue, 2017-2019, USD bn 125

Table 53. Google LLC: Company Snapshot 126

Table 54. Google LLC: Product Portfolio 128

Table 55. Google LLC: Revenue, 2016-2018, USD bn 129

Table 56. Google LLC: Product Portfolio 129

Table 57. Google LLC: Recent Developments 130

Table 58. HP Development Company LP: Company Snapshot 131

Table 59. HP Development Company LP: Revenue, 2016-2018, USD bn 131

Table 60. HP Development Company LP: Business Segmentation 132

Table 61. HTC Corporation: Business Segmentation 133

Table 62. Koninklijke Philips N.V.: Revenue, 2016-2018, USD bn 135

Table 63. Medical Realities: Company Snapshot 138

Table 64. Metaio: Company Snapshot 139

Table 65. Microsoft Corporation: Company Snapshot 141

Table 66. Microsoft Corporation: Business Segmentation 142

Table 67. Microsoft Corporation: Revenue, 2017-2019, USD bn 142

Table 68. Niantic, Inc.: Company Snapshot 144

Table 69. Niantic, Inc.: Business Segmentation 145

Table 70. Nintendo Co., Ltd.: Company Snapshot 147

Table 71. Nintendo Co., Ltd.: Business Segmentation 148

Table 72. Nintendo Co., Ltd.: Revenue, 2017-2019, USD bn 148

Table 73. Psious: Company Snapshot 150

Table 74. Samsung Electronics Revenue, 2015-2018, USD bn 152

Table 75. Total Immersion : Company Snapshot 159

Table 76. Wikitude GMBH: Company Snapshot 162

Table 77. Zappar: Company Snapshot 164

Table 78. Risk Evaluation for Investing in Europe Market, 2019-2026 166

Table 79. Critical Success Factors and Key Takeaways 169

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Products and Companies


Companies

Key Players:

Acer Inc.

Augmedix

Aurasma

Blippar.com Limited

Catchoom

DAQR

Dell Technologies Inc.

EON. Reality Inc.

Facebook

Google

HP Development Company LP

HTC Corporation

Koninklijke Philips N.V.

MAGIC LEAP, INC.

Medical Realities

Metaio

Microsoft

Niantic, Inc.

Nintendo Co., Ltd.

Psious

Samsung

Seiko Epson

Sony

Total Immersion

Vuzix Corporation

Wikitude GMBH

Zappar

Company Profile

Company Profile Title

Extended reality (XR) refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables. It includes representative forms such as augmented reality (AR), mixed reality (MR) and virtual reality (VR). Europe XR market reached USD 7.59 billion in 2019 and the annual demand will skyrocket to USD 104.3 billion by 2026. The XR production in Europe is expected to grow by 47.0% annually over 2020-2026.

Highlighted with 79 tables and 70 figures, this 171-page report Europe Extended Reality (XR) Market by Technology, Component, Device Type, Industry Vertical, End-user, and Country 2020-2026: Demand and Production Outlook is based on a comprehensive research of the entire Europe extended reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, uses 2019 as the base year, and forecasts from 2020 till 2026. (Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

o Market Structure

o Growth Drivers

o Restraints and Challenges

o Emerging Product Trends & Market Opportunities

o Porter's Fiver Forces

The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Europe extended reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Country.

Based on technology, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production (USD bn) of each segment is also provided.

o Augmented Reality (AR)

o Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)

o Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)

o Virtual Reality (VR)

o Nonimmersive Technology

o Semi-Immersive and Fully Immersive Technology

o Mixed Reality (MR)

Based on component, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production (USD bn) of each segment is also provided.

o Hardware

o Sensors

o Semiconductor Component

o Displays and Projectors

o Position Trackers

o Cameras

o Others

o Software

o Software Developer Kits

o Cloud Services

o Content Creation

Based on device type, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

o Augmented Reality Devices

o Head-Mounted Display (HMD)

o Head-Up Display (HUD)

o Handheld Device

o Virtual Reality Devices

o Head-Mounted Display (HMD)

o Gesture-Tracking Device

o Projector & Display Wall

o Mixed Reality Devices

o Wireless Head Mounted Display

o Wired Head Mounted Display

Based on industry vertical, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section. Production (USD bn) of each segment is also provided.

o Gaming

o Entertainment & Media

o Aerospace & Defense

o Healthcare

o Education

o Manufacturing

o Retail

o Others

Based on end-user, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

o Consumer

o Enterprise (further split into Large Enterprises and Small- & Medium-sized Enterprises)

Geographically, the following listed national markets are fully investigated:

o Germany

o UK

o France

o Russia

o Italy

o Spain

o Rest of Europe

For each of the aforementioned countries, detailed analysis and data for annual revenue (demand and production) are available for 2015-2026. The breakdown of key national markets by Technology, Component, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in Europe extended reality market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players:

Acer Inc.

Augmedix

Aurasma

Blippar.com Limited

Catchoom

DAQR

Dell Technologies Inc.

EON. Reality Inc.

Facebook

Google

HP Development Company LP

HTC Corporation

Koninklijke Philips N.V.

MAGIC LEAP, INC.

Medical Realities

Metaio

Microsoft

Niantic, Inc.

Nintendo Co., Ltd.

Psious

Samsung

Seiko Epson

Sony

Total Immersion

Vuzix Corporation

Wikitude GMBH

Zappar

(Please note: The report will be updated before delivery if necessary, so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

READ MORE

Scope

Table of Contents

 

1 Introduction 8

1.1 Industry Definition and Research Scope 8

1.1.1 Industry Definition 8

1.1.2 Research Scope 9

1.2 Research Methodology 11

1.2.1 Overview of Market Research Methodology 11

1.2.2 Market Assumption 12

1.2.3 Secondary Data 12

1.2.4 Primary Data 12

1.2.5 Data Filtration and Model Design 13

1.2.6 Market Size/Share Estimation 14

1.2.7 Research Limitations 15

1.3 Executive Summary 16

2 Market Overview and Qualitative Analysis 19

2.1 Market Size and Forecast 19

2.2 Major Growth Drivers 21

2.3 Market Restraints and Challenges 24

2.4 Emerging Opportunities and Market Trends 27

2.5 Porter's Fiver Forces Analysis 30

3 Segmentation of Europe Market by Technology 34

3.1 Market Overview by Technology 34

3.2 Europe Augmented Reality (AR) Market 2015-2026 36

3.2.1 Marker-based Augmented Reality 38

3.2.2 Markerless Augmented Reality 39

3.3 Europe Virtual Reality (VR) Market 2015-2026 40

3.3.1 Nonimmersive Technology 42

3.2.2 Semi-Immersive and Fully Immersive Technology 43

3.4 Europe Mixed Reality (MR) Market 2015-2026 44

4 Segmentation of Europe Market by Component 46

4.1 Market Overview by Component 46

4.2 Europe XR Hardware Market 2015-2026 48

4.3 Europe XR Software Market 2015-2026 50

4.4 Europe XR Content Creation Market 2015-2026 52

5 Segmentation of Europe Market by Device Type 54

5.1 Market Overview by Device Type 54

5.2 Europe AR Devices Market 2015-2026 55

5.2.1 Head-Mounted Display (HMD) 56

5.2.2 Head-Up Display (HUD) 57

5.2.3 Handheld Device 57

5.3 Europe VR Devices Market 2015-2026 58

5.3.1 Head-Mounted Display (HMD) 59

5.3.2 Gesture-Tracking Device 60

5.3.3 Projector & Display Wall 60

5.4 Europe MR Devices Market 2015-2026 61

5.4.1 Wireless Head Mounted Display 62

5.4.2 Wired Head Mounted Display 62

6 Segmentation of Europe Market by Industry Vertical 63

6.1 Market Overview by Industry Vertical 63

6.2 Europe Extended Reality Market for Gaming 2015-2026 65

6.3 Europe Extended Reality Market for Entertainment & Media 2015-2026 67

6.4 Europe Extended Reality Market for Aerospace & Defense 2015-2026 69

6.5 Europe Extended Reality Market for Healthcare 2015-2026 71

6.6 Europe Extended Reality Market for Education 2015-2026 73

6.7 Europe Extended Reality Market for Manufacturing 2015-2026 75

6.8 Europe Extended Reality Market for Retail 2015-2026 77

6.9 Europe Extended Reality Market for Other Sectors 2015-2026 79

7 Segmentation of Europe Market by End-user 81

7.1 Market Overview by End-user 81

7.2 Europe Consumer XR Market 2015-2026 82

7.3 Europe Enterprise XR Market 2015-2026 83

8 European Market 2015-2026 by Country 85

8.1 Overview of European Market 85

8.2 UK 88

8.3 France 91

8.4 Germany 94

8.5 Spain 97

8.6 Italy 100

8.7 Russia 103

8.8 Rest of European Market 106

9 Competitive Landscape 108

9.1 Overview of Key Vendors 108

9.2 Company Profiles 111

Acer Inc. 111

Augmedix 114

Aurasma 115

Blippar.com Limited 116

Catchoom 117

DAQR 119

Dell Technologies Inc. 120

EON. Reality Inc. 122

Facebook 123

Google 126

HP Development Company LP 131

HTC Corporation 133

Koninklijke Philips N.V. 135

MAGIC LEAP, INC. 137

Medical Realities 138

Metaio 139

Microsoft 141

Niantic, Inc. 144

Nintendo Co., Ltd. 147

Psious 150

Samsung 151

Seiko Epson 153

Sony 157

Total Immersion 159

Vuzix Corporation 161

Wikitude GMBH 162

Zappar 164

10 Investing in Europe Market: Risk Assessment and Management 165

10.1 Risk Evaluation of Europe Market 165

10.2 Critical Success Factors (CSFs) 168

RELATED REPORTS AND PRODUCTS 171


List Of Figure

List of Figures:

 

Figure 1. Research Method Flow Chart 11

Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14

Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 16

Figure 4. Europe Extended Reality Market by Revenue, 2015-2026, USD bn 19

Figure 5. Europe Extended Reality Production by Revenue, 2015-2026, USD bn 20

Figure 6. Primary Drivers and Impact Factors of Europe Extended Reality Market 21

Figure 7. Primary Restraints and Impact Factors of Europe Extended Reality Market 24

Figure 8. Porter's Fiver Forces Analysis of Europe Extended Reality Market 30

Figure 9. Breakdown of Europe Extended Reality Market by Technology, 2019-2026, % of Revenue 34

Figure 10. Breakdown of Europe Extended Reality Production by Technology, 2019-2026, % of Revenue 35

Figure 11. Europe Augmented Reality (AR) Market, 2015-2026, USD bn 36

Figure 12. Europe Augmented Reality (AR) Production, 2015-2026, USD bn 37

Figure 13. Europe Virtual Reality (VR) Market, 2015-2026, USD bn 40

Figure 14. Europe Virtual Reality (VR) Production, 2015-2026, USD bn 41

Figure 15. Europe Mixed Reality (MR) Market, 2015-2026, USD bn 44

Figure 16. Europe Mixed Reality (MR) Production, 2015-2026, USD bn 45

Figure 17. Breakdown of Europe Extended Reality Market by Component, 2019-2026, % of Revenue 46

Figure 18. Breakdown of Europe Extended Reality Production by Component, 2019-2026, % of Revenue 47

Figure 19. Europe XR Hardware Market, 2015-2026, USD bn 48

Figure 20. Europe XR Hardware Production, 2015-2026, USD bn 49

Figure 21. Europe XR Software Market, 2015-2026, USD bn 50

Figure 22. Europe XR Software Production, 2015-2026, USD bn 51

Figure 23. Europe XR Content Creation Market, 2015-2026, USD bn 52

Figure 24. Europe XR Content Creation Production, 2015-2026, USD bn 53

Figure 25. Breakdown of Europe Extended Reality Market by Device Type, 2019-2026, % of Revenue 54

Figure 26. Europe AR Devices Market, 2015-2026, USD bn 55

Figure 27. Europe VR Devices Market, 2015-2026, USD bn 58

Figure 28. Europe MR Devices Market, 2015-2026, USD bn 61

Figure 29. Breakdown of Europe Extended Reality Market by Industry Vertical, 2019-2026, % of Revenue 63

Figure 30. Breakdown of Europe Extended Reality Production by Industry Vertical, 2019-2026, % of Revenue 64

Figure 31. Europe Extended Reality Market for Gaming, 2015-2026, USD bn 65

Figure 32. Europe Extended Reality Production for Gaming, 2015-2026, USD bn 66

Figure 33. Europe Extended Reality Market for Entertainment & Media, 2015-2026, USD bn 67

Figure 34. Europe Extended Reality Production for Entertainment & Media, 2015-2026, USD bn 68

Figure 35. Europe Extended Reality Market for Aerospace & Defense, 2015-2026, USD bn 69

Figure 36. Europe Extended Reality Production for Aerospace & Defense, 2015-2026, USD bn 70

Figure 37. Europe Extended Reality Market for Healthcare, 2015-2026, USD bn 71

Figure 38. Europe Extended Reality Production for Healthcare, 2015-2026, USD bn 72

Figure 39. Europe Extended Reality Market for Education, 2015-2026, USD bn 73

Figure 40. Europe Extended Reality Production for Education, 2015-2026, USD bn 74

Figure 41. Europe Extended Reality Market for Manufacturing, 2015-2026, USD bn 75

Figure 42. Europe Extended Reality Production for Manufacturing, 2015-2026, USD bn 76

Figure 43. Europe Extended Reality Market for Retail, 2015-2026, USD bn 77

Figure 44. Europe Extended Reality Production for Retail, 2015-2026, USD bn 78

Figure 45. Europe Extended Reality Market for Other Sectors, 2015-2026, USD bn 79

Figure 46. Europe Extended Reality Production for Other Sectors, 2015-2026, USD bn 80

Figure 47. Breakdown of Europe Extended Reality Market by End-user, 2019-2026, % of Revenue 81

Figure 48. Europe Consumer XR Market, 2015-2026, USD bn 82

Figure 49. Europe Enterprise XR Market, 2015-2026, USD bn 83

Figure 50. Breakdown of European Extended Reality Market by Country, 2019 and 2026, % of Revenue 86

Figure 51. Contribution to Europe 2019-2026 Cumulative Revenue by Country, Value (USD bn) and Share (%) 87

Figure 52. Extended Reality Market in UK by Revenue, 2015-2026, USD bn 88

Figure 53. Extended Reality Production in UK by Revenue, 2015-2026, USD bn 89

Figure 54. Extended Reality Market in France by Revenue, 2015-2026, USD bn 91

Figure 55. Extended Reality Production in France by Revenue, 2015-2026, USD bn 92

Figure 56. Extended Reality Market in Germany by Revenue, 2015-2026, USD bn 94

Figure 57. Extended Reality Production in Germany by Revenue, 2015-2026, USD bn 95

Figure 58. Extended Reality Market in Spain by Revenue, 2015-2026, USD bn 97

Figure 59. Extended Reality Production in Spain by Revenue, 2015-2026, USD bn 98

Figure 60. Extended Reality Market in Italy by Revenue, 2015-2026, USD bn 100

Figure 61. Extended Reality Production in Italy by Revenue, 2015-2026, USD bn 101

Figure 62. Extended Reality Market in Russia by Revenue, 2015-2026, USD bn 103

Figure 63. Extended Reality Production in Russia by Revenue, 2015-2026, USD bn 104

Figure 64. Extended Reality Market in Rest of Europe by Revenue, 2015-2026, USD bn 106

Figure 65. Extended Reality Production in Rest of Europe by Revenue, 2015-2026, USD bn 107

Figure 66. Growth Stage of Europe Extended Reality Industry over the Forecast Period 108

Figure 67. Seiko Epson Revenue, 2014-2018, USD mn 154

Figure 68. Seiko Epson Revenues, Net Income, and Gross Profit Margin, 2015-2018, USD mn 154

Figure 69. Seiko Epson Revenue Breakdown by Business Segment, 2018 155

Figure 70. Seiko Epson Revenue Breakdown by Region, 2018 155


List Of Table

List of Tables:

 

Table 1. Snapshot of Europe Extended Reality Market, 2019-2026 17

Table 2. Main Product Trends and Market Opportunities in Europe Extended Reality Market 27

Table 3. Europe Extended Reality Market by Technology, 2015-2026, USD bn 34

Table 4. Europe Extended Reality Production by Technology, 2015-2026, USD bn 35

Table 5. Europe Augmented Reality Market by Technology, 2015-2026, USD bn 37

Table 6. Europe Marker-based AR Market by Technology, 2015-2026, USD bn 38

Table 7. Europe Markerless Augmented Reality Market by Technology, 2015-2026, USD bn 39

Table 8. Europe Virtual Reality Market by Technology, 2015-2026, USD bn 41

Table 9. Europe Extended Reality Market by Component, 2015-2026, USD bn 46

Table 10. Europe Extended Reality Production by Component, 2015-2026, USD bn 47

Table 11. Europe XR Hardware Market by Type, 2015-2026, USD bn 49

Table 12. Europe XR Software Market by Type, 2015-2026, USD bn 51

Table 13. Europe Extended Reality Market by Device Type, 2015-2026, USD bn 54

Table 14. Europe Augmented Reality Devices Market by Type, 2015-2026, USD bn 56

Table 15. Europe Virtual Reality Devices Market by Type, 2015-2026, USD bn 59

Table 16. Europe Mixed Reality Devices Market by Type, 2015-2026, USD bn 62

Table 17. Europe Extended Reality Market by Industry Vertical, 2015-2026, USD bn 63

Table 18. Europe Extended Reality Production by Industry Vertical, 2015-2026, USD bn 64

Table 19. Europe Extended Reality Market by End-user, 2015-2026, USD bn 81

Table 20. Europe Enterprise XR Market by Organization Size, 2015-2026, USD bn 84

Table 21. Europe Extended Reality Market by Country, 2015-2026, USD bn 86

Table 22. UK Extended Reality Market by Technology, 2015-2026, USD bn 90

Table 23. UK Extended Reality Market by Component, 2015-2026, USD bn 90

Table 24. UK Extended Reality Market by Industry Vertical, 2015-2026, USD bn 90

Table 25. France Extended Reality Market by Technology, 2015-2026, USD bn 93

Table 26. France Extended Reality Market by Component, 2015-2026, USD bn 93

Table 27. France Extended Reality Market by Industry Vertical, 2015-2026, USD bn 93

Table 28. Germany Extended Reality Market by Technology, 2015-2026, USD bn 96

Table 29. Germany Extended Reality Market by Component, 2015-2026, USD bn 96

Table 30. Germany Extended Reality Market by Industry Vertical, 2015-2026, USD bn 96

Table 31. Spain Extended Reality Market by Technology, 2015-2026, USD bn 99

Table 32. Spain Extended Reality Market by Component, 2015-2026, USD bn 99

Table 33. Spain Extended Reality Market by Industry Vertical, 2015-2026, USD bn 99

Table 34. Italy Extended Reality Market by Technology, 2015-2026, USD bn 102

Table 35. Italy Extended Reality Market by Component, 2015-2026, USD bn 102

Table 36. Italy Extended Reality Market by Industry Vertical, 2015-2026, USD bn 102

Table 37. Russia Extended Reality Market by Technology, 2015-2026, USD bn 105

Table 38. Russia Extended Reality Market by Component, 2015-2026, USD bn 105

Table 39. Russia Extended Reality Market by Industry Vertical, 2015-2026, USD bn 105

Table 40. Acer Inc.: Company Snapshot 111

Table 41. Acer Inc.: Revenue, 2016-2018, NTD bn 112

Table 42. Acer Inc.: Business Segmentation 112

Table 43. Aurasma: Company Snapshot 115

Table 44. Blippar.com Limited: Company Snapshot 116

Table 45. Catchoom: Company Snapshot 117

Table 46. Dell Technologies Inc.: Company Snapshot 120

Table 47. Dell Technologies Inc.: Revenue, 2017-2019, USD bn 121

Table 48. Dell Technologies Inc.: Business Segmentation 121

Table 49. Facebook Inc.: Company Snapshot 123

Table 50. Facebook Inc.: Business Segmentation 124

Table 51. Facebook Inc.: Product Portfolio 124

Table 52. Facebook Inc.: Revenue, 2017-2019, USD bn 125

Table 53. Google LLC: Company Snapshot 126

Table 54. Google LLC: Product Portfolio 128

Table 55. Google LLC: Revenue, 2016-2018, USD bn 129

Table 56. Google LLC: Product Portfolio 129

Table 57. Google LLC: Recent Developments 130

Table 58. HP Development Company LP: Company Snapshot 131

Table 59. HP Development Company LP: Revenue, 2016-2018, USD bn 131

Table 60. HP Development Company LP: Business Segmentation 132

Table 61. HTC Corporation: Business Segmentation 133

Table 62. Koninklijke Philips N.V.: Revenue, 2016-2018, USD bn 135

Table 63. Medical Realities: Company Snapshot 138

Table 64. Metaio: Company Snapshot 139

Table 65. Microsoft Corporation: Company Snapshot 141

Table 66. Microsoft Corporation: Business Segmentation 142

Table 67. Microsoft Corporation: Revenue, 2017-2019, USD bn 142

Table 68. Niantic, Inc.: Company Snapshot 144

Table 69. Niantic, Inc.: Business Segmentation 145

Table 70. Nintendo Co., Ltd.: Company Snapshot 147

Table 71. Nintendo Co., Ltd.: Business Segmentation 148

Table 72. Nintendo Co., Ltd.: Revenue, 2017-2019, USD bn 148

Table 73. Psious: Company Snapshot 150

Table 74. Samsung Electronics Revenue, 2015-2018, USD bn 152

Table 75. Total Immersion : Company Snapshot 159

Table 76. Wikitude GMBH: Company Snapshot 162

Table 77. Zappar: Company Snapshot 164

Table 78. Risk Evaluation for Investing in Europe Market, 2019-2026 166

Table 79. Critical Success Factors and Key Takeaways 169

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Companies

Key Players:

Acer Inc.

Augmedix

Aurasma

Blippar.com Limited

Catchoom

DAQR

Dell Technologies Inc.

EON. Reality Inc.

Facebook

Google

HP Development Company LP

HTC Corporation

Koninklijke Philips N.V.

MAGIC LEAP, INC.

Medical Realities

Metaio

Microsoft

Niantic, Inc.

Nintendo Co., Ltd.

Psious

Samsung

Seiko Epson

Sony

Total Immersion

Vuzix Corporation

Wikitude GMBH

Zappar